eden jordan listing book

Eden Baroody JordanYour Orange Park Specialist since 1998

EBJ

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Sellers Agenda

I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers.

Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive.

Our appointment should be about 1 hour, during which time we should accomplish the following:

• Tour your home to discover the most marketable features• Review your needs, goals and any concerns you may have• Discuss current market conditions and how they may affect you• Discuss traditional marketing as well as my unique strategies to reach

today’s buyers• Answer any questions you have about hiring me to represent you in the sale of your home

If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...

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About MeAs an Orange Park Resident since 1977, I am a Realtor who knows Clay County. Clay County has almost 200,000 residents and we are our own community with a unique personality. Whether it is planned golf communities, gated communities, entry level housing, rural housing or our unique waterfront living. I feel it is my job to help you navigate through this unique county to find the best type of living for your lifestyle. I pride myself in being available and communicating with my clients. I also provide some of the most advanced marketing available. Real Estate is about finding a home, not just an investment. I promise to educate and make you the most knowledgeable, buyer or seller you can be. I have the heart of a teacher.Community Involvement• Heart for Homes – founder (an organization that provides household items to families

transitioning out of homelessness).• Clay County Adult Advocacy - a group helping seniors in Clay County• Parents of Paterson Volunteer• Fleming Island High Volunteer

Webpage/ Social Media• www.edenjordan.com• https://twitter.com/edenjordan• https://www.facebook.com/edenjordan• http://www.linkedin.com/profile/view?id=22886172&trk=tab_pro• http://edenjordan.listingbook.com/

Awards• Elite Realtor Network (top 10% of all agents in Northeast Florida)• Top 25 agent in Clay County 2008-2012• Coldwell Banker Diamond Society (top 15% of agents Nationally)• Over 500 homes sold since 1998• Selected in 2006 as RE/MAX World of Winners Success Stories

Education: • Florida State University BA in Communication 1991• Orange Park High School Graduate 1987• CRS-Certified Real Estate Specialist• GRI-Graduate Real Estate Institute• 2011 NEFAR leadership academy• Kappa Kappa Gamma Sorority

Eden Jordan

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Meet My Marketing TeamMy team of marketing specialists will help us achieve maximum exposure.

From f lyers to buyers!

Eddy LitchfieldPreviews TeamVideo SpecialistGraphic Design

Adriana PlasenciaSocial Media Programs

Market MakerProperty Marketing

Brenda TaylorTeam Leader

Program Designs

Gabby Nicholson & Dave TerchaProperty Photography

Lisa AckermanCustomer Care Programs

Seasonal ProductsPostcard Campaigns

Cathy AgorisCBV Social Media

Market MakerProperty Marketing

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Call Center Is OPEN 7 days a week.

All agent showing requests as well as customer contacts are managed through the CBV call center. Valuable information about your home is quickly routed directly to your agent.

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My Commitment To You• Iwillholdyourinterestparamountatalltimesandpledgehonestyandtruthfulness

in all dealings.

• Theserviceyoureceivefrommewillbecaring,compassionateandtimely.Iwilllisten to your needs and concerns and will treat them as if they were my own.

• Iwillprovideadviceandcounselregardingyoursale,includinginformationandinput about price and suggestions to enhance salability.

• Iwillbepositiveandenthusiasticaboutyourpropertyandpromoteitvigorouslythroughout our personal networking sources as well as within all other marketing avenues.

• Iwillkeepyouinformedonaweeklybasisandwillprovideyouwithupdatesofcurrent market activities that affect your property, reports on other agent showings, and the status of our marketing efforts.

• Iwill answeryourphonecalls the sameday, assist infindinganswers toyourquestions, and find solutions for you.

• Iwilladviseyouandthennegotiateonyourbehalfwithpotentialbuyerstosecurethe best price.

• Iwill follow through fromnowuntil closing---andbeyond; Iwillbewithyouevery step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, I will do all in my power to assist you in finding a solution.

• Youhavemypromisethatyourrealestateexperiencewithmewillbeasseamlessas possible. I will follow up and do all I say I will do, that is why I put it in writing!

As you know, many Real Estate agents are unwilling to offer this level of service. I choose to perform this way because I truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional.

I am that professional, and I want to be your REALTOR–for life.

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The Road To Getting Your Home On The MarketStep 1: Home Staging

First Impressions are everything and you only get one chance to make a good one! Have you noticed that brand new homes seem to sell no matter the market? That’s because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information)

Step 2: Schedule Photography

Remember, the first “showing” of your home will likely be on-line so photographs mean everything! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on-line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thousand words – (think dollars!)

Step 3: Confirm Homeowners Association Information

Step 4: Research Covenants & Restrictions

Step 5: Coordinate Showing Instructions

Step 6: Test Key on Door and Place Lockbox

Step 7: Place Sign in Yard

Step 8: Enter Listing into Multiple Listings System (MLS)

Confirm geo-tag for address mapping

Confirm all details and features (over 100 fields)

Create description that sells

Confirm tax records and attach to listing

Confirm directions to property

Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Restrictions, Special Features Sheet (if needed)

Step 9: Edit and Upload Professional Photos

Step 10: Syndicate Listing to Over 500 Websites

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Marketing: A thru ZStep 11: The Marketing Checklist

A. Send listing documents to corporate office

B. Send hard copy of listing documents to seller

C. Prepare 30 Day Letter to seller

D. Create and send new seller contact info to coordinator and add to agent database

E. Add to customer servicing call list

F. Set up listing on Coldwell Banker Vanguard site

G. Distribution of listings to many websites

H. Add YouTube video to partner sites

I. Enhance listing on Realtor.com

J. Set up listing on Trulia to be featured

K. Set up Seller to receive Trulia reports

L. Enhance listing on Zillow.com

M. Add listing to other personal website(s) (when available)

N. Create virtual tour

O. Create flyers for inside brochure & mailing

P. Create Neighborhood mailings

Q. Upload documents to MLS

R. Upload community pictures to MLS and partner sites

S. Prepare property marketing

T. Prepare additional printed or electronic marketing (when necessary)

U. Set up seller on Listingbook & send notification email

V. Send seller Listingbook Brochure & Letter

W. Customer Care Coordinator to make calls to active buyers agents in the area and price range

X. Create Announce My Listing

Y. “Y”…

Z. …It’s all about You!

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Leverage The PowerOf The BrandGlobal presence in 49 countries and 3,300 offices worldwide. Over 100 years of Real Estate experience.ColdwellBanker.com generates over 730,000 inquires per month!

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Real Trends Top 500 ReportColdwell Banker boasts the highest sales volume of any national real estate franchise.

176% higher than the nearest competitor!

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Your Homes First Showing Is OnlineMake It Count!*I give your home a voice with professional photography detailing every area of your property. From entry to exit, loft to lanai, bed to bath...it’s all there for the prospective buyer to enjoy.

88% of buyers begin their home search on-line.

91% of those buyers use a Realtor®

*Check out our guide for preparing your home for sale.

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The Best Marketingfor your home is the Internet.

Buyers are 900% more likely to find the home they purchase on the Internet than in a newspaper.

Buyers are 3,400% more likely to find the home they purchase on the Internet than in a homebook.

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Leaders In Mobile Coverage

Multi-screen approach to reach the new generation of buyers;

• The first national real estate brand to customize our site for smart phone screens such as the Blackberry and iPhone allowing search for home values.

• The first to have listings on GPS.

• Offers apps that uses GPS technology to search for recently sold homes, homes for sale in their area or users can initiate a search.

A listing distribution strategy:• Delivers listings to sites such as

Google, Yahoo, Real Estate and more.

• Is compatible on iPhone, iPad, Android & Blackberry

50% of all searches happen on a mobile device

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50% of all searches happen on a mobile device

51% – READ gEnERAL HOME InfORMATIOn

48% – gET DIRECTIOnS In ORDER TO vISIT A HOME

44% – COMPARE PRICES

35% – COMPARE fEATURES

35% – SEARCH A LISTIng COMPAnY’S InvEnTORY

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet DistributionWork with me and I will have your property placed on dozens of real estate search sites.

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Internet MarketingInternet exposure is KEY these days to selling your home. I will exposes your home all over the world. We are everywhere you want to be when you are selling your home.

Top Rated Real Estate Websites

vanguardcb.com

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Your Home Becomes Part of the Premium Listing Program on

Ad SpaceDirect Contact

To Me

Trulia.com has more than 23 million visitors to their site every month. Of those 42% are pre-qualified for a mortgage – That means buyers!

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Basic listing on Realtor.com®

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Exposure That Is Provided By Many Of My Competitors

Large ads not relevant to your

property

Limited Photos

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MORE ExPOSURE fOR YOUR PROPERTY

25+ JUMbO PHOTOS

LISTIng vIDEO TOURS

PROMOTE OPEn HOUSES

I Will Provide Showcase Superiority That Looks Like ThisYour home will be morevisible to buyers.

I receive customer leads directly so I can personally respond to buyers.

There are addit ional enhancements I can add to your listing to show off the best features.

My contact information not

a competitors advertisement

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Approximately 9 million people zoom to Zillow each month! 7 million people visit Yahoo Real Estate, which is now fed by Zillow!Marketing for your home includes:•Multiplephotos •Pricing information•Creativehomedescription •Openhousedetails

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We follow today’s consumer trends. We will put your property where the customers are looking.

CO

NSU

MER

EXP

ERIE

NCE

INDUSTRY/ADVERTISER RELATIONS

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Worldwide Exposure For Your HomeColdwell Banker Vanguard houses over 400 property videos daily on its own channel

Additional helpful videos can be found at YouTube.com/cbvanguardrealty

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Also Included Exposure From Coldwell Banker On LocationThe first dedicated real estate video channel

Innovation for today’s tech-savey consumer.Search Detailed maps, listings and more...

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My Premier Marketing Provides:

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

JA long home in beautiful sought after Daniels Landing. Gourmet kitchen with monogram series stainless steel appliances, convection oven, wine cooler, granite counter tops, fridge, walk-in pantry and more. Quality shines throughout from the plantation shutters, to the landscaping, windows, extra large closets, oversized 3 car garage and so much more. Daniels Landing is one of the Premier Neighborhoods in Clay County. Large lots with 3 community pools, golf, tennis, plus A rated schools. These homes do not come available very often. You will not see this floor plan anywhere else. Custom built and it shows!

4 Bedrooms | 3.5 Baths | Approx. 3,294 Sq.Ft.

MLS 650765 | $400,000

3449 Mainard Branch

Eden Baroody Jordan, REALTOR®

Coldwell Banker Vanguard Realty3168 Highway 17 South

Fleming Island, FL 32003Cell: 904.333.9244

[email protected]

Amazing Custom Built Home!

Visit My Website

If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. ©2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. Coldwell Banker, the Coldwell Banker Logo and “We Never Stop Moving” are registered service marks owned by Coldwell Banker Real Estate LLC. All information deemed reliable but not guaranteed.

This house is amazing! Everything has been upgraded. Featuring wood floors throughout. Formal living and dining rooms are great for entertaining. The gourmet kitchen boasts granite counter tops, stainless steel appliances, tile floors, and crown molding. Florida room is heated and cooled plus there is an additional screened porch that overlooks the fenced backyard. Total perimeter ADT security system in place with glass break monitor in sunroom, new seamless gutters all the way around house, pre-wired audio surround sound system, fireplace, split AC/heater unit in sunroom, inside laundry room, sprinkler system in front yard, wonderful landscaping and more. Close to Fleming Island and Blanding Shopping and great schools!

4 Bedrooms | 2 Baths | Approx. 1,991 Sq.Ft.

MLS 651279 | $150,000

1528 Ashleigh Street



Fleming Island, FL 32003Cell: 904.333.9244

[email protected]

Loaded with Upgrades!

Visit My Website

Instant Buyer Response

Professional Local Marketing

Total Internet Exposure

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Print Marketing

EBJ

1526 Pokeberry WayMLS 634951 $189,900

We have a SHORTAGE OF L IST INGS

in our neighborhood and I have a list of potential buyers who are

looking exclusively for Pace Island!

Please call me @ 904.333.9244$235,000

EBJvisit Nextdoor.com /pace island

on acebook Pace Island Fleming Island

for neighbors by neighbors


No One Can Sell the Neighborhood

1791 Long Slough WalkMLS 578736 $236,000

1512 Silver Bell LaneMLS 614156 $233,000



Like a Neighbor Can!

FOR SALEby Eden JordanSOLD

by Eden JordanUNDER CONTRACT with Eden Jordan

PENDINGby Eden Jordan

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Connecting You To TheWorld Of BuyersColdwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus®. That means I have the ability to bring buyers from all over the globe right to your front door.

Coldwell Banker Vanguard Realty $104 million in relocation sales in 2012!

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Previews® A legacy of upscale real estate.Coldwell Banker International Home Luxury Program

Innovator, Henderson Talbot founded the Previews® program in 1933.

We have the tools to assist you in your luxury business. Currently, Coldwell Banker Preview® International handles an average of one hundred and fifty three million dollars in luxury home sales every day.

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Showing FeedbackYou need to know what potential buyers are saying about your home. I will provide you with showing feedback weekly.

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Pricing Your HomeFactors that don’t affect the value of your property

History of an over-priced listing

• What You Paid

• What You Need

• What You Want

• What Your Neighbor Says

Ultimately selling price was lower than if the home would have been positioned properly in the beginning.

215K 225K 235K 245K 255K

Price Reductions

Competitive Range

Seller Chooses initial market position

• What Another Associate Says

• What It Would Cost To Rebuild Today

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Five Critical Elements Of A Sale

AskingPrice

Property Location

Property Condition

Market Condition

Contract Terms

This is the number one factor in the sale of your home. Our sales and marketing program provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall covering, appliances and fixtures offer the broadest appeal to potential buyers.

Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so, we must respond to these conditions with the appropriate marketing and price considerations.

The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.

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I Will Help You Price Your Home EffectivelyPrice is a rAngEDon’t believe anyone who has the rIght PrICEThe objective is to get to the top of the rAngE

Fair Market Value

Higher Prices Attract Few Buyers

Higher Price

Fair Market Price

Lower Price

Lower Prices Attract Many Buyers

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These People Will Price Your Home:Whose opinion counts least?•The Seller (you)•The Buyer•Your Agent•The Appraiser

I know the formula for pricing successfully!

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There Are Two Important Issues To Remember About Price

It is easier to come down than to go up.The Seller sets the price

The market will tell us if the price is right.The Buyer determines the value

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As Your Agent My Duties Are:•Report to you.•Listen to what the market tells us.•Expose your house to the entire market.•Overcome objections.

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As Your Agent Your Duties Are:•Be the employer.•Be comfortable with the initial price.•Set the initial price based on market

trends.•Control the condition of the property.•Control the properties availability to be

shown.

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Get Ready To Show...Before you show your home to any potential buyer be sure to go through your entire house with your agent to finish the staging process. Meanwhile, here are some quick tips to help you start. Follow these general tips and your home will look better than the completion. Staged Homes sell faster and /or for more money!

INSIDE• Clear all unnecessary objects from furniture throughout the house. Keep decorative

objects on the furniture restricted to groups of 1, 3 or 5 items. In general, a sparsely decorated home helps the buyer mentally “move in” with their own things.

• Rearrange or remove some of the furniture in your home, if necessary. Many times home owners have too much furniture in a room. When it comes to selling your home, thin out overcrowded rooms to make the rooms appear larger.

• Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months...put it away! Clear refrigerator of messages, magnets, pictures, etc.

• In the bathroom, remove any unnecessary items from the countertops, tub, shower stall and commode top. Keep only the most necessary cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels in one or two colors only.

• Take down, reduce, or rearrange pictures and objects on walls. Patch and paint all walls, if necessary.

• Review the house interior, room by room, and1. Paint any room needing paint.2. Clean carpet and draperies that need it.3. Clean windows.

• If you need room to store extra possessions use the garage or rent a storage unit.• Leave on certain lights during the day (your agent will show you which ones). During

showings turn on ALL lights and lamps.

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Get Ready To Go...

OUTSIDE• Go around the perimeter of the house and move all garbage cans, discarded

wood scraps, extra building materials, etc., to the garage or, if applicable, take them to the dump.

• Check gutters and roof for dry rot and moss. Make sure they are swept and cleaned.

• Look at all plants. Plants are like children...they grow so fast. Prune bushes and trees. Keep plants from blocking windows: “You can’t sell a house if you can’t see it.”

• Remove any dead plants, weed all planting areas and put down fresh mulching material.

• Keep your lawn freshly cut, edged and fertilized during the growing season.• Clear patios or decks of all small items, such as little planters, flower pots,

charcoal, BBQ, toys, etc. • Check the condition of the paint on your home, especially the trim and the front

door. The first impression, or “curb appeal” is very important.

IN GENERAL Try to look at your house “through the buyer’s eyes,” as though you’ve never seen it before. This exercise will help you see what needs to be done. Any time and money invested on these items will usually bring you the return of more money and a quicker sale.

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Let’s Get Started!

So You Can Get Packing.

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My Service Speaks For ItselfEden went out of her way to help me find a place. She was excellent to work with and took all the time needed to work through my situation. I would use her again if I ever decide to purchase a new home again.

Diane Lucus

Excellent agent and will use her for any future transactions. Peter and Regan Minners

Eden Jordan was FABULOUS! I cannot say enough good things about her. She went the extra mile on every detail and relieved as much burden from me as she could to make the process easy and seamless. She treated me like this was a multi-million dollar sale- and it wasn’t, by a long shot. This is the best real estate sale experience I have ever had thanks to Eden. She should get some type of award from your company.

Kenneth Burke

Eden Jordan is a very professional, knowledgeable agent. She was always available for me and handled my every concern in an efficient manner. Without a doubt, I would recommend her to a friend and use her again. She is an asset to Coldwell Banker Vanguard Realty.

Sherry Murray

Eden is a walking/breathing commercial of why the utilization of a licensed Realtor should be highlighted for all sellers and prospective purchasers of real estate.

Steve Weltich

Eden Jordan is an extremely knowledgeable and professional agent. She has spent a great deal of time both on the sale of my home and a purchase. She kept me up to date on the market and the process of making a short sale. She effectively communicated with the banks, attorneys, and buyers. I completely placed my faith in her abilities. She informed me of all of the transactions that took place and guided me along the way. Eden has been working on this sale for quite some time. She was extremely loyal and dedicated. Although I sadly realized that there was not a very large profit in this for her, she never once made me feel that this transaction was a bother or beneath her. She is a very genuine person who definitely has her heart in people. This is what makes Eden Jordan an asset to your company and our community. I have recommended her to anyone I know who is looking to purchase or sell a home. In addition I would like to say that Eden helped me purchase my current home. She also guided me through that process which turned out quite well in spite of some hurdles encountered. You have a very happy customer here which always has rippling effects. Thank you Eden Jordan and Coldwell Banker Vanguard Realty.

Tammy White

Eden did a great job making this transaction happen. I would definitely use her again and have already recommended Eden to a friend.

Jane White




Fleming Island, FL 32003904.333.9244

[email protected]

eden jordan listing book

Documents

unique county

clay county adult advocacy

orange park resident

unique strategies

unique waterfront

unique personality

todays buyers

process of marketing