economia creativa consultancy hunting the nature, food stories 2015
TRANSCRIPT
ECONOMÍA CREATIVA
CONSULTANCY creates
development strategies, policies
and brands that shape the future
of places and businesses around
the world
> PEOPLE want to taste strong flavours
and enjoy meaningful experiences they can
share.
They want to rediscover forgotten foods
such as bone broth.
They are searching for their roots in a
twisted way through technology, images
and social media.
It’s a new era for the food scene. 3
Story / Bold / Simplicity /
Community / Cool / Creative
/ Flavour / Original / Rustic /
Healthy / Technology / Wild
/ Sustainable / Campari /
Snacks / Explore / Nature
Communication !
4
> This year à la carte THE EATERS. Lumber-people: creative and technology savvy
searching for their roots They want to rediscover forgotten flavours and techniques, explore and be wild
Express themselves and engage in their foodie community through social, media,
images and stories about their foods
FOOD. Tradition, sustainability, provenance and nature A sense of wildness: game (rabbit, venison, etc.)
Bone broth and pot recipes with grandma feeling
Charcuterie (more than just pork) and foods on toast
Supernatural/Superhealthy: bee pollen, tiger nuts, seaweeds
DRINKS. Big shifts in boozing: bold, artisan & healthy Grain-to-bottle movement: small batch whiskies
Apéritifs (Campari, Martini, etc.) with the right snack (nuts, olives and pickles)
Birch water: a sip of nature
Juicy fuels! From juice cocktails to juicy lifestyle bars at hotels (root vegies & fruit
juices)
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> Orders for the kitchen THE ORDER. People, particularly millennials, want…
Excitement, fun, strong flavours, STORIES TO TELL & SHARE
FOODS that looks and taste like FOOD!
WILD, NATURAL & HEALTHY stuff!
LET’S COOK. Simplicity and authenticity Simple menus, clearer food labels, classic dish presentation, à la ancienne touch
Prehistoric foods: legumes, casseroles, stews, traditional preserving, home baking…
TO SERVE. Foods with bold flavours & Community feeling To join the new foodie scene you need to be part of their community
Images, stories to tell, new concepts, far-thinking foods and fun
Social media, IMAGES and creativity is the language
Bon appétit! 22
For more insight, bespoke research, focus groups, and
creative content please contact us or visit
www.economiacreativa.eu
Antonio Carlos Ruiz Soria
Justyna Molendowska-Ruiz