eday 2011 - david neuscheler - adobe

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Technology Trends in eBusiness@davidnuescheler | VP, CTO CEM, Adobe Systems


David NueschelerJSR-170 Spec [email protected]

David NueschelerChief Technology [email protected]


David NueschelerJackrabbit Committer / [email protected]

David NueschelerJSR-170 Spec [email protected]

mailto:[email protected]



David Nuescheler

TC Member / CMIS-JCR Liaison

[email protected]

David NueschelerJackrabbit Committer / [email protected]




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David Nuescheler

TC Member / CMIS-JCR Liaison

[email protected]


DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions

AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 [email protected]


Enterprise So"ware Reality

DM

Repository

WCMDAM

WF WF

RepositoryRepository

WF

1985C/C++

1998TCL

2000Java

Win32

Acquiredin 96’

Acquiredin 99’

BorlandDelphi

no-linuxsupport

developerleft

compilereol

staticwebsitesrequiresjdk1.3

EJB 2.0

requires IIS 5


Enterprise So"ware Reality


“Platform Not Found” Errorplease reboot.


!e Customer Experience Management Problem

LINE OF BUSINESS OWNERS

Sales Marketing Services Customer Support Retail Operations Global Distribution Call Centers

Mobile Social Web Email Correspondence Print In Person

!e CustomerContext + Experience

Brand + Business Goal!e Company

BUSINESS LOGIC & TRANSACTIONAL SYSTEMS (ERP, CRM, ECM, PLM, …)

ADOBE CUSTOMER EXPERIENCE MANAGEMENT PLATFORM


CEM Creative Work#ow

∞CREATE

MANAGE

UX DELIVER

ANALYZEOPTIMIZE

DESIGN


CEM requires Future Proof Technology DNA

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.





Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.


Who am I?


Your data center...


...their data center.


Bad News, please!


Legal Zones? (respect the local laws)

Availability Zones? (network, power)

Security Budget (yours vs. theirs)

Operations Certification? (e.g. SAS70 Type II)

Hyperviser? (VM Security, Are you by yourself?)

Security & Privacy?


Cloud traits:

ELASTICITY!

LATENCY!

AVAILABILITY?

LOSE IT!

Requires:SpartanSoftware


Clustering Options in Enterprise So"ware

“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

Page 1/1

Page 1 of 195

IBM DB2 Content Manager V8 Configuring High Availability

in a Sun Cluster Environment

5/4/04

Content Management Performance

IBM Silicon Valley Lab

1/284

1/20

“Exception”-style

1 2


Next Generation Clustering

“Cloud”-styleHot-Join

“cluster-borne”

3


WAN & Share Nothing

Fire

wal

l

Fire

wal

l



Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.










$e bad news...

UserAgentRadical: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000

mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE

ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128 Device

Detection

(17k & counting...)


Device Groups?

1 32

Feature Phone Smart Phone Touch PhoneExtensible


Mobile Sites vs. Transcoding

not a subset!

+ownership


Game Changer.


Web: 1995

Webmaster Businessdaysword fileshtml websites


Apps: 2011

Webmaster Businessdaysword fileshtml websitespptapps well...

App Developer

+ uncertainty(third party review process)


Apps Content Management

everything is content

publish and sync apps






*context is a #rst-class citizen, everybody is a contributor.






Inside the Social Storm

Activity Streams & Social Graph

Users & Profiles

User Generated Content& Community Management

Context

Social and Community

Applications and Solutions

(forum, wall, blog, wiki, comments, ratings)


User Generated Content

WE HAVE TRUST ISSUES


A HREF ”javascript:alert()”

F#&@!? ------- V14GR4

B ONLOAD ”javascript:alert()”IMG SRC ”javascript:alert()”


Users are users are users.

2±110

Authors“Family” Scale

2±2102±310

2±4102±510

2±610



IntranetEnterprise Scale

2±1102±210

2±3102±410

2±5102±610



InternetWeb Scale

2±1102±210

2±3102±410

2±5102±610



2±1102±210

2±3102±410

2±5102±610

InternetWeb Scale


IntranetEnterprise Scale

2±4102±610

InternetWeb Scale

Users are users are users. (Linear Scale)


Context & Context Engine

Harmonized Pro"leSocial Network Information

CRM Data

Immediate Page contextLanguage, Nav Depth

Preferences, Collaborative Filtering, Interests ClickStream Cloud

Very “Current” Environment

Activity Stream InformationEvents from SiteCatalyst

Resolved Segments“Insights”








*context is a #rst-class citizen, everybody is a contributor.


$ank you.