1Marpies

BY: JULIAN KELNBERGER & KERSTY-JO ZAMMIT

2AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

3Main Idea

Marpies aims to let costumers use their imagination and to have mugs that ore one of a kind.

4Approach

New decorated mugs cost around €10 to €15 and may not have your favourite design or quote while Marpies cost €6 and can be designed by the customer.

5AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

6Target Audience

Everyone has an imagination, so Marpies can be purchased by anyone.

7AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

8Location

We would make them at our own house so that we don’t have to pay rent.

9Approaching Customers

By printing posters and sticking them around maybe even creating a website to promote our product.

10AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

11Cost Analysis

Start-up Costs: Around €80 to buy mugs and sharpies.

Fixed Costs: No fixed costs Variable Costs: To create a mug we will need

about €3.35. Mugs will be sold at €6, with a profit of 55.833%.

Break-Even Point: 55.833x+80=6x → x=-1.605

12AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

13SWOT Analysis

Strengths• Good costumer

base.• No rent must

be payed.

Weaknesses • Initial costs.

Opportunities• Teens and

children can use their imagination to create their own mug.

Threats• People do it

themselves. • Costumer

acquisition is difficult.

14AGENDA• DESCRIPTION• TARGET AUDIENCE• LOCATION AND SALES• COST ANALYSIS• SWOT ANALYSIS• COMPETITION

15Competitor #1: Tesco Go Create Decorate Your Own Mug.

Create you own mug online.

Almost the same price but made more professionally and with more experience.

16Competitor #2: Decorate Your Own Mug-Set.

Only available from bed, bath & beyond.

Cannot be bought online.

Not known to most students.

17

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