ecotourism as a corporate incentive and human resources development strategy
DESCRIPTION
GEC 2007: Ecotourism as a corporate incentive and human resources development strategy - Paula Arantes, Ecotourism Consultant and LEAD Brazil Project ManagerTRANSCRIPT
•ECOTOURISM AS A
•CORPORATE INCENTIVE AND
HUMAN RESOURCES
DEVELOPMENT STRATEGY
Paula Arantes
Oslo, May 15 2007
New corporate paradigm: the learning organization
Corporate social responsibility at the core of business planning
���� Organisations consider the impact their decisions can have on a variety of stakeholders now and in the future
����Global leaders must be exposed to other cultures: staff experiences cultural diversity for effectiveness in a multicultural environment (individuals, geography, business units, religion, external stakeholders).
�2-year post-graduate leadership development program
�international network of 1,600 professionals and training organisations working in all areas ofsustainable development.
�members are leaders working on complex local to global environmental and development issues
�in more than 80 countries of the world
� sharing a unique methodology and approach.
LEAD – Leadership for Environment and
Development
Offers corporate training tours to
development and conservation projects.
Menu of experiential travel options customized to the client’s needs:
incentive, integration, leadership development, adult education.
Volunteership through reciprocity
in benefits between host community and visitors.
Travelers are prepared to learn from human encounters
- how to behave, listen...
Minimize “foreigness” , sense of “exotic zoo”, bias.
New perspectives in the LEAD Approach
LEAD’s travel programs have a thematic focus
Themes: projects, climate change, alternative energy sources and biofuels, agroforestry, community resource management,
governance
Approaches:social, political, cultural, environmental, economic.
Stakeholder range:NGOs, government, private sector, academics.
Chinese Delegation, November 2005:
Participative process in forestry.
Travel planning exposed participants to all significant players:
•Community•Federal government•NGOs•Academia
Practical experience
ACTUAL PROJECT
Client: global financial institution Organize visits to projects in the field � Financial approach
Area: a list of site visits around Brazil, Mexico, Africa and India.
Objectives:
�build the capacity of the delegates to evaluate and manage sustainable investment portfolios and loan programmes on this field.
�ensure interaction with variety of stakeholders and contact with the local cultural diversity
�presenting a key sustainable development issue and its challenges
�help the visitors to identify solutions and great opportunities to share experiences.
ACTUAL PROJECT
Project should relate to real business scenarios.
Financial acumen � develop financing and expansion plans, review funding sources etc.
Project management skills � to assist the local NGOs where possible
Business management skills � development of business plans and/ or marketing plans or in any other
Project should where possible sensitize the team to specific sustainability issues to understand the impacts that
business can have on them and on stakeholders.
Chapada dos Veadeiros
Ribeirão Preto
Vale do Ribeira
Guaraqueçaba
Field trips to Brazil80 delegates
6 different sites and challenges