ectc11 learning journal final

8/4/2019 ECTC11 Learning Journal Final

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Event Camp Twin Cities is an innovation

lab or events and this is your time to

experiment with crazy ideas, ormats, andtechnologies to take back to work with you.

Weve created this journal so you can

capture your ashes o genius in one

tidy place, keeping your mind and your

suitcase clutter-ree. Thanks or being

a part o EventCamp Twin Cities 2011.

Samuel J. Smith & Ray Hansen

I this Conerence Journal is misplaced, please

contact:

Name

Cell Phone

E-mail Address

eventcamptwincities.com

Event Camp Twin Cities is about inspiring you to try new

communication and collaboration paradigms at your events.

Todays attendees are more educated, more experienced and have more

inormation at their ngertips than ever beore. We need new ways to

connect and engage them. This event will give you an opportunity to

learn about and experience some o these new tools and ormats.

Event Camp Twin Cities is about helping you harness this newattendee power and transorming that energy into new ideas and

solutions that change business.

At Event Camp Twin Cities, we are going to experiment with several

new digital and ace-to-ace collaboration and communication tools.

I things go well, the experience will be more like a delicately woven tapestry and less

like an all-you-can-eat buet line where technology is just thrown out there or you.

Event Camp Twin Cities is Social.

When it comes to social media, virtual technology and innovation inevents we are all learning very quickly. You might be the expert and

dont realize it. We want to tap into your ideas and experiences. This

conerence will provide ormats that recognize your excellence, embrace it and elevate

it. We wont be talking you will.

Event Camp Twin Cities is an innovation lab.

I Event Camp were a building, it would be at the corner o what i

and lets try that. We will experiment and push the boundaries. This

innovation lab will be a sae environment where you can try newthings (or experience them or learn about them) without taking the

risk at your event rst.

While most things will go well there will be some hiccups. Thats ok. Its normal

when you are pushing the boundaries.


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Event Camp Twin Cities 2011Conerence Program

Thursday, August 25, 2011

7:30 Registration Opens

8:00 Opening Remarks with Samuel J. Smith and Ray Hansen

8:15 Transorming Brand Experiences: An IBM Case Study

During the past decade, experts in human thought and behavior have made great

advances in understanding how people learn and orm relationships. But many o their

insights have not yet been incorporated into the mainstream o the experiences we

create. In 2010, George P. Johnsonon behal o IBM Corporationchallenged the event

experience status quo by tapping into the knowledge o such experts rom a wide variety

o elds. And in this session, we let you in on that journey and share select concepts and

practice activation tips that help orm the basis or a undamental transormation o

experience marketing.

Ben C. Roth, George P. Johnson

9:15 The Great Event Camp Challenge Introduction

The Great Event Camp Challenge is intended to get you actively involved whether you

are live in Minneapolis, in a POD, or attending virtually online. You will orm teams, tackle

challenges to earn points and badges. Hopeully, you will lead your team to Event Camp

glory!

Kurt Nelson, The Lantern Group

9:45 Campfre 1 and the My Team Challenge

10:00 INNOVATION BLOCK // What happens when you bring award winning event designers,

improv experts, virtual hosts and event technology gurus together? Startling thinking on

innovation AND a ton o un!

Designers Challenge

It seems everyone has a denition o what Event Design means to them. For some it is

big picture and conceptual. For others design simply = dcor. This workshop is set up to

argue that good design is much more than just dcor and that great design is the event

planners strategic solution to measureable event success. Because this is Event Camp,

well keep the theory short and the participation high, so bring along your greatest designchallenges or the collective group to solve.

Ryan Hanson, BeEvents

Technology Mixology: How To Choose The Right Technology Mix For Your Events

The technology options available to event organizers today can transorm events. Yet most

organizers are let eeling conused and overwhelmed. This interactive workshop explores

the most popular technologies, including event management sotware, social media tools,

communities, mobile applications and virtual platorms, and teaches event organizers

how to choose the technologies that will make the biggest impact. From goal setting,

to budgeting, to making tradeos to select the right technology mix or your audience,

this session is designed to challenge assumptions and orce critical thinking around

technology choices. Youll go beyond the cool to make choices based on the real impact

o each tool on your audience and your events.

Eric Olson,Active Network


INNOVATION


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10:45 Taming The Hybrid Pink Elephant

In this no-holds-barred session, you will discover the secrets to ormatting your general

session or extended learning, increased interaction, and expanding your reach to new

audiences.

Glenn Thayer

7 Habits That True Innovators Share

With the internet driving so much change in technology, business and marketing, the

term adapt or die has nearly become clich. Forrester Research recently did a study o

which marketers are thriving under these perilous circumstances and the ndings support

concepts improv troupes have studied and used or years. Event industry blogger and

improv trainer Jenise Fryatt shares 7 habits (valued and nurtured in improv) that Forrester

identied in highly successul marketers today.

Jenise Fryatt, Eventprov

11:30 Campfre 2 and the 20/20 Challenge

12:00 Lunch

1:00 VIRTUAL BLOCK// Virtual and hybrid meetings are a new paradigm or most event

proessionals. Youll appreciate these road-tested strategies and practical case studies that

help you create remarkable events.

Engagment For Committment-Phobes

Are your attendee relationships short-lived? Maybe youve been hurt in the past and

are searching or the perect connection. Your riends say youre just picky and your

expectations are too high, but youre starting to wonder i you might be commitment

phobic. Everyone eels overwhelmed at the beginning o the relationship with attendees.Join in a cathartic sel-help session where youll be supported in working through a step-

by-step roadmap or the ideal event relationship. By the end, youll be happily walking

down the aisle o attendee engagement.

Lynn Randall, Randall Insights

Connect 5 - The Virtual Edition!

Play this ast-paced game o strategy and action as you make decisions that lead to

inevitable results in your journey to produce a successul virtual event. Cece Salomon-Lee

will serve as game-show host as each o our audiences takes a dierent path to success.Our physical audience will attempt to generate new revenue with a virtual event, while

our pod audiences will be aiming or extended reach and brand awareness, and our home

audience will be developing a virtual learning and training program. Your answer to ve

key questions will lead you on your journey to Connect 5 The Virtual Edition!

Cece Salomon-Lee, PR Meets Marketing

Active Network Events Innovation Sandbox Open

1:45 Fortune Telling: 5 Predictions For Funding Virtual and Hybrid Events

Wondering what you should charge? Wish you could look into a crystal ball to see whichprices win out? Erica St. Angel, VP o Marketing at Sonic Foundry, has a premonition or

whats in our unding uture. Join her or a crash course in divination. Well explore our

pricing past lives to uncover the most common models o event unding. And together,

well collectively conjure a ormula that will work math magic on your next online event.

Erica St. Angel, Sonic Foundry


INNOVATI

ON

VIRTUAL


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1:45 Meeting In The Cloud: Designing Learning For The Virtual Brain

Virtual meeting technologies are not only changing the way we meet they are changing

the way we think, learn, and interact. Every new technology our minds create alters and

rewires our brain: there are dierent mental aculties used, dierent sensory experiences

and, not at all least, dierent orms o communication. This brain-riendly session provides

an understanding and a personal experience o whats happening in attendees brainsduring virtual meetings, along with strategies and tools or working with the brain to

maintain attention, engagement, learning, and that all-important element o social

presence. A ew simple principles will enable you to design virtual or hybrid events that

optimize the attendee experience and empower you to achieve your meetings objectives

with both local and remote attendees.

Andrea Sullivan, BrainStrength Systems

2:30 Campre 3

3:00 MOBILE BLOCK// Mobile devices are standard equipment or most meeting attendees.

How can we keep attendees o o email and harness this power or our events? How can

we use mobile technology or our meeting planning process? This learning block will diveinto mobile strategies, apps and case studies or using mobile technology in events.

Start Your Devices: 5 Steps to a Successul Mobile Strategy

More and more o your attendees are using their phones and tablets at your events. Is

this rude or useul? How do we turn distraction into engagement? How do we harness

the opportunities that mobile creates or events? This session will walk you through 5 key

steps that you need to consider in order to develop a successul mobile strategy or your

meetings and events.

Bob Vaez, EventMobi

Building Your Dream App

My Dream App is a grand experiment to see what happens when you combine your

current mobile app usage with the expertise o some o the brightest minds in the event

industry to get great ideas and eedback. In this collaborative session, we will look at some

eccentric apps and dream up what uture apps could do to make us more productive,

attentive and insanely engaged. Well have ideas or 3 innovative, killer apps by the end o

this event, and itll be up to you to help decide which ideas make the cut, and how they

evolve throughout the event. Sit back and enjoy this great ride and start by submitting

app ideas here: http://bit.ly/ectcgreatapp

Ruud Janssen, The New Objective Collective3:45 GameOn 2011: How GMIC Used Game Mechanics to Reinorce Learning & Change

Member Behaviors

This session is a how-to case study o the 2011 Sustainable Meetings Conerence

hosted by the Green Meetings Industry Council (GMIC), which used a unique learning

design integrating gamication and technology to increase engagement and learning.

Going beyond the simple use o social media pre- and post-conerence and onsite, the

conerence itsel became the game and the attendees its players. The integration o

a customized application or iPad was an important ingredient in building attendee

engagement. This session will show how meeting designers can introduce concepts rom

the world o online gaming, including role-playing, teams, rankings and eedback to create

an immersive, competitive conerence environment that osters immediate application

o conerence learning. Conerence gaming emphasizes skills that are highly prized in the

workplace, such as collaboration, negotiation and problem solving.

Elizabeth Henderson, Meeting Change

VIRTU

AL

MOBILE


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GameUp For Your Events With Mobile Technology

Mobile devices can be a distraction at an event, with attendees using them to check email,

take calls, and tweet their every move. How can you use the power o mobile devices to

your advantage, keeping attendees tuned in and more engaged in the event experience?

In this session we will discuss how to ensure uptake and participation in your social mobile

strategy using game mechanics and real world elements, and how to retain control overthe user experience to make sure the technology works to your advantage: to enhance

networking, to entertain audiences, to engage, educate and to transmit the message o

your event.

Ellen Dudley, CrowdScanner

4:30 Campfre 4 and Camp Trivia Challenge

5:00 End o Event Day

Friday, August 26, 20117:45 Registration Opens

8:00 SOCIAL MEDIA BLOCK // Our use o social media as a marketing tool and engagement

tool in events is evolving. We are beyond Facebook, LinkedIn and Twitter. This learning

block helps you keep pace with the latest strategies, technology and measurement

approaches or events.

Social Media Pecha Kucha Springboard

Why mess with success? Well, we cant resist experimenting with a couple o tweaks.

Ater last years highly successul and entertaining Pecha Kucha (20 slides x 20 seconds)

presentations on a wide variety o event topics, were going to do it again with twochanges. First, the all-new presentations will be on the intersection o social media and

events. And second, well ollow up the presentations with simultaneous small group

discussions, led by the presenters, to cement and expand our learning.

Adrian Segar, Conerences That Work

The Little Monsters o Social Media Strategy

Social media strategy is an ot misunderstood part o a comprehensive marketing plan or

events. And just like Lady Gagas Little Monsters, social media strategy seeks creativity and

recognition. Follow along as we explore the black mascara and shnets o social mediaplanning and discover why identiying objectives is necessary, but pants are not.

KiKi LItalien, DelCor Technology Solutions

8:45 Social Media Measurement and ROI

So youve got your Facebook page setup and are putting Like buttons all over your

website. Now what? Your boss wants to know how its going (and so do you), but how

do you measure the impact on your business and clearly demonstrate the value and

ROI o your social eorts? This workshop will show you how to approach social media

measurement and help you identiy the key metrics that you should be looking at to

determine success. You will also learn how capturing this data can help you make business

decisions that guide your social media strategy and drive results. Justin Ramers,Active Network

Active Network Events Innovation Sandbox Open

MO

BILE

SOCIALMEDIA


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9:30 Campfre 5

10:00 FUTURE OF MEETINGS BLOCK // Finally, we will pull together all o the pieces. We answer

the questions: What is the iPad doing to mobile learning? What are traditional training

organizations doing to incorporate social media into their learning and development

programs? Ater that, we wrap up with a discussion o whats next as we talk about the

emerging trends that are going to inuence the uture o events. Mobile Learning and the Role o the iPad: A Turning Point In the Learning Industry

The adoption o the iPad in the corporate market has dramatically shited the way that

we think about corporate training as well as mobile learning. Sales, marketing, and other

client-acing business proessionals in companies big and small are using the iPad and

other mobile devices to change the way they work on a daily basis. This workshop will

ocus on some o the current trends in mobile learning, how the iPad has impacted some

o these trends, and practical tools and tips or integrating these powerul new devices

into your corporate environment with a specic ocus on improving the perormance o

your people.

Casey Collins, Scrimmage

Evolving The Dale Carnegie Brand and Learner Experience

Dale Carnegie Training is celebrating its 100th anniversary, proving that its core oerings

traditional ace-to-ace classroom trainings work. To evolve its brand and learner

experience, Dale Carnegie is looking to determine the best integration o social media

tools in its oerings. The goal o these tools is to enhance brand perception as a thought

leader, reinorce learning and increase learner transer by getting participants and trainers

collaborating. This session will describe how the North Central Dale Carnegie group is

currently piloting social media into its learning and development programs. Then, we will

turn the tables over to you and let you tell us what you think we should be doing.

Mike Scott, Dale Carnegie Training

A Conversation On the Future o Design

Join Debra Roth in the Active Network Events Innovation Sandbox or an interactive

discussion on how design will change events over the next decade.

Debra Roth, PiNK Powered by Moss

10:45 Follow The Money: The Future o Meetings and Events

While we need to sell these amazing new meeting ideas to our leaders, they still need towork, create value or the organizers and keep attendees coming back or more. Learn

what the emerging trends, jobs and events are that will actually pay o.

David Adler, BizBash

12:00 Lunch

1:00 The Great Event Camp Challenge Red Zone

We will leverage what we have learned as a team over the past two days and complete two

last challenges. These challenges will capstone the event experience and determine i your

team will win The Great Event Camp Challenge.

2:00 Event Ends

FUTU

REOFMEETINGS


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My Big Ideas Page...Our dream is that you would go back to the

ofce and say - Yes, I have now seen how

hybrid event technology, social media and newcollaborative ormats can transorm events. Yes,

we could try __________________ at our event.

We may not be able to do it without help, but

yes we could do it! AND, we could do it 10 times

better than those crazy people at EventCamp

Twin Cities.

Beore you leave, write down any ideas or

concepts that you are experiencing here at EventCamp that you would like to try

at your events.

3 Things I want to try at our next event are:

(and write down what your frst step would be to make this happen)

1.

2.

3.


8/50

The Great Event Camp Challenge

The Great Event Camp Challenge is intended to get you actively involved in Event Camp

Twin Cities 2011 whether you are live in Minneapolis, in a POD, or attending virtually

online. It is an opportunity to meet new people, get hands-on experience, and worktogether in a un competition throughout the event. Teams made up o live and virtual

members, along with the various PODs, will compete to earn points and badges.

Teams will engage in three ways:

Challenge Activities: A series o 4 team challenges where teams earn points based on

how well they do (120 points total)

Badge Activities: Teams will need to perorm specic actions to earn Event Camp

badges (10 points each)

Case Study Challenge: Teams will be challenged to develop a solution to one o three

event scenarios. Solutions will be posted and scored based on the number o likes

they receive. (Number o likes = number o points)

The team with the most points will not only earn the admiration and respect o the other

attendees, but will also earn a great prize and their case study will be shared with through

post-event media coverage and at Event Camp Europe.

Get To Know Your TeamOne o the rst things you will need to do is to get to know the people on yourteam. During the introduction, we will ask you to have a dialogue with each other.

We would suggest you share the ollowing inormation with your team:

Name, company, what you do, and years in the industry

Have you attended Event Camp(s)? I yes, which one(s)?

Why are you attending Event Camp Twin Cities 2011?

What is one thing your teammates should know about you?

What three words would a riend use to describe you?

As a team, think about what you have in common. What are some o the strengths that

each team member brings to the team? How will you leverage those strengths?

We have planned or 30 dierent teams. What team you are on will be determined based

on how you are attending.

22 teams comprised o live and virtual participants

6 teams based on each POD that is attending

2 teams o virtual participants only

One o the challenges that you will ace i you have virtual team members is how you

will communicate with them. We have set up terminals or the live teams to use to help

acilitate that communication with each team having its own team wall. However, this is

Event Camp and we want you to think outside the box nd a solution that works or you(i.e. Skype, Twitter, Facebook, Google Talk, etc.). Who knows, you might even earn bonus

points i you come up with a great solution!


9/50

My Team Challenge 20 points

Your rst challenge is to ll in your team wall. To complete this task, you must

compile the inormation below.

Team Name, including your sponsors name Team Motto in 140 characters or less

Team Roster, identiying one person as the team leader

Total years o event-related experience on your team

Scoring: Earn 10 points or completing your wall within the time rame allowed. Earn 10

additional points or creativity in name and motto, as determined by the judges.

Team Name ideas:

Team Motto ideas:

Team Leader Name and Contact Inormation:


10/50

20/20 Challenge 30 points

We are looking out to the year 2020 with imperect vision. We need your team to help

clariy that uture. Our experts have determined ve ideas or concepts that they think will

be important in the year 2020.

The teams task is twoold.

1. Rank the experts 5 concept ideas rom what you think will be the most impactul to

least impactul.

2. Develop your own Meeting Concept o the Future you think will be impactul in the

year 2020.

Answer these questions in the MapHQ comment box.

Scoring: Points will be awarded by our panel o judges on the ollowing criteria: how

impactul is the idea, how innovative/creative the concept, likelihood and ease oimplementation, and the scope o the idea or application.

Awesome = 30 points

Great = 20 points

Good = 10 points

Barely Plausible = 1 point

Use this space to write notes about your Meeting Concept o the Future.


11/50

Camp Trivia Challenge 30 points

As a team, you will need to answer 10 questions based on the content rom the virtual and

mobile learning blocks. The more answers your team gets right, the more points you will

earn!

Scoring: Points will be awarded based on the number o correct answers.

10-9 Correct = 30 points



Fewer Than 5 Correct = 1 point

Virtual Treasure Hunt Challenge 40 points

You and your team will need to solve riddles and nd clues in this Virtual Treasure Hunt

across the internet in search o the mysterious QR code that unleashes the Camp Treasure.

The aster your team works its way through the world wide web jungle, the more points it

earns.

Scoring: Points will be awarded based on how quickly your team nds the QR code.

First place = 40 pointsSecond place = 30 points

Third place = 20 points

All other teams who complete the challenge = 10 points


12/50

Camp Badges 10 points each

You and your team need to accomplish specic tasks to earn your Camp Badges. These will

be placed on your team wall once you have completed all the requirements or the badge.


13/50

Case Study Challenge 1 point or each like

The Same Old Way Meetings sta is having problems taking their thinking about meetings

into the uture and your team is being brought in to help. You will hear about three client

events and the issues that they are having. Your team will need to choose one these clients

and help Same Old Way Meetings determine an innovative and compelling solution.Your solution should highlight many o the insights and concepts that you have heard

about at Event Camp Twin Cities 2011.

Your team will present its solution through a short YouTube video to the client. You will

need to post the video and link to your team wall page.

Please watch the videos rom Same Old Way Meetings and nd pertinent inormation about

each client on the ollowing three pages.

Scoring: Teams earn 1 point or each like they receive.


14/50

Client #1: Association o Cat Lovers Annual Conerence

The Association o Cat Lovers Annual Conerence

(ACLAC) has roughly 1,500 participants each year,

but over 50,000 belong to the association. They are

looking or ways to create a hybrid meeting that willattract a number o new people to either attend live or

virtually as well as potentially bring in new members

to the association. In the past, ACLAC has had issues o

engagement and are looking or suggestions on how

to improve interactivity and participant involvement

in the overall meeting.

Background inormation:

Started in 1972 by Maggie Feline as a small gathering o cat lovers in Dayton, OH

Current Membership: 51,230 members Growth: 11% growth over last year, and over 35% o members have joined in the last

4 years

Demographic: 64% emale, 36% male, average age 48, technically savvy participants

Conerence inormation:

For the past 3 years, attendance at the conerence has been at or slightly decreased

while overall membership has increased

Three day conerence which has been held in New York City, Las Vegas, Memphis,

Orlando, and Scottsdale over the past 5 years

Typical conerence set:

Keynote by celebrity cat lover

Inormation about cats presented by veterinarians and other experts

Cat stories by members

Sessions that ocus on the association benets and its operation

Product air rom Cat Product Manuactures and Retailers (day 2 o the conerence)

Cat themed dinners and breaks

Feedback has been that the sessions are too long and dont really involve the participants.

While participants nd the content interesting, there is a signicant drop o in attendance

on day 3 o the meeting. Participants rate highly the ability to meet ace to ace with

people they have only connected with on the chat boards or blogs.

Presentation ocus:

Identiy and recommend an overall approach to conerence that responds to needs

Provide an overview o key enhancements that would drive engagement

Outline how a hybrid approach can achieve their objective o additional

engagement, both with the live participants as well as ACLAC members who do not

attend the meeting


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Client #2: Big Time Corporation Annual Managers Meeting

500 Senior Leaders and Managers rom Big Time

Corporation, the largest clock maker in the world, will

attend this annual meeting. Big Time is looking at how

they can involve not only the managers, but the other5,000 employees who work across the world in 35 dierent

locations. They need to get their people ully engaged

and create buy-in to some major changes occurring at the

company.


Based in Basel, Switzerland, the company was ounded in 1799

Recent growth through a number o acquisitions o other clock manuactures rom

locations around the world

Big Time prides itsel on its engineering precision Demographic: 43% emale, 57% male, average age 38, most have at least some

university education

Meeting inormation:

The Annual Managers Meeting has increased rom 80 participants 4 years ago, to over

500 this year due to recent growth

Three day meeting with a ocus on corporate alignment which has been held in

London, Hong Kong, Hyderabad, Vienna, and Chicago over the past 5 years

Content covered:

Review o 2011 company perormance

New manuacturing processes that will be required or all plants moving orward

New marketing plan that will have a big impact on both sales and marketing

unctions, including new tools that will be used throughout the company

Announcing a new prot sharing plan

Teambuilding session

Big Time is ocused on making sure that the meeting participants are actively involved in

the meeting. Feedback rom the last two meetings indicated that the participants elt that

they did not get much time to collaborate or interact with each other or the presenters.

Big Time really wants this meeting to showcase the new processes and tools that are

being introduced and or people to eel engaged and excited about the new direction o

the company. Feedback rom recent company-wide survey indicated that non-participants

elt let out and did not connect with the inormation rom prior year meetings.

Presentation ocus:


Provide an overview o key enhancements that would drive corporate buy-in

Outline how a hybrid approach would be able to eectively involve the entire

workorce in the meeting message while creating more engagement or the senior

leaders and managers on site


16/50

Client #3: Medical Dynamite New Product Launch

Medical Dynamite is introducing what they hope will

be a blockbuster medical solution to chronic boredom

syndrome (CBS). However, they are tight on unds and

looking at ways o getting all 2,000 sales and marketingpeople rom 16 dierent locations around the world

excited and trained ully on this new solution in a cost-

eective manner.


Based in Chicago, IL, the company was ounded in 1997

Company has had a ew breakthrough products in the late 1990s and early 2000s that

launched it into prominence

Company prides itsel on being on the cutting edge o technology to help patients

overcome psychological and other disorders Demographic: 52% emale, 48% male, average age 33, most have university

education (roughly 1750 sales and 250 marketing)

Event inormation:

The last new product launch Medical Dynamite had was in 2008, which was a ve day

extravaganza in Los Angeles

However, the company did not come close to achieving the anticipated sales with

that product, and now the company is pressed nancially

This product launch needs to be highly successul or Medical Dynamite to survive

Event elements included:

Exciting launch reveal o the new product that will bring employees together

Review o all product details, including regulatory and legal sales inormation

Potential customer proling

Requirements that all customer-interactive employees be certied and pass an exam

on product eatures, unctions, hazards and legal liabilities

Announcement o the new sales incentive program

The key to the companys success is a successul launch o the new medical solution or

CBS, but Medical Dynamite would like to decrease spend either by reducing the time

planned or this launch or the number o attendees at the event. Keep in mind they have a

signicant amount o material to train and test on that needs to be done eectively and in

a motivational way.

Presentation ocus:


Provide an overview o key enhancements that would drive learning and cost savings

Outline how a hybrid approach could create a learning environment that would

ensure a high level o knowledge transer and excitement about the new product


17/50

Why do Event Planners choose

Active Network I Events?

Getmore attendees, manage events easily andbuildlasting relationships

Isnt it time you discovered how the industrys best event

management technology solutions can make your life easier?

I increased

attendance by

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I cut my

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in half

www.activeevents.com

Telephone: Americas: 1.888.351.9948

Europe: +44 (0) 207.313.5742

I reduced my

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- The worlds leading

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- Easy to use

registration, attendee

and exhibitor

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and applications

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www.activeevents.com

Active

delivered a344% ROI


18/50

events.sonicfoundry.com

Go hybrid with Sonic Foundry Event Services.

Worry-free, event webcasting bridges time

and distance, reaches new audiences and

creates new revenue streams, online.

Want to take your event topeople who cant attend?


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omnipress

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White Space or your doodles, sponsored by BeEvents


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Mapping Your Path to Engagement

Through an Engagement Mapping process, weask that you provide a critical view of how aparticipant lives your event and how thatexperience in total works to achieve success foryour organization.

In order to work through all of the elements andaspects of your event, you must begin with acomplete understanding of your organizationsbusiness goals and objectives.

If your user experience isnt anchored in thespecific requirements for success of yourorganization, then your investment in the eventwill be wasted.

Steps in the process:

Outline business success objectives

Bring in the attendee perspective

List out the elements of your event experience (including all content elements)

Engagement tactics

Exercise (Scenario and Worksheet):

Weve created an event experience scenario for you to work through. The informationyoull need to complete the exercise is provided in the following scenario storyline.

! RANDALL INSIGHTS LLC

All Rights Reserved Randall Insights LLC 2011 Images with apologies to Chuck Jones and Looney Tunes (from Flickr and other online sources )

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Stick out your hand, youre about to get engaged!

Scenario: Acme Corporate Sales Meeting

Acme Corp has had a Global Sales Meeting for as long asanyone can remember. Each year they bring togetherabout 1,500 people (which is their entire salesforce, plussome members of the sales support team andheadquarters personnel). It was quite a challenge for theevent planning team to articulate exactly what value themeeting has for Acme Corp, because the event had simply

become legacy and therefore taken for granted. But all ofthat changed when this year Acmes CEO (Mr. Wile E.Coyote), made a push for Acmes sales meeting to be held using a virtual solution --except, of course, for employees based out of Acmes HQ facilities in Fairfield, NJ.Mr. Coyote needs a fully prepped and energized field force, ready to sell, sell, sell in thenew fiscal! His hope is that Acme can muscle their way out of the financial slumptheyve been in by bringing in new customers and selling more across their immenseand ever-growing suite of product offerings. Coyotes main focus for the year is to beable to keep his best salespeople in an effort to out-sell the competition.

Acme has a long history of launching specialty products, and thisyear is no different. There are five important new products beinglaunched, and a brand new marketing campaign to go along withthem. The crown jewel of the new product suite is Acmes Do-it-Yourself Tornado Kit. Their research anddevelopment arm recently received the patentfor their tornado seeding technologies. R&D

insists that with this patented technology theywill leapfrog the competition and regain their crashing share of themarket. The salesforce has had their lunch handed to them bycompetition. Theyre extremely gun-shy and actually quite

skeptical about whether or not the tornado seeding technology is truly superior to theirprimary competition, Toms Trap-o-Matic. They are demanding not just reassurance butthe tools required to win back their lost customers.

Acme salespeople look forward to seeing each other, swapping stories and sharing theirbest case examples during the annual sales meeting. Bringing togetherpart of the team (those based out of headquarters), and having the restof the team participate remotely will clearly create a red-headedstepchild sensation of being less important or second-class. If theexperience is crafted correctly, this challenge will be eliminated but notwithout a lot of careful attention and creativity with the engagement

tactics and virtual solution employed.

So now its up to you. How will you keep Acmes salespeople engaged?



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Stick out your hand, youre about to get engaged!

Business success objectives:

Growth

Retention of best employees

Innovation through product development

Attendee Perspective:

Legacy Expectations (physical gathering, getting to see their buddies)

Low confidence, morale issues

Skeptical of product superiority

Desire to discuss best practices

Networking - socializing informally

Content and Experience Elements:

Engagement Tactics:



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Youre engaged. So tell the world about it!

Group Discussion Questions on Engagement Tactics:

What are engagement tools/ideas/tactics for the event overall?

How are you working to keep the remote attendees feeling connected?

How are you creating engagement WITHIN the various sessions?

How do each of your engagement tactics address or connect back to:

- Business Goals:

- Attendee Requirements:



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Event Camp Twin Cities 2011 Team

Event Camp Twin Cities is organized by passionate volunteers rom the meetings and

events industry. Meet your passionate team.

Samuel J. Smith

Co-Founder o Event Camp Twin Cities

Interactive Meeting Technology

Samuel J. Smith is a prominent thought leader, speaker and

award winning innovator on event technology. In 2010,

Sam co-ounded Event Camp Twin Cities an innovation lab

or events that rewrote the rules or attendee engagement

in hybrid events. Sam is a judge o EIBTMs WorldWide

Technology Watch Awards. He runs Interactive Meeting

Technology, LLC an event technology consultancy that specializes in interactive

meetings and hybrid events. Sam is a member o Meeting Proessionals International

(MPI), International Special Events Society (ISES), Proessional Convention Management

Association (PCMA) and Minnesota Interactive Marketing Association (MIMA).

Ray Hansen

Co-Founder o Event Camp Twin Cities

AppEvision

Ray has been an innovative leader and industry expert on

meeting technology and audience response systems or

nearly a decade. Armed with a multimedia and web design

degree rom the Art Institutes International, Ray soon ound

himsel working as an interactive meeting producer and

designing event applications or a production company

based in Minneapolis, MN and New York City. Ater being a part o 400+ meetings and

events using technology, Ray has both a technical and practical understanding o how

to maximize the interactive environment o an audience. In July o 2010, Ray started

AppEvision and has been developing social, mobile applications to engage, educate and

communicate to audiences o any size.

Lindsey Rosenthal

Sponsorship Director

Events For Good

Lindsey has combined her creative prowess, passion or

social good, organization, clear communication skills, and

entrepreneurial gravitas to consult on events and undraisingor major non-prot organizations and companies interested

in creating strategic value through partnerships. She has

worked across many elds o industry and strives to nd

unique and customized solutions in long-term strategy or her clients.


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In 2010, Lindsey co-ounded Event Camp East Coast with Traci Browne and Adrian Segar

and is currently working on Event Camp Europe on September 9 o this year in London. In

addition, she helped Sam and Ray make Event Camp Twin Cities a success by volunteering

to help wherever she could lend a hand since its inception.

Brandt Krueger

Technical Director

metroConnections

Geek Dad. Technology support, video and graphics or

corporate meetings, conerences and events. Brandt is the

master o all things presentation and production. As the

Director o Technology at MetroConnections Brandt has

managed hundreds o productions and seen thousands o

PowerPoint presentations. He has recently turned his sightson urthering the discussion o how we, as event and meeting proessionals, can help

make presentations better and increase the overall quality o our programs.

Emilie Barta

Virtual Emcee

Emilie Bartas number one goal is engaging the audience,

no matter where they are located! She helps design the

audiences experience beore the event, hosts them atthe event, and continues the experience ater the event

through the power o video, online communities, and social

media. Emilies 15 years o broadcast/video experience

and 13 years o live event experience enable her to help

meeting, conerence, and trade show organizers plan successul, visually stimulating, and

interactive hybrid events. Known or her audience engagement expertise, she is orging

new territory in the blended conerence world, and in creating the role o virtual emcee, to

ensure that the virtual audience eels like they are in the room.

Glenn Thayer

Virtual Emcee

Glenn Thayer is a proessional presenter and host or live and

hybrid events. His clients include Hewlett-Packard, Bayer,

AAA, Progressive Insurance, and more. He is regularly seen

on PBS as a pledge drive host and can be heard on radio and

television representing clients such as Comcast and Quiznos.

Glenn uses multiple ormats to engage keynote and breakout

presenters in a two-way dialogue with the ace-to-ace andvirtual audience. The result is a high level o engagement and educational value or the

attendees.


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THANK YOU.

Event Camp Twin Cities is put together with duct tape, bailingwire, a little ingenuity and a truck load o passion. Our partners

and supporters have an adventurous spirit and a willingness toexperiment. Without everyone pulling together, we wouldntaccomplish much.

We would like to thank the ollowing people or jumping in withboth eet.

Lindsey Rosenthal

Brandt KruegerJenise FryattKurt Nelson

Ami CervinAmy OrianiEmilie BartaGlenn ThayerSean SchuetteBen StoddardEric LukazewskiTracey SmithRuth Wikof-JonesTraci BrowneLiza BergmanSanne JolleMike McAllenTahira Endean

Mike GranekL T t l f

Ryan Hansen

Deb RothBen C. RothBob VaezDavid AdlerCasey CollinsEllen DudleyElizabeth HendersonRuud JanssenKiKi LItalienEric Olson

Justin RamersLynn RandallCece Salomon-LeeMike Scott

Adrian SegarErica St. AngelCameron Toth

Jessica LevinA d S lli

Twin Cities 2011

ectc11 learning journal final

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