ecx2014 pinkoi 網站使用者經驗設計的二三事
TRANSCRIPT
Opportuni?es
GlobalEtsy 1.8+ B/yr, Houzz, Pinterest
Selling design is an emerging, trendy and profitable business. Asia
No Such PlaKorm & Community.
But there are mul?-‐ple new emerging design capitals.
Three Founders -‐ Peter, Mai, Mike
facebook @pinkoi
Peter Yen CEO / Cofounder Responsible for overall strategy, merchandising, business opera?ons, partner rela?onship. Previously team lead at Yahoo Social Search Group (Sunnyvale), senior engineer at TrendMicro (Cuper?no), and Intel research lab; M.S in computer science from Carnegie Mellon Univ. & Na?onal Taiwan Univ.
Maibelle Lin CCO / Cofounder Responsible for product roadmap, UX / UI, marke?ng strategy & all things design related. Previously par?cipated in mul?ple startups in Silicon Valley such as Affinity Circles (Mt. View), Zammee (Mt. View) & Paper Culture (Burlingame); M.F.A in Design + Technology from Parsons School of Design & Na?onal Chengchi Univ.
Mike Lee CTO / Cofounder Responsible for technology, opera?on, mobile architecture & engineering infrastructure and innova?on development. Previously a business owner of bou?que café (Taiwan), self-‐employed tech consultant; M.S in engineering from Na?onal Chiao Tung Univ.
Team
The Pinkoi Team
twi[er @pinkoi
Three Founders -‐ Peter, Mai, Mike
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Problems & Challenges
Designers CUSTOMERS
?
?
?Designers lack of exper?se in business, marke?ng & selling. Even good designers don’t necessarily know
how to sell and where to find their customers. twi[er @pinkoi
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Our Vision
To build the largest online community and marketplace for designers — a business that can scale cross borders and dominate Asia
47 countries worldwide
Taiwan, Hong Kong, China, United States, Malaysia, Japan, Macau, Singapore, Australia, Canada
International Expansion Roadmap
China & Hong Kong2014 Q3
Japan2014 Q4
Singapore, Malaysia and Indonesia
2015 Q1
Thailand Australia
2015 Q2
Market opportunity considering Asia ci?es only, at least 50B
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What defines products and culture?
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margins & paddings are important!
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mobile first and responsive design?
iOS app, Jan 2014 Android, Apr, 2014 mobile web, Apr 2013
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page views is not everything.
align measurements with goals
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1. Are they interested? 2. Are they engaged? 3. Do they create contents?
How we evaluate based on goals?
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Increase in page views and dura?on
530% 1. focus on product 2. be[er and larger visuals
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Follow us
PinkoiPinkoi Japan
PinkoiPinkoi
backend, iOS & Android developersMarke?ng, English and Japanese content master
UI/UX designers
We are hiring!
