Online Business Innovation

Pete Williams

@rexster

@DeloitteDigital

September 2011

Deloitte Digital 2010

• Business Models

• Getting Going

• Learn by Doing

• Sustaining Innovation

Outline

Do you need a Beamer?

Lost in Translation

I’d Love Some Coke

Turning old businesses into new ones

6www.ezigrain.com.au

8.7 million tonne storage capacity500 staff

Seven export

terminals

112 silos Formed 1954

Specialists storage & handling of grain in bulk

Expanding services and geography in a deregulating industry

Annual turnover > A$150 millionNet assets > A$320 million

about

“Leading Australian Grain Business”

7www.ezigrain.com.au

eCommerce Observations:The Grain Industry

• Value chain includes 1000’s of businesses (growers)

• Grain is grown where people aren’t

• High-tech & information dependant

• Inputs and outputs are traded in an international competitive marketplace

• Includes financial services and logistics

• Increasing competition, choice and complexity

StrategicDrivers

8www.ezigrain.com.au

A Vertical Industry Portal for the Australian Grain Industry

Defend & Expand• Improve services• Increase efficiency• Broaden services

Grain IndustryDeregulationThreats andOpportunities

New EconomyThreats andOpportunities

VerticalIndustry

Portal

e-Commerce Strategy

9www.ezigrain.com.au

ezigrain Service Development:Approach

• Vision Statements– Everything for someone– Be an open book corporation– First mover advantage– (Useful) Content is king– Strength through partnerships– Create customers for life– Speed is God - Time is the Devil “Ready, Fire,

Aim”(Repeat)

10www.ezigrain.com.au

ezigrain Service Development

Bulk Handling Services• Access to the AusBulk and ABA

operational databases• Secure access to custom grain

transaction reports• Prices and price entry• Harvest information and tools

DataMart

Cube

ezigrainContent Authors

Content Management

System

Grain Industry Inform

ation

GrowersTraders

Grain Industry

ezigrain Brand & User Interface

April - Oct 2000

Interface

Promotion & PIN allocation commences

11www.ezigrain.com.au

12www.ezigrain.com.au

It still works today

Creating the Business Framework for Deloitte Digital

© 2007 Deloitte Touche Tohmatsu Ltd14 Sustaining Innovation in Large Organisations

Deliver Business Education in Aeroplanes - Prototype

Online Leadership Development

Morph it

Eat your own Dogfood - BCM on Smartphone

Prototype it and stick it on YouTube

Get up a Wordpress site and we are in Business

© 2011 Deloitte Touche TohmatsuDeloitte Digital website

DELOITTE DIGITAL.COM

DD BLOG DD on TWITTER DD on FACEBOOK

DD YAMMER NETWORK

Dedicated service sites

The blog will be migrated to the website, bringing all

of its followers with it.

Other social media elements will direct

followers to the site for more information

The website will display aggregate social media activity, and will include

links to collect new followers.

The website will link to service-specific sites

Yammer will continue to support internal

collaboration on a global scale

Get Connected and get nimble

• Top down strategy

• Executed by entrepreneurs

• Don’t bet the farm

• Learn by Doing

• Aim, Fire, Adjust

• It is not about planning, biz cases, risk and bureaucracy

• .. it is out think and out execute

• You ain’t seen nothing yet

Takeouts

© 2010

About Deloitte

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In Australia, Deloitte has 12 offices and over 4,500 people and provides audit, tax, consulting, and financial advisory services to public and private clients across the country. Known as an employer of choice for innovative human resources programs, we are committed to helping our clients and our people excel.

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www.deloitte.com.au.

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