A full-service integrated BTL and digital marketing agency established in 2008. We arebased in Abu Dhabi but cater to national projects in UAE.

We have worked with clients across various sectors like real estate,telecommunication, auto mobile and oil & gas industry. We firmly believe that the useof new media/technology enhances user experience of on-ground activations and vice-versa – hence, we aim to provide holistic solutions across digital and on-groundactivation.

DIRECT MARKETINGSimple direct marketingactivities like flyerdistribution to morecomplex activations.

EXHIBITIONTurn-key exhibitionsolutions including standdesigning, stand building,lights & AR activations.

DISTRIBUTIONStore & distributemarketing materials forour clients across small &

large outlets in UAE.

DIGITAL MEDIAWe provide strategic &tactical solutions & mediabuying services acrossdigital, social & mobile.

MYSTERY SHOPPINGWe provide mysteryshopping services forsmall and major brands inMENA and India.

BRANDINGIdentify and executebranding solutions forclients across small andmedium sized stores.

RESEARCH/ANALYSIS

Conduct research andanalyse the results toprovide strategic counselfor our clients.

GIFTSGifting solutions acrossgenres, sizes, budgetswith effective brandingsolutions.

HOST/HOSTESSProvide multi-lingualhostess/emcees andperformers for small andmajor events.

>> Our Services

>> CLIENTS

>> Mystery shopping

BUT AN UNHAPPYCUSTOMER KEEPSBUSINESS AT BAY

AN APPLE A DAY KEEPS THE DOCTOR AWAY

>> Mystery shopping

We recommend Mystery Shoppingif you are trying to…

Analyse the perception of your brandAnalyse competitor’s performanceReview processes and proceduresEvaluate staff performance

MYSTERY SHOPPINGMystery shopping is theprocess of evaluating aspectsof your business (or yourcompetitors) through the eyesof a regular customer.

>> Mystery shopping

>> Mystery shopping process

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BUILD THE QUESTIONNAIREOur team of experts analyse theclient needs and build aquestionnaire which help toidentify strengths andweakness.

MYSTERY SHOPPER SELECTIONChoose relevant shoppers from ourpool of multi-lingual and diverseshoppers and train them for theassignment.

SHOP VISITSChosen shoppers visit variousstores across locations to evaluateparameters related to the shopand fill in the questionnaire.

RESEARCH & ANALYSISOur research team receives auditsfrom different shoppers. Theydevelop trends and patternsbased on shopper inputs.

REPORTINGWe report the findings to ourclients at mutually agreedintervals. The reports includetrends, strengths/weaknessalong with clear action points.

>> WHY EDGE?

• Wide network of experienced shoppers– We have a wide range of shoppers across age groups,

nationalities and from different walks of life

• Robust technology platform– Our technology team – RED quanta provides us with a

robust technology platform which can be customizedto our client’s requirements

• Research and analysis team– We have an experienced research and analysis team

to derive trends and provide clear action items

>> ONLINE DASHBOARD

We have partnered with redquanta - they are Asia’s fastest growingaudit provider

• Dedicated client login – Access reports 24*7

• Trends and snapshot of performance – Understand complextrends and patterns of shop performance in a glance

• Multiple reporting formats – Reports available in HTML, PDF andexcel

• Action items and deadline tracking – Leave action items forbranch managers along with deadlines and track the progress ofthe same

• Rights management access – Show only relevant reports tovarious parties associated with the project

• Flexibility and completely customizable

>> CASE STUDY

• EDGE is an agency on contract with TransAD -We regulate performances of 7 different taxioperators across different parameters

• We conduct 30 jobs every week acrosslocations, taxi types, time zones,nationalities etc

• Our dashboard is even used for trackingcorrective measures taken by taxi operatorsfor individual taxi audits

>> CASE STUDY

Revelation via project Action taken by TransAD

High frustration amongcommuters due to pooravailability of taxi duringpeak hours

• TransAD made it compulsory for all operators to have atleast 70% of its fleet active during peak hours

• TransAD to introduce split shift working style for drivers

Cleanliness concerns with taxis

• Levied fines on various operators regarding cleanliness issues

Operation of private taxis –especially in suburban areas

• Crackdown on illegal taxis along with the help of Abu Dhabi police

Misbehaving drivers • Issued fines and even terminated a few extreme cases

• To conduct common etiquette classes for the drivers with our help

>> Contact us

EDGE MARKETING SERVICESOffice # 49, 5th floorAl Mariah business centre Abu Dhabi, UAE

GIVE US A CALLT : 02 671 55 77M: 050 6156 247

WRITE TO USrupa@edgemktgsvcs.comvarun@edgemktgsvcs.com