Long-term engagement demands:• Good story• Participation/Interaction• Social aspect – fan-to-fan and/or fan-to-character

text RIOT to 020 3322 8298 to enter the world of Feral Youth

decision point alternative endings

A

B

C

plot point

character detail

exposition

TIME-DEPENDENTCAMPAIGN

AUDIENCE-DRIVENPARTICIPATION

Fly ApplesTony Car

Tony

Car

Fly

Old

BrianRichard

Episode 1 : Funeral Episode 2 : Mother’s Day

Script

Video becomes “cut scene”

Incit

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BTL Brands @BTLBrands

http://tstoryteller.com/