economia creativa consultancy hunting the nature, food stories 2015

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Hunting the Nature Food Stories for 2015

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Hunting

the Nature Food Stories

for 2015

ECONOMÍA CREATIVA

CONSULTANCY creates

development strategies, policies

and brands that shape the future

of places and businesses around

the world

> PEOPLE want to taste strong flavours

and enjoy meaningful experiences they can

share.

They want to rediscover forgotten foods

such as bone broth.

They are searching for their roots in a

twisted way through technology, images

and social media.

It’s a new era for the food scene. 3

Story / Bold / Simplicity /

Community / Cool / Creative

/ Flavour / Original / Rustic /

Healthy / Technology / Wild

/ Sustainable / Campari /

Snacks / Explore / Nature

Communication !

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Wild rabbit

and all that game

Fermenting

in the house

The prehistoric food is back:

Bone Broth

Charcuterie:

more than just pork…

Gourmet Dogs

Sweet and Spicy- jalapeno

honey

Tell a story

to Tech-Millennials

Foodies are connected: booking

and ordering apps and more

Supernatural

Superfood

Join the Street food community: to feed

and to be noticed

Ralph Laurent Truck:

Take your brand out

Sustainable proteins

Obsessed with Birch water

The story behind:

provenance…

Food +Architecture

Vermouth, Campari

and small-batch whiskies

> This year à la carte THE EATERS. Lumber-people: creative and technology savvy

searching for their roots They want to rediscover forgotten flavours and techniques, explore and be wild

Express themselves and engage in their foodie community through social, media,

images and stories about their foods

FOOD. Tradition, sustainability, provenance and nature A sense of wildness: game (rabbit, venison, etc.)

Bone broth and pot recipes with grandma feeling

Charcuterie (more than just pork) and foods on toast

Supernatural/Superhealthy: bee pollen, tiger nuts, seaweeds

DRINKS. Big shifts in boozing: bold, artisan & healthy Grain-to-bottle movement: small batch whiskies

Apéritifs (Campari, Martini, etc.) with the right snack (nuts, olives and pickles)

Birch water: a sip of nature

Juicy fuels! From juice cocktails to juicy lifestyle bars at hotels (root vegies & fruit

juices)

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> Orders for the kitchen THE ORDER. People, particularly millennials, want…

Excitement, fun, strong flavours, STORIES TO TELL & SHARE

FOODS that looks and taste like FOOD!

WILD, NATURAL & HEALTHY stuff!

LET’S COOK. Simplicity and authenticity Simple menus, clearer food labels, classic dish presentation, à la ancienne touch

Prehistoric foods: legumes, casseroles, stews, traditional preserving, home baking…

TO SERVE. Foods with bold flavours & Community feeling To join the new foodie scene you need to be part of their community

Images, stories to tell, new concepts, far-thinking foods and fun

Social media, IMAGES and creativity is the language

Bon appétit! 22