economistcmr 0312

The Economist(North America)

844,766 Total Paid & Verified Circulation

48,442 Total Digital (Non-Replica)

Print and Digital Replica

Total Paid Subscriptions 796,672Total Verified Subscriptions 862Total Paid & Verified Subscriptions 797,534Single Copy Sales 47,232

See each paragraph for specific data measurement period

Consolidated Media Report

Digital (Non-Replica)

Paid Subscriptions 47,643Paid Single Copy Sales 799

Prices

Average Print and Digital Replica Subscription Price Annualized $105.10

Average Digital (Non-Replica) Subscription Price Annualized $105.11

The Economist Online Total Monthly Unique Browsers(US and Canadian Activity)

3,592,114

The Economist App Average Weekly Unique Devices(North American Activity)

255,425

Social Media Sites

Facebook Likes 1,009,815 Twitter Followers (Total) 2,279,796

As of March 2012

Subject to Audit for six months ended December 31, 2011 Publisher’s Statement

Average for month of March 2012


Month of March 2012

Month of March 2012 Month of March 2012

As of April 16, 2012

Total Newsletters Net Distribution

16,407,019Month of March 2012

04-0261-0

As of April 10, 2012


Product Average For Period The Economist App (North American Activity) Average Weekly Unique Devices 255,425 Month of March 2012

The Economist Online (US and Canadian Activity) Total Monthly Unique Browsers 3,592,114 Total Visits 6,622,142 Total Page Impressions 14,914,663 Average Visit Duration 9 minutes 4 seconds

Month of March 2012

Newsletters Total Net Distribution 16,407,019 Total Unique Opens 2,261,595 Unique Open Rate 13.8% Month of March 2012

Social Media SitesFacebook Likes 1,009,815 Twitter Followers (Total) 2,279,796 LinkedIn Group Members 23,003 Google+ Circle Members 502,118 Tumblr Followers 43,007

As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012

The World In 2012 The World In Platform Print Circulation 770,764 App Downloads 129,615

Paid Circulation - Six months ended December 31, 2011 Publisher’s Statement.App Downloads - from November 18, 2011 through March 31, 2012.

The Economist (North American Edition), New York, NY, Page #2

The Economist Magazine

The Economist was established in 1843, to take part in “a severe contest between intelligence, which presses forward, and unworthy, timid ignorance obstructing our progress.” Today, The Economist acts as a compass for Ideas People, as they look for guidance in an increasingly topsy-turvy international world.

Print and Digital Replica

950,000

900,000

850,000

800,000

750,000

700,000

650,000

600,000

Circulation

Rate Base

JulyAugust

September

October

November

December


The Economist App(North American Activity)

The Economist App replicates the lean-back, immersive experience that readers get in print. Readers are able to authenticate their existing print subscription, purchase a digital subscription, buy single copies or read the free editor’s highlights. Although the editorial is the same as the printed edition, the advertising is sold separately, and the iPad version provides the ability for interactive features.

The Economist App (North American Activity)

Total Unique Devices

255,425



Month of March 2012

Newsletters

Newsletters

The Economist Online provides registered users a selection of newsletters highlight-ing content on the site. From business (The World this Week: Business & Management Thinking) to Politics (The World this Week: Politics), from travel (Gulliver’s Best) to everything in-between (Editor’s Highlights & New on The Economist online) our readers are able to access insight on the world’s most pressing issues.


Total Net Distribution

16,407,019Total Unique Opens

2,261,595Unique Open Rate

13.8%

The Economist Online (US and Canadian Activity)

The Economist Online is the home of intelligent analysis, discussion and debate. Completely redesigned in 2010, the site contains the complete print edition (behind a pay barrier); channels on politics, business, science & technology, and culture; and 20+ editorial blogs. To engage our audience of Ideas People there is a series of online debates, a bi-weekly poll on What the World Thinks, and Conversation Cloud so users can easily find the topics of discussion that interest them.

The Economist Online (US and Canadian Activity)

Total Monthly Unique Browsers

3,592,114Total Page Impressions

14,914,663


Month of March 2012

Month of March 2012

Social MediaThe Economist’s success in print and digital is matched by its reach across social platforms.

The World In 2012The World in 2012 is the latest in a series of annual predictions that identifies and explores the issues shaping the year ahead. A delightful mixture of analysis and wit, this platform combines content from Economist journalists and guest writers, with engaging interactive elements.

Social Media

The World In Platform


Facebook Likes

1,009,815Twitter Followers (Total)

2,279,796

Google+ Circle Members

502,118

LinkedIn Group Members

23,003

App Downloads

129,615Print Circulation

770,764

Tumblr Followers

43,007


As of April 10, 2012 for all, except Twitter Followers (Total) as of April 16, 2012

Print Circulation - Subject to Audit, six months ended December 31, 2011 Publisher’s Statement. App Downloads - from November 18, 2011 through March 31, 2012.


ExplanatoryThe Economist Magazine:

Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs and science and technology.

Published by The Economist Newspaper Limited

Issues in this report period: 26 (six months ended December 31, 2011)

DESCRIPTION OF DIGITAL (Replica) - The Digital (Replica) Edition is an exact replica of the print product in format and advertising content. The Digital Edition is available at www.zinio.com and www.barnesandnoble.com (Nook) and www.amazon.com (Kindle Fire). Digital (Non-Replica) - The Digital (Non-Replica) edition carried different editorial content of the print edition. Advertising for this edition was sold specifically for the non-replica edition.

For additional circulation information, see the December 2011 ABC Publisher’s Statement for The Economist (North American Edition)(ABC member number 04-0261-0)

Total Print and Digital Replica Circulation for the six month period ended December 31, 2011(Excluding special issue “The World in 2012”)

Issue

TotalPaid &

Verified Circ.Print

TotalPaid &

Verified Circ.Digital

(Replica)

TotalPaid &

Verified Circ. Issue

TotalPaid &

Verified Circ.Print

TotalPaid &


(Replica)

TotalPaid &

Verified Circ. Issue

TotalPaid &

Verified Circ.Print

TotalPaid &


(Replica)

TotalPaid &

Verified Circ.

July 2 825,095 5,551 830,646 Sept. 3 819,161 5,589 824,750 Nov. 5 817,598 4,982 822,5809 847,558 5,646 853,204 10 831,971 5,699 837,670 12 829,534 5,002 834,536

16 838,317 5,797 844,114 17 832,128 5,736 837,864 19 838,898 5,119 844,01723 841,227 5,831 847,058 24 840,727 5,842 846,569 26 847,190 5,134 852,32430 847,903 5,917 853,820 Oct. 1 825,065 5,345 830,410 Dec. 3 825,765 5,230 830,995

Aug. 6 813,359 5,758 819,117 8 844,431 5,848 850,279 10 836,984 5,410 842,39413 834,000 5,815 839,815 15 827,322 5,394 832,716 17 930,265 5,909 936,17420 836,337 5,864 842,201 22 840,689 5,413 846,102 31 866,925 5,584 872,50927 835,252 5,910 841,162 29 845,467 5,403 850,870

Digital Non-Replica:

For the Month of March 2012Audited Circulation

Paid Subscriptions

Paid Single Copy

Total Digital

(Non-Replica)

March 3 45,928 679 46,607

10 46,187 680 46,867

17 46,530 732 47,262

24 49,457 835 50,292

31 50,115 1,069 51,184Prices:Average Print and Digital (Replica) subscription price as reported on the six months ended December 31, 2011 Publisher’s Statement.

Average Digital (Non-Replica) Subscription Price Annualized Period Audited: Month of March 2012Represents average annualized price of subscriptions sold during month of March 2012.

The Economist App:

App Usage reported is for devices accessing one of The Economist Apps from North American IP addresses only.

Included in the App Usage report are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad Asia Pacific, iPad Central and South Americas, iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and Africa, iPhone North America, and iPhone United Kingdom.

Weekly Usage by Platform:

Week Ended Android iPad iPhone Totals

March 4, 2012 87,329 90,198 90,043 267,570 March 11, 2012 86,914 80,127 81,967 249,008March 18, 2012 84,745 88,966 79,128 252,839

March 25, 2012 83,544 90,281 78,457 252,282

Weekly Average 85,633 87,393 82,399 255,425Definitions

App Unique Device : Any unique device that has accessed an App during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or partially based on identifiers (e.g. UDID) and passed to the App by the device.

The Economist Online:

Website Usage reported is for those browsers accessing The Economist website (as defined below) from U.S. and Canadian IP addresses only.

Domains included in web activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com.

The average visit duration calculation excludes 4,395,000 visits for which the duration could not be measured due to only one request during a particular browser session.

Definitions

Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.

Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser; it does not measure a person. Counting of unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.

Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.

Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.

Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e. a human was not viewing the page at the time of the request), are both considered nonqualifying and have been deducted from the report.



Explanatory (Continued)E- Newsletters:

Included in the newsletter activity are the following mailings branded to The Economist: Business This Week, Editor’s Highlights, Gulliver’s Best, Management Thinking, New on The Economist online, Politics This Week, Publisher’s Newsletter, The Economist Debates, and The Economist in Audio.

Newsletter Issues in Period Total Net Distribution Total Unique Opens Unique Open Rate

Business This Week 5 3,139,641 390,173 12.4%Editor’s Highlights 5 1,089,712 190,106 17.4%Gulliver’s Best 4 768,822 131,726 17.1%

Management Thinking 4 773,862 113,574 17.1%

New on The Economist online 13 6,496,438 899,447 14.7%

Politics This Week 5 2,933,405 365,352 13.8%

Publisher’s Newsletter 2 799,329 95,441 12.5%

The Economist Debates 9 233,750 39,016 16.7%

The Economist in Audio 4 172,060 36,760 21.4%

Unique opens were calculated 25 days after the send date of the newsletter.

Definitions

Net Distribution: The newsletters from a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return, net of any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages.

Unique Open: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address.

Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address, divided by the number of net deliveries of the issue.

Social Media:

Facebook: People “Like” ThisFacebook is a social networking website that is operated and privately owned by Facebook Inc. The number of “Likes” is the amount of individual Facebook profiles that have signed onto Facebook pages created and main-tained by The Economist. “Likes” may allow content from these Facebook pages to be displayed on their personal News Feed tab. There may be duplication of users between the accounts reported.

Twitter Followers (Total):Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who receive one of The Economist’s associated “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number in this report represents the total amount of followers who may subscribe to multiple feeds. There may be duplication of users between the accounts reported. A total of 14 of The Economist branded Twitter feeds were included in the total shown in this report.

LinkedIn Members:LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted on their own personal LinkedIn page. A LinkedIn group is comprised of users who have opted into accessing the group owner’s content.

Tumblr Followers:Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from The Economist onto their personal Tumblr pages.

Google+:Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported.

The World In 2012:

Print: A special issue of The Economist Magazine as claimed on the six months ended December 31, 2011 Publisher’s Statement.

App Downloads:

Downloads are as recorded by the Apple iTunes Store and represent the total global downloads for the App.

To Members of the Audit Bureau of Circulations:

Data annotated as ‘subject to audit’ represent items reported on the most recent ABC member’s Publisher’s Statement and will be verified at the next scheduled audit period. Other data have been examined in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.

THE ECONOMIST (NORTH AMERICAN EDITION), published by The Economist Newspaper Limited, 750 3rd Avenue, 5th Floor •New York, NY 10017

The Economist (North American Edition), New York, NY, Page #7 - #229493 - 744April 2012 04-0261-0

Copyright © 2012 Audit Bureau of Circulations. All rights reserved.

economistcmr 0312

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