edc whitley county, indiana presentation - delivering the american dream
Post on 18-Oct-2014
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This presentation discusses the need for the economic development profession to adopt a "Resident is Boss" paradigm in order to better serve the business community.TRANSCRIPT
DELIVERING THE AMERICAN DREAM
www.StrengtheningBrandAmerica.com• BA – State University of New York @ Potsdam in
Mathematics• MBA – Syracuse University in Innovation Management
and Marketing • Retired P&G Marketing Director with 33 years of
successful brand building experience resulting in lifetime appointment as a Harley Procter Marketer
• Retired Executive Director, Ohio Business Development Coalition – Started the 501 c(3) at the Governor’s request in 2005 and then Ohio won the Site Selection Magazine Governor’s Cup in 2006, 2007, 2008, 2009 and 2011.
• CEO and Manager, The Burghard Group LLC – Creator of the Strengthening Brand America Project
• Retired Member of the Association of Ohio Commodores• Nemacolin Energy Institute Founding Board Member• American Dream Composite Index Advisory Board
Member• Nonresident Fellow, Maxine Goodman Levin College of
Urban Affairs, Cleveland State University
First Question
Does focusing on year-over-year job growth make sense?
NOJob Growth Impacts Only
3% Of Indiana’s Residents
• Unemployment in Indiana is 6.8%• National Analysis Suggests –
– 12% are unemployable– 48% are marginally employable– 10% employable– 30% highly employable
Source: http://cjonline.com/blog-post/mrwednesdaynight/2013-06-07/unemployed-or-unemployable-lets-consult-mwn-employability
• New Jobs Directly Impact Only 2.7%
04/07/2023 4
Second Question
Do CEOs want help from economic development
professionals to create jobs?
04/07/2023 5
They Want Help In Getting Access To Top Talent.
For the first time in American history, the number of younger workers entering the labor market will not replace those who are leaving (source NC Office of State Personnel Presentation).
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NO
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Third Question
Do economic development professionals believe they
create jobs and should have their performance measured based on year-over-year job
growth?
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They Want To Be Accountable For
Facilitating Community Strategic Planning .
• 97% agree employers create jobs. Only 2% felt economic development professionals.
• 30% felt year-over-year job growth was not a good performance measure (only 24% indicated it was).
• 85% feel strongly – definitely economic development professionals should be facilitating community strategic planning.
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NO
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Fourth Question
If It Is Not About Jobs, What Is It Really About?
Job Growth Is Only One Piece Of The
Puzzle
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It’s Really About Enabling Indiana Residents To Better Achieve Their American Dream.
And by doing so, you will attract/retain the talent your companies want and need.
The American Dream Composite Index™ powered by dunnhumby Was Created By a Team of Xavier
University Professors
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1,000 Respondents/month provide feedback on 139
statistically derived statements
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Statistically Validated Measure
Of How Well Residents Feel
They Are Achieving Their American
Dream
35 Dimensions (or unique dreams within the dream)
5 American Dream sub-indexes
American Dream Composite Index
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General Description Of The American
Dream
Summary Index
Measured Dimensions
Economic Financial SecurityMaterial ProsperityAccess to EducationDestinations in LifeJob BenefitsHealth Care
Freedom of ChoiceGenerational ProgressHome OwnershipJob Environment
Well-Being Family SupportSupport of FriendsHappinessFreedom of ExpressionFruits of My LaborEntrepreneurial Spirit
Leisure ActivitiesSocial StatusPersonal HealthSatisfaction with ResidenceOptimism
Societal Trust in GovernmentTrust in BusinessJust SocietyTrust in People
Education QualitySafety in TravelSafety in CommunityCivic Participation
Diversity Melting Pot – NeighborhoodMelting Pot – Personal Differences
Melting Pot – DiversityPolitical Freedom
Environmental
Pollution – air, food, water, land
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The American Dream Can Be
Quantified Based On 5 Dimensions
ADCI 64.5 DOWN
Economic 63.1 DOWN
Well-Being 69.9 DOWN
Societal 52.5 DOWN
Diversity 75.2 DOWN
Environmental 68.8 DOWN
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Residents Are Not Feeling They Are Fully Achieving Their American
Dream
According to FutureBrand’s 2012-13 Country Brand Study – The US is ranked #8 in the world down 2 places versus year ago.
According to the latest ADCI data - Roughly 36% of the American Dream Is Not Being Achieved.
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Fifth Question
Do CEOs Care About Enabling Residents To Achieve Their
American Dream?
They See Positive P&L Benefits.
• ATTRACTION: Executives will use the ADCI score to differentiate between locations that are finalists in the site selection decision process (63.9% likely to highly likely).
• RETENTION: Executives will be reluctant to relocate their business to a location with a lower ADCI score even if incentives were offered (31.3% unlikely to highly unlikely).
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YES
Sixth Question
Do economic development professionals want to be
evaluated on year-over-year improvement on resident’s achieving their American
Dream?
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They Find It Inspirational .
• 27% believe residents should be viewed as “the boss” (29% felt their Board should be)
• 54% feel year-over-year improvement in the ADCI score is a good measure (only 18% indicated it was not).
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YES
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Indiana Is Not In The Top 10 States For Achieving The American Dream
RANK STATE
1 New Mexico
2 Delaware
3 DC
4 Connecticut
5 Montana
6 South Carolina
7 Florida
8 New Hampshire
9 Minnesota
10 Utah
2013Based on the outlook of people who live thereTop 10 States: Living the American Dream
Indiana is Performing On Par With Mid-West
STATE ADCI 2013
RANKING
Michigan 21
Illinois 27
Indiana 29
Ohio 32
Wisconsin 33
Kentucky 47
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Indiana Performance By Sub-Index
Sub-Index ADCI 2013
RANKING
Economic 31
Well-Being 31
Societal 45
Diversity 12
Environment 33
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Indiana vs. IllinoisPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)
Melting Pot – Diversity
Job BenefitsHealth CareSatisfaction with ResidenceEducation QualityTrust in GovernmentJust SocietyTrust in BusinessTrust in People
POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)
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Indiana vs. OhioPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)
Financial SecurityHome OwnershipMaterial ProsperityCivic Participation
Job BenefitsFruits of My LaborSatisfaction With ResidenceEducation QualityTrust in GovernmentJust SocietyTrust in Business
POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)
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Indiana vs. MichiganPOINTS OF COMPETITIVEADVANTAGE(index 105 or greater)
Generational ProgressMelting Pot – Personal and Social Identity
Health CareDestinations in LifeFruits of My LaborSatisfaction with ResidenceCivic ParticipationEducation QualityTrust in GovernmentJust SocietySafety in TravelTrust in BusinessTrust in PeopleEnvironment
POINTS OF COMPETITIVEDISADVANTAGE (index 95 or less)
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Vs. Michigan
Vs. Ohio Vs. Illinois
CompetitiveDisadvantageOverlap
Last Question
What are you going to do about it?
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Enabling The American Dream Workshop
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Vs. Michigan
Vs. Ohio Vs. Illinois
CompetitiveDisadvantageOverlap
Competitive Disadvantage
Dimension Definitions• Satisfaction with Residence – satisfaction
with where one lives• Education Quality – extent to which schools
are good and promote originality• Trust in Government – satisfaction with
government’s fairness and trustworthiness• Trust in Business – satisfaction with
businesses’ fairness and trustworthiness• Just Society – extent to which society is fair
and moral04/07/2023 31
Best in Class Performers
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Index Vs. National
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Workshop Exercise
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