ects - information package (course c atalogue)this edition focuses more on the updating of course...
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ECTS (COURSE C
EPAS AFINANCIAL MANAGEMENT AND MARKETING MANAGEMENT
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ECTS - INFORMATION PACKAGE (COURSE CATALOGUE)
EPAS ACCREDITED PROGRAMS FINANCIAL MANAGEMENT AND MARKETING MANAGEMENT
Sarajevo, July 2015
FINANCIAL MANAGEMENT AND MARKETING MANAGEMENT
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PREFACE TO THE FOURTH EDITION
For the School of Economics and Business in Sarajevo, the 2005/2006 academic year was a turning point. After 53 years of existence, in this year the School adopted a new concept of studies based on the Bologna Declaration principles, which imply studies through a system (3 – first cycle + 2 – second cycle +3 – third cycle). In accordance with this concept, the existing curricula were re-defined and new ones developed. Having in mind the School's orientation toward the continuous improvement of program quality, every five years all the stakeholders (teaching and administration staff, students, business community) work on developing new, improved curricula based on the experiences gained in the previous period and on trends in the labor market. The year of 2015 is a year of great successes of the School of Economics and Business in Sarajevo. After a few years long process we have been granted the institutional AACSB accreditation, which is a proof of the top general quality measured by world standards. The School was thus included among the 5% best world schools of economics and business. For students, it actually means that they receive knowledge and skills from top-quality teachers and contents according to a curriculum that is recognized in the world. Students are ranked according to world standards, which in turn makes them competitive in the labor market – they have knowledge, skills and competences that are recognizable in the international market. For the Institution, it means the possibility for establishing and strengthening international relations with other institutions of a similar or same ranking, which was difficult before. This edition focuses more on the updating of course names, structure of studies, literature, and particular research topics. Besides, learning outcomes are outlines for each course, which is a reminder of the knowledge and skills students will acquire after the successful completion of the given exam. The offered concentrations follow the latest trends in the area of economics and management in the world. Besides, the new curriculum is in line with the continuity of appropriate add-ons to knowledge in the 1st and 2nd cycle of studies. Due to the dynamics of curricula, the content of the Information Package will be regularly updated on the School's website, www.efsa.unsa.ba, until 2020, when a new revision of the curriculum is scheduled Yours sincerely, Željko Šain, PhD. Dean
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1. INFORMATION ABOUT THE INSTITUTION 1.1. Name and address SCHOOL OF ECONOMICS AND BUSINESS IN SARAJEVO (abbreviation: SEBS) Trg osloboñenja - Alija Izetbegović 1 71 000 Sarajevo; Bosnia and Herzegovina Phone: +387 (0) 33 275 900 Phone: +387 (0) 33 275 927, 275 968 (Student Affairs Office) Fax: +387 (0) 33 275 963/994 E-mail address: [email protected] Webpage: http://www.efsa.unsa.ba 1.2. Academic calendar At faculties in Bosnia and Herzegovina, the academic year is divided into the winter and summer semester. According to the calendar of activities adopted by the University of Sarajevo (henceforward UNSA), classes start in the first week of October and end in mid-January (winter semester), and then from the third week of February until the end of May (summer semester). The new UNSA calendar also provides for the possibility of organizing the Summer School in July and August, and these two months are also scheduled for student internship. The academic calendar has been defined according to the unique model adopted at the Senate of University of Sarajevo. Classes accompanied with various forms of continuous knowledge assessment last for 15 weeks in the course of a semester, and the final exams are organized in the 16th week. After the final exams, Rules of taking exams at the UNSA provide for three-week remedial classes and make-up exams. Exam terms are determined pursuant to the Law on Higher Education of Sarajevo Canton, Statute of the University of Sarajevo and Rules of the University of Sarajevo. Classes for paying and non-paying full-time students are delivered according to a system which combines the classic – „in-class“ and “online” form, and includes the use of online materials on the standard Moodle courseware or from the Distance Learning (DL) site. Starting from the 2008/2009 academic year, the so-called “assignment week” (VIII week) was introduced, when term exams are schedules (tests, knowledge assessment), as well as the so-called “study week” (XV week), which students can use to prepare for final exams, which follow in the 16th week of the semester. The schedule of activities by weeks is as follows:
15 weeks: 10 in-class + 3 online (VII, XI and XIII) + VIII (ass. week) + XV (study week). The DL study program proceeds according to the following system:
5 in-class weeks (I, V, VIII, XII i XV) + 10 online weeks. Holidays: • School Day (1 day, 14. 10.) • Statehood Day (1 day, 25. 11.) • Ramadan Bayram (1 day) • Catholic Christmas (1 day, 25. 12.) • New Year's Day (2 days, 01. and 02. 01.) • Orthodox Christmas (1 day, 07. 01.) • Eid ul-Adha (1 day) • Independence Day (1 day, 01. 03.) • Labor Day (2 days, 01. and 02. 05.)
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1.3. University of Sarajevo University of Sarajevo (www.unsa.ba) registers the official beginning of teaching and research activities in 1949. The establishment of the Faculty of Philosophy in 1950 and Faculty of Economics in 1952 marked the first, initial stage of the establishment of the University of Sarajevo. The University maintained the continuity of working and existence during the aggression on BiH as well, as a distinctive form of intellectual, academic resistance. The academic revival implies the implementation of a new concept of University organization and function, in line with contemporary standards, modernization of curricula and education of the necessary teaching staff.
University of Sarajevo have partner relations with over twenty universities across the world and members of a few significant international organizations and networks. The basic goal of all activities of the University of Sarajevo is to raise the quality of studies and create a modern university of European provenance which will be a respectable representative of Bosnia and Herzegovina at the international level and a promoter of traditional, historical, cultural, scientific and artistic values of this part of Europe.
University of Sarajevo is open and accessible to all those who wish to contribute, as students, associates or teachers, with their intellectual and moral qualities, to the development of education, science and expertise, in the defined environment of University autonomy. University of Sarajevo is an association of a large number of institutions (23 faculties and academies, and affiliated and other members) with 2.135 employees (in 2014, University had 851 full-time teachers (full professors, associate professors and assistant professors) and 554 teaching assistants (senior TA's, senior lecturers, TA's, lecturers and teaching specialists). A total of 458 teachers and 198 assistants worked half-time. Over 30,000 students are enrolled at the University of Sarajevo. 1.4. School of Economics and Business of University of Sarajevo School of Economics and Business of University of Sarajevo (henceforward School or SEBS) was established in 1952. The entire period since the foundation of the School has been characterized with an intense development focused on the increase in the quality of teaching and educational process and its improvement. At present, School of Economics and Business in Sarajevo is one of the most renowned educational institutions both in Bosnia and Herzegovina and in the region. SEBS mission is to become a prestigious higher-education institution in the area of economic and business sciences in Southeast Europe by 2025. We are a prestigious higher-education institution in this part of Europe by the assessment of the leading European and American accreditation houses – it is a matter of prestige to graduate from Sarajevo School of Economics. We admit the most excellent applicants from BiH, region and abroad. Through lifelong learning, we remain connected to our students in their entire life. Being aware of our role in educating professionals who will lead and build economy and society as a whole toward reaching the highest professional standards through the responsibility for the growth and development of social community, we are torch-bearers of the profession for our students and the lighthouse for business community, and our students' position in the community is the mirror of our competitiveness. SEBS promotes the following values:
� Professional excellence � Joy of learning and flexibility � Autonomy and stability � Commitment to strategy � Entrepreneurship and innovation
In our endeavors to modernize the SEBS curriculum and intensify activities on internationalization and recognition of the degrees from School of Economics and Business, the study concept „3+2+3“ has been implemented. The use of the European Credits Transfer System (ECTS) allows a greater students' mobility to partner universities in the region and the world. An enviable level of cooperation with elite schools of
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economics in Europe and the world has been achieved, which will allow students a greater choice and their own impact on creating programs and selection of courses they attend, as well as studies at partner institutions. Due to its tradition, international orientation, faculty's commitment and clear management vision, the School of Economics and Business in Sarajevo has become a leader in education and research in the area of economic and business sciences in Bosnia and Herzegovina. The School strives for international recognitions, and develops its programs, research and other elements of quality improvement in this direction. The continued progress is proved by School's numerous accreditations and certifications, international students' and teachers' exchange, as well as by a large number of study programs and projects carried out with partners from the region and the world. A particular significance is attached to the continuity in School's work over the past 63 years. Even in the conditions of hardest aggression and war activities in BiH in the period 1992-1995, teaching activities did not cease, primarily thanks to the staff and students' enthusiasm and dedication. Even in the hardest of times, School managed to retain most of its faculty.
1.5. Organization of the School Figure 1: Organizational chart of the School of Economics and Business in Sarajevo
School's management is elected for a four years' term. Besides the Dean, the management is composed of vice-deans: of teaching affairs and research, of finance, and of student affairs and students' mobility. The basic organizational unit of the School is a department, which unites a few affiliated courses. At present, there are
Managing Board of UNSA
University of Sarajevo
Dean Council Managing Board of Economic Institute
Economic Institute
Internal financial audit
Public Relations Department
Quality Office
Accreditation Team
Director, Business Academy
Lifelong Learning Programs (LLL)
Centers
Vice-Dean, Teaching Affairs and Research
Sub-departments
Center of international cooperation
Faculty Development Office
MIT center
Distance Learning Programs (DL)
Vice-Dean, Student Affairs and Mobility
Office of Student Affairs
Students' Career Development Office
Library Information Center
Alumni association
Distance Learning Programs (DL)
Students' Council AIESEC
Executive Director
Office of Finance and Accounting
Office of legal affairs and human resources
Publishing
Editorial boards
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nine departments, as follows: Department of economic theory and policy, Department of finance, Department of marketing, Department of management and organization, Department of management and information technologies, Department of microeconomics, Department of business law, Department of accounting and auditing, and Department of quantitative economics. The following market-oriented organizational units are also parts of the School:
Economic Institute The Institute's basic activities in the area of research pertain to the preparation of studies and research projects, development plans, programs, professional expertise, continued consulting activity, etc., thanks to which the Institute has acquired the leading market position in the area. Ever since its establishment, the Institute has signed and completed over 250 contracts in the area of macroeconomic and microeconomic research, investment issues, enterprise development, privatization programs, enterprise and bank organization, consulting services, etc. A large number of projects have been carried out with the participation of School's employees in cooperation with international organizations, institutions and enterprises.
Publishing activity The basic activity of SEBS publishing includes publishing of books, journals and periodicals, retail and wholesale in books, journals and stationery. The bookstore sells all the publications published by the School, as well as publications in the area of economics and related disciplines by other publishers.
Business Academy Business Academy is s SEBS organizational unit whose mission is to deliver and improve lifelong learning. It organizes and delivers courses of various formats (from day-long to several months long) designed for the education and training of a wide range of entrepreneurs and business people. Courses with the greatest demand in the market include those in the areas of strategic management, banking, insurance, human resources management and business plan preparation. Within a separate center, Business Academy organizes courses in business English for a few particular areas of business such as foreign trade, banking, business information science, finance, etc.
Center for Management and Information Technologies (MIT center) MIT center activities include education programs in management and contemporary information technologies for undergraduate and postgraduate studies, specialist training and various forms of knowledge refreshment in the area of business IT. MIT Center mission also includes improvements in the content and infrastructure of the system for interactive distance learning, construction of multimedia forms of educational contents, scientific, research and professional activity, information and publishing activity, and forum forms of work. MIT Center has also founded a separate E-net center for distance learning. E-Net center includes multimedia classrooms, possibility of videoconferencing with virtually all parts of the world, additional computerized and flexible classrooms, Internet access for all the computers in the Center, and use of the specialized learning software.
Center for International Cooperation Center for International Cooperation is an essential link between the School and international partners aimed at the internationalization of programs, teachers and students. The Center's basic task is to establish, develop and improve SEBS' cooperation with other faculties of economics and related institutions in the world aimed at exchanging scientific achievements, exchanging teachers and faculty with other schools in the world, exchanging students, professional periodicals and literature, organizing joint teaching activities, and organizing and implementing joint research projects. Through a number of Tempus projects and bilateral cooperation, postgraduate studies have been developed with schools in Turin, Nice, Zagreb, Ljubljana, Vienna and other prestigious institutions. The undergraduate and graduate study program in English have been established with the partner Griffith College in Dublin.
Faculty Development Center The basic tasks of the Center are the following: support to the improvement of teaching process and implementation of ideas for improving education and teaching; monitoring needs for faculty's research
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development and support in the process of preparing and publishing scientific and professional papers in relevant periodicals; continued research and providing information on the possibilities of research funding, modern teaching methods and possibilities for professional development, etc. Career Center Career Center ensures sources, contacts, programs and workshops that allow students an easy transition from the academic environment to the business world and their productive participation and contribution to the democratic society and global community. The Center's goals are: to allow additional professional education (preparation for employment, volunteering, internship, support in the preparation term and graduation papers, research, etc.), informing and linking students to business environment, ensuring professional advising support to students in the process of career development, etc. Center for Entrepreneurship and Knowledge Management The idea for establishing the Entrepreneurship and Knowledge Management Center of School of Economics and Business in Sarajevo emerged from the increasing need within the business environment related to the improvement of the existing businesses and creating entirely new ones. The Entrepreneurship and Knowledge Management Center of School of Economics and Business in Sarajevo should is center that offers encouragement, education, networking and support by SEBS teachers and students to business community in BH and the region. The Center is focused on providing various services to business community in a way that allows teachers and associates’ knowledge, as well as students’ propulsive ideas to be implemented in practice. Besides educating business community members and SEBS teachers and associates, the Center would is focused on students’ additional education and training through topical presentations, competitions, work on projects and directing toward funding sources and support. Openness to new ideas is of great significance for our students and their careers after the completion of formal education. The Center would become an incubator for developing business leaders, individuals who have already established their businesses and want to improve them, and for developing entirely new businesses. Center activities would promote the significance of entrepreneurship and start-up businesses among students and within broader business community. The most important project is a CEO Conference (Career Opportunities and Entrepreneurship). The conference is an annual event that connects youth with successful people who are positive examples which motivate participants to proactive approach to entrepreneurship and career development by breaking the myths of success and adoption of new knowledge and skills. More information: www.ceokonferencija.com .
The following organizational units, i.e. groups of tasks, have the status of staff units:
Quality Office SEBS Quality Office is in charge of improving, continuous maintaining and promoting the culture of quality. The quality is reflected in learning, teaching, development, management and administration at SEBS. The Office's specific responsibilities include the development and review of policy, process and procedures for quality management, monitoring and reviewing academic quality and standards, and giving advice and leading both academic and administration staff in all the aspects of quality assurance and improving processes at SEBS.
Public Relations Department School of Economics and Business in Sarajevo is the first educational institution in the region with a separate public relations department. The Department is organized after the model of leading world universities which successfully communicate with their stakeholders in the environment. Public relations imply managing of reputation and perception, and therefore the final result of communication activities is the creation of SEBS positive image in the eyes of internal and external public.
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Administrative and technical services that provide support to the core process at the School are:
Alumni Alumni Association is an organizational unit formed at SEBS after the model of world universities, and aimed at cooperating with its former students. Alumni Association of the School of Economics and Business in Sarajevo is a voluntary association which admits anybody who has graduated, taken a master's or Ph.D. degree at SEBS. The guiding idea is that such an association should allow networking of economists, in order to allow their permanent cooperation and reaching their common goals.
Student Affairs Office Student Affairs Office cooperates with students and faculty, with representatives of students' organizations and performs all the administration tasks related to students. Student Affairs Office at SEBS was the first to begin using the application which allows the electronic application for exams, electronic grading, issuing various certificates, etc. The aim is to facilitate and speed up processes and procedures that accompany studies. The Office is also involved in scheduling classes, validation of degrees acquired abroad, determining exam terms for all levels of education etc.
Besides, School's operations are also supported by the Office of Finance and Office of Human Resources and General Administration Affairs. 1.6. Spaces that support students' work and learning equipment IT support to teaching process The School has almost 400 computers networked into a local area network with the direct Internet connection of 40/40Mbps + 1/1Mbps. Each classroom / lecture theater is equipped with a computer and projector for classes. Approximately 90 computers in four classrooms are intended for undergraduate and graduate classes. Students at the master programs have, at their disposal, a computer room at the 2nd floor on the premises of PDS Student Affairs Office and in the BIC. Using computers is free of charge. Two centers with modern equipment operate at SEBS: MIT Center and E-Net Center, and their primary goal is using information technologies in education. Nine student kiosks can be found in the School hall, and they are continuously maintained and improved. Library Information Center of School of Economics and Business in Sarajevo Library Information Center (BIC) has admirable holdings of over 129 000 monograph-type publications and approximately 13 000 years of periodicals. Students and teachers, as well as other users can access and use all the current and relevant literature about economic sciences and related scientific disciplines. Annual acquisitions amount to approximately 2,000 monograph-type publications and over 100 titles of periodicals. In 2001, BIC of the School of Economics and Business in Sarajevo was granted the status of depository library for IMF publications in Bosnia and Herzegovina and thus became a member of the UN depository – DEPOLIB. Since early 2005, students and faculty of University of Sarajevo have, at different time periods, ensured access to the commercial scientific databases and electronic journals such as EBSCO, Emerald, Science Direct, SCOPUS, Web of Knowledge, SpringerLink, and School of Economics and Business occasionally buys independent subscription to the ProQuest and EconLit databases. Since 2006, BIC has been a full member of the COBISS net system (Cooperative online bibliographic system and service), which includes over 750 libraries from the region with over 21 million bibliographic entries. Access to the publicly accessible catalogue of BIC/COBISS/SEBS is possible over www.cobiss.ba. Since the 2009/10 academic year, SEBS students can use the E-library within which they have access to the collection of textbooks published by the School of Economics and Business in Sarajevo. BIC services are used by students, teachers, teaching assistants, postgraduate students, associates, high-school students, businesspeople, government and non-governmental institutions, international organizations, specialists in economics and other sciences from the University of Sarajevo and other BiH universities.
1.7. Programs of studies Figure 2: Overview of the organization of studies at School of Economics and Business in Sarajevo
1st (first) cycle of studies includes three
a) Academic program, with majors: Economics and Managementb) Business-oriented program: Business Managementc) International program in cooperation with
Business School 2nd (second) cycle of studies – Master studies
1. Master program, with majors: Economics and Management2. Joint master program in cooperation with Faculty of Economics in Zagreb with the following
majors: Economic diplomacy, Local selfCorporate management, Crisis management, Marketing management, Hummanagement and knowledge management, Advanced financial management, Business actuarial science, Accounting and taxation, Strategic information management, Strategic entrepreneurship and innovation, Quality management, Quality management in hea
3. Joint master program with Faculty of Economics in Ljubljana in the area of economics, entitled Public sector and environment
4. Joint master program with Faculty of Economicsmanagement, entitled Business Management
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organization of studies at School of Economics and Business in Sarajevo
three parallel three-year programs:
Academic program, with majors: Economics and Management oriented program: Business Management
International program in cooperation with Griffith College Dublin (henceforth
Master studies is organized through the following forms
with majors: Economics and Management Joint master program in cooperation with Faculty of Economics in Zagreb with the following
conomic diplomacy, Local self-administration finances, Financial reporting and auditing, Corporate management, Crisis management, Marketing management, Hummanagement and knowledge management, Advanced financial management, Business actuarial science, Accounting and taxation, Strategic information management, Strategic entrepreneurship and innovation, Quality management, Quality management in health care Joint master program with Faculty of Economics in Ljubljana in the area of economics, entitled Public sector and environment (dual diploma)
program with Faculty of Economics "Džemal Bijedić" in Mostar in the area of Business Management
organization of studies at School of Economics and Business in Sarajevo
henceforth GCD): Sarajevo
following forms:
Joint master program in cooperation with Faculty of Economics in Zagreb with the following administration finances, Financial reporting and auditing,
Corporate management, Crisis management, Marketing management, Human resources management and knowledge management, Advanced financial management, Business actuarial science, Accounting and taxation, Strategic information management, Strategic entrepreneurship
lth care Joint master program with Faculty of Economics in Ljubljana in the area of economics, entitled
in Mostar in the area of
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5. Joint master program with Faculty of Philosophy of University of Mostar in the area of marketing, entitled Managing corporate communications and public relations
6. International study program in cooperation with Griffith College Dublin (henceforth GCD) entitled International Business (dual diploma)
7. Joint master program with the University of Bolton entitled Islamic Banking 8. Program Adizes School of Management 9. Program Real estate – Applied Finance
III (third) cycle of studies – doctoral study is delivered in the cooperation with economic faculties of Vienna and Ljubljana, and two more doctoral programs are being prepared:
1. PhD - Doctor of Philosophy Program (Economics, Management/Business) – three-year academic and research oriented program, with 180 ECTS points.
1.8. Institution's rules in the process of diploma validation
Rules in the process of validating foreign diplomas are regulated by rules on studies passed by the Senate of the Univeristy of Sarajevo (http://www.unsa.ba/s/images/stories/web-unsa-novi/pravni%20akti/prav/uputstvo-nostrifikacija.pdf). More details on the procedure at the School of Economics and Business can be found on the website www.efsa.unsa.ba. 1.9. Research at the School of Economics and Business in Sarajevo Research at the School of Economics and Business is particularly supported through three School's publications:
- International scientific conference ICES – since 2002, the School organizes a biennial international conference ICES, which gathers prominent professors and is aimed at exchaning experiences and knowledge in the current fields of economics and business. The Proceedings of the Conference are indexed in the EBSCO/Business Source Complete.
- South East European Journal of Economics and Business Research is a journal which deals with topics in the field of economics and business focusing on the transition economies of the Southeast Europe and their significance for the global economic growth. The journal is indexed in the following databases: Cabell's Directory, CEJSH (The Central European Journal of Social Sciences and Humanities), Celdes, CNKI Scholar (China National Knowledge Infrastructure), CNPIEC, DOAJ, EBSCO - Business Source, EBSCO - Central & Eastern European Academic Source, EBSCO - TOC Premie, EBSCO Discovery Service, ECONIS, EconLit, Elsevier – SCOPUS, Google Scholar, International Abstracts in Operations Research, J-Gate, JournalTOCs, Naviga (Softweco), Primo Central (ExLibris), ProQuest - International Bibliography of the Social Sciences (IBSS), ReadCube
- Research Papers in Economics (RePEc), SCImago (SJR), Summon (Serials Solutions/ProQuest), TDOne (TDNet), Ulrich's Periodicals Directory/ulrichsweb, WorldCat (OCLC).
- Zbornik radova Ekonomskog fakulteta u Sarajevu / Sarajevo Business and Economics Review (SBER) is published twice a year and features academic and professional papers in the field of economic and business sciences, as well as students' papers. The Review in indexed in the following databases: EBSCO/Business Source Complete, EBSCO/Central and Eastern European Academic Source, CEEOL (Central and Eastern European Library), ProQuest Business.
1.10. SEBS accreditations and certifications What distinguished it from other educational institutions in the surroundings ia its commitment to the improvement of the educational system quality. SEBS has therefore begun the process of accrediting the educational system quality with the most respectable accreditation organizations.
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All facts point to the SEBS' efforts for reaching the highest level of quality in education and being one of the best schools of economics in the region. Besides, standing out in quality is the only way toward the prosperity of higher education in Bosnia and Herzegovina. ENQA (European Network for Quality Assurance) It is believed that the first step in the creation of ENQA was the adoption of the „Recommendations of the European Union Council“ in 1998, which ordered all the member states to establish quality assurance agencies aimed at the functioning of the ENQA network. ENQA initially operated as an informal network for the exchange of data on the higher education quality; however, on 4 December 2004 it changed the name (from the European Network for Quality Assurance to the European Association for Quality Assurance in Higher Education). During the Berlin Conference, ENQA published a document entitled „The standards and guidelines for quality assurance in the European Higher Education Area (ESG)“. External evaluation by an authorized agency for quality assurance confirms that higher education institutions have reached the EHEA reference framework in their areas of activity. European standards and guidelines for quality assurance have been divided into three main parts:
1) Internal quality assurance (pertains to the design, application and monitoring of the quality assurance processes and structures);
2) External quality assurance (activities on examining and evaluating work by higher-education institutions, and ways of implementing activities related to the external quality assurance);
3) Agencies for external quality assurance (in terms of being established, organized and recognized by ENQA).[1]
HEA Agency for the development of higher education and quality assurance of Bosnia and Herzegovina The Agency for the development of higher education and quality assurance of Bosnia and Herzegovina was established in 2007. The first accreditation was made in 2014. The independence of the Agency's operation in the part of jurisdiction pertaining to the external quality assurance is achieved through legal, transparent and public procedures of selecting local and international experts who assess and audit quality and give recommendations about the accreditation of higher-education institutions. Higher education is compatible with the European standards and recognizable in the international context, and the Agency is recognized in the European higher education area. The University of Sarajevo, including all its members (faculties and academies) was accredited by the HEA in 2014. AACSB (The Association to Advance Collegiate Schools of Business). AACSB is an association of educational institutions, corporations, businesses and other organizations committee to the improvement of higher education in the area of management education. Besides, the agency is the main accreditation agency for academic business schools and accounting programs across the world. AACSB promotes continuous improvement in the area of management education. Academic institutions which offer degrees in business administration, business, management or accounting can apply for the AACSB accreditation review. The set standards are demanding though realistic and are a challenge for top management to continue improving the offered educational programs. It should be pointed out that this program accreditation is not [1]
ENQA. Standards and Guidelines for Quality Assurance in the EHEA. Finland: ENQA, 2005.
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focused on creating experiences of high-quality learning and teaching. The academic quality is created by using educational standards, implemented individually and specifically for each educational institution, in coordination with the existing stakeholders. Before starting the accreditation process of a given academic institution (Eligibility Procedure and Accreditation Standards for Business Administration [2]), its eligibility for the accreditation process is checked (e.g. degrees in the area of management or business: programs in management and business administration that are permanent integral part of study programs; min. 25% teaching of traditional management courses in undergraduate studies and min. 50% teaching in study programs of the second cycle. Since 2006, the School of Economics and Business in Sarajevo is the only educational institution in BiH which is a member of the EFMD and AACSB associations. Membership in these organizations does not imply accreditation as well, and the strategic decision is to obtain the accreditation of these two agencies in the following 5-7 years. School of Economics and Business started the application process with AACSB in 2009. The first stage was completed in January 2010 (SEBS was accepted as a pre-candidate); it was followed by the preparation of the accreditation schedule mentored by AACSB representatives, as well as by the introduction of procedures and measures for quality control required by AACSB. AACSB limits accreditation to the 5-7 year long process. In 2015, SEBS was granted AACSB accreditation and thus became one of the 5% accredited schools in the world in the area of economics, management and business. AACSB accredits the whole institution with all programs organized under the institution's control. EFMD/EPAS (European Foundation for Management Development) European Foundation for Management Development (EFMD) is an international global organization committed to the continuous improvement of management. It is seated in Brussels (Belgium). EFMD is globally recognized as one of the best known and best accreditation entities for quality in business education and has created accreditation services for business schools and programs of business schools, corporate universities and IT-based programs (distance learning). EFMD allows access to tools for improving quality and accreditation
� The European Quality Improvement System – EQUIS � European Programme Accreditation System – EPAS � Technology-Enhanced Learning Accreditation -CEL � (The Corporate Learning Improvement Process -CLIP
Due to the favorable view on SEBS progress by AACSB, in 2010 the Management started the accreditation process with EFMD as well. School of Economics and Business of University of Sarajevo is the first school in Bosnia and Herzegovina that have qualified for the EPAS accreditation process. In 2011, SEBS applied for entering the process of EPAS international accreditation with the association EFMD – European Foundation for Management Development. Its application received positive assessment at the voting of EPAS Committee members in Brussels. EPAS Board (EFMD Programme Accreditation System) accepted SEBS' application of the undergraduate study in Management, i.e. programs „Financial Management“ and „Marketing Management“ (Bachelor Undergraduate Programme sub-set). Having passed two stages, i.e. the Self-Assessment Report and the Peer Review Team Visit, SEBS was accredited for the two programs. The first accreditation of the programs was granted to SEBS as early as in 2012. The three-year long program re-accreditation was granted in 2015.
[2]
AACSB (2008) op. cit. p. 5
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The accreditation has multiple benefits for the program itself, its participants and teachers, as well as for the whole institution: from international recognizability of the program's high quality to the institution's positioning in the global map of business education. AQA (Austrian Quality Agency) Austrian Quality Agency (AQA) is an independent institution which provides services of quality assurance, evaluation and certification for the entire higher education. The Agency develops and implements quality assurance procedures in line with the national and European standards. It contributes to the international expertise and know-how in the development of higher-education institutions' quality development. It is one of the first European agency that has submitted itself to the evaluation coordinated by the ENQA. In its operation, AQA is focused on learning, research, organization's performance, national and international standards, and institution's specific goals, which are then taken as reference points for implementing the quality management system. The audit procedure that leads to certification by AQA has been developed for public and private universities and university colleges, in line with the above-described ESG requirements. Thus, AQA offers, to higher-education institutions, the assessment and certification of the effectiveness of their internal quality management in one of the four listed performance areas. The audit assesses the compliance to requirements of the quality management system standards in two areas: organization and efficiency, as well as progress in performing key processes, for four major areas: 1. Studies, teaching and further education; 2. Research; 3. Human resources management and development, and 4. Internationalization and mobility. AQA offers two types of audit:
� The focused audit, which assesses the structure of the quality management system and two relevant key processes in one area of performance (one of the four listed ones).
� The advanced audit assesses the structure of quality management system for each of the four performance areas. It evaluates the effectiveness of the system for each key process within an individual area. It means that the four key processes (one within each area) are reviewed and evaluated related to the assessment of organizational efficiency of the quality system.
SEBS has been granted the accreditation for the area of learning, teaching and further education through the focus audit, until 2017. ISO On 25.3.2009, SEBS was granted the ISO 9001:2008 certificate by the Bureau Veritas institution. The document proves that the quality management system at SEBS has passed the audit and that it has been established that it is in line with the requirements of standards for management systems. The scope of this certification covers the following areas: development and delivery of academic programs for the first, second and third cycle of higher education and non-academic study programs, courses and training according to the LLL concept, including research and R&D projects. SEBS has defined the sequence and interaction of these processes, criteria and methods for ensuring activities. SEBS ensures the accessibility of resources and information necessary for supporting the activity and control of these processes, as well as measurement and analyses. The latest re-certification was conducted in February 2015. 1.11. Quality monitoring In order to strengthen its position in the region, SEBS continuously works on monitoring quality through different kinds of instruments such as:
- Evaluations and surveys - Focus groups with students, - benchmarking with best schools in the region,
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- reporting systems, - performance indicators and key quality indicators, - requirements by certification and accreditation agencies (ISO, AQA, EFMD, AACSB), - continuous monitoring of faculty's work through publishing papers and delivery of classes.
The quality and standards of learning in the undergraduate programs are subject to the continuous process of monitoring, review and improvement:
- SEBS' Board for learning and teaching is responsible for reviewing and monitoring procedures and activities on quality management and improvement at SEBS
- Individual modules and undergraduate program as a whole are reviewed and improved every year through the process of „annual review and development of SEBS curriculum“
- The program is delivered in line with standards listed in the manual for university academic quality and standards, and is a subject of annual audits of their compliance to the manual by SEBS Quality Office and academic audit
Students' evaluation and feedback about the quality of learning in the undergraduate program proceed through:
- Results of students' evaluations of all modules are submitted to persons in charge of modules/programs and reviewed by program boards as part of the „annual review and development of SEBS curriculum“
- Results pertaining to the undergraduate program from the annual students' survey, as well as the results of continuous examination of students' experience of learning conducted by SEBS are subjected to in-depth analysis, and their results are included in the planning of programs at the SEBS level
- Feedback obtained from student representatives in all the three years of study at the undergraduate program is discussed at regular meetings of the program board, held both in regular terms and as the need arises.
In addition, learning quality and standards are regularly discussed and monitored by the Program Board and by the SEBS Committee for learning and teaching. 1.12. Resources Total area: 11.000 m2, at four sites Number of auditoria: 2 Number of classrooms: 30 Number of computer rooms: 4 with a total of 90 computers Total number of computers: 380 Number of student kiosks: 12 Internet connection: 40/40Mbps + 1/1Mbps The School continuously works on modernization and informatization. The number of computers and other equipment increases every year. 2. INFORMATION ON STUDY PROGRAMS IN THE FIRST CYCLE 2.1. Profiles of study programs and qualifications (degrees) The new structure of study programs is shown in Figure 2 and includes two basic programs:
a) Academic program Economics and Management b) Program Business Management
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ACADEMIC PROGRAM: MAJORS ECONOMICS AND MANAGEMENT (abbreviation-code: EiM for common courses in both majors) The three-year (”academic”) program includes two majors: Economics and Management, Business Administration1. The study lasts for six semesters and involves a total of 180 ECTS credits, including internship and diploma thesis. After the completed first year, where all the courses are the same, students select the major (Economics or Management). After the completed second year, students choose one of concentrations within the selected major. Classes are organized for concentrations selected by most students.
After the completed three years, students can proceed to two-year master studies with 120 credits (three semester of classes, 30 credits each, the fourth semester – preparation of the final master thesis, also 30 credits). The second cycle of studies – master program admits applicants who have completed the undergraduate studies (pre-Bologna program) and/or applicants who have completed the first cycle of studies at another faculty of University of Sarajevo, as well as those coming from other universities in the country or region. Applicants who, according to the curriculum, have not taken exams in: Mathematics for economists, Statistics in economics and management, and Quantitative methods in economics and management are bound to pass exams in these courses according to the curriculum for the first cycle of studies before the beginning of classes for the second cycle of studies.
1.1.1. Major: Economics
Major: Economics (ECO) aims at educating professionals for varied aspects of economic science in the areas beyond the classic business functions, i.e. an enterprise as a business system. It primarily involves gaining skills such as: empirical economic research, micro and macro economic analyses, micro and macro economic modeling, forecasting economic trends, role of state in economics, operations of central bank, insurance companies, pension funds, advising role within legislative and executive authorities, etc. Besides the classic economic knowledge, through quantitative courses and appropriate software (Mathematics for economists, Statistics in economics and management, Quantitative methods in economics and management, Econometrics) students are educated for the use of analytical methods and techniques in the microeconomic and macroeconomic analysis and modeling. After the core courses and mandatory courses at the major, students have the opportunity to select one of the offered concentrations Degree: Bakalaureat/Bachelor of Economics Concentrations: European integrations, Macrofinancial management Upon the completed program, students understand and are able to apply the basic economic principles in the macroeconomic environment. Students are made able to use the acquired knowledge for analyzing and solving actual economic problems in the local and international macroeconomic environment. Distribution of ECTS-credits at major Economics: Common core courses: 120 (60-common + 60-major) Core courses at the major: 36 Elective course at the major 10 Project 4 Internship 4 Diploma thesis 6 TOTAL 180 1 The major's name „Management“ implies both management as a narrowly defined discipline and an area that is in the US studied as Business Administration. The major therefore includes a series of courses and concentrations in the area of business administration.
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1.1.2. Major: Management, Business Administration The major Management (MAN) combines the theoretical, conceptual and analytical knowledge of business economics with practical knowledge and skills in management. The program is aimed at educating both future managers and the so-called business analysts with excelling knowledge of the logic of business processes. The demand for such a profile of staff, analytically and technically educated, in the USA had exceeded even the demand for IT professionals in the USA over the past few years. The MAN program offers first the core knowledge of economics, business and management, and then ensures managerial knowledge, techniques and tools in individual areas such as: marketing management, financial management, human resources management, strategic management, operations management, information management, etc. Besides these, through quantitative courses (Mathematics for economists, Statistics in economics and management, Quantitative methods in economics and management, Operational research), future managers are educated to use analytical methods and techniques in the contemporary business administration. Students also acquire suitable knowledge of IT in two core IT courses: Business information technology and Management information systems, and skills in using the appropriate software tools that support the use of mathematical and statistical methods and techniques (e.g. Mathematica/MathLab, SAS/SPSS, LINDO/LINGO/GAMS, etc.). The major includes six concentrations. Degree: Bakalaureat/Bachelor of management
Concentrations: Financial management, Marketing management, Marketing and management in tourism, Management and information technology, Management and organization, Business analytics, Accounting and auditing
Students in EPAS accredited concentrations Financial management and Marketing management can select elective courses through the so-called MOOCS system - Massive Open Online Courses, which allows attending classes at the world-recognized universities. The criteria for the selection of courses is that they should be from the EPAS or AACSB list of accredited institutions. Distribution of ECTS-credits at major Management: Common core courses: 120 (60-common + 60-major) Core courses at the major: 36 Elective courses at the major/another major/school 10 Project 4 Internship 4 Diploma thesis 6 TOTAL 180 Upon the completed studies, students understand and are able to apply the basic economic principles in the business environment. Students are made capable of using the acquired knowledge and principles of the best business practices in analyzing and solving actual problems in the local and international business environment. PROGRAM APPLIED BUSINESS
1.1.3. Major in Applied Business The three-year program of rogodišnji Applied Business, abbreviation-code: BUS) is practice oriented and based on the so-called Applied Business. It is organized as a full-time and/or part-time/DL studies. Students who complete the three-year program can be admitted to the MBA program if they have two years of work experience (before or after the studies). The MBA program also admits students from the three-year Economics and Management program, as well as those who graduated from SEBS before, if they have two
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years of work experience. Students who have completed the first cycle of studies at SEBS – major in Applied Business – Business management and have been granted the degree Baccalaureat/Bachelor of business administration can apply for the admission to the first year of the second cycle of studies – major Management, provided they pass exams in courses: Mathematics for economists, Statistics in economics and management, and Quantitative methods in economics and management. The program aims at the acquisition of basic and applied knowledge in Business, and Applied Business, as well as in Business Administration. It is conceived on the model of the so-called Universities of Applied Sciences, which are in most European countries organized separately from classic universities (e.g. Germany, Holland). The program strives to profile future economists who will work on the usual business functions of contemporary business such as: marketing, accounting, business finance, human resources management, business information technology, etc. Contrary to previous programs in Management, which aims at educating future managers and the so-called business analysts, this programs should provide students with basic economic and business knowledge for performing classic business functions with a focus on practical application. Specializations are based on both functional and subject principle (production, trade, banks, insurance companies, tourism, non-profit organizations, service firms, administration, etc.). Students who have completed the three-year program may be admitted to the MBA program. Degree: Bakalaureat/Bachelor of Business Administration
Concentrations: Banking and insurance industry, Marketing, International economy and business, Management and organization, Accounting and auditing, Development of business information systems, Tourism
Distribution of ECTS-credits in Applied Business: Common core courses: 90 Core courses at major: 45 Elective course at major 30 Project 5 Internship 4 Diploma thesis 6 TOTAL 180 Upon the completed program, students understand and are able to use the basic economic principles. Students are made capable of using the acquired knowledge in analyzing and solving actual business problems with specific business activities in everyday business environment.
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Figure 3: Overview of the structure of programs at majors: Economics and Management
An elective in each semester
I + II SEMESTER
CO
RE
CO
MM
ON
CO
UR
SES
FOR
MA
JOR
S:
ECO
NO
MIC
S A
ND
MA
NA
GEM
ENT
III SEMESTER
Concentrations: 1. EUROPEAN INTEGRATIONS 2. MACROFINANCIAL
MANAGEMENT
Concentrations: 1. FINANCIAL MANAGEMENT 2. MARKETING AND
MANAGEMENT IN TOURISM 3. MARKETING MANAGEMENT 4. MANAGEMENT AND
INFORMATION TECHNOLOGIES
5. MANAGEMENT AND ORGANIZATION
6. BUSINESS ANALYTICS 7. ACCOUNTING AND AUDITING
IV SEMESTER
EKONOMICS Core common
courses
MANAGEMENT Core common
courses
V and VI SEMESTER
EKONOMICS Core common
courses
MANAGEMENT Core common
courses
Students select major at the end of II semester (E or M)
Stud
ents
sel
ect c
once
ntra
tion
at th
e en
d of
IV s
emes
ter
PR-REQ.: 54 ECTS
PR-REQ.: 114 ECTS
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Figure 4: Overview of the structure of program at the major: Applied Business
An elective course at major
An elective course at major
Three elective courses at major
An elective course
Internship
V + VI SEMESTER IV SEMESTER
PR-REQ.: 114 ECTS
PR-REQ. FOR III SEMESTER:
54 ECTS
Concentrations 1. BANKING AND INSURANCE
INDUSTRY 2. MARKETING 3. INTERNATIONAL ECONOMY
AND BUSINESS 4. MANEGEMENT AND
ORGANIZATION 5. ACCOUNTING AND
AUDITING 6. DEVELOPMENT OF
BUSINESS INFORMATION SYSTEMS
7. TOURISM
Stud
ents
sel
ect c
once
nttr
atio
n at
the
end
of II
I sem
este
a
CORE COMMON COURSES
I + II + III SEMESTER
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2.2. Admission of applicants Applicants are admitted based on quotes determined by the Ministry of Education and Science of the Sarajevo canton and University of Sarajevo for all its members, based on the submitted pre-requisites for admission. Admission to the first cycle fo studies takes into account the results achieved in the previous education and results of the armission exam. Admission to the academic program at the major: Economics and major: Management is very restrictive in terms of criteria, and is based on the results achieved in the secondary school and results of the admission exam. Secondary-school graduates take the exam in mathematics, native language and entrance test in English. As an illustration of the above described, approximately 1,000 applicants apply every year, and only 150 best applicants are admitted as full-time non-paying students. Admission to the program of Applied Business is less strict and involves the admission exam in natiev language and entrance test in English. Admission of applicants to the second cycle fo studies at majors: Economics and Management is defined by the Rules of Studying for the second cycle of studies by University of Sarajevo. Applicants are ranked according to results achieved at the first cycle fo studies and by results of the admission exam. 2.3. Rules of studying Rules of studying are regulated by the Law of higher education of the Sarajevo Canton (consolidated text) – october 2013, University Statute (June 2013), rules of studying at the first, second and third cycle of studies at University of Sarajevo of December 2010 (available at http://unsa.ba/s/index.php?option=com_content&task=blogcategory&id=108&Itemid=163 ). 2.4. Grading system
The grading system is regulated by the Rules of studying at the level of University of Sarajevo (December 2010). Upon the adoption of the Bologna system of studies, UNSA has abandoned the system of multiple exam terms and adopted the system of continuous monitoring students and assessing their knowledge. In the course of a 15-week semester, srtudents are graded (points are assigned) through different kinds of activities such as: terms exams, homeworks, projects, quizzes, attendance and activity in classes, etc. The final exam is organized in the 16th week of the semester. The percentage of points achieved in the final exam cannot be higher than 50% in the structure of the final grade. Final grades are determined according to the so-called „criterion“ sistem with clearly defined grades for each range of points: 55-64: grade 6 (ECTS - E); 65-74: grade 7 (ECTS – D); 75-84: grade 8 (ECTS – C); 85-94: grade 9 (ECTS – B); 95-100: grade 10 (ECTS – A). Rules of taking exams of the UNSA also provide for three-week remedial classes organized in weeks 17-20. In this period, students who have not passed an exams are given an opportunity to improve their grade through additional activities. The detailed description of the grading system can be found in UNSA Rules (December 2010).
School of Economics and Business pays a particular attention to students with the average grade higher than 9.0 (Dean's List of students), who are awarded prizes and other kinds of benefits every year. 2.5. Other activities in the process of the first cycle of studies Internship – during their third year or after the courses, students are bound to attend internship of no less than 40 working days. Upon completing the internship, students prepare reports on the internship according to the previously defined form (Internship manual), which can be found in the School's bookstore or on the website. The internship-related activities aim at making students interested in the practical application of the acquired theoretical knowledge, creating a network of contacts and personal professional development. The internship program also aims at overcoming the problems that students encounter in the process of looking for a job and satisfying requirements at the workplace.
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Project – During the first cycle of studies, students are required to do a project in teams of three to five members. The project topic must be directly related to the preparation of business plan, and is approved in the consultation with the teacher in charge of coordinating these activities. The project can include a business plan, marketing plan, strategic plan, financial plan, organization restructuring, the project of business process re-engineering, introduction of a new product-service, aspects of business information system development, business integrations, acquisitions, etc. At the end of semester, students present projects before a three-member committee of course teachers appointed by the Vice-Dean of Teaching Affairs upon the teacher-coordinator's proposal. Diploma thesis / Final paper – upon the completion of the six semesters of classes and successfully passed all exams, students select mentors and, in agreement with the mentor, the topics of their diploma thesis / final paper. The thesis is written completely independently and is defended before the committee, and thereupon students are granted a degree of the completed first cycle of studies (Bachelor in the given area). 2.6. English English learning is not organized as a classis course; rather, all students are required to attend online courses developed by the Business Academy of the School of Economics and Business and thereupon take tests for the verification of the corresponding level of the knowledge of English. Students are supposed to complete the following courses, i.e. to reach the following levels of the knowledge of English: First year (depending on the results at the entrance test): Introductory course – attended in-class
Course 1 – elementary level Course 2 – lower-intermediate level Second year (all students):
Course 3 – intermediate level Course 4 – preparation for the test: Business English Certificate - Preliminary Third year (all students):
Course 5 – upper-intermediate level Course 6 – preparation for the test: test Business English Certificate – Vantage Detailed information on the registration to online courses, ways of attending them and taking tests can be found on the web page: http://english.efsa.unsa.ba 3. INFORMATION ON STUDY PROGRAMS AT THE SECOND CYCLE In the new concept of studies, the second cycle at SEBS is organized after the model of the leading world schools of economics and management, with attractive offered concentrations. A multi-dimensional approach allows SEBS to offer several different forms of the second cycle of higher education, such as:
1. Master program, with majors: Economics and Management 2. Joint master program in cooperation with Faculty of Economics of University of Zagreb 3. Joint master program with Faculty of Economics of University of Ljubljana 4. Joint master program with Faculty of Economics "Džemal Bijedić" in Mostar 5. Joint master program with Faculty of Philosophy of University of Mostar 6. International program in cooperation with Griffith College Dublin 7. Joint master program with University of Bolton 8. Program Adizes School of Management 9. Program Real estate – Applied Finance
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All the listed programs will not be organized every year, but rather according to market needs/demands. 3.1. Master programs Master program – the second cycle of studies at the School of Economics and Business in Sarajevo is two years long and is organized in two forms of class delivery:
Full-time studies, as a logical continuation of three-year programs at the majors Economics (ECO), Management (MAN) and Applied Business – Business Management (BUS) provided the difference in courses (Mathematics for economists, Statistics in economics and management, Quantitative methods in economics and management and two years of work experience) have been satisfied. The ways and criteria of admission to „+2“ programs are regulated by the Rules of studies for the second cycle of studies at University of Sarajevo.
Distance Learning (DL) studies, studies with the same content of this information package, but with classes delivered as a combination of the so-called „on-site“ (in-class) and „on-line“ (courseware-based) system of work, similar to the „3+“ program. Other programs (MBA, Executive MBA, Corporate MBA, eMBA, MSc/MBA program in English) are organized based on market requests and are mostly part-time and/or DL based. The part-time program is organized on the principle of a week in a month or over the weekend (Friday afternoon and Saturday morning). These programs are primarily intended for future master students who are employed and those who are not but who have completed studies according to the previous model of four-year studies, or who want to acquire a dual degree with our partner schools. 3.1.1. Master program at majors: Economics and Management
The master program (MA) is a continuation of the full-time three-year program with the following profiles of participants as target groups:
a) Teaching assistants, senior teaching assistants (academic positions) b) Business analysts with good knowledge of the business process logic and good analytical
background (quantitative methods, simulations, IT) c) Managers of functional profiles who want to specialize in a given business area and/or build their
career in a given business area. The structure of the second cycle of studies mostly follows upon the existing three-year program with a defined number of concentrations. Only the concentrations selected by students are delivered. The titles granted are:
a) Mater of economics b) Master of management
Upon the completed master program in the area of Economics students possess knowledge about the most important economic theories, with specific knowledge about their area of concentration. Students are able to classify and synthesize the acquired knowledge. By critical thinking and making judgements, students can create actual proposals and solutions for issues in the macroeconomic environment, of local and international character. Upon the completed master program in the area of Management, students possess knowledge about the most important concepts of business and economics, as well as specific knowledge about their area of concentration. By critical thinking and making judgements, students can create actual proposals and solutions for issues in the application of business concept, of local and international character.
Figure 5: Overview of concentrations at majors Economics and Management for the second cycle of studies
Each program/concentration involves 14 courses, with the total number of credits being 120. In this number,the final thesis carries 30 credits. Courses are classified into: 2/3 core (previously defined) and 1/3 the form of business plan in the area of their specialization. The project carriesother courses. The program is two years long and includes three semesters of classes and the fourth semester provided for the preparation of the final thesis. The curriculum is conceived so as to include the following program modules:
I and II semester: core courses:Research Methodology and English, and eight courses at major, upon
III semester: elective courses
IV semester: final thesis. Elective courses are chosen from the proposed list of courses at the major or at another major/faculty 3.1.2. Joint master programs Besides the listed programs, SEBS also offers a number These programs are focused on profession and are taught
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rations at majors Economics and Management for the second cycle of studies
Each program/concentration involves 14 courses, with the total number of credits being 120. In this number,final thesis carries 30 credits. Courses are classified into: core courses and elective courses
1/3 elective courses. Besides, students are required to prepare a Project in the form of business plan in the area of their specialization. The project carries 6 ECTS other courses. The program is two years long and includes three semesters of classes and the fourth semester provided for the preparation of the final thesis. The curriculum is conceived so as to include the
r: core courses: ten courses, including the mandatory course for all concentrations and English, and eight courses at major, upon the departments' proposal
elective courses (4 courses); upon departments' proposal and Project business plan
Elective courses are chosen from the proposed list of courses at the major or at another major/faculty
Besides the listed programs, SEBS also offers a number of joint master programs with its respected partners. d on profession and are taught by top-class local and international lecturers and
rations at majors Economics and Management for the second cycle of studies
Each program/concentration involves 14 courses, with the total number of credits being 120. In this number,
elective courses, in the ratio Besides, students are required to prepare a Project in
6 ECTS credits, same as all the other courses. The program is two years long and includes three semesters of classes and the fourth semester provided for the preparation of the final thesis. The curriculum is conceived so as to include the
ten courses, including the mandatory course for all concentrations departments' proposal.
roposal and Project business plan.
Elective courses are chosen from the proposed list of courses at the major or at another major/faculty.
of joint master programs with its respected partners. class local and international lecturers and
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successful professionals. Each program offers an international perspective and view on business, and the dual diploma of one of partner universities. At present, the following joint programs are offered by the School of Economics and Business in Sarajevo:
1. Master studies, with majors Economics and Management respectively 2. Joint master programs in cooperation with the Faculty of Economics in Zagreb with the following
concentrations: Economic diplomacy, Local self-administration finances, Financial reporting and auditing, Corporate management, Crisis management, Marketing management, Human resources management and knowledge management, Advanced financial management, Advanced trade management, Business actuary science, Accounting and taxation, Strategic information management, Strategic entrepreneurship and innovation, Quality management, Quality management in healthcare
3. Joint master program with the Faculty of Economics in Ljubljana in the area of economics, entitled Public sector and environment (dual diploma)
4. Joint master program with Faculty of Economics "Džemal Bijedić" of Mostar in the area of management, entitled Business management
5. Joint master program with Faculty of Philosophy of University of Mostar in the area of marketing, entitled Managing corporate communication and public relations
6. International program in cooperation with Griffith College Dublin (henceforth GCD) entitled International Business (dual diploma)
7. Joint master program with University of Bolton entitled Islamic banking 8. Program Adizes School of Management 9. Program Real estate – applied finance
4. DOCTORAL PROGRAMS The following two doctoral programs are included within the new, ECTS-based concept of studies:
1. PhD Program (Economics, Management/Business) – three-year academic and research-oriented
program. 2. DBA – Doctor in Business Administration or Executive Doctorate, a three-year practice-oriented
doctoral program. Both programs are designed in the form of an integral, Bologna-based doctoral studies, within the Tempus project developed in cooperation with University of Vienna and University of Ljubljana. The PhD program is intended for applicants who want to build their academic career, including teaching and reseach. It is organized within two majors: Economics and Management/Business, with different areas of specialization (e.g. International economy, Economic development, Marketing, Finance, Accounting, etc.). The DBA program is also research-oriented but, as opposed to the PhD-program, it is more focused on the actual economic and/or business issues compared to academic ones. Each program includes seven courses as a combination of core and elective courses. The program curricula, syllabi and other information can be found in a separate information package that can be acquired att the School.
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MAJOR: MANAGEMENT
CONCENTRATION: FINANCIAL MANAGEMENT I YEAR
No. I semester ECTS
credits Hours Code
1. Research methodology 6 30 RES400 2. Financial markets and instruments 6 30 FIN411 3. Advanced financial management 6 30 FIN412 4. Commercial banking 6 30 FIN401 5. Financial risk management II 6 30 FIN413
No. II semester ECTS
credits Hours Code
1. Investment models and depreciation 6 30 FIN403 2. Investing 6 30 FIN414 3. Financial analysis 6 30 FIN415 4. Insurance industry 6 30 FIN406 5. English 6 30 ENG100 II YEAR
No. III semester ECTS
credits Hours Code
1. Elective course at major 6 30 2. Elective course at major 6 30 3. Elective course 6 30 4. Elective course 6 30 5. Project 6 30 RES100
No. IV semester ECTS
credits Hours
1. Graduation paper 30 List of elective courses at major
COURSE NAME CODE Actuarial models of life insurances FIN502 Stock exchange business FIN513 Behavioral finance FIN504 Investment banking FIN505 Capital investment management FIN506 Commerical bank management FIN508 Advanced financial reporting ACC507 Advanced Islamic banking and finance FIN507 Investment strategies FIN514 Technical analysis of securities FIN515
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CONCENTRATION: MARKETING MANAGEMENT
No. I semester ECTS
credits Hours Code
1. Research methodology 6 30 RES400 2. Strategic marketing management 6 30 MAR402 3. Consumer behavior analysis 6 30 MAR404 4. Product and service management 6 30 MAR405 5. Applied marketing research 6 30 MAR411
No. II semester ECTS
credits Hours Code
1. Global marketing 6 30 MAR408 2. Marketing analytics 6 30 MAR401 3. Marketing communication management 6 30 MAR406 4. Marketing channel management 6 30 MAR407 5. English 6 30 ENG100 II YEAR
No. III semester ECTS
credits Hours Code
1. Elective course at major 6 30 2. Elective course at major 6 30 3. Elective course 6 30 4. Elective course 6 30 5. Project 6 30 RES500
No. IV semester ECTS
credits Hours
1. Graduation paper 30 List of elective courses at major
COURSE NAME CODE
B2B marketing management MAR501 Digital marketing and social media MAR502 Cross-cultural communication and negotiation in marketing and sales MAR503 Qualitative methodology in marketing MAR510 Marketing planning MAR505 Sales and sales management MAR508 Strategic brand management MAR509 Marketing management in non-profit organizations MAR506 Service marketingom management MAR504 Managing public relations and corporate communication MAR507
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MAJOR: MANAGEMENT
1. Financial management Upon the program completion, students will:
� master and be able to apply modern and sophisticated techniques, methods, models and other instruments for finance management (managing financial function) in business, banks, insurance companies and other financial institutions
� be able to monitor and analyze financial markets and accordingly make optimum financial decisions in the organization they work for
� have knowledge and skills of applying corporate management principles in finance in various organizations/institutions they work for
� have skills of critical thinking and systematic and analytical approach to solving diverse financial problems
� develop ability for team work, and public presentation skills � master key financial logics for making optimum, strategic financial decisions, which is the ultimate
objective and outcome of this concentartion
2. Marketing management Upon completing the second cycle of studies at the concentration: Marketing management, students have acquired advanced knowledge of the field of marketinga and marketing managementa, developed the ability of critical thinking and individually developing new and innovative solutions for problems they will face in the field of marketing theory and practive; they are also ready for various tasks they will have in the professional career development and holding various positions, and for individual and team work.
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CONCENTRATION: FINANCIAL MANAGEMENT Course code: FIN411 Course name: FINANCIAL MARKETS AND INSTRUMENTS Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
To enable students to identify, understand and analyze financial market structure and relations among market players. By understanding features and comparing different financial instruments, students will be able to apply financial analysis methods and investment strategy in financial markets.
Course syllabus:
1. Theoretical approaches to financial market functioning: Graham and Dodd’s principles 2. Theoretical approaches to financial market functioning: EMH, Random Walk and
behavioral finance 3. Corporate use of financial instruments 4. Financial analysis: Fundamental analysis 5. Financial analysis: Technical analysis 6. Micro-structure of financial markets 7. Investing process and generic strategies 8. Collective investment schemes 9. Ethical dimension of financial markets: Regulation and supervision, market
manipulations and investor protection 10. Financial market in BiH in the context of EU integrations
Intended learning outcomes:
Upon the successful completion of the course, students will be able to: - Interpret different theoretical views on financial market functioning, distinguish their
propositions and critically judge them accordingly; - Analyze the complex nature and categorize features of different financial instruments; - Break down, examine and highlight essential elements of financial market micro-
structure, identify the role of each market player and their mutual relations; - Apply investment strategies, as well as methods of fundamental and technical analysis
of securities in practical environment.
Teaching methods: Lectures Discussion and debate Interactive tools, visiting lecturers
70% 20% 10%
Assessment methods:
Mid-term exam Final exam Term paper, essay In-class interaction and group activities
30% 40% 20% 10%
Course materials:
Textbooks 1. Williams, R.T. (2011). An Introduction to Trading in the Financial Markets SET.
Waltham: Elsevier-Academic Press; 2. Selected text on course web page Supplemental 1. Graham, B., Dodd, D.L. (2013). Fundamentalna analiza: Analiza vrijednosnih papira.
Zagreb: Masmedia; 2. Murphy, J.J. (2007). Tehnička analiza financijskih tržišta. Zagreb: Masmedia; 3. Rini, W.A. (2003). Fundamentals of the Securities Industry. New York: McGraw-Hill; 4. Loader, D. (2002). Understanding the Markets. Oxford: Butterworth-Heinemann; 5. Brown, D.L., Bentley, K. (2002). All About Stock Market Strategies. New York:
McGraw-Hill; 6. Anderson, S.C., Born, J.A., Schnusenberg, O. (2010). Closed-End Funds, Exchange-
Traded Funds and Hedge Funds. New York: Springer. Course code: FIN412 Course name: ADVANCED FINANCIAL MANAGEMENT
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Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The course is aimed at pointing to the role and significance of financial management in the process of making the optimum financial decisions. Within the course, students will use examples from practice to master methods and techniques of making the optimum financial decisions and improve the basic logics of financial management.
Course syllabus:
1. Finance and financial manager 2. Financial markets 3. Financial market instruments 4. Fundamental concepts of financial management 5. Optimum portfolio 6. Capital cost 7. Optimum capital structure 8. Making investment decisions 9. Factors of valuing securities 10. Capital budgeting 11. Mergers and acquisitions 12. Estimate of financial decision risk level
Intended learning outcomes:
Upon completing the course, students will: � Be able to make the optimum financial decisions in the company � Adopt an active approach to financial management � Improve financial logic and build their own original approach to resolving financial
problems in the company
Teaching methods:
ex cathedra discussions presentations visiting lecturers
50% 10% 30% 10%
Assessment methods: group work midterm test final exam
20% 30% 50%
Course materials:
Textbooks 1. Van Horne, J. C. i Wachowicz, J. M. (2007). Osnovi finansijskog managementa. XII
izdanje. Beograd: DATA STATUS. 2. Brigham, E. F. i Ehrhardt, M. C. (2010). Financial Management: Theory & Practice.
XIII izdanje. Mason: South-Western Cengage Learning. Supplemental 1. Moyer, R. C., McGuigan, J. R., Rao, R. P. i Kretlow, W. J. (2011). Contemporary
Financial Management. XII izdanje. Mason: South-Western Cengage Learning.
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Course code: FIN401 Course name: COMMERCIAL BANKING Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
Learning about modern trends in the development of banking, particularly commercial banking with an overview of regulatory framework of commercial banks in BiH and position of supervision in the process. Understanding the significance and role of deposits and deposit services in banks. Learning about policies and procedures of granting loans in commercial banks, specifics of project financing, pricing credits to business entities, the very process of granting credits and procedures for assessing and managing legal entities' credit risks. Students will also learn about the policies and procedures of granting consumer credits and mortgages to natural persons, about policies, procedures and models of pricing consumer loans and mortgages. The course will also cover the credit risk faced by commercial banks when granting credits to natural persons, and ways of protection from them. A particular attention will be paid to strategies of restructuring bad credits. Students will also learn about the scoring models of credit policy management in commercial banks. Classes will also include presentation of other topics by visiting lecturers and several practical examples, exchange of opinions within discussions and debates .
Course syllabus:
1. Commercial bank and its services 2. Trends in banking development 3. Special aspects of regulating the commercial banks’ business in FBiH 4. Deposits and pricing banks’ deposit services 5. Project financing of business entities 6. Credits and pricing credits to businesses 7. Credit risk management – strategies for restructuring bad credits 8. Pricing consumer credits and mortgages 9. Scoring models of managing banks’ credit policy 10. Islamic commercial banking
Intended learning outcomes:
Students will be familiar with trends in banking development, regulatory framework for banks in FBiH, process of granting credits to businesses and population, pricing deposits and credits, risk management in commercial banking, models of managing banks' credit policy and other significant topics
Teaching methods: lectures discussions visiting lecturers
50% 30% 20%
Assessment methods: Term paper Midterm test Test-final exam
20% 30% 50%
Course materials:
1. Rose, S. Peter, Management komercijalnih banaka, MATE, Zagreb, 2005. 2. Kapor, Predrag, Bankarstvo sa osnovama bankarskog poslovanja i meñunarodnim
bankarstvom, Megatrend univerzitet primjenjenih nauka, Beograd, 2005. 3. Laws and by-laws of banking agencies 4. Materijals from classes (with presentations)
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Course code: FIN413 Course name: FINANCIAL RISK MANAGEMENT II Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the Course: The aim of the course is to make students familiar with modern techniques and methods of managing financial risks through practical examples.
Course syllabus:
1. Active approach to financial risk management 2. Types of risk 3. Traditional and modern methods of risk evaluation 4. Portfolio risk 5. Stochastic processes 6. Diversification 7. Derivatives 8. Derivative evaluation 9. Active hedging 10. Risk protection strategies 11. National and international diversification 12. Real options
Intended learning outcomes:
Upon mastering the subject matter, students will: 1. Improve their knowledge of evaluating different kinds of risk 2. Improve the application of risk protection instruments 3. Be able to find optimum solution for protecting the company from negative effects of
various risks
Teaching methods:
ex cathedra discussions presentations visiting lecturers
50% 10% 30% 10%
Assessment methods: Group work midterm test final exam
20% 30% 50%
Course materials:
Textbooks 1. Orsag, S. (2007). Izvedenice. Zagreb: HUFA. 2. Ćirović, Z. (2003). Finansijski derivati. Beograd: Studentski kulturni centar. 3. Allen, S. (2013). Financial Risk Management: A Practitioner's Guide to Managing
Market and Credit Risk. Hoboken: John Wiley & Sons, Inc 4. Alexander, C. i Sheedy, E. eds. (2004). The Profesional Risk Managers
Handbook. Illinois: PRMIA Publications. Supplemental
1. Phadanis, A. i Dutta, B. (2007). Financial Risk Management. New Delhi: Tata McGraw-Hill Education.
2. Van Deventer, D. R., Imai, K.i Mesler, M. (2013). Advanced Financial Risk Management: Tools and Techniques for Integrated Credit Risk and Interest Rate Risk Management. II izdanje. Singapure: John Wiley & Sons Inc.
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Course code: FIN403 Course name: INVESTMENT AND DEPRECIATION MODELS Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: core Total hours: 30
Aims of the course:
The aim of the course is to allow students to master the basic and dervied investment and depreciation models based on the compound increment and taking into account the deterministic processes. The basic and derived models, together with methods, form integral part of any professional decisiion making in businesses, state and public institutions.
Course syllabus:
1. Price of capital and its effects in complex capitalization 2.Equivalence principle of deterministic processes 3. Financial and/or natural effects of capitalizing a single amount 4. Financial and/or natural effects of capitalizing several and/or variable amounts 5. Models of deposit(s) for multiple periodical credits - rents 6. Classic and combined models of loan repayment 7. Loan conversion and its effects 8. Classic and combined models of repaying loans divided to bonds 9. Models of negotiating and closing loans – loan evaluation 10. Algorithms of models and methods of investment-ralated decision making
Intended learning outcomes:
Having passed the exam, students will be able to: � Model investment inputs in order to optimize their depreciation � Evaluate relevant inputs and their effects in financial constructions of investment effect
optimization � Evaluate correlations between inputs and optimization of their depreciation � Quantify the cost-benefit analysis of financial and natural investment
Teaching methods:
ex cathedra discussions presentations visiting lecturers tutorials
50% 10% 10% 10% 20%
Assessment methods:
I test Term paper presentation II test Oral exam
30% 10% 10% 40% 10%
Course materials:
Textbooks 1. Krčmar, M. (2013). Finansijska matematika i metode investicionog odlučivanja.
Sarajevo: Kemigrafika 2. Jacques, I. (1999). Mathematics for Economics and Business. London: FT Prentice
Hall 3. Babić, Z., Tomić Plazibat, N., Aljinović, Z. (2009). Matematika u ekonomiji. Split: EFST Supplemental 1. Barnett, A. R. And Ziegler, R. M. (1996). College Mathematics for business,
economics, life sciences and social sciences. London: Prentice Hall 2. Cissel, R., Cissel H. And Flaspohler C. D. (1990). Mathematics of Finance. Boston:
Houghton Mifflin Company 3. Trklja, B. (2013). Finansijska matematika. Sarajevo: Ekonomski fakultet
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Course code: FIN414 Course name: INVESTMENT Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
To acquire knowledge necessary for the advanced analysis of investment into financial assets, which includes learning about the investment basics, modern portfolio theory, factorial evaluation models, bond maturity, top-down stock analysis, option evaluation and portfolio performance assessment.
Course syllabus:
1. Basics of investment, financial markets and instruments 2. Mutual funds 3. Risk and yield, efficient diversification 4. Capital Asset Pricing Model and Arbitrage Pricing Model 5. The Efficient Market Hypothesis 6. Bihevioral finance and technical analysis 7. Debenture portfolio management 8. Top-down stock analysis 9. Options market and their evaluation 10. Futures market and risk management 11. Portfolio performance analysis 12. Globalization and international investment
Intended learning outcomes:
Students will be able to: - Distinguish between real and financial investment, describe the most important stepd
in building the investment portfolio, identify main players in financial markets and distinguish between kinds of financial markets
- Use information on covariance and correlation in order to reduce portfolio risk, build efficient portfolios, determine investment shares in optimum portfolio, use factorial models for risk analysis, assess the performance of passive investing strategy
- Use the implications of capital market theory to estimate risk premiums, build and use SML, recognize incorrectly evaluated instruments
- Analyze characteristics of bonds and quantify their impact on balanced YTM, analyze factors influencing the form of yield curve, calculate the duration and formulate immunization strategy
- Analyze stocks using the top-down approach: from macroeconomic environment toward detailed analysis
- Understand, analyze and evaluate options, and use derivatives for risk management purposes
- Compare and assess securities portfolio performance
Teaching methods:
ex cathedra presentations visiting lecturers discussions
50% 20% 20% 10%
Assessment methods:
Test Final exam Term paper and presentation Activity
40% 40% 10% 10%
Course materials: 1. Bodie, Zvi, Kane, Alexander, Marcus and Alana J., Essentials of Investments, 9th
ed., McGrow-Hill, NY, 2012. 2. Bodie Z., Kane A., Marcus A.J. (2006) Počela ulaganja, 4. izdanje, MATE, Zagreb
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Course code: FIN415 Course name: FINANCIAL ANALYSIS Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course: To point to the role and significance of financial analysis as the basis for making optimum financial (business) decisions. Students will also master the methods and techniques of financial analysis and interpreting financial indicators (financial analysis results).
Course syllabus:
1. Financial reporting 2. Financial analysis 3. Traditional and modern methods of financial analysis 4. Due diligence of a company vs. financial analysis 5. Sources of data for financial analysis 6. Methods and techniques of financial analysis 7. Ratio analysis 8. Financial analysis of financial institutions 9. Financial analysis of businesses 10. Interpreting financial analysis results 11. Financial analysis as a basis for making financial and business decisions
Intended learning outcomes:
Upon completing the course, students will be able to: 1. Apply different (modern) financial analysis methods 2. Interpret financial analysis results 3. Make rational/optimum financial decisions based on financial analysis results
Teaching methods:
ex cathedra discussions presentations visiting lecturers
50% 10% 30% 10%
Assessment methods: group work midterm test final exam
20% 30% 50%
Course materials:
Textbooks 1. Vujević, I. (2003). Financijska analiza. Split: Ekonomski fakultet u Splitu. 2. Knežević, G. (2008). Analiza finansijskih izvještaja. Beograd: Univerzitet
Singidunum. 3. Žager, K., Mamić-Sačer, I., Sever, S. i Žager , L. (2008). Analiza financijskih
izvještaja. II dopunjeno izdanje. Zagreb: Mas media. Supplemental 1. Friedlob, G. T. i Schleifer, L. F. (2003). Essentials of Financial Analysis. Hoboken:
John Wiley & Sons, Inc. 2. Fridson, M. i Alvarez, F. (2011). Financial statement analysis - A Practitioner’s
Guide. IV izdanje. New York: John Wiley & Sons Inc.
35
Course code: FIN406 Course name: Insurance industry Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
To make students familiar with the entirety and constituent parts of the insurance industry and its interactive links to environment. In this framework, it is necessary to master all the essential elements of the insurance industry mission and vision in scientific, legal, professional and practical terms.
Course syllabus:
1. Historical genesis of insurance field and industry 2. Characteristics of modern insurance field and industry and its institutions 3. Causes and effects of the modern insurance industry formation and activity 4. Vision and mission of modern insurance industry 5. Strategic directions of modern insurance industry development 6. Insurance industry and macroeconomic environment 7. Insurance industry and microeconomic environment 8. Insurance industry in developed countries 9. Insurance industry in transition countries 10. Insurance industry in Bosnia and Herzegovina
Intended learning outcomes:
Upon passing the exam, students will be able to: � Assess, consider and critically think about the mission of insurance industry � Identify and measure risks in insurance � Assess and critically review the importance of individual types of insurance � Identify, set and resolve actual business problems in insurance industry
Teaching methods:
ex cathedra discussions presentations visiting lecturers
60% 15% 10% 15%
Assessment methods:
I test Term paper presentation II test Oral exam
30% 15% 5% 40% 10%
Course materials:
Textbooks 1. Vaughan, E.&Vaughan, T. (2000). Osnove osiguranja–Upravljanje rizicima, Zagreb: Mate 2. Rejda, G., McNamara, M. (2014). Principles of Risk Management and Insurance. Pearson
Supplemental 1. Kozarević, S., (2010). Rizik management i osiguranje. Tuzla: CIP 2. Kočović, J., (2010). Osiguranje. Beograd: Ekonomski fakultet 3. Kozarević, S., Kovač, R. (2013). Ekonomika osiguranja. Tuzla: OFF-SET 4. Andrijašević, S., Petranović, VB. (1997). Ekonomika osiguranja. Zagreb: ALFA 5. Ćurak, M., Jakovčević, D. (2007). Rizici i osiguranje. Zagreb: RRIF
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ELECTIVE COURSES Course code: FIN502 Course name: ACTUARIAL MODELS OF LIFE INSURANCES Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Students are supposed to master actuarial models of life insurances in theoretical and practical terms, which are studied and used primarily in the insurance industry but also in other areas of economic and social life. Besides the basic models, they should also master the knowledge of combined models and their necessary conversion.
Course syllabus:
1. Probability in life and non-life insurance 2. Life-insurance models with periodical personal credits/rents based on one-time and
multiple premiums 3. Life-insurance models with one-time credit/ based on one-time and multiple premiums 4. Insurance of several persons 5. Calculating the gross premium 6. Individual and group methods of calculating the premium (mathematical) reserve 7. Redemption and redundancy pay 8. Changes in negotiated insurance terms 9. Price list, tarrif system 10. Testing the combined models with periodical conversions and financial repercussions
Intended learning outcomes:
Upon passing the exam, students will be able to: � Master an infinite number of life insurance models and methods � Find the most rational solutions based on given premises, parameters and variables in
life insurance models � Quantify financial effects of combining individual and group insurance models
Teaching methods:
ex cathedra discussions presentations visiting lecturers tutorials
50% 10% 10% 10% 20%
Assessment methods:
I test Term paper presentation II test Oral exam
30% 10% 10% 40% 10%
Course materials:
Textbooks 1. Šain, Ž., (2010). Aktuarski modeli životnih osiguranja, II dio. Sarajevo: EFSA 2. Booth, P. M. Et al. (1999). Modern Actuarial Theory and Practice. London: Cham. & Hall Supplemental 1. Bowers, N. L., Gerber, H. U., Hickman, J. C., Jones, D. A., Nesbitt, C. J. (1997).
Actuarial Mathematics. Illinois: The Society of Actuaries, Itasca 2. Gerber, H. U. (1990). Life Insurance Mathematics, Zurich: Springer 3. Kočović, J. (2000). Aktuarske osnove formiranja tarifa u osiguranju lica, Beograd: EF 4. Selimović, J. (2012). Aktuarski modeli i mjerenja solventnosti u životnim osiguranjima.
Sarajevo: EFSA
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Course code: FIN513 Course name: STOCK-EXCHANGE BUSINESS Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
To make students able to understand the institutional and operational investment environment at the stock exchange and the stock-exchange business. Students will be able to independently read stock-exchange reports, analyze securities and invest at stock exchanges using all the functionality of stock-exchange trading systems.
Course syllabus:
1. Positiion and role of stock exchange in financial market Mjesto 2. Legal and organizational aspects of stock-exchange business 3. Stock-exchange transactions and transactions at stock exchange 4. Professional brokers at stock exchange 5. Stock echnage quotation and other ways of organizing stock exchange operation 6. Active trading at stock exchange 7. Stock-exchange trading systems and balancing systems 8. Fundamental and technical analysis of securities at stock market 9. Risks in stock exchange business 10. International and pan-global stock exchange business
Intended learning outcomes:
Upon the successful completion of the course, students will be able to: 1. Break down and interpret basic determinants of stock-exchange transactions and
transactions at stock exchange; 2. Explain the stock exchange position and significance in the financial and economic
system; 3. Use the full range of information offered by stock-exchange reporting systems; 4. Apply the financial analysis and develop their own strategy of investing at stock
exchange.
Teaching methods: Lectures Discussion and debate Interactive tools, visiting lecturers
60% 20% 20%
Assessment methods:
Mid-term exam Final exam Case study: stock exchange investing Interaction in classes and group activities
30% 40% 20% 10%
Course materials:
Textbooks 1. Becket, M., Esset, A. (2010). How the Stock Market Works. London: Kogan Page; 2. Fontanills, G.A., Gentile, T. (2001). The Stock Market Course. Hoboken: Wiley; 3. Selected texts on course web page. Supplemental 1. Gregoriou, G. (2010). The Handbook of Trading. New York: McGraw-Hill; 2. Scwartz, R.A., Byrne, J.A., Wheatley, L. (2015). The Economic Function of a Stock
Exchange. New York: Springer.
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Course code: FIN504 Course name: BEHAVIORAL FINANCE Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To allow students to take a different look at financial market operation, and make them able to critically think about financial analysis, financial management and investing, in the context of behavioral finance.
Course syllabus:
1. Market efficiency and basic assumptions of behavioral finance 2. Conventional vs behavioral finance: Rationality in the investing process 3. Risk psychology 4. Cognitive bias in investing 5. Emotional bias in investing 6. Investor typing 7. Market anomalies and behavioral finance 8. Behavioral finance application in financial analysis and asset allocation 9. Behavioral principles’ application in corporate finance 10. Behavioral finance and derivatives
Intended learning outcomes:
Upon the successful completion of the course, students will be able to: � Interpret different theoretical views on financial market efficiency, investor’s rationality
and sentiment; � Analyze the complex nature of risk and investment process in the context of sub-
rational investor’s behavior; � Categorize different types of investors; � Apply behavioral finance assumptions in the financial analysis, financial management
and investing.
Teaching methods: Lectures Discussion and debate Interactive tools, visiting lecturers
70% 20% 10%
Assessment methods:
Mid-term exam Final exam Term paper Interaction in classes and group activities, essay
30% 40% 20% 10%
Course materials:
Textbooks 1. Baker, H.K., Nofsinger, J.R. (2010). Behavioral Finance: Investors, Corporations and
Markets. Hoboken: Wiley; 2. Pompian, M.M. (2012). Behavioral Finance and Wealth Management. Hoboken: Wiley. Supplemental 1. Pompian, M.M. (2012). Behavioral Finance and Investor Types. Hoboken: Wiley; 2. Ackert, L.F., Deaves, R. (2010). Behavioral Finance: Psychology, Decision-Making and
Markets. Mason: South-Western Cangage Learning.
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Course code: FIN505 Course name: INVESTMENT BANKING Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To point to the role, significance and basic activities of investment banks as financial institutions in the primary and secondary market.
Course syllabus:
1. Commercial vs. investment banking 2. Investment banking concept 3. Investment banks' services 4. Issuance of securities 5. Underwriting and distribution 6. Activities in the primary financial market 7. Activities in the secondary financial market 8. Securitization 9. Financial engineering 10. Investment banks and risk management 11. Investment banking in developed financial markets 12. Investment banking in transition countries' financial markets
Intended learning outcomes:
Upon completing the course, students will: 1. B e able to understand the significance of investment banks in financial markets 2. Be familiar with new possibilities and services offered by investment banks 3. Improve methods and techniques of financing and hedging
Teaching methods:
ex cathedra discussions presentations visiting lecturers
50% 10% 30% 10%
Assessment methods: group work midterm test final exam
20% 30% 50%
Course materials:
Textbooks 1. Rovčanin, A. i Karalić, A. (2009). Investiciono bankarstvo i tržište kapitala. Sarajevo:
Ekonomski fakultet Univerziteta u Sarajevu. 2. Perović, V. M. (1997). Poslovi investicionog bankarstva. Podgorica: Ekonomski
fakultet Podgorica. 3. Rosenbaum, J. i Pearl, J. (2013). Investment Banking: Workbook. Hoboken: John
Wiley & Sons, Inc. Supplemental 1. Rosenbaum, J. i Pearl, J. (2009). Investment Banking: Valuation, Leveraged
Buyouts, i Mergers & Acquisitions. Hoboken: John Wiley & Sons, Inc. 2. Grahm, B. (2005). Intelligent Investor: The Classic Text on Value Investing. New
York: Harper Collins Publishers Inc. 3. Lott, T., Loosvelt, D. i Jarvis, W. (2007). Vault Career Guide to Investment Banking.
New York: Vault inc.
40
Šifra: FIN506 Course name: CAPITAL INVESTMENT MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To make students familiar with models for evaluating real and financial investment projects
Course syllabus:
1. Strategic financial decisions 2. Capital budgeting 3. Portfolio strategy in the investment decision making process 4. Sources of investment project funding 5. Required return rate 6. Planning the project's cash flows 7. Methods of investment project evaluation 8. Risk and uncertainty and making investment decisions 9. Traditional DCF assessment methods 10. Modern assessment methods 11. Investing in securities 12. Real options 13. Real option evaluation 14. Strategies with real options
Intended learning outcomes:
Upon completing the course, students will be able to: 1. Apply traditional DCF methods in the process of investment project evaluation 2. Apply modern methods of investment project evaluation 3. Make a decision on the optimum financial structure for an actual investment project 4. Make optimum investment decisions in different market conditions
Teaching methods:
ex cathedra discussions presentations visiting lecturers
50% 10% 30% 10%
Assessment methods: group work midterm test final exam
20% 30% 50%
Course materials:
Textbooks 1. Orsag, S. (2002). Budžetiranje kapitala: procjena investicionih projekata. Zagreb:
Masmedia. 2. Rovčanin, A. (2000). Savremene metode ocjene efikasnosti investicija. Sarajevo:
Ekonomski fakultet Univerziteta u Sarajevu. 3. Peterson, P. P. i Fabozzi, F. J. (2004). Capital Budgeting: Theory and Practice. New
York: John Wiley & Sons Inc. Supplemental 1. Baker, H. K. i English, P. (2011). Capital Budgeting Valuation: Financial Analysis for
Today's Investment Projects. Hoboken: John Wiley & Sons, Inc. 2. Bierman, H. i Smidt, S. (2007). Advanced Capital Budgeting: Refinements in the
Economic Analysis of Investment Projects. New York and London: Routledge Taylor & Francis Group.
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Course code: FIN508 Course name: COMMERCIAL BANK MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Learning about the basics of bank management, and modern changes in finance and banking on the examples of developed banking systems (USA and EU), as well as banks in CEE, region and BiH. Study of different aspects of commercial bank management in the context of Basel II standard, with respect to corporate management in banks, bank capital management, compliance, securitization and re-securitization of banks’ assets, operational management, risks of money laundering and fraud in banking and e-banking management. A special attention will be paid to learning about stress-tests and supervision over banking operations, and to managing risks in leasing and micro-credit organizations. Students will also see presentations of a number of practical examples, have the opportunity to exchange views within presentations, discussions and debates.
Course syllabus:
1. Introduction to the “Commercial bank management” course 2. Contemporary changes in finance and banking 3. Corporate bank management in the context of Basel II 4. Operational risk management in banks 5. Identification and prevention of fraud in banking 6. Human resources management in financial institutions 7. Bank supervision in the context of Basel II 8. Stress tests of commercial banks
Intended learning outcomes:
Students will acquire knowledge of bank management, and particularly of various aspects of managing risk in banks, leasing and micro-credit institutions. They will have studied various aspects of international standards pertaining to managing commercial banks’ business.
Teaching methods:
Ex cathedra Discussions-problem-based approach Visiting lecturers Presentations
60% 10% 20% 20%
Assessment methods: Discussion and activity Presentation (Term paper) Final knowledge assessment
20% 30% 50%
Course materials:
1. Rose, S. Peter, Management komercijalnih banaka, MATE, Zagreb, 2005. 2. Leroy Miller, R., VanHoose D., Moderni novac i bankarstvo, MATE, Zagreb 3. Current documents of Basel Committee pertaining to various aspects of banking
business, www.bis.org 4. Živković A.,Stanković R.,Krstić B., Bankarsko poslovanje i platni promet, Ekonomski
fakultet u Beogradu, Izdavačka djelatnost, Beograd, 2006. 5. Shah M., Clarke S., E-banking Management: Issues, Solutions and Strategies,
Information Science Reference, Hershey-New York, 2009. 6. Gregoriou Greg., Operational Risk Toward Basel III, John Wiley & Sons, Inc., 2009. 7. Goldmann Peter, Anti-fraud Risk and Control Workbook, John Wiley & Sons, Inc., 2009. 8. Walker Eownsend, Managing Lease Portfolios, John Wiley & Sons, Inc., 2006. 9. Kozarić K., i Fabris N. (2012.), Monetarno kreditna politika, Štamparija Fojnica, d.d.
Fojnica, 2012. 10. All the other available course materials
42
Course code: ACC507 Course name: ADVANCED FINANCIAL REPORTING Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To allow students to reach the advanced level of understanding and applying a wide range of acquired knowledge on accounting principles and rules (standards) used in financial reporting.
Course syllabus:
1. International financial reporting standards, International accounting standards 2. Designing and presenting accounting policies 3. Accounting notes pertaining to characteristic decisions, rulebooks and legal solutions 4. Reporting on significant changes in assets, liabilities and capital 5. Reporting on significant changes in revenues, expenses and financial performance 6. Financial statement on changes in cash flows and reasons for changes in liquidity and
solvency 7. Mutual network of business changes in accordance with accounts of the valid chart of
accounts 8. Catalogue of business changes related to positions of the application of chart of accounts 9. Internal and external auditors’ roles in financial reporting 10. Accountants’ professional ethic code
Intended learning outcomes:
Upon passing the exam in „Advanced financial reporting”, students will have reached the advanced level of: 1. Describing and evaluating the application of key concepts in the area of financial
reporting; 2. Using knowledge and skills for the needs of recording business events; 3. Using knowledge and skills for the needs of preparing and presenting financial
statements
Teaching methods: Ex-cathedra Discussions
75% 25%
Assessment methods: Written exam Oral exam
50% 50%
Course materials:
1. Jahić, M. (2008). Finansijsko računovodstvo: MSFI-MRS-PDV. Sarajevo: Udruženje revizora FBiH.
2. Internatioinal financial reporting standards (IFRS) including the International Accounting Standards (IAS).
3. Valid laws in the area of accounting and auditing in FBiH and BiH
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Course code: FIN507 Course name: ADVANCED ISLAMIC BANKING AND FINANCE Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Over the past few years, Islamic or interest-free banking has been drawing the attention of many economic theoreticians and practicians (bankers). This course provides the knowledge of the methodology of research into the area of Islamic economy and theoretic bases of Islamic economics and finane. It will describe the development of Islamic finance, present the Islamic economic system and explain individual Islamic financial instruments and financing models. It will also cover financial brokering and Islamic financial system where Islamic banks form the most important financial institutions. It will study Islamic capital market, its instruments and particularly Sukuk, and financial engineering. A particular attentiion will be paid to IFI risk management, and IFI regulation. It will also speak of corporate management in IFI, globalization and prospects of IFI development. Finally, it will point to basic limitations of applying Islamic banking in BiH. Within the course, students will be acquainted with practical examples, allowed to exchaneg views within discussions, debates and presentations, as well as comparisons between the conventiional and Islamic banking.
Course syllabus:
1. Theoretical bases of Islamic economics 2. Basics of Islamic finance 3. Development of Islamic finance and Islamic economic system 4. Financial contracts and fundraising models in IB 5. Models of Islamic banik financing 6. Financial brokering and Islamic insurance (Takaful) 7. Islamic financial system and Islamic financial services industry 8. Islamic capital market and Sukuk 9. Managing Islamic financial institutions' risk 10. Limitations of IB application in BiH
Intended learning outcomes:
Students will acquire knowledge of Islamic banking and individual financing models, as well as of specific aspects of managing Islamic financial institutions, and risks arising in Islamic banks and other Islamic financial institutions' operations.
Teaching methods: ex cathedra discussions - problem-based approach presentations
40% 20% 40%
Assessment methods:
presentation Term paper Discussion-debate final test
20% 20% 10% 50%
Course materials:
1. Hadžić Fikret, Islamsko bankarstvo u teoriji i praksi, European Association for Islamic Economics, Banking and Finance, Sarajevo, 2014
2. Hadžić Fikret, Islamsko finansijsko tržište, European Association for Islamic Economics, Banking and Finance, Sarajevo, 2014
3. ISRA, Islamic Financial System - Principles & Operations, ISRA, KL, Malaysia, 2011 4. Iqbal Zamir, Mirakhor Abbas, Uvod u islamske finansije, teorija i praksa, MATE,
Zagreb, 2009. 5. www.isdb.org; www.irti.org; www.irtipms.org; www.inceif.org; www.alhudacibe.com;
www.islamicamagazine.com; www.failaka.com/downloads/
44
Course code: FIN514 Course name: INVESTMENT STRATEGIES Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To present the importance of strategy as a key factor of investment success. To help students understand different kinds of strategies, find the one that suits an investor and implement the chosen strategy.
Course syllabus:
1. Financial institutions and instruments 2. Investment process 3. Securities analysis 4. Investment strategy focused on growth (growth strategy) 5. Investment strategy focused on value (value strategy) 6. Investment strategy focused on change (momentum strategy) 7. Investment strategy based on technical indicators bazirana (technical strategy) 8. Daily investment strategy (day trading strategy) 9. Other kinds of strategies 10. Modelling investment strategies
Intended learning outcomes:
Students will be able to: � Recognize strategies that fit different investors' needs and know how to implement
them � Create the investment portfolio by following the defined strategy and monitor the
investment performance � Recognize their own preferences for certain strategies and, knowing their nature,
systematically use all the advantages of such a strategy
Teaching methods:
ex cathedra discussions presentations visiting lecturers
60% 10% 20% 10%
Assessment methods:
test final exam Term paper and presentation activity
35% 35% 20% 10%
Course materials:
1. Katz, Jeffrey O. and McCormick, Donna, The Encyclopedia of Trading Strategies, McGrow-Hill, New York, USA, 2003;
2. Brown, David and Bentley, Kassandra, Stock Market Strategies, McGraw-Hill, New York, USA, 2002;
3. Nassar, David S, How to Get Started in Active Trading and Investing, McGraw-Hill, New York, USA, 2004;
4. Reilly, Frank K. and Brown, Keith C., Investment Analysis and Portfolio Management, South-Western College Pub., Mason, USA, 2011;
5. Bodie, Zvi, Kane, Alexander and Marcus, Alan J., Investments, McGrow-Hill, New York, USA, 2013.
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Course code: FIN515 Course name: TECHNICAL ANALYSIS OF SECURITIES Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course: To allow students to independently use basic and additional technical analysis tools in order to prepare and formulate investment decisions
Course syllabus:
1. Basic principles of technical analysis 2. Financial markets and business cycles 3. Constructions of diagrams and trends 4. Sample analysis 5. Additional analytical tools: oscilatory and moving averages 6. Market power estimate and market indicators 7. Market profiling and investment strategy preparation 8. Using computers in technical analysis 9. Inter-market technical analysis 10. Controversial nature of technical analysis and its criticism
Intended learning outcomes:
Upon the successful completion of the course, students will be able to: � Apply the basic and derived methods of technical securities analysis; � Compare findings and make a judgement of the applicability of technical analysis
compared to other analytical methods; � Use computer software for technical analysis; � Develop an investment strategy based on the application of technical analysis.
Teaching methods: Lectures Discussion and debate Interactive tools, visiting lecturers
60% 10% 30%
Assessment methods:
Mid-term exam Final exam Term paper, essay Interaction in classes and group activities
30% 40% 10% 20%
Course materials:
Textbooks 1. Pring, M.J. (2014). Technical Analysis Explained: The Successful Investor's Guide to
Spotting Investment Trends and Turning Points. New York: McGraw-Hill; 2. Grimes, A. (2012). The Art and Science of Technical Analysis: Market Structure, Price
Action and Trading Strategies. Hoboken: Wiley; 3. Odabrani tekstovi na stranici predmeta. Supplemental 1. Kirkpatrick, C.D., Dahlquist, J.R. (2011). Technical Analysis: The Complete Resource
for Financial Market Technicians. New Jersey: Pearson Education; 2. Edwards, R.D., Magee, J., Bassetti, W.H.C. (2012). Technical Analysis of Stock
Trends. Boca Raton: CRC Press.
46
CONCENTRATION: MARKETING MANAGEMENT Course code: MAR402 Course name: STRATEŠKO UPRAVLJANJE MARKETINGOM Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The aim of the course is to develop market-oriented knowledge and skills needed for making effective marketing decisions, developing marketing strategies and tactics, implementation and evaluation in a wide range of institutional and market situations. The course stresses the importance of market prientation and focus on customer as pre-requisites for a long-term success. The course is focused on practice and students are required to actively participate in the work on analysing case studies, team work and projects.
Course syllabus:
1. Marketing in the 21st century 2. Development of marketing strategies and plans 3. Marketing research and demand estimate 4. Developing long-term relations with consumers 5. Consumer analysis 6. Market segmentation and selection of target markets 7. Building and positioning a brand 8. Marketing mix development 9. Innovation and use of online tools in marketing 10. Global marketing
Intended learning outcomes:
Upon completing the course, students will be able to: 1. critically view the possibility of using marketing in modern organizations, 2. understand the theoretical framework pertaining to successful marketing strategies and
tactics, 3. understand the dynamic relation between marketig mix elements, 4. develop and implement marketing strategies and plans, and 5. relate marketing strategy to the organization's business strategy and explain how
marketing contributes to the organization's performance.
Teaching methods:
Ex cathedra Case studies Discussion and workshops Projects Visiting lecturers
20% 30% 20% 20% 10%
Assessment methods:
Test/knowledge assessment Case studies Project Discussions and individual activities
40% 30% 20% 10%
Course materials:
Textbooks 1. Kotler, Ph. i Keller, K.L. (2008). Marketing Management. 12 izdanje Supplemental 1. Ferrell, O. C., & Hartline, M. (2012). Marketing Strategy, Text and Cases. Cengage
Learning.
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Course code: MAR404 Course name: CONSUMER BEHAVIOR ANALYSIS Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The course allows students to understand specifics of consumer behavior in certain industries, on particular occasions and in the global market. The course analyzes trends that are present in business and companies' adjustment to understand these trends, adjust to them and thus satisfy their consumers' wishes and needs.
Course syllabus:
1. Understanding the importance of consumer analysis 2. Global trends and specifics of BiH 3. Segmentation and selection of target markets 4. Lifestyle 5. Purchasing decisions and brand building 6. Emotional purchasing 7. Purchasing and luck 8. Special customer groups 9. Consumption and environment 10. Organizational consumer's behavior
Intended learning outcomes:
Upon completing the course, students should: 1. understand the actual market behavior, changes in environment and possibilities that
marketers have at their disposal, 2. analyze specific consumer characteristics, 3. apply the appropriate market segmentation and positioning to target group, 4. evaluate the environment and changes in trends that accompany changes in
consumer behavior.
Teaching methods:
Ex cathedra Presentations Case studies Other activities
30% 30% 20% 20%
Assessment methods:
Test I Test II Group presentations Activity and discussion
30% 30% 30% 10%
Course materials:
Textbooks 1. Cathrine V., Boyd, J. (2010): Consumer Psychology, McGraw-Hill (odabrana poglavlja) 2. Hultén, B., Broweus N. i van Dijk, M. (2009): Sensory Marketing, Palgrave
Macmillan, UK (odabrana poglavlja) 3. Doole, I., Lancaster, P. i Lowe, R. (2005): Understanding and Managing Customers,
Pearson Education Limited (odabrana poglavlja) 4. Husić-Mehmedović M., Kukić S., Čičić M. (2012): Consumer Behaviour, School of
Economics and Business in Sarajevo (odabrana poglavlja)
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Course code: MAR405 Course name: PRODUCT AND SERVICE MANAGEMENT Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The aim of the course is the identification of different variants and combinations of a company's offer and, accordingly, managing marketing elements in order to position the offer of products and services compared to competition. Consequently, the aim is to round up the elements of offer lifecycle and intriduce new products and services, and the analysis of managing the quality of products and services.
Course syllabus:
1. Introduction – product and service related dimensions of offer 2. Product and service dimensions, product features and service features 3. Position of products and services as the basic offer or support to basic offer 4. Managing product and service program and deciding about the line of
products/services 5. Proces s of developing and launching new products and services 6. Diffusion/expansion of innovation (innovation effect on adoption and success of new
products ) 7. Organizational pre-requisites for introducing new products and services 8. Product and service brand strategies (individual vs family name) 9. Decision on standardization or adjustment in the area of products and services 10. Marketing strategies and life cycles of products and services 11. Quality management and models of measuring product and service quality
Intended learning outcomes:
After the completed lectures and activities in the course, students will be ready to - Identify, in business decisions among companies, those with dominantly product
and with dominantly service offer, - Apply different strategies and instruments depending on the offer position on the
product-service continuum - Use different models for measuring product and service quality - Use methods for measuring the profitability of individual elements in the company's
offer
Teaching methods:
Interactive form of lectures and communication with students Individual discussions Case study Visiting lecturers
35% 10% 40% 15%
Assessment methods:
In-class activities Case studies Group work Mid-term project Final project
10% 20% 15% 20% 35%
Course materials:
Textbooks: 1. Avlonitis, G., Papastathopoulou, P., (2006), Product and Services Management, Sage
Publication 2. Bacon, F. R. Jr. And Butler, T. W. Jr., (1998), Achieving Planned Innovation, Free Press Supplemental: 1. Slučajevi i tekstovi koji će biti dostavljeni uz pojedina poglavlja i raspoloživi na web
stranici
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Course code: MAR411 Course name: APPLIED MARKETING RESEARCH Level: Second cycle Year: I Semester: I ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The primary aim of the course is to enable students to thoroughly understand the marketing research process. This includes: a) the estimate of need and possibility for using analytical tools, b) development and strengthening skills for resolving market problems and decision making and c) developing written and verbal communication skills. In order to achieve this goal, students need to gain hihg-quzality knowledge of all aspects of marketing research methodology and acquire the ability for individual and team work through analyzing case studies and their own research in the actual environment. A high-quality market researcher has to master three components of their knowledge and abilities. They include theoretical knowledge, knowledge of macro and micro environment where the research takes place and knowledge of the company related to the actual research.
Course syllabus:
1. Introduction (method of working) 2. Managerial decision-making and research in marketing 3. Research planning 4. Kinds of data and methods of data collection 5. Use of sample and organizing primary data collection 6. Measurement in marketing research 7. Analysis of collected data 8. Marketing information systems 9. Specific areas of marketing research 10. Online marketing research
Intended learning outcomes:
� Defining the necessary information for resolving the research problem in the form of research plan and identifying different information sources.
� Proposing and developing the questionnaire and sample plan � Organizin data collection and analysis � Writing the report and presenting research results
Teaching methods:
ex cathedra case studies in-class presentations and discussions discussions
40% 20% 30% 10%
Assessment methods:
Mid-term test – test I Final test – test II Presentation of individual and group research Activity in tutorials (quizzes, case studies etc.)
35% 35% 20% 10%
Course materials:
Textbooks 1. Tihi, B., Kurtović E. (2015). Istraživanje marketinga, VI izdanje u štampi. Sarajevo:
Ekonomski fakultet. Supplemental 1. Bradley N. (2013). Marketing Research, Tools & Techniques, 3rd edition. Oxford:
Oxford University Press. 2. Malhotra N.K. (2004). Marketing Research-An Applied Orientation, fourth edition.
Prentice Hall-Pearson Education International. 3. Marušić, M. i Vranešević, T. (2001). Istraživanje tržišta, V izdanje. Zagreb: Adeco.
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Course code: MAR408 Course name: GLOBAL MARKETING Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
� Acquiring knowledge and skills of the ways of developing and implementing the concept of international marketing in the global market conditions a
� Developing the baility to plan and prepare international marketing plans for given markets and products
Course syllabus:
1. Market globalization 2. Global marketing framework – concepts of marketing in global environment 3. Economic environment of global marketing 4. Cultural environment of global marketing 5. Political and legal environment of global marketing 6. Global market entry strategy – export and production transfer 7. Global market entry strategies through direct investment 8. Segmentation, selection of target segments and positioning in global market 9. Marketing mix for global market 10. Preparation of global marketing plan
Intended learning outcomes:
Upon completing the course, students will be able to: 1. Understand the factors of global market and global environment that affect the global
marketing concept 2. Identify, analyze and make conclusions on the factors’ effect on the decision about
the global market entry 3. Prepare the global marketing plan
Teaching methods:
Ex cathedra Visiting lecturers Case study Preparation of global marketing plan
40% 20% 20% 20%
Assessment methods: Written exam with test Case study Global marketing plan
40% 20% 40%
Course materials:
Textbooks 1. Domazet, A. et al. (2002). Meñunarodni marketing. Sarajevo: Ekonomski fakultet. 2. Previšić, J., Došen, O. (1999). Meñunarodni marketing. Zagreb:Massmedia. Supplemental 1. Cateora, P.R., Gilly, M.C., Graham, J.L. (2009). International Marketing, 14th ed. New
York: McGraw-Hill Co. 2. Albaum, G., Duerr, E., Strandskov, J. (2005). International Marketing and Export
Management. New York: Prentice Hall. 3. Bradley, F. 1999). International Marketing Strategy. Hertfordshire: Prentice Hall. 4. Keegan, W., Green, M.C. (2005). Global Marketing. New York: Pearson Prentice Hall.
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Course code: MAR401 Course name: MARKETING ANALYTICS Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The basic aim of the course is to point to the benefits/advantages of using data-based analytics in the process of business decision making, and offer, to students, knowledge and skills needed for conducting this kind of analysis. During the course, students will learn about basics of data analysis and various methods of their modelling. The focus is on the acquisition of conceptual knowledge of when and how to use different modelling methods when making business decisions.
Course syllabus:
1. Basic steps in research process 2. Preparing data for analysis 3. Univariate tests for examining differences 4. Linear modelling 5. Application of factorial analysis 6. Basics of the analysis of reliability and validity of psychometric scales 7. Techniques of perception mapping 8. Determining consumer preferences using conjoint analysis 9. Using latent class analysis for market segmentation needs
Intended learning outcomes:
Upon the successful completion of the course, students will be able to (a) define the research problem, (b) determine whether and which quantitative methods and techniques are suitable for the standard statistical analysis, (c) conduct the statistical analysis, and (d) interpret the obtained results. These analytical research skills will allow students to apply the analytical and critical approach in the process of making business decisions and resolving business problems.
Teaching methods: Lectures Workshops
50% 50%
Assessment methods: Exams Task solving
50% 50%
Course materials:
1. Jank, Wolfgang. (2011). Business Analytics for Managers. Springer. 2. Hair, J. F. Jr., Black, W. C., Babin, B. J., Anderson, R. E., Tatham, R. L. (2006).
Multivariate Data Analysis, Sixth Edition, Pearson Prentice Hall 3. Janssens, Wim, Wijnen, K., Pelsmacker, P. D., Kenhove, P. V, (2008). Marketing
Research with SPSS, Prentice Hall. 4. Field, Andy. (2013). Discovering Statistics using IBM SPSS Statistics. SAGE
Publications Ltd. 5. Pallan, Julie (2011). SPSS: Priručnik za preživljavanje, 4ed, Mikro knjiga, Beograd. 6. Additional materials that will be handed out to students during the semester
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Course code: MAR406 Course name: MARKETING COMMUNICATIION MANAGEMENT Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The aim of the course is to make students familiar with the basic stages of market communication planning, explain the significance of creativity in marketing, offer the knowledge of main communication means and media that enterprises can use to promote their products and services. A special focus will be on understanding the need for integrating marketing communicatiion – strategies for coordinating and combining marketing messages in order to achieve the maximum effect.
Course syllabus:
1. Introduction to marketing communication (MK). 2. Strategic planning of integrated marketing communication 3. Organizacija marketing komuniciranja i uloga agencija za MK. 4. Consumer behavior analysis and MK effect on target audience behaviors 5. Communication process and models. 6. Determining the marketing communication objectives and budget 7. Planning and designing marketing communication message 8. Marketing communication media and media planning 9. Advertising 10. Improving sales, public relations and publicity 11. Personal sales 12. Directmarketing, database marketing and online marketing. 13. Control and evaluation of marketing communication.
Intended learning outcomes:
Upon the completion of classes, students will be able to: 1. Identify and understand key roles and significance of marketing communication, 2. Explain the basic characterics of marketing communication. 3. Describe, analyze and evaluate different components of marketing communication
mix. 4. Independently prepare the plan of marketing communication campaign.
Teaching methods:
ex cathedra discussions presentations visiting lecturers case studies
40% 10% 20% 10% 20%
Assessment methods:
Test/Knowledge assessment Project and/or topic presentation Case study In-class activity
40% 30% 20% 10%
Course materials:
Textbooks: 1. Kesić, T., Integrirana marketinška komunikacija, Opinio, Zagreb, 2003. Supplemental: 1. Belch, G.E. and Belch, M.A., Advertising & Promotion, Fifth Edition, McGraw-Hill, 2001. 2. Brkić, N., Upravljanje marketing komuniciranjem, Ekonomski fakultet u Sarajevu,
Univerzitet u Sarajevu, Sarajevo, 2003. 3. Percy, L., Rossiter, J.R., Elliott, R., Strategic Advertising Management, Oxford
University Press, Oxford, UK, 2001.
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Course code: MAR407 Course name: MARKETING CHANNEL MANAGEMENT Level: Second cycle Year: I Semester: II ECTS credits: 6 Status: Core Total hours: 30
Aims of the course:
The basic aims of the course focus on the analysis of marketing channels’ environment, planning and designing marketing channels, leading, analyzing and controlling marketing channels. The whole process of marketing channel management is covered by the standard alorithm of strategic management, with the presentation of specific planning methods and control measures. A special attention is devoted to strategic partnerships in marketing channels and further evolution of the vertical marketing concept.
Course syllabus:
1. Structure, function and relations in marketing channels 2. Direct and indirect channels 3. Retail – strategy, structure and trends 4. Wholesale – strategy, structure and trends 5. International marketing channels 6. Physical distribution through marketing channels 7. Managing marketing channels 8. Planning, organizing and implementing channels 9. Control of channel operation and analysis of channel efficiency 10. Communication in channels and potential conflicts
Intended learning outcomes:
� Acquisition of knowledge needed for analyzing marketing channels and successful development of trading enterprise’s strategic plans.
� Understanding and analyzing key issues pertaining to the operation of trading and other marketing channels in developed market economies.
� Learning about the way of establishing a relationship between trade and consumers, marketing management process in marketing channels, and international aspects of marketing channels.
Teaching methods:
ex cathedra discussions students’ presentations visiting lecturers case studies
40% 10% 20% 10% 20%
Assessment methods:
tests students’ presentations case studies quizzes
70% 10% 10% 10%
Course materials:
Textbooks 1. Lovreta, S., Končar, J., Petković, G. (2011). Kanali marketinga. CID Ekonomskog
fakulteta u Beogradu. 2. Segetlija, Z. (2006). Distribucija. Ekonomski fakultet , Osijek. Supplemental 1. Zentes J., Morschett D., Schramm-Klein H. (2007). Strategic retail management,
Gabler, Germany. 2. Coughlan, A.T, E. Anderson, E, Stern, L.W., & El-Ansary, A.I. (2014). Marketing
channels. Pearson Education Limited.
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ELECTIVE COURSES Course code: MAR501 Course name: B2B MARKETĐNG MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Over a half of business activities take place in the B2R market in almost all the world countries. Monetary values of B2B operations are incomparably higher than those in the individual buyers’ market. Consequently, the aim of the course is to provide students with tools for managing B2B marketing and relations in the B2B market, as well as to develop critical thinking and active participation in the course.
Course syllabus:
1. Understanding B2B relations 2. B2B diades and B2B networks 3. Managing processes in B2B markets 4. Value as the basis of B2B marketing 5. Methods for value estimates in B2B marketing 6. Understanding companies as customers 7. Attracting and retaining business clients 8. Strategies in B2B markets 9. Market offer management and value chain in B2B marketing 10. Financial responsibility of marketing
Intended learning outcomes:
Upon completing the vourse, students will be able to: 1. Analyze and recognize complex situations in the B2B marketing practice 2. Manage the value in the area of B2B marketing 3. Critically approach the understanding of business customers 4. Identify, develop and operationalize strategy in business markets by creating market
offer and value chain management 5. Understand current trends in B2B marketing
Teaching methods:
Ex cathedra Visiting lecturers Discussions and case studies Essays – critical review
20% 20% 30% 30%
Assessment methods: Test Essaysi Activity
50% 40% 10%
Course materials:
Textbooks 1. Anderson, J.C. i J. A. Narus (2004), Business Market Management: Understanding,
Creating and Delivering Value. 2nd ed., Upper Saddle River, New Jersey: Pearson. 2. Selection of academic papers 3. Selection of case studies and texts Supplemental 1. McDonald, M., & Mouncey, P. (2011). Marketing Accountability: A New Metrics
Model to Measure Marketing Effectiveness. 2011. London, UK: Kogan Page Ltd.
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Course code: MAR502 Course name: DIGITAL MARKETING SOCIAL MEDIA Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
The course deals with the practice of modern digital marketing and social networks. The aim of the course is to make students familiar with innovative digital strategies and tactics that help organizations create sustainable growth through digital integration. The course covers important digital platforms such as web, mobile marketing, social media and browsers, e-mail, etc. The course is practice-oriented and students are expected to take an active part in working on case studies, workshops, team work and projects. The course does not deal with IT issues or technical solutions but exclusively with marketing aspects, and therefore does not require previous IT knowledge.
Course syllabus:
1. Introduction – Traditional and new media; Media convergence 2. Integrated digital marketing and digital marketing strategies 3. Relationship marketing and building e-CRM 4. Creating websites and generating traffic 5. Content design and content marketing 6. Search Engine Optimization (SEO), Search Engine Marketing (SEM); Contextual
advertising 7. Web 2.0 – social media and social media marketing (Facebook, Twitter, YouTube,
Instagram, Google Plus, etc); User-generated contents and collaboration tools 8. Mobile marketing; E-mail marketing 9. Digital marketing analytics and ROI 10. Legal and ethical issues; Security
Intended learning outcomes:
Upon completing the course, students will be able to: � take a cirtical look at the possibility of using digital marketing in modern organizations, � understand the theoretical framework related to the successful digital marketing
strategies and tactics, � develop and implement digital marketing strategies and plans, and � relate digital marketing strategies to the overall marketing efforts and organization's
business strategy.
Teaching methods:
Ex cathedra Case studies Discussion and workshops Projects Visiting lecturers
20% 30% 20% 20% 10%
Assessment methods
Test/knowledge assessment Case studies Project Discussions and individual activities
40% 30% 20% 10%
Course materials:
Textbooks 1. Kaufman, I. i Horton, C. (2015). Digital Marketing: Integrating Strategy and Tactics with
Values. Routledge. Supplemental 1. Peštek, A. (2011). E-marketing u turizmu. Sarajevo: Ekonomski fakultet u Sarajevu. 2. Tuten, T.L. i Solomon, M.R. (2014). Social Media Marketing. 2nd edition, SAGE
Publications Ltd
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Course code: MAR503 Course name: CROSS-CULTURAL COMMUNICATION AND NEGOTIATION IN MARKETING AND SALES
Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30 Aims of the course: The aim of the course is to develop and provide relevant knowledge and skills related to
communication in business environment with a prticular focus on business contacts in the area of sales and marketing in the globalization age. Through interactive in-class discussion, role play and tasks, students will expand their knowledge and acquire skills necessary for intercultural communicatiion, negotiation in the context of marketing and sales occupations and public appearances.
Course syllabus:
1. Globalization and strategic approaches to communication 2. Communication skills 3. Understanding culture 4. Hofsted's culture dimensions and their use 5. Cross-cultural verbal communication 6. Cross-cultural non-verbal communication 7. Negotiation in global environment 8. Skills of public speech and media appearance 9. Planning and implementing cross-cultural promotion 10. Ethical and other challenges of cross-cultural communication in sales and marketing
Intended learning outcomes:
Upon completing the course, students will be able to: 1. Analyze specifics of differrent cultures through paradigms of culture dimensions;
Apply the acquired knowledge in order to understand the specifics of cross-cultural relations in marketing and sales;
2. Improve performance in their own communication skills and negotiation.
Teaching methods: Ex cathedra Case studies Discussions
50% 20% 30%
Assessment methods: Tests Project/presentation Simulations
50% 30% 20%
Course materials:
Textbooks: 1. Samovar, L.A., Porter, R.E., McDaniel, E. R. (2013) Komunikacija izmeñu kultura,
Naklada Slap, Jastrebarsko (odabrana poglavlja) 2. Walker, D., Walker T. & Schmitz J. (2003). Cultural Competence in Marketing and
Sales. In Doing Business Internationally: The Guide to Cross-Cultural Success. (3rd Ed.) Chicago, IL: McGraw- Hill Publishers (odabrana poglavlja)
3. Hall J. A., Knapp M.L. (2010) Neverbalna komunikacija u ljudskoj interakciji, Naklada Slap (odabrana poglavlja)
Supplemental 1. Deresky, H. (2011). International Management: Managing Across Borders and
Cultures (International Edition). Upper Saddle River, NJ, USA: Prentice Hall. 2. Ghemawat, P. & Reiche, S. (2011). National culture differences and multinational business.
Globalization Note Series. William Davidson Institute at the University of Michigan.
57
Course code: MAR510 Course name: QUALITATIVE METHODOLOGY IN MARKETING Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
The aim of the course is to help students to be able, in the future, to identify marketing phenomena that require the qualitative research methodology. All the stages of qualitative research process will be explained so that students will be able to propose their own design of qualitative research in marketing and evaluate the existing research design. Besides, by evaluating other qualitative researches, students will imporve their academic skills of critical thinking and academic writing.
Course syllabus:
1. Introduction 2. Research philosophies 3. Qualitative research design 4. Goals of qualitative research 5. Qualitative methods of data collection 6. Qualitative data collection 7. Qualitative data analysis 8. Report on qualitative research 9. Evaluation of qualitative research 10. Conclusion
Intended learning outcomes:
� Identification of qualitative marketing research problems � Proposal of qualitative marketing research design � Evaluation of qualitative marketing research design � Improvement of critical thinking and academic writing skills
Teaching methods: Ex cathedra Discussions Active learning strategies
40% 40% 20%
Assessment methods: Project Assignment Test
50% 30% 20%
Course materials:
Textbooks 1. Belk, R. W., Fischer, E. And Kozinets, R. V. (2013). Qualitative Consumer and
Marketing Research. London: SAGE Publications. 2. Creswell, J. W. (2013). Qualitative Inquiry & Research Design – Choosing Among Five
Approaches. Thousand Oaks: SAGE Publications. 3. Materijals from lectures. Supplemental 1. Maxwell, J. A. (2013). Qualitative Research Design – An Interactive Approach.
Thousand Oaks: SAGE Publications.
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Course code: MAR505 Course name: MARKETING PLANNING Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
To teach students how to use the basic skills acquired in the Marketing Essentials course to develop a marketing plan. Besides, the aim is to develop ability for systematic approach to marketing planning. To lead students step-by-step through the analysis (Where are we?), through goals (Where do we want to be?) to strategy and tactic (How will we get there?). To train students for in-depth analysis as an irreplaceable input for the preparation of a good marketing plan.
Course syllabus:
1. Understanding the marketing planning process 2. Conducting marketing audit
2.1. Market and customer audit 2.2. Product audit
3. Selection of marketing goals and strategies 4. Sales plan 5. Integrated marketing communicatioin plan 6. Price plan 7. Distribution channel plan 8. Customer management plan 9. Necessary resources, distribution and responsibilities 10. Monitoring marketing plan implementation
Intended learning outcomes:
Upon completing this course at the second cycle of studies, which is focues on high-quality knowledge of all aspects of marketing planning methodology, students will develop the ability to understand and analyze marketing planning results, papers and/or other materials created as a result of an actual research. Besides, students will acuire the ability of individual and team work through case studies and their own research in the actual environment. Furthermore, they will be able to use the acquired knowledge in reporting, interpreting and analyzing actual data, and in writing final marketing plans for resolving given marketing problems in various industries.
Teaching methods:
ex cathedra discussions presentations and in-class discussions visiting lecturers case studies
50% 10% 20% 10% 10%
Assessment methods:
Mid-term test – test I Final test – test II Group project - actual marketing plan Activity in tutorials (quizzes, case studies, etc.)
25% 25% 30% 20%
Course materials:
Textbooks 2. Sorger S. (2011). Marketing Planning, Where Strategy Meets Actions, New Jersey:
Prentice Hall Supplemental 1. Wood M.B. (2010). The Marketing Plan Handbook, third edition. Pearson Education,
Prentice Hall. 2. McDonald, M. (2007). Marketing planovi. Kako ih pripremiti, kako ih koristiti, 6. ed.
Oxford: Elsevier.
59
Course code: MAR508 Course name: SALES AND SALES MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
The basic aim of the course in Sales and Sales Management is better understanding of the role and significance of sales and sales management in modern business, and practical mastering of the skills for planning and managing the sales department and sales force in the organization, aimed at achieving better efficiency of sales and sales force, and better long-term sales performance.
Course syllabus:
1. Essentials of sales and sales management. 2. Market and sales. 3. Marketing and sales. 4. Sales and marketing mix elements. 5. Sales and sales management. 6. Sales planning and organization. 7. Sales management and sales staffing. 8. Sales control. 9. Personal sales. 10. Sales appearance and professional (B2B). 11. Sales process (stages of sales process). 12. Sales skills and abilities.
Intended learning outcomes:
Uppon the completion of classes, students will be able to: 1. Identify and understand the key roles and significance of modern sales 2. Explain the basic characteristics of sales management. 3. Describe, evaluate and analyze different activities within sales management 4. Independently prepare a sales plan and a sales management plan.
Teaching methods:
ex cathedra discussions presentations visiting lecturers case studies
40% 10% 20% 10% 20%
Assessment methods:
Test/Knowledge assessment Project and/or topic presentation Case study In-class activity
40% 30% 20% 10%
Course materials:
Textbooks: 1. Lovreta, S., Janićijević, N., Petković, G., Prodaja i management prodaje, Beograd,
Savremena administracija, 2001. Supplemental: 1. Rolph E. Anderson i dr., Profesionalni management prodaje, prevod, Beograd, 1998. 2. Grabovac, N., Prodaja i prodajni management, ACA System, Sarajevo, 2005. 3. Manning, G.L., i Reece, B.L., Suvremena prodaja, prijevod 10-tog izdanja, Mate,
Zagreb, 2008. 4. Tomašević-Lišanin, M., Profesionalna prodaja i pregovaranje, HUPUP, Zagreb, 2010
60
Course code: MAR509 Course name: STRATEGIC BRAND MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Students should develop the understanding of brand category and brand management that started at the first cycle. They should also improve their knowledge of the atea of branding strategy, brand equity measurement, brand positioning and brand management for the purposes of ensuring brand sustainabiility .
Course syllabus:
1. Strategic branding 2. Strategic brand managememnt – Identifying brand equity 3. Designing and implementing branding strategy and designing a marketing program
for creating brand equity 4. Measuring brand equity and managing brand equity 5. Analysis and application of model for measuring brand equity 6. Brand extensions and brand architecture 7. Managing private brands and private brand strategies 8. Cooperatiion between manufactturers and distributors in the process of private
brand management 9. Dynamic brand management in local and international markets and in various
segments 10. Strategic planning process and strategic plan for brand strategy development
Intended learning outcomes:
Upon completing the course, students will be able to: - Develop a comprehensive understanding of brand category, branding and brand
management, - Identify possibilities for brand positioning and position the brand with respect to
competition and target segments, - Plan and implement brand management programs - Measuer and interpret brand performance
Teaching methods: Interactive lectures communicatioin with students Case studies Visiting lecturers
25% 50% 20%
Assessment methods:
In-class activities Case studies (4x) Group work Final project
10% 40% 15% 35%
Course materials:
textbooks: 1. Keller, L. K., (2012) Strategic Brand Management, 4/E 2. Kapferer, J-N. (2008), The New Strategic Brand Management: Creating and
Sustaining Brand Equity Long Term, 4th edition, Kogan Page Supplemental: 1. Carlsson, C. and Linander, K., (2012), Positioning of a brand point of parity 2. Case studies and texts that will be handed out with individual chapters and available
on the webpage
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Course code: MAR506 Course name: MARKETING MANAGEMENT IN NON-PROFIT ORGANIZATIONS Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
Course aims pertain to: 1. Making students familiar with non-profit organizations' role in the society, and ways of
satisfying needs of non-profit organizations' target groups, 2. Acquisition of knowledge related to strategic marketing management in non-profit
organizations, and 3. Obtaining finance sources and achieving sustainability of non-profit organizations.
Course syllabus:
1. Development of marketing in non-profit organizations 2. Plannin the non-profit organizations' marketing 3. Financing non-profit organizations and fund-raising 4. Segmentation, positioning and branding of non-profit organizations 5. Managing non-profit organizations' offer 6. Managing non-profit organizations' prices and distribution 7. Managing non-profit organizations' integrated marketing communication 8. Use of the Internet in non-profit organizations 9. Social marketing 10. Social entrepreneurship
Intended learning outcomes:
Upon completing the course, students will be able to: 1. critically view the use of marketing in modern non-profit organizations, 2. develop and implement strategies and plans of non-profit organizations' marketing, and 3. relate marketing strategies to non-profit organization's strategy.
Teaching methods:
Ex cathedra Case studeis Discussion and workshops Projects Visiting lecturers
20% 30% 20% 20% 10%
Assessment methods:
Test/knowledge assessment Case study Project Discussions and individual activitties
40% 30% 20% 10%
Course materials:
Textbooks 1. Wymer, W. i Knowles, P.A. (2006). Nonprofit Marketing: Marketing Management for
Charitable and Nongovernmental Organizations. Supplemental 1. Andreasen, A. i Kotler, P. (2007). Strategic Marketing for Non-Profit Organizations, 7th
Ed., New Jersey: Prentice Hall Inc. 2. Pavičić, J. (2003). Strategija marketinga neprofitnih organizacija. Zagreb: Masmedia
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Course code: MAR504 Course name: SERVICES MARKETING MANAGEMENT Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30 Aims of the course
The aim of the course is to continue the development of a specific approach to service companies' marketing that began at the first cycle. The intention of the course is to ensure pre-requisites, knowledge and skills that will enable students to manage critical processes significant for service companies, particularly those caused by specifics and characteristics of services – managing service encounter, human resources, service quality, expectations, etc.
Course syllabus
1. Service concept and service encounter management 2. Segmentation and positioning in services, estimate of demand for services 3. Managing customers' expectations and perception 4. Human resources management in service organizations 5. Service process management 6. Mnaging capacities and service demand, preparation of service blueprint 7. Models of measuring service quality 8. Measuring productivity in services 9. Types of organization of service companies and control in service organizations 10. Building employee- and user-oriented service climate
Intended learning outcomes:
Upon completing the course, students should be able to: � Manage critical service encounters, the so-called moments of truth characteristic of
service processes and service activity � Manage potential users' expectations � Monitor and measure service quality from the perspective of service users � Create service blueprint – overview of individual activities which can produce non-
confirmation of customer expectations � Build employee- and user-focused service climate.
Teaching methods:
Interactive lectures and communication with students Individual discussions Case study Visiting lecturer
35% 10% 40% 15%
Assessment methods:
In-class activities Case studies Mid-term project Final project
10% 20% 30% 40%
Course materials:
Textbooks: 1. Babić-Hodović, V., (2010), Marketing usluga, Ekonomski fakultet, Sarajevo,
poglavlja 9-10, 17-22 2. Gronroos, Ch. (2007), Service Management and Marketing – Customer
Management in Service Competition, Joh Wiley and Sons, LTD Supplemental: 1. Lovelock, C. And Wirtz, J., (2011), Services Marketing – People, Technology
Strategy, Pearson 2. Case studies and texts which will be handed out with individual chapters and
available on the webpage
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Šifra: MAR507 Course name: MANAGING PUBLIC RELATIONS AND CORPORATE COMMUNICATION
Level: Second cycle Year: II Semester: III ECTS credits: 6 Status: Elective Total hours: 30
Aims of the course:
The course „Managing public relations and corporate communicatiion“ attempts to build understanding of the funtion of public relations and corporate communication and show that they are related to company management, and that the company uses communication in implementing its business strategy and establishing relations with various stakeholders.
Course syllabus:
1. Introduction to corporate communication and public relations. 2. Corporate communication process and relations with stakeholders. 3. Strategy and planning of corporate communication and public relations. 4. Organization and implementation of corporate communication and public relations. 5. Professionalism, ethical and legal aspects of corporate communication and PR 6. Creating company's identity, image and reputation 7. Corporate (institutional) adavertising 8. Media relations 9. Communication with employees 10. Relations with investors and financial public 11. Relations with government and parliament 12. Relations with social community and corporate social responsibility 13. Crisis communication management
Intended learning outcomes:
Upon the completion of classes, students will be able to: 1. Identify and understand key roles and tasks of public relations and corporate
communication, 2. Explain the basic characteristics of public relations and corporate communication. 3. Describe, analyze and evaluate different components of communication mix. 4. Independently prepare a plan of public relations and corporate communication
campaign.
Teaching methods:
ex cathedra discussions presentations visiting lecturers case studies
40% 10% 20% 10% 20%
Assessment methods:
Test/Knowledge assessment Project and/or topic presentation Case study In-class activity
40% 30% 20% 10%
Course materials:
Textbooks: 1. Katlip, S.M., Senter, A.H., Brum, G.M., Uspešni odnosi s javnošću, prevod, deveto
izdanje, Služeni glasnik, Beograd, 2006. Supplemental: 1. Argenti, P., Corporate Communication, Third edition, McGraw-Hill, Inc., 2003. 2. Reg, D., Odnosi s medijima, Prijevod, Clio, Beograd, SiCG, 1996Tench, R., Yeomans,
L., Otkrivanje odnosa s javnošću, prijevod, drugo izdanje, HUOJ, Zagreb, 2009. 3. Vilkoks, D.L., Kameron, G.T., Olt, F.H., Ejdži, V.K., Odnosi s javnošću – strategije i
taktike, prevod, sedmo izdanje, Ekonomski fakultet Beograd, 2006. 4. Tomić, Z., Odnosi s javnošću – teorija i praksa, Synopsis, Zagreb-Sarajevo, 2008.