ecru magazine media pack
DESCRIPTION
Ecru Magazine launches May 2012, check out the media pack to see what will be on offer.TRANSCRIPT
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Mission Statement & Editorial Policy
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“Ecru takes an unconventional approach to fashion, profiling the next generation of talent within the creative industry. Ecru reflects an un-bleached, raw viewpoint through it’s relationship with the industry and the reader. Aesthetics to tell their story is mirrored through the clean-cut feel to the publication.”
Ecru profiles up and coming talent within the fashion industry, ranging from designers to illustrators. Ecru’s hope is to showcase all aspects of fashion, from beginning to end, displaying process and narrative along the way. Therefore, focusing on the beauty of construction within garments, seen through illustrations, fabrics and craft. To get to the final product, Ecru delves in to fashion insiders philosophies to see their aesthetics, demonstrating the intimate
interaction which happens throughout the entire process. This is a new approach to fashion, reflected in Ecru’s title with it’s off-white theme. Garments are the main influence to Ecru, however the clothes are accompanied by models, photographers etc, therefore, we focus on the entire package of who’s next.We hope the dimension we are building in Ecru will bring our readers a fresh experience, inspiring them with a new way in consuming fashion.
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Magazine Format & Visual Identity
Full single page spread, portraitHeight x width
Full: 297mm x 210mmBleed: 303mm x 216mm
Full double page spread, portraitHeight x width
Full: 297mm x 420mmBleed: 303mm x 426mm
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As an intellectual fashion magazine, Ecru embraces minimal and clinical aesthetics. The large scale of white spaces resembles a gallery space. The content of Ecru speaks for itself, therefore needing no
exaggeration.
69% Female
31% Male
Ecru features
menswear to attract the male audience but is primarily female driven.
Target Audience Age Range:
17-28 years of age.
Ecru targets students and graduates to inspire them to showcase their stories within Ecru. The audience we aim for is industry professionals in a creative environment.
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Readership &Demographics
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Ecru magazine starts with a
circulation of 10,000 copies throughout the UK, targeting the socially active reader, providing an
u n c o n v e n t i o n a l approach to fashion. Addressing the fashion knowledgable industry professionals, Ecru shows a strong interest in the next generation of
c r e a t i v e s . By profiling new talent, Ecru is aimed to gain the featured intellectuals the recongition they have worked for and deserve.We aim to attract an audience who can relate to the topic themselves focusing on the beuty of the
c o n s t r u c t i o n of clothing.
The process of craft is the underlying factor for every issue of
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Outline of Contents
Ecru; appreciating how garments are created.
Who’s next and what to expect from Graduate Fashion Week.
Freshest reports from the Autumn/Winter fashion week shows, highlighting emerging talent from the catwalk and newest ways of profiling.
Backstage details.
Up and coming fashion design graduates, showcased through illustrations and editorials.
Fashion design students shown through narrative and process within their working environments.
Editorials featuring up and coming
photographers.
Up and coming illustrators.
Incorporating new faces within the
modelling industry.
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Front Cover
EditorsLetter
ContributorsList
Blow PresentsEditorial
Blow PresentsEditorial
Blow PresentsEditorial
Blow PresentsEditorial
Blow PresentsEditorial
Blow PresentsEditorial
Backstage LFW
A/W 12Fam Irvoll
Backstage LFW
A/W 12Fam Irvoll
Blow Presents
Live
Blow Presents
Live
Stina Persson
Illustrations
Stina Persson
Illustrations
Stina Persson
Illustrations
Stina Persson
Illustrations
Designer Gemma Williams Editorial
Designer Gemma Williams Editorial
Designer Gemma Williams Editorial
Designer Gemma Williams Editorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Claire HuishEditorial
Designer Grace Butler Illustrations
Designer Grace Butler Illustrations
Designer Grace Butler Illustrations
Designer Grace Butler Illustrations
Designer Grace Butler
Editorial
Designer Grace Butler
Editorial
Issue 1 Flat Plan
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Designer Grace Butler
Editorial
Designer Grace Butler
Editorial
Designer Grace Butler
Editorial
Designer Grace Butler
Editorial
Louise Bennetts
Illustrations
Louise Bennetts
Illustrations
Louise Bennetts
Illustrations
Lydia Garde Editorial
Louise Bennetts
Illustrations
Louise Bennetts
Illustrations
Louise Bennetts
Illustrations
Lydia Garde Editorial
Lydia Garde Editorial
Lydia Garde Editorial
Lydia Garde Editorial
Lydia Garde Editorial
Lydia Garde Editorial
Lydia Garde Editorial
Veronica Kadi
Illustrations
Veronica Kadi
Illustrations
Daniela Stevens Editorial
Daniela Stevens Editorial
Daniela Stevens Editorial
Issue 1 Flat Plancrue
Daniela Stevens Editorial
Daniela Stevens Editorial
Daniela Stevens Editorial
Daniela Stevens Editorial
Daniela Stevens Editorial
IyrnaMikhailovich
Narrative
IyrnaMikhailovich
Narrative
Eve TokensNarrative
Eve TokensNarrative
AnyaEdwards Narrative
AnyaEdwards Narrative
BackCover
£3.00 per issue
Exclusive to the UK
Anually released in May
Graduate Fashion Week
Universities feature per issue
Available on ecrumagazine.co.uk
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PR companies:BLOWBloody GreyElla DrorSnowTrace PublicityExposure
Bookstores:W H SmithClaire de RouenICA bookshop
MagmaSoho Original Bookshop
Boutiques, Galleries & Department Stores:BarbicanBeyond the ValleyBrownsDover Street MarketTate ModernWhitechapel Art Gallery
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Launch Tools
ecru magazinemagazine.co.uk
14th May 2012Ecru goes digital on Monday 14th May, 2012. The website entails the same aesthetics as the printed publication and will feature information on the
magazine as well as all features, including unseen footage.
Ecru digital will also highlight continuous updates throughout the year to accompany the yearly
printed publication.
ecruLaunch Party
11th May 2012Ecru is hosting a launch party on Friday 11th
May at the Vibe Bar, Brick Lane, London. Vibe Bar provides the quirky atmosphere which Ecru
are loking for within it’s launch. The square room with it’s mismatched furniature provides an urban
environment, reflecting the raw talent of the up and coming creatives seen in Ecru. The event celebrates
Ecru by showcasing the first issue designers, inviting industry professionals to see the next
generation. Workshops to be advertised for new talent post-launch.
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Image 1: http://kayfenech1.blogspot.co.uk/2011/02/polaroid-snaps.html
Image 2: http://fashionista.com/2007/09/fashions-polaroid-scene/
Image 3: http://fashionista.com/2007/09/fashions-polaroid-scene/
Image 4: http://fashionista.com/2007/09/fashions-polaroid-scene/
Image 5: http://www.thephotographylink.com/archives/12126
Image 6: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html
Image 7: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html
Image 8: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html
Image 9: http://visualwonderland.blogspot.co.uk/2009/03/petra-dufkova.html
Image 10: http://hannahshkandrij.blogspot.co.uk/2011/01/blog-post.html
Image 11: http://lfw.krisatomic.com/view/4a9ae334-79ec-11e1-8b94-fefd616b8533?image_keywords=backstage
Image 12: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.
Image 13: http://www.fashion156.com/daily-blog/the-fashion156-com-lfw-ss12-designer-track-series-week-2-kirsty-ward/.
Image 14: http://lfw.krisatomic.com/view/?image_keywords=collection:A+La+Disposition
Image 15: http://www.artsthread.com/viewer/proj-ect.aspx?pj=11405&p=3417
Image 16: http://powderroomx.blogspot.co.uk/2011/05/70s-fever-style-fashion.html
Image 17: http://powderroomx.blogspot.co.uk/2011/05/70s-fever-style-fashion.html
Bibliography