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  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 1 of 44

    CBI MARKET SURVEY

    THE VEGETABLE OILS AND FATS (INCLUDING OIL SEEDS)

    MARKET IN THE EU

    Publication date: June, 2009

    CONTENTS

    REPORT SUMMARY ................................................................................................... 2

    INTRODUCTION ....................................................................................................... 4

    1 INDUSTRIAL DEMAND .......................................................................................... 5

    2 PRODUCTION ...................................................................................................... 13

    3 TRADE CHANNELS FOR MARKET ENTRY .............................................................. 18

    4 TRADE: IMPORTS AND EXPORTS ......................................................................... 22

    5 PRICE DEVELOPMENTS ....................................................................................... 32

    6 MARKET ACCESS REQUIREMENTS ....................................................................... 35

    7 OPPORTUNITY OR THREAT? ................................................................................ 37

    APPENDIX A PRODUCT CHARACTERISTICS ........................................................... 38

    APPENDIX B INTRODUCTION TO THE EU MARKET ................................................ 42

    APPENDIX C LIST OF DEVELOPING COUNTRIES ................................................... 43

    This survey was compiled for CBI by ProFound Advisers In Development

    Disclaimer CBI market information tools: http://www.cbi.eu/disclaimer

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 2 of 44

    Report summary

    This market survey provides exporters of vegetable oils and fats (including oil seeds) in

    developing countries (DCs) with a wide range of facts, figures and information with respect to

    the European Union (EU) market. The emphasis of this survey lies on the food industry and

    products which are of importance to DC suppliers. Additionally, this study focuses on organic

    vegetable oils & fats and oil seeds in the EU market, as far as relevant information is available.

    The vegetable oils and fats (including oil seeds) market in individual EU countries is discussed

    further in the separate country-specific CBI market surveys. These market surveys can be

    downloaded at http://www.cbi.eu/marketinfo.

    Industrial demand

    Driven by higher incomes in countries with large populations, greater health concerns and a

    strong demand for biofuels (falls outside scope of this study), EU consumption of vegetable oils

    and fats is expected to grow along with global consumption.

    However, EU industrial demand for vegetable oils and fats increased by an annual average rate

    of only 1% in volume as from 2003, amounting to 11 million tonnes in 2007. Germany

    accounted for a market share of 19%. Other important EU consuming countries of vegetable

    oils are Italy (16%), The Netherlands (12%), Spain (12%), the UK (8%), and France (7%).

    Within the group of vegetable oils and fats selected, palm oil is the leading product demanded

    by the European food industry, accounting for a market share of 40% in 2007. The palm oil

    market experienced the strongest average growth of all vegetable oils discussed here. EU

    vegetable oil demand also consisted of olive oil (21%), sunflower & safflower oil (20%),

    coconut, palm kernel & babassu oil (15%), maize oil (2%) and groundnut oil (1%). The EU is

    the largest market for cocoa butter, fat & oil in the world; however record high prices and the

    economic crisis resulted in rapidly falling demand for the product and stimulated demand for

    cocoa butter substitutes.

    The crushing of EU oil seeds related mainly to sunflower seeds. Industrial demand for

    sunflower seeds has been fluctuating substantially and amounted to 4.6 million tonnes in

    2007. Industrial demand for sesame seeds also fluctuated and amounted to 105 thousand

    tonnes in 2007. Finally, some small-scale crushing of copra, amounting to 21 thousand tonnes

    in 2006, was recorded.

    Spain and France are the EUs leading markets for the selected oil seeds, each holding a share

    of 22% of total EU industrial demand in 2007. Other important EU markets for oil seeds are

    Hungary (13%), Italy (11%), The Netherlands (7%) and Germany (6%). Many countries

    experienced negative annual average growth rates.

    The most important trends influencing the vegetable oils and fats market (including oil seeds)

    are the trends towards healthier eating habits, increased demand for specialty oils, heightened

    interest in sustainably produced products (such as organics) and the increasing demand for

    biofuels.

    Production

    EU production of vegetable oils and fats decreased during the review period by an average rate

    of 4% annually, amounting to 4.4 million tonnes in 2007. The production consisted mostly of

    olive oil (54%) and sunflower oil (38%).

    Due to its extensive olive oil production, Spain is the leading member country producing

    vegetable oils and fats in the EU, accounting for one third of total EU production in 2006. Italy

    is the second leading producer (again, due to olive oil), accounting for a 19% market share.

    Other important EU producing countries of vegetable oils and fats are France (10%), Greece

    (10%), Hungary (7%) and The Netherlands (5%). Production in most EU countries declined.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 3 of 44

    However, of the larger countries Italy and Greece saw their production growing somewhat,

    whereas Hungarian production increased considerably.

    Production of oilseeds is limited to sunflower seeds and a very small share of sesame seeds.

    Sunflower seeds production declined sharply between 2006 and 2007 to 4.8 million tonnes.

    Leading countries in sunflower seed production are France, Hungary, Spain, Bulgaria and

    Romania. The production of sesame seeds amounted to only 1,266 tonnes and only takes

    place in Italy, Greece and Cyprus.

    Trade channels

    A producer of vegetable oils and oil seeds can choose from a number of distribution channel

    options available, depending on the requirements of the downstream companies. In general,

    large volumes go straight from producer to processor, while suppliers of smaller volumes may

    opt to use agents, brokers or importers.

    The main distribution intermediaries are:

    Traders (importers, agents or brokers);

    Refining industry (where required, in combination with a trader);

    Final processing/manufacturing industry.

    Trade: imports and exports

    Total EU imports of vegetable oils and fat reached 8.9 billion / 9.4 million tonnes in 2007,

    indicating an average annual growth of 10% in value and 5% in volume terms in the period

    20032007. Italy was the largest EU importer, accounting for 20% of total EU imports,

    followed by Germany (15%), The Netherlands (14%), France (11%), Belgium (10%) and the

    United Kingdom (9%).

    DCs play a crucial role in the supply of vegetable oils to the EU. Around 40% of total imports in

    terms of value, and 56% in terms of volume were directly sourced in DCs. However, the real

    share is much higher. DC supply increased considerably, by an average of 10% annually.

    Total EU imports of oil seeds decreased by an annual average rate of 1% in value and 4% in

    volume terms, amounting to 729 million / 1.8 million tonnes in 2007. Germany was the main

    EU importer in 2007, accounting for a 19% share of total EU imports of oil seeds. Spain

    (18%), The Netherlands (17%), Italy (11%) and UK (5%) were the other leading EU importers

    of oil seeds in 2007. Imports of oil seeds directly sourced in DCs accounted for 34% in terms

    of value and 27% in terms of volume. DC supply of oil seeds on average decreased somewhat

    between 2003 and 2007.

    Total EU exports of vegetable oils and fats increased by an annual average rate of 9% in value

    and 7% in volume between 2003 and 2007, amounting to 6.7 billion / 4.6 million tonnes in

    2007. With respect to oils seeds, total EU exports increased by an annual average rate of 7%

    in value and 2% in volume, amounting to 619 million / 1.9 million tonnes in 2007.

    Opportunities and threats

    Opportunities for exporters in DCs of vegetable oils and fats (including oil seeds) lie in the

    following fields:

    Organic oils and fats;

    Specialised vegetable oils and fats for niche markets (e.g. shea butter, sweet almond oil,

    sesame oil);

    Main products: palm oil, coconut oil and palm kernel oil.

    However, although the market for palm oil is rapidly growing in the EU, the palm oil business is

    wholly dominated by multinationals in the main supplying countries Malaysia and Indonesia.

    Another threat is the current economic downturn, which led to diminishing export

    opportunities, stocks piling up and much lower prices for most products.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 4 of 44

    Introduction

    This CBI market survey profiles the market for vegetable oils and fats (including oil seeds)

    used by the food industry in the EU. The emphasis of the survey lies on those products, which

    are of importance to developing country (DC) suppliers. The role of, and opportunities for, DCs

    are highlighted.

    This market survey discusses the following product groups:

    - Vegetable oils and fats (coconut, palm kernel & babassu oil, groundnut oil, olive oil, palm

    oil, sunflower & safflower oil, maize oil, sesame oil and cocoa butter, fat & oil);

    - Oil seeds (copra, sunflower seed, sesame seed).

    Several vegetable oils and fats (including oil seeds) are also used in other sectors, like the

    biofuel sector and the cosmetics industry. Developments in the biofuel sector are only

    mentioned if they are influencing the market for vegetable oils and fats (including oil seeds)

    used by the food industry. Vegetable oils and fats used in the cosmetics industry are described

    in the CBI market survey Natural ingredients for cosmetics.

    For detailed information on the selected product groups, please consult appendix A. More

    information about the EU can be found in appendix B.

    CBI market surveys covering the market in specific EU countries, specific product group(s) or

    documents on market access requirements can be downloaded from the CBI website. For

    information on how to make optimal use of the CBI market surveys and other CBI market

    information, please consult From survey to success - export guidelines. All information can be

    downloaded from http://www.cbi.eu/marketinfo. Go to Search CBI database and select your

    market sector and the EU.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 5 of 44

    1 Industrial demand

    In this chapter, data from the FAOSTAT (production) database and CN (imports and exports)

    database as supplied by Eurostat is used to indicate apparent industrial demand. Apparent

    industrial demand is the sum of production and imports minus exports. Variations in inventory

    are not taken into account. Two problems occur: sometimes negative consumption is

    calculated, this being the case when exports are higher than production and imports

    combined; in that case figures are treated as not available. Furthermore, the figures

    sometimes show a discrepancy between years, e.g., a large fall or extraordinary growth. These

    figures are therefore not accurate enough for decision making and they should be used in

    conjunction with further market research. Furthermore, the data include vegetable oils and oil

    seeds used in other industries, besides the food industry.

    It should be noted, however, that FAOSTAT data does not make a distinction between the

    different applications of a product. Therefore, the data included in this chapter cover food use

    as well as other applications. Also note that FAOSTAT data does not cover all the products

    under the scope of this survey (see Appendix A for an overview of the products covered in this

    survey). Furthermore, industrial demand figures are only given in terms of volume. Figures in

    terms of value are not available. Unfortunately no data indicating EU demand are available for

    cocoa butter, fat & oil and copra.

    1.1 Market size

    Vegetable oils and fats

    Due to higher incomes, a larger world population and a strong demand for biofuels, EU

    demand for vegetable oils and fats is expected to grow along with global demand. Particularly

    rapidly growing markets are China and India, because of the strong economic developments

    and large populations characterising these countries.

    Apparent industrial demand for vegetable oils and fats in the EU, however, grew only slightly

    by an annual average rate of 1% since 2003, amounting to almost 11 million tonnes in 2007.

    Germany has the largest market for vegetable oils and fats, accounting for 19% of the EU

    total. Italy is the second largest market (16%), followed by The Netherlands (12%), Spain

    (12%), the UK (8%) and France (7%). Of these countries, Germany and The Netherlands

    showed the largest average annual growth. The growth of the Italian market was more

    moderate. On the other hand, the vegetable oils and fats markets of Spain, the UK and France

    contracted. Furthermore, Sweden showed a very strong increase in consumption of vegetable

    oils and fats, with an annual average growth rate of 39%. Although the new Eastern EU

    member states still represent relatively small demand for vegetable oils and fats, most of them

    are currently catching up. Especially Poland is experiencing considerable growth rates.

    Romania, however, saw its market decline substantially.

    Within the group of vegetable oils and fats selected, palm oil is by far the leading product

    demanded in the EU, having a market share of 40%. Between 2003 and 2007, industrial

    demand for palm oil showed the strongest increase within the group of selected vegetable oils

    and fats by an annual average growth rate of 7%, amounting to 4.2 million tonnes in 2007.

    This makes the EU market for palm oil comparable to that of China and Indonesia. According

    to the Foreign Agricultural Service of the US Department of Agriculture (2008) (USDA FAS),

    palm oil used in the food industry is expected to grow gradually, mainly in the new EU

    countries and especially Poland. Main reasons are the favourable price margin and low content

    of trans-fatty acids.

    The second most demanded product is olive oil (21%). The total EU demand for olive oil

    comprises 70% of the global olive oil market. Apparent industrial demand for olive oil

    decreased between 2003 and 2005, but then recovered in the following years. In 2007 it

    amounted to 2.2 million tonnes. Mediterranean EU member countries like Italy, Spain, Greece

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 6 of 44

    and France are the largest olive oil markets, accounting for market shares of 35%, 34%, 14%

    and 5%. Industry sources indicate that the demand for olive oil, which is relatively expensive

    compared to other vegetable oils, has dropped in the recession (Food Navigator, 2009).

    The EU is also one of the worlds biggest markets for sunflower & safflower oil, comparable to

    the Russian market. EU industrial demand declined steadily during the review period, by 6%

    annually. Still 27% in 2003, its share decreased to 20% in 2007, equal to 2.2 million tonnes.

    One explanation for this was the record high prices. However, driven by high profits, more

    sunflower seeds will be produced, especially in Spain, France, Romania and Hungary. At the

    same time, additional crushing capacity is anticipated in France, Spain, Italy and Hungary, as

    well as in Ukraine. Higher production will lead to lower prices and a recovery of the demand for

    sunflower oil in the food industry is expected (USDA FAS, 2008).

    Other vegetable oils and fats demanded by the EU food industry are coconut, palm kernel and

    babassu oil (15% of total EU market), maize oil (2%) and groundnut oil (1%). The EU market

    specifically for coconut oil is the biggest in the world and about twice as large as that of

    Indonesia. However, the EU market has only recently begun to discover the food applications

    of coconut oil and its use is not widespread. Furthermore, the EU market for palm kernel oil is

    substantial, compared to global markets. Only Malaysia, with a market size of almost twice as

    big as in the EU, has a higher consumption of palm kernel oil. Finally, with respect to

    groundnut oil, China and India dominate the market, whereas the EU groundnut oil market is

    relatively small, comparable in size to the US market.

    Table 1.1 EU apparent industrial demand of the selected vegetable oils and fats,

    2003-2007, in 1,000 tonnes

    2003 2004 2005 2006 2007 Average % change

    EU 10,235 10,177 10,281 10,612 10,560 1%

    Germany 1,576 1,730 1,740 1,949 1,996 6%

    Italy 1,449 1,746 1,576 1,633 1,652 3%

    Netherlands 1,035 1,010 1,358 912 1,310 6%

    Spain 1,713 1,062 852 1,245 1,263 -7%

    United Kingdom 1,050 957 905 962 789 -7%

    France 1,020 926 863 777 783 -6%

    Belgium 476 547 570 613 547 4%

    Greece 397 425 422 464 475 5%

    Poland 108 144 161 234 253 24%

    Romania 396 425 413 389 204 -15%

    Portugal 216 206 224 226 204 -1%

    Denmark 168 196 232 194 203 5%

    Hungary 122 204 304 341 194 12%

    Sweden 42 88 112 176 159 39%

    Bulgaria 151 171 212 141 128 -4%

    Austria 75 81 91 92 111 10%

    Czech Republic 92 105 101 92 75 -5%

    Ireland 49 41 44 52 69 9%

    Slovakia 41 55 38 47 56 8%

    Lithuania 15 15 18 23 24 12%

    Malta 1.9 1.8 1.9 2.8 21 81%

    Finland 25 24 25 20 18 -7%

    Cyprus 4.5 5.6 4.3 7.5 7.9 15%

    Latvia 5.3 4.2 3.4 8.2 7.6 10%

    Slovenia 2.4 3.3 6.3 5.9 4.5 17%

    Luxembourg 3.0 3.3 3.1 2.4 2.5 -4%

    Estonia 1.2 1.3 1.5 1.5 1.7 9%

    Source: own calculations from FAOSTAT (2009) and Eurostat (2009) data.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 7 of 44

    With respect to cocoa butter, fat and oil, which are included in the selected vegetable oils and

    fats, industrial demand data are much more difficult to find. In 2003, the latest year for which

    FAO apparent demand data is available, global demand for cocoa butter was over 700

    thousand tonnes and was growing by 2% a year. Europe was the largest consuming region,

    accounting for 60% of global consumption. On a global level, in 2006 and 2007 there was not

    enough cocoa butter to meet industrial demand, offering interesting opportunities for

    suppliers. However, because of disappointing crops, cocoa prices and, therefore, cocoa butter

    prices sky rocketed in 2008. These record high prices, together with the global economic crisis,

    resulted in rapidly falling demand for cocoa butter, leaving grinders with huge stocks (Food

    and beverage online, 2009).

    These developments, however, stimulated the demand for cocoa butter substitutes1 from

    specialty vegetable oils, resulting in strong growth in the demand for these products as well as

    better prices. One example is shea butter (www.confectionerynews.com, 2008).

    Oil seeds

    Oil seeds are supplied to the food industry as an ingredient in food products (primarily in the

    bakery sector) or for further processing to oil. Apparent industrial demand for oil seeds in this

    chapter only concerns sesame seeds and sunflower seeds.

    On average, between 2003 and 2007 apparent industrial demand has been decreasing by 10%

    per year, amounting to almost 4.7 million tonnes in 2007. However, demand has been

    fluctuating considerably. This instability was visible in most EU countries.

    Table 1.2 EU apparent industrial demand for selected oil seeds, 2003-2007, in

    1,000 tonnes

    2003 2004 2005 2006 2007 Average % change

    EU 6,953 7,300 5,933 6,474 4,659 -10%

    Spain 1,077 1,313 1,054 1,190 1,033 -1%

    France 1,523 1,112 938 1,136 1,011 -10%

    Hungary 517 655 609 845 605 4%

    Italy 411 544 509 506 525 6%

    Netherlands 489 596 462 312 325 -10%

    Germany 358 288 211 248 295 -5%

    Bulgaria 499 795 415 663 241 -17%

    Romania 1,165 1,277 1,207 919 208 -35%

    Portugal 232 213 26 55 77 -24%

    Austria 137 82 82 119 68 -16%

    Greece 76 78 66 65 55 -8%

    United Kingdom 48 57 58 58 49 0.5%

    Slovakia 174 86 101 171 48 -28%

    Poland 35 41 41 39 39 3%

    Czech Republic 102 39 79 70 17 -36%

    Sweden 21 15 15 17 17 -5%

    Belgium 36 73 23 18 13 -23%

    Denmark 27 17 15 17 12 -18%

    Finland 16 10 10 14 8.8 -14%

    Lithuania 5.1 3.4 4.8 4.8 4.6 -2%

    Latvia 1.7 1.4 1.5 2.5 2.2 7%

    1 Some vegetable fats other than cocoa butter may be added to certain chocolate products. That addition may not exceed 5% of the finished product. Permitted vegetable fats as cocoa butter substitutes are: Illipe, Borneo tallow or Tengkawang (Shorea spp.) Palm-oil (Elaeis guineensis Elaeis olifera) Sal (Shorea robusta) Shea (Butyrospermum parkii) Kokum gurgi (Garcinia indica) and Mango kernel (Mangifera indica). Also see EU legislation: Cocoa and chocolate products in the CBI database.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 8 of 44

    2003 2004 2005 2006 2007 Average % change

    Cyprus 1.6 1.8 2.0 2.1 2.0 5%

    Slovenia 1.3 1.2 1.7 1.3 1.5 3%

    Ireland 0.5 0.5 0.6 0.8 0.8 11%

    Estonia 0.8 0.8 1.2 1.3 0.8 -2%

    Malta 0.5 0.4 0.3 0.4 0.3 -11%

    Luxembourg 0.1 0.1 0.1 0.1 0.1 10%

    Slovenia 1.3 1.2 1.7 1.3 1.5 3%

    Source: own calculations from FAOSTAT (2009) and Eurostat (2009) data.

    Spain and France are the EUs leading markets for the selected oil seeds, both holding a share

    of 22% of total EU consumption in 2007. Other important EU countries consuming oil seeds are

    Hungary (13%), Italy (11%), The Netherlands (7%) and Germany (6%). Industrial demand in

    all of these markets has been fluctuating. Relatively many countries experienced large

    differences from year to year, resulting in considerable negative growth rates. Romania,

    Portugal, Austria, Slovakia, Czech Republic and Belgium all showed average annual decreases

    of over 20%. Only a few countries experienced average annual growth.

    These data almost entirely reflect the industrial demand for (or crushing of) sunflower seeds

    (98%). Compared to other markets in the world, the EU market for sunflower seed is relatively

    large. Only the Russian and Ukrainian markets are larger.

    The remaining 2% consists of sesame seeds. Industrial demand for sesame seeds fluctuated

    too, however, in contrast to sunflower seeds, the market for sesame seeds experienced

    average annual growth, 5% between 2003 and 2007. It amounted to 105 thousand tonnes in

    2007. Most important EU markets for sesame seeds are Greece, responsible for 25% of total

    EU demand, Germany (23%), Poland (10%) and France (7%).

    Fediol, the EU Oil and Protein Meal Industry Federation, also records some small-scale crushing

    of copra in the EU, particularly in Germany, amounting to 21 thousand tonnes in 2006.

    Organic

    In recent years, increased consumer awareness for healthy lifestyles has positively influenced

    the demand for organic products. The International Federation of Organic Agriculture

    Movements (IFOAM) and the Research Institute of Organic Agriculture (FiBL) estimate that the

    total value of European2 retail sales of organic food amounted to approximately 14.3 billion

    in 2006. Germany has by far the largest European market, accounting for close to a third of

    the total European organic food market. The UK follows with 20%. Other important markets

    are Italy (13%), France (12%), Switzerland (5%), Austria (4%), The Netherlands (3%),

    Denmark (3%), Sweden (3%) and Belgium (2%).

    Several major European organic food markets grew considerably between 2005 and 2006, with

    growth rates of more than 20% in the UK, 18% in Germany, 10% in Austria and 9% in The

    Netherlands. Also countries like Denmark and Switzerland which had experienced stagnation in

    previous years, started growing again. The considerable growth has resulted in supply

    shortages and price increases.

    The economic crisis will decelerate the dynamic of organic market development (Bio Plus AG,

    2009). Although the organic growth potential was restricted by a high demand for organic

    ingredients which exceeded supply, the economic downturn will reduce demand for organics

    back to the level of available supply (Research company Organic Monitor, 2009). Consumers

    may pull back from luxury food items, such as organic products. Nevertheless, the organic

    sector is expected to grow, although at a slower pace in the countries most affected by the

    2 Note that European here refers to all European countries and not only EU countries.

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 9 of 44

    economic crisis, such as the UK. In other European countries, the market will continue to grow

    considerably. Unfortunately there is no information available for the European market

    specifically for organic vegetable oils and fats (including oil seeds).

    1.2 Market segmentation

    Vegetable oils and fats

    Fediol makes a distinction between food applications and technical (biofuels, cosmetics,

    coatings, pharmaceuticals, etc.) applications of vegetable oils and fats. The main food

    applications mentioned are:

    Salad and cooking oils (e.g. sunflower and groundnut oil);

    Deep-frying oils and fats (different kinds/combinations of oil, depending on application);

    Food dressings;

    Margarine and spreads;

    Bakery fats (shortenings);

    Cocoa butter alternative fats;

    Confectionery fats;

    Ice cream fats;

    Vegetable dairy fats;

    Infant nutrition fats;

    Other food applications (soups, sauces, canned fish, etc.).

    The vegetable oils discussed in this survey are mainly used in the food-processing and

    cosmetics sector in the EU, although the biofuel sector is increasing at a high pace. The two

    major end-users of the food industry are the ready-meals industry and other food industries,

    such as canned or bottled food, pet food, confectionery, bakery and baby food industries.

    Table 3.1 gives a brief description of the application of selected vegetable oils in the food

    industry and the main markets within the EU for the respective vegetable oil:

    Table 1.3 Industrial use and application of vegetable oils Product Industrial use Application food industry Main EU markets

    Groundnut oil Mainly used in the food

    sector

    Deep frying, pan frying,

    margarine, shortenings, salad oil,

    salad dressing

    Italy, France, Germany,

    The Netherlands, UK

    Olive oil Majority used in the

    food sector

    Salad oil, cooking, dietetic food,

    health food

    Mediterranean countries like

    Spain, Italy, Greece, France

    and Portugal

    Palm oil Used for 70% in the

    food sector; for 24%

    other industrial use

    Margarine, ice-cream,

    confectionery, filled milk, salad

    oil, cooking, frying

    Germany, The Netherlands,

    UK, Italy

    Palm kernel

    oil

    Used for 75% in the

    food sector

    Confectionery, bakery, imitation

    dairy products

    Germany, The Netherlands,

    United Kingdom

    Sunflower oil Used for 80% in food

    sector; for 11% other

    industrial use

    Margarine, salad oil, cooking,

    dietetic food, health food

    Spain, Italy, France,

    Germany, The Netherlands

    Coconut oil 63% used in the food

    sector

    Cooking, margarine, shortenings

    confectionery, bakery, filled milk,

    coatings

    Germany, The Netherlands

    Sesame oil Mainly used in the food

    industry

    Cooking, salad oil, confectionery

    Germany, The Netherlands

    Cocoa butter Mainly used in the food

    industry

    Chocolate industry,

    confectionery, bakery, dairy

    products, coatings

    The Netherlands, Germany,

    United Kingdom, France

    Source: ProFounds references and calculations from USDA FAS data

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

    (INCLUDING OIL SEEDS) MARKET IN THE EU

    Source: CBI Market Information Database URL: www.cbi.eu Contact: [email protected] www.cbi.eu/disclaimer

    Page 10 of 44

    Moreover, vegetable oils can be classified as standardised and genuine & authentic vegetable

    oils, also referred to as refined and crude oils, respectively. Most manufacturing companies

    prefer to use refined vegetable oils in their products, not unrefined oils. This is related to

    concerns over the risk of susceptible consumers developing an allergic reaction to the oil.

    Some vegetable oils, notably groundnut oil, are known to trigger allergic reactions in those

    persons who are susceptible. The additional benefit of refining is that the end-product is

    standardised to certain analytical parameters, whereas unrefined oils naturally vary in their

    composition. Nevertheless, there is a small market for genuine oil, such as the market for

    natural or organically certified cosmetics, which is increasingly being explored and developed.

    The market for vegetable oil products can also be segmented according to whether the

    products are grown by organic farming/production (basically: growing without the use of

    artificial fertilisers, herbicides, pesticides) or by conventional farming. The market share of

    organic products, and thus also of vegetable oils as ingredients, is steadily increasing. There

    are two major factors behind this trend. Firstly, there are growing environmental concerns

    about the effects of intensive farming on the countryside. Secondly, the increased consumer

    interest in healthy natural products has also led many food manufacturers to utilise

    manufacturing processes which are as close to nature as technically possible. Please note that

    organic vegetable oils can be refined, but the refining has to be documented and the additives

    and processes also have to be organically certified.

    Oil seeds

    The market can be divided into segments, according to the type of destination and consumer

    of the oil seeds:

    processing industry / crushers;

    animal feed industry;

    human consumption, either as such or in cooking;

    oil seeds used for agriculture (sowing).

    The major part of the oil seeds is processed for oil, and the meal produced is utilised in animal

    feed compounds. Palm nut kernels, sunflower seeds and sesame seeds are also used in food

    snacks, bread and confectionery.

    Just like the market for vegetable oils and fat, the market for oil seeds can also be segmented

    according to whether the seeds are grown organically or conventionally. In fact, when a

    vegetable oil is claimed to be organic, all its raw materials (e.g. oil seeds) must of course have

    been organically grown.

    1.3 Trends

    Consumers in the EU are increasingly concerned about the quality of their oil and fat

    intake. Health concerns have caused a shift away from fatty acids and hydrogenated fats

    towards more unsaturated fats, which significantly increases the industrial demand for

    vegetable oils and fats. Furthermore, public concern over genetically modified products

    causes a shift towards GMO-free (free from genetically modified organisms) products, such

    as rapeseed and palm oil.

    Health concerns also influence the market for functional products in the EU. Initially

    popular in the dairy sector, functional products have reached the vegetable oil and oilseed

    market, meeting a growing demand for products which contain extra vitamins and healthy

    substances. This trend is particularly accentuated in the olive oil market, where EU

    consumers are increasingly purchasing products such as extra-virgin olive oils containing

    additional vitamins A and E, with the antioxidant coenzyme Q10 or with tomato derivative.

    Products containing Omega 3 have also become popular amongst EU consumers. Omega-3

    fatty acids are mainly found in cold-water fish (oil) and a few vegetable oils, such as

    flaxseed, walnut, rapeseed, sunflower and olive oil. The substance has many health

    benefits, among which reduction of heart disease risks, the lowering of blood pressure, the

    strengthening of the immune system and allergy prevention. Given the growing concern of

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    consumers about healthy eating habits, the consumption of vegetable oils with a high

    concentration of Omega-3 is expected to increase even further.

    An increasing demand for speciality oils is also observed in the EU. Industry sources

    indicate that argan oil is a good example of this trend. This oil is traditionally produced in

    Morocco, and marketed according to its ethnic origin. Although the use of argan oil is still

    limited to special dishes, there has been a growing interest on the consumer side for this

    oil in the EU. Due to its cultural and economic ties with Morocco, France is an important

    market for argan oil, but industry sources also indicate that the trend is applicable to other

    EU countries (i.e. The Netherlands). It is important to note that, along with their traditional

    production and ethnic origin, specialty oils are often marketed under their organic quality,

    further attracting the interest of consumers for this kind of product. Regarding other niche

    markets, the high-quality sesame seed oil and sesame oil markets are growing rapidly

    in the EU. Other examples of specialty products are macadamia nut oil and brazil nut

    oil. They serve various specialised market segments.

    Note that the EU market shows a growing interest in vegetable oils and fats which are

    produced in a sustainable manner, often carrying a certification (such as organics). In

    fact, the market for organic foods accounts for only 1-2% of the total food market in the

    EU. However, as stressed before, organic markets have been growing considerably. In

    relation to organic vegetable oils, olive oil is a product of great importance. EU consumers

    are increasingly purchasing organic extra-virgin olive oil obtained from traditional milling

    systems.

    Environmental concerns and the dependence of most developed countries on petroleum

    imports, in combination with the high petroleum prices, have driven up the demand for

    vegetable oils for the biofuel industry. This trend is especially visible in the EU, where

    high taxes, greater use of diesel fuels and government incentives have encouraged

    initiatives in the field of renewable fuels. This is expected to boost European demand for

    rapeseed oils and soybean oil and, to a lesser extent, for palm and sunflower seed oil. This

    puts upward pressure on prices. Higher prices, in turn, resulted in an expansion of

    cultivating feedstock for biofuels at the expense of growing food crops, thereby leading to

    lower supply of oil seeds and vegetable oils for the food industry.

    In fact, palm oil is still increasingly replacing other oils for food purposes, mainly due to

    the lower price compared to other vegetable oils, such as rapeseed and sunflower oils.

    Moreover, palm oil is preferred because it has a natural versatile composition and does not

    constitute a risk for cholesterol levels. Palm oil compares with olive oil and other

    monounsaturated fats, such as canola and rapeseed oil. However, the future of the palm oil

    market is difficult to predict. On the one hand, palm oil is a relatively cheap substitute for

    other vegetable oils; it is one of the main vegetable oils used in the production of biofuel

    and as biomass for energy, as it is more easily integrated into existing power stations than

    the majority of other alternative fuels. On the other hand, environmental and social issues

    might hinder the development of the palm oil market. Numerous studies have put the

    sustainability of palm oil production in question. It is claimed that palm oil harms the

    environment, since native forests are being cut down in order to provide space for the

    plantation of palm trees. The controversy has resulted in protests in the EU against the use

    of palm oil as a substitute for fossil fuels. Moreover, and as mentioned below, consumption

    trends in the EU point toward more sustainable and environment-friendly production of

    palm oil.

    These trends are expected to last; however, the economic downturn has already influenced

    them in one way or the other. According to Euromonitor International (2009) the economic

    downturn has fuelled the health trend, as consumers now more than ever recognise the

    importance of preventing disease and poor health. Many food manufacturers have adopted

    health and wellness innovation strategies as a way to manage the economic downturn and

    functional food products are becoming mainstream. At the same time, the economic crisis and

    the low crude oil price resulted in a reduction of biodiesel manufacturing and therefore less

    industrial demand for raw materials and lower prices.

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    1.4 Opportunities and threats

    + Although the EU market for vegetable oils and fats showed only moderate average

    annual growth, the EU is one of the largest vegetable oil markets in the world. This

    provides opportunities for DC exporters, especially in the top three countries, Germany,

    Italy and The Netherlands, which show above average annual growth rates.

    + Furthermore, possibilities could be found in Sweden and some East European countries,

    especially Poland, which have fast growing markets for vegetable oils & fats.

    + Because of the growing demand from consumers in industrialised countries for healthy

    and green foods, the demand for organic oils and fats is growing, even in times of

    economic crisis, although at a slower pace. Growers, crushers and exporters in DCs can

    distinguish themselves from the mainstream market by offering organic oils and fats to

    EU importers.

    + DCs might also find interesting opportunities in supplying other speciality oils (i.e. argan

    oil). As mentioned previously, there has been a growing demand in the EU for oils which

    are traditionally produced and carry special ethnic characteristics. Also, high-quality

    sesame seed oil, sesame oil, macadamia nut oil and brazil nut oil could offer interesting

    opportunities. They command higher prices, as availability and competition are less

    intense compared to the conventional products.

    +/- Although the industrial demand for sunflower seeds shows average annual decline, it

    fluctuates strongly and demand could be up again in 2008/2009. Demand for sesame

    seeds is much smaller, however, it did experience average annual growth.

    1.5 Useful sources

    The EU Oil and Protein-meal Industry (Fediol) - http://www.fediol.be

    The International Olive Oil Council (IOOC) - http://www.internationaloliveoil.org

    Interactive European Network for Industrial Crops and their Applications (IENICA) -

    http://www.ienica.net

    Oil World - http://www.oilworld.biz

    FoodNavigator: http://www.foodnavigator.com

    FAS Online - United States Department of Agriculture -

    http://www.fas.usda.gov/cots/oilseeds.asp

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    2 Production

    The production data, derived from FAOSTAT, do not cover all the products under the scope of

    this survey (see Appendix A for an overview of the products covered in this survey). Also, note

    that industrial demand figures are only given in terms of volume. Figures in terms of value are

    not available. Unfortunately no data are available for cocoa butter, fat & oil and copra.

    Also note that FAOSTAT does not distinguish between the different applications of a product.

    2.1 Size of production

    Vegetable oils and fats

    Approximately 150 production units for seed crushing and oil processing operate across the

    European Union, together employing about 20,000 people (Fediol, 2008). Some units are

    located in major seaports and concentrate on one type of seed; others carry out processing

    activities based on the crushing of several types of seeds (i.e. soybean, rapeseed and/or

    sunflower), some of which are imported and some produced locally. Other units depend almost

    exclusively on raw materials produced locally.

    According to FAOSTAT, EU production of vegetable oils and fats decreased considerably

    between 2003 and 2005, but developed more moderately in the next two years. On average,

    between 2003 and 2007, it decreased by 4% annually, amounting to 4.4 million tonnes in the

    latter year.

    Thanks to its extensive olive oil production, Spain is EUs leading producing member country of

    vegetable oils and fats, accounting for more than one third of total EU production in 2007. Italy

    is the second leading producer (again due to olive oil), holding a share of 19%. Other

    important EU producing countries of vegetable oils and fats are France (10%), Greece (10%),

    Hungary (7%) and The Netherlands (5%). Particularly Hungary showed a relatively large

    increase in production between 2003 and 2007.

    Table 2.1 EU production of the selected vegetable oils and fats, 2003-2007,

    in 1,000 tonnes

    2003 2004 2005 2006 2007 Average % change

    Total EU 5,136 4,874 4,420 4,513 4,358 -4% Spain 1,926 1,350 985 1,296 1,483 -6%

    Italy 802 998 852 858 827 1%

    France 553 561 526 468 425 -6%

    Greece 405 352 413 426 418 1%

    Hungary 166 213 287 303 302 16%

    Netherlands 273 264 229 197 201 -7%

    Romania 351 388 369 351 146 -20%

    Germany 138 167 144 144 124 -3%

    Bulgaria 142 167 208 141 121 -4%

    Portugal 131 142 140 126 114 -3%

    Slovakia 37 56 40 52 58 12%

    Austria 61 38 37 39 37 -12%

    Belgium 59 96 102 28 28 -17%

    Czech Republic 30 29 30 30 22 -8%

    United Kingdom 23 20 20 21 21 -2%

    Poland 16 19 19 17 17 1%

    Sweden 5.7 4.0 4.1 4.0 4.0 -9%

    Denmark 5.1 3.3 5.1 3.1 2.9 -13%

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    2003 2004 2005 2006 2007 Average % change

    Finland 5.4 2.9 3.5 3.5 2.8 -15%

    Cyprus 1.8 3.0 1.8 4.0 2.7 11%

    Lithuania 2.2 1.5 2.1 1.4 1.5 -9%

    Latvia 0.5 0.4 0.6 0.7 0.7 9%

    Slovenia 0.1 0.4 0.4 0.4 0.4 33%

    Estonia 0.2 0.3 0.3 0.3 0.4 22%

    Ireland 0.4 0.1 0.0 0.1 0.1 -37%

    Luxembourg 0.03 0.03 0.08 0.03 0.04 9%

    Malta 0 0.004 0.003 0 0 n/a

    Source: FAOSTAT (2009)

    Within the group of vegetable oils and fats, production is dominated by the production of olive

    oil, accounting for 54%, and sunflower & safflower oil, accounting for 38%. After a moderate

    decrease in olive oil production between 2003 and 2005, partly due to severe drought in Spain

    and Portugal in 2005 and the natural fluctuations of the olive harvest, production picked up

    again and increased from 1.9 million tonnes in 2005 to 2.4 million tonnes in 2007. More

    recently, Spain, the worlds largest olive oil producer and accounting for 56% of total EU

    production, experienced good harvests, which, together with a falling demand due to the

    economic crisis, led to over-production (Food Navigator, 2009). Currently the European

    Commission is considering compensating EU producers for storing their surpluses. However,

    according to the International Olive Council, Spanish olive harvest has been decreasing

    considerably compared to last year due to heavy rains and winds. Besides Spain, only 6 other

    EU countries produce olive oil. Italy is responsible for 25% of total EU production, followed by

    Greece (17%) and Portugal (2%). France, Cyprus, Slovenia and Malta produce only very small

    amounts.

    The second most-produced vegetable oil in the EU is sunflower oil, accounting for almost 38%.

    However its production has been declining steadily by an average of 8% in volume annually,

    reaching 1.6 million tonnes in 2007. Compared to other global producers of sunflower oil, the

    EU is one of the largest. The only bigger producers of sunflower oil are the Russian Federation

    and the Ukraine, while Argentina produces about the same amount as the EU.

    The production of maize oil increased between 2003 and 2005 and then decreased sharply to

    reach 193 thousand tonnes in 2007. It accounted for 4% of total EU production of vegetable

    oils. Although their shares were relatively small, coconut oil (2%) and sesame oil (1%) were

    the only products that experienced growth. Their production increased by annual average rates

    of 51% and 6%. The increase in coconut oil production reflects the increased interest for this

    product from the EU market.

    Other vegetable oils and fats are produced on very small scale. They include: groundnut oil (22

    thousand tonnes), palm kernel oil (10 thousand tonnes) and safflower oil (4 thousand tonnes).

    Oil seeds

    Because of climatic conditions, production of oil seeds covered in this survey is very limited in

    the EU countries. According to FAOSTAT, the only significant production concerns sunflower

    seeds. After some fluctuations in the period 2003 2006 of between 6 and 7 million tonnes, its

    production declined sharply to 4.8 million tonnes in 2007, due to the severe drought recorded

    in Eastern Europe, but also because of smaller area (USDA FAS, 2008). However, according to

    USDA FAS, production will reach normal levels in 2008 again.

    Of all 27 EU countries, only 15 countries produce sunflower seeds. The leading producer of

    sunflower seeds in the EU is France with a market share of 28%, followed by Hungary (21%).

    Other important sunflower seeds producing countries are Spain (15%), Bulgaria (12%) and

    Romania (11%).

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    Compared to other producers in the world, the EU is a large producer of sunflower seeds. The

    only bigger producers of sunflower seeds are the Russian Federation, Ukraine and Argentina.

    Besides sunflower seeds, FAO statistics show that a small production of sesame seeds takes

    place in the EU. Of all 27 EU countries, Italy (1,200 tonnes), Greece (65 tonnes) and Cyprus

    (1 tonne) are the only countries producing sesame seeds.

    Table 2.2 EU production of oil seeds 2003-2007, in 1,000 tonnes

    2003 2004 2005 2006 2007 Average % change

    Total EU 6,340 6,832 6,023 6,761 4,848 -6%

    France 1,505 1,457 1,510 1,440 1,376 -2%

    Hungary 992 1,186 1,108 1,181 1,032 1%

    Spain 763 821 381 607 743 -1%

    Bulgaria 789 1,079 935 1,197 564 -8%

    Romania 1,506 1,558 1,341 1,526 521 -23%

    Italy 239 276 291 309 272 3%

    Slovakia 253 196 195 229 135 -14%

    Austria 71 78 81 85 63 -3%

    Czech Republic 115 85 95 101 52 -18%

    Germany 73 70 67 62 47 -10%

    Greece 15 7.8 8.8 16 19 6%

    Portugal 18 14 2.4 4.1 17 -2%

    Poland 1.3 4.5 7.4 5.4 5.0 40%

    Slovenia 0.1 0.1 0.1 0.2 0.4 37%

    Cyprus 0.001 0.001 0.001 0.001 0.001 0%

    Source: FAOSTAT (2009)

    Organic

    Since the early 1990s, organic farming has rapidly developed in most EU countries. Between

    2005 and 2006, the organic land area increased by 7.7% to 6.8 million hectares, constituting

    4% of the total agricultural area. However, oilseeds play only a minor role in organic farming.

    Compared to conventional agriculture, less than one percent (around 100,000 hectares) of EU

    oilseeds production is organic. Most important countries are France (19%), Italy (19%) and

    Romania (16%). Most-produced oilseeds were sunflower seeds (FIBL and IFOAM, 2008).

    Organic production of olives is a little more substantial, 280,000 hectares. Major producers are

    Italy (38%), Spain (33%) and Greece (21%).

    2.2 Trends

    The construction and expansion of refineries is continuing, especially in The Netherlands,

    Germany and Poland, partly explaining the increased imports of (unrefined) vegetable oils.

    A general trend in the Northern EU is that soybean-crushing plants are being converted

    into multi-seed crushing plants, capable of crushing seeds such as rapeseed. In

    Germany and The Netherlands, most of this conversion has already taken place.

    Geared by the increasing trend for a healthy diet among EU consumers, producers of

    vegetable oils in the EU are developing products with added healthy components. The

    French company Lesieur (http://www.lesieur.fr), for instance, has developed a mixture of

    sunflower oil, rapeseed oil, grape seed and a fatty acid with high content of oleic oil called

    Oleisol, with addition of vitamins D and E. These products are usually more expensive

    than traditional oils, but cheaper than olive oil.

    Food processors in the EU increasingly demand traceability of oils and fats destined for

    application in food products. This means that there is an increasing need for suppliers to

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    work with tracking and tracing systems and the related documentation. The trend towards

    traceability also creates an increasing demand for proof of origin, which means that

    production which follows traditional and ethnic-oriented processes acquires substantial

    value.

    Also, because of strict EU regulation on quality assurance and food safety the industry

    increasingly demands certifications, like HACCP (Hazard Analysis Critical Control Points)

    and ISO 9001 (International Organization for Standardisation) certification, as these

    provide guarantees on quality assurance and food safety. For more information on these

    systems, please go to Search CBI database at http://www.cbi.eu/marketinfo.

    In relation to olive oil, several EU producers have introduced a new packaging in the form

    of Tetra-Prism. This packaging facilitates the transport and storage of the product, and

    improves the conservation of the olive oil by preserving its properties and keeping it away

    from oxygen and light.

    In response to demand stagnation in the main EU producing countries, olive oil companies

    have invested in the creation of enterprises in non-EU producing countries. With a

    comparative advantage over factors such as know-how and reputation and by having duty-

    free access to markets outside the EU, these companies improve their access to the

    international market.

    The EU is taking the lead in investments in capacity in the biodiesel industry. The EU

    controls approximately 80% of current biodiesel manufacturing capacity and will control

    70% of the future expected capacity in 2010. Increased demand for biofuels resulted in an

    ever-growing area of agricultural land designated for products intended for the biofuel

    industry in countries where raw materials are sourced (e.g. Malaysia and Indonesia).

    Since less space is left for the cultivation of other sorts of products, this puts great

    pressure on the agricultural areas for human consumption. People all around the world are

    increasingly concerned that this development could endanger food availability, particularly

    in DCs. It is expected that the production of biofuel related crops will also suppress organic

    production in the EU.

    Moreover, the market for commodities like soy oil, palm oil, cocoa butter & fat and

    sunflower oil was originally driven by small and medium-sized producers. Now it has

    become very competitive and controlled by large-scale (multinational) producers.

    American and Japanese multinationals and large international food and commodity groups,

    such as Unilever, Cargill and ADM, are investing to develop partnerships with overseas

    producers/exporters. This ultimately maintains their existing monopoly in the market.

    Producers in countries like New Zealand and Australia are developing other types of edible

    oils (i.e. fruit oils) to compete in the specialty oil niche market. The development of the

    avocado oil market is a good example of this tendency. For more information, visit the

    websites of Olivado (http://www.olivado.com) and The Grove (http://www.avocado-

    oil.co.nz).

    These trends will be influenced by the current economic crisis, however to what extent is not

    clear yet and will differ from country to country. Nevertheless, it is clear that the economic

    crisis is taking its toll on the oil milling business. Global vegetable oil prices have dropped

    dramatically and export opportunities have weakened, leading to growing stocks and

    diminishing profits (Finnish food group Raisio in Food Navigator, 2009). These effects have

    also been felt by olive oil producers in Spain, as mentioned above. Also, the economic crisis

    and the low crude oil price resulted in a reduction of biodiesel manufacturing.

    2.3 Opportunities and threats

    + A number of vegetable oils and fats, such as palm oil and palm kernel oil, is almost

    entirely produced in DCs (notably Indonesia and Malaysia). Demand for these oils is

    increasing, which offers more opportunities for DC producers of these oils.

    + Due to climatic conditions, many oil seeds and other raw materials for vegetable oils and

    fats cannot be grown in the EU, and have to be imported from elsewhere (predominantly

    from DCs). Within the scope of this survey only sunflower seeds are produced on a large

    scale, however not enough to meet demand. Also, EU sesame seeds production is very

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    limited and much smaller than industrial demand, which is growing. Thus, opportunities

    for producers in DCs are expected to increase.

    + Since biofuel related crops are expected to suppress organic crops in the EU, where

    demand for organics is expected to intensify, there are positive prospects for exporters of

    organic vegetable oils and fats and oil seeds in DCs.

    +/- Since traceability, quality assurance and food safety are increasingly important to EU

    vegetable oil producers, suppliers in DCs, who have tracking and tracing systems in place

    as well as suppliers who have HACCP and ISO 9001 certification, have a major

    competitive advantage in trading with EU importers. However, producers who are not

    certified have a disadvantage; obtaining this certification is a real challenge, but could be

    worth investigating.

    +/- The market for the mainstream vegetable oils is very competitive and controlled by

    large-scale producers; increasing partnerships between large multi-national and overseas

    producers/exporters jeopardise the role of independent small and medium-sized

    producers in DCs. Small and medium-sized exporters in DCs will find more opportunities

    for exporting speciality vegetable oils such as macadamia nut oil, Brazil nut oil and cocoa

    butter substitutes.

    - Increased stocks of vegetable oils and fats amassed as a result of the economic crisis will

    lead to a diminished demand for raw materials and thus fewer opportunities for exporters

    in DCs.

    - Competition can be expected from producers in countries like New Zealand and Australia,

    which are developing other types of edible oils (i.e. fruit oils) to compete in the specialty

    oil niche market.

    2.4 Useful sources

    FAOs statistical database FAOSTAT http://faostat.fao.org

    Interactive European Network for Industrial Crops and their Applications (IENICA)

    http://www.ienica.net

    The EU Oil and Protein-meal Industry (Fediol) - http://www.fediol.be

    The International Olive Oil Council (IOOC) - http://www.internationaloliveoil.org

    Agra-net.com http://www.agra-net.com/portal/

    FI Europe (international trade fair on food) http://europe2009.fi-events.com

    Biofach (trade fair on organic products) http://www.biofach.de

    Please note that names and websites of interesting players are given in the individual country

    surveys.

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    3 Trade channels for market entry

    3.1 Trade channels

    Figure 3.1 gives an overview of the distribution channels for vegetable oils and fats and oil

    seeds. Please refer to the CBI market surveys covering the vegetable oils and fats (including

    oil seeds) market in the individual EU member countries for names of major players.

    Figure 3.1 European distribution channels for vegetable oils and oilseeds

    Vegetable oils and their raw materials can be traded directly from the source to the European

    processing industry or through one or more traders (i.e agents, exporters and importers).

    Rotterdam (The Netherlands) is the main trading centre for the EU vegetable oils and fats

    trade. From trading centres, the oil is distributed by vessel, inland barge or truck to storage

    facilities and customers. Rotterdam is strategically located to serve continental EU countries

    with excellent port and infrastructural capacities, a multi-language business community and a

    well-established trading community. London is the second EU port for the import of vegetable

    oils and fats.

    Import crude/processed oil

    Palm fruit plantations

    Oil seeds producers

    Import oil seeds

    Traders (importers, agents, brokers)

    Crushing industry (crude oil)

    Refining industry (refined oil)

    Final processing industry: food and other applications

    Wholesale and retail

    End users: grocery, industrial, etc.

    (Re-)exports

    Trade channels vegetable oils and fat

    Trade channels oil seeds

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    Oil seeds used for vegetable oil production are traded in bulk. This trade is largely dominated

    by multinational corporations, which in certain cases control the whole trade from producer to

    the end user. This is particularly the case for oil seeds like soybeans. However, since this

    survey focuses on oil seeds which are interesting for medium to small-scale DC exporters,

    soybeans fall outside the scope of the survey.

    Distribution intermediaries

    A producer of vegetable oils and oil seeds can choose from a number of distribution channel

    options available, depending on the requirements of the downstream companies. In general,

    large volumes go straight from producer to processor, while suppliers of smaller volumes may

    opt to use agents, brokers or importers.

    Information about the origin of the materials is not as important to some downstream

    companies, as ensuring that the goods meet the agreed specifications and price parameters,

    and are delivered on time. In such cases, there can often be a larger number of intermediaries

    in the supply chain and the goods could change hands many times. It is, for example, difficult

    to trace the origin of most of the palm oil supplied today to the industry, because traceability is

    lost early on in the supply chain.

    On the other hand, a growing number of manufacturing and retail companies requires

    traceability of the goods back to the producer of the raw material. These supply chains tend to

    be shorter, because it is then easier to manage the administrative tasks of traceability.

    Referring back to the example of palm oil, there is now a growing interest among many retail

    companies to be able to trace the origins of the palm oil; this development is related to the

    concerns over loss of tropical rainforest. However, traceability is also becoming increasingly

    important for vegetable oils which are traded in smaller volumes than palm oil.

    Looking at the distribution channels available to exporters in DCs, the first point to make is

    that it is unlikely that manufacturing companies or retail companies will be acting as buyers of

    unrefined vegetable oils from the country of origin. At the same time, it is possible that those

    final processing/manufacturing or retail companies might approach traders or even producers,

    especially if the vegetable oil is a type which is new to the industry. However, the business

    transaction would rarely take place with those companies, because trading with unrefined

    vegetable oils is not one of their competencies. Moreover, big companies such as ADM Europe

    BV or Cargill will only trade directly with vegetable oil traders or suppliers if large quantities

    are guaranteed.

    Traders

    Importers are specialised traders who import vegetable oils / fats and oil seeds for their own

    account. They sell the goods to domestic buyers (i.e. wholesalers and processing industry) or

    re-export the products to other countries. Another possibility is that the goods enter the

    country only as transit trade.

    Agents and brokers are independent intermediaries in the buying and selling of orders. An

    agent operates on behalf of a particular buyer or seller, whereas a broker is not tied to an

    individual buyer/seller. A brokers fee consists of a commission on the price. They do not take

    title to the products, nor do the products physically pass through their hands. Brokers are well-

    informed sources in respect to market trends, price levels and availability.

    Traders are the most suitable distribution channels for DC exporters. This is particularly true in

    the case where small volumes or specialised products are involved. On the other hand, due to

    increasing concentration and consolidation, large processors in the EU also have direct

    contracts with suppliers in DCs, thereby reducing the role of middlemen, like brokers and

    traders.

    Furthermore, among traders (according to industry sources), the most common way for

    companies to get in contact with interesting suppliers is through brokers. Brokers have

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    information with regard to price, quantity and supply time, which are the most important

    factors related to trade in vegetable oils and fats.

    Refining industry

    Refiners produce vegetable oils as ingredients for making a wide variety of end products in the

    grocery, compound feed and industrial sectors. The exporters first interesting point of contact

    could be a vegetable oil trader or a company which not only buys the vegetable oils, but also

    adds value by carrying out the refinement of the oil.

    The benefit of supplying traders or trader/refiners is that they are likely to purchase bulk

    quantities of oil. Moreover, due to new technologies, refiners can nowadays handle a variety of

    oils, instead of just one.

    Traders or trader/refiners sell their products either directly to processing/manufacturing

    companies or they work with distributors or agents. The trader may also work with refining

    companies, which offer a contract refining operation, so that the traders can supply

    manufacturing companies.

    Final processing/manufacturing industry

    After refining, the vegetable oil is bottled for human consumption (cooking oil) or shipped in

    bulk to the final processing industry. The latter uses the refined oil in a variety of grocery,

    compound feed and technical products.

    Should the exporter target processing/manufacturing companies directly, the latters

    requirements are small and frequent orders. These create an administrative burden on the

    supplier, who needs to be properly equipped to manage such situations and, at the same time,

    has to keep costs down to remain competitive.

    Wholesale and retail

    As already mentioned, it is unlikely that wholesalers (and this is even more true for the retail

    sector) will trade unrefined vegetable oil directly with DC exporters. Wholesalers and retailers

    are more interested in oils, either refined and put in attractive bottles, or further processed in

    food items.

    Channels for organic products

    Importers of certified vegetable oils are often not specialized in these products but in organic

    food products in general. Furthermore, they are mostly dedicated primarily to regular, and not

    specialty, qualities. These organic commodity importers are for example Tradin

    (http://www.tradinorganic.com), Do-it (http://www.organic.nl) and Doens

    (http://www.doensfood.com) in The Netherlands; Rapunzel (http://www.rapunzel.de), Gepa

    (http://www.gepa.de), and Care Naturkost (http://www.care-natur.de) in Germany. An

    example of an importer specialized in importing organic vegetable oils is Spack B.V.

    (http://www.spack.nl/web/nl/startpagina.php) in The Netherlands. Next to these specialised

    organic food ingredients traders, conventional trading houses play an increasing role in the

    trade in organic products.

    3.2 Price structure

    The margins charged by the different intermediaries in the vegetable oil and oil seed trade are

    influenced by many different factors like:

    Type of vegetable oil / oil seed (species, quality, grade, organic or not);

    Current and expected global market prices of the product;

    Availability / number of sources for the particular product;

    Cost of refining and losses from refining;

    Trends in processes;

    Exchange rate.

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    All these factors make it extremely difficult to provide information on typical margins in the

    trade of vegetable oils and fats and oil seeds.

    Regarding organic vegetable oils and oil seeds, there is a price mark-up attached to the

    product, which is also paid to the exporter. As the organically certified vegetable oils and oil

    seeds may be traded in relatively smaller quantities, there can be an additional cost incurred

    by the importer.

    3.3 Useful sources

    Brokers and traders are useful information sources for DC exporters. They have intimate

    knowledge of the animal and vegetable oils and fats (including the oil seeds) markets in the

    EU. Based on market requirements, they source their products worldwide. Moreover, many EU

    importers have an Internet site where interested parties can find more information on the field

    in which these importers are active. Please refer to the CBI market surveys covering the

    vegetable oils and oil seeds market in individual EU member countries for more country-

    specific information on trade structure, especially for lists of companies active in the vegetable

    oil and oil seeds industries.

    Interesting business-to-business sources are the following;

    Agronetwork.com - http://www.agronetwork.com/global

    IngrIDnet - http://www.ingridnet.com the site is a marketing instrument for companies

    supplying ingredients to, among others, food industries. The database includes contact

    details of 15,000 ingredient suppliers.

    Organic-Bio - http://www.organic-bio.com/en/directory for organic oils & fats and oil seeds

    companies.

    FiBL - http://www.organic-europe.net/address_database/default.asp for finding many

    different kinds of institutions in the organic sector.

    Moreover, a trade fair is a good way to make contact with companies from all over the world,

    which could be interested in new suppliers. Please refer to Chapter 4 of the EU Export

    Marketing Guidelines for Vegetable Oils and Fats (including Oil Seeds) for more information on

    trade fairs.

    A selection of vegetable oils trade associations, which can provide you with more information,

    is the following:

    The Federation of Oils, Seeds and Fats Associations (FOSFA) - http://www.fosfa.org

    National Institute of Oilseed Products - http://www.oilseed.org

    The EU Oil and Protein-meal Industry (Fediol) - http://www.fediol.be

    Netherlands Oils, Fats and Oilseeds Trade Association - http://www.nofota.nl

    Club Oils & Fats - http://www.oilsfats.nl

    International Association of Seed Crushers (IASC) - http://www.iasc-oils.org

    Seed Crushers and Oil Processors Association (SCOPA) UK -

    http://www.scopa.org.uk/index.html

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    4 Trade: imports and exports

    Trade data of the vegetable oils and fats discussed here concerns mainly vegetable oils and

    fats used for the production of foodstuffs. Other applications are taken out as much as

    possible. Only for olive oil and cocoa butter, fat and oil this was not possible. The trade data of

    these products include all applications. The trade data on oil seeds only exclude seeds for

    sowing. Other applications are included.

    4.1 Total EU imports

    Vegetable oils and fats

    Between 2003 and 2007, total EU imports of vegetable oils and fats increased by an annual

    average rate of 10% in value and 5% in volume, amounting to 8.9 billion / 9.4 million tonnes

    in 2007. Italy was the main importer in the EU in 2006, accounting for 20% of total EU

    imports, followed by Germany (15%), The Netherlands (14%), France (11%), Belgium (10%)

    and the United Kingdom (9%). In the review period, all major EU importers showed increased

    imports in terms of value. Poland, Spain, Sweden and the East European countries experienced

    a particularly high increase in import value. The overall increase in the EU imports of

    (unrefined) vegetable oils can be largely explained by the construction and expansion of

    refineries in The Netherlands, Germany and Poland.

    Imports of vegetable oils and fats directly sourced in DCs accounted for a large share of total

    EU imports in 2007. These imports accounted for 40% of total imports in terms of value, and

    56% in terms of volume. The real share of imports originally sourced in DCs is, nonetheless,

    much higher. A large share of imports sourced in intra-EU countries also consisted of vegetable

    oils and fats which were previously imported from DCs, and were then re-exported to other EU

    countries. Moreover, a number of oils produced in the EU contain raw materials which have

    also originally been sourced in DCs.

    Imports of vegetable oils and fats sourced in DCs increased by an annual average rate of 10%

    between 2003 and 2007. Malaysia and Indonesia were the leading DC suppliers of vegetable

    oils and fats to the EU. Imports from Malaysia and Indonesia grew by annual averages of 4%

    and 11%, respectively. Imports from Ukraine and Tunisia, the third and fourth largest DC

    suppliers to the EU, increased sharply, by annual rates of 41% and 48% respectively in the

    review period.

    Table 4.1 EU Imports of vegetable oils and fats

    2003-2007, million / 1,000 tonnes 2003 2005 2007 Average

    annual % change in

    value

    value volume value volume Value volume

    Total EU, of which from 6,153 7,649 7,550 8,774 8,882 9,435 10% Intra-EU 3,637 3,096 4,409 3,394 5,193 3,961 9%

    Extra-EU ex. DC* 70 90 85 144 135 221 18%

    DC* 2,444 4,463 3,054 5,236 3,553 5,252 10%

    Source: Eurostat (2008)

    * Developing countries

    Oil seeds

    Total EU imports of oil seeds decreased by an annual average rate of 1% in value and 7% in

    volume between 2003 and 2007, amounting to 729 million / 1.8 million tonnes in 2007.

    Germany was the main EU importer in 2007, accounting for a 19% share of total EU imports of

    oil seeds. Spain (18%), The Netherlands (17%), Italy (11%) and UK (5%) were the other

    leading EU importers of oil seeds in 2007. All major importers of oil seeds in the EU, except

    The Netherlands (-9%) showed an annual average increase in the value of imports between

  • CBI MARKET SURVEY: THE VEGETABLE OILS AND FATS

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    2003 and 2007. Especially the imports by Italy and the UK showed positive developments,

    achieving average annual increases of 15% and 10% respectively.

    The leading suppliers of oil seeds to the EU were Hungary, France and China. Imports from

    intra-EU countries accounted for more than half of the total imports of oils seeds in the EU,

    and increased at an annual average rate of 2% between 2003 and 2007.

    Imports of oil seeds in the EU are only partially sourced in DCs, since a large portion of the oil

    seeds is sourced within the EU. Spain, France and Hungary, for instance, are large producers

    of oil seeds. Direct imports from DCs accounted for 34% of the total imports value of oil seeds,

    and for 27% of the import volume in 2007. Between 2003 and 2007, imports from DCs

    decreased by an annual average rate of 4%. China, Ukraine and India were the leading DC

    suppliers of oil seeds to the EU. In the review period, imports from China had an annual

    average increase of 13%, and imports from India by 15%. Imports from Ukraine however

    decreased on average by 13%.

    Several DCs, primarily those in the African continent, benefit from the climatic, agricultural and

    logistical conditions necessary for the development of the oil seed sector. This is the case, for

    example, for sesame seeds in Ethiopia, Eritrea, Tanzania, Uganda and Burkina Faso; for edible

    groundnuts in Gambia, Central African Republic and Mali; and for shea nuts in Burkina Faso

    and Mali. However, due to strategic reasons or to existing constraints, some of the DCs quoted

    here may not be the leading exporters of the crops mentioned. Other advantages existing at

    the moment in selected DCs include the low land costs, the low pest pressure and the

    availability of relatively low-cost labour resources: oil crop cultivation and harvesting are

    labour-intensive.

    Table 4.2 EU Imports of oil seeds

    2003-2007, million / 1,000 tonnes 2003 2005 2007 Average

    annual % change in

    value

    value volume value volume value volume

    Total EU, of which from 759 2,369 775 2,200 729 1,791 -1%

    Intra-EU 379 1,341 434 1,538 409 1,172 2%

    Extra-EU ex. DC* 88 187 64 117 71 134 -5%

    DC* 293 841 278 544 249 485 -4%

    Source: Eurostat (2008)

    * Developing countries

    4.2 EU imports per product group

    Vegetable oils and fats

    Within the group of vegetable oils and fats, olive oil was the leading import product in the EU,

    accounting for a market share of 29% of total vegetable oils and fats imports in 2007. Between

    2003 and 2007, total imports of olive oil increased by an annual average rate of 8% in value

    and 3% in volume, amounting to 2.6 billion / 945 thousand tonnes in 2007. The import value

    from DCs showed a sharp annual average increase of 21% in the review period, mainly

    propelled by an equally sharp increase in imports from Tunisia, Morocco and Jordan.

    Italy accounts for 50% of the EU imports of olive oil, which is mainly supplied by other EU

    countries, as only Tunisia plays a significant role as a DC supplier. The imports from Italy only

    show a modest increase below the EU average. This limited the overall increase of imports. In

    2005, the olive-producing countries suffered from severe drought, which affected their olive oil

    production. In order to meet the demand in the local market and exports, imports increased in

    2005, particularly from Tunisia.

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    Table 4.3 EU imports and leading suppliers of olive oil

    2003 - 2007, share in % of value 2003 2005 2007 Leading suppliers to EU in 2007 Share mln mln mln (Share in %) (%)

    Total EU, of which from 1,913 2,588 2,584

    Intra-EU 1,708 2,075 2,151 Spain (51%), Italy (17%), Greece (11%), Belgium

    (2%)

    83%

    Extra-EU ex. DC* 1 3.0 1.7 - 0.1%

    DC* 204 510 430 Tunisia (13%), Syria (2%), Turkey (1%) 17%

    Source: Eurostat (2008)

    * Developing countries

    The second largest product group within the group of vegetable oils and fats in terms of

    imports value in 2007 was palm oil, which accounted for a market share of 25% of total EU

    imports. Between 2003 and 2007, total EU imports of palm oil increased by an annual average

    rate of 10% in value and 5% in volume, amounting to 2.2 billion / 4.3 million tonnes in

    2006.

    Table 4.4 EU imports and leading suppliers of palm oil

    2003 - 2007, share in % of value 2003 2005 2007 Leading suppliers to EU in 2007 Share mln mln mln (Share in %) (%)

    Total EU, of which from 1,539 1,686 2,238

    Intra-EU 468 558 802 The Netherlands (24%), Germany (5%), Italy

    (2%)

    36%

    Extra-EU ex. DC* 2.3 0.8 8.7 - 0.4%

    DC* 1,069 1,127 1,428 Malaysia (25%), Indonesia (22%), Papua New

    Guinea (8%), Colombia (5%), Thailand (1%)

    64%

    Source: Eurostat (2008)

    *DCs

    Imports directly sourced in DCs increased by an annual average rate of 8% in value between

    2003 and 2007. This increase was mainly caused by the increase in imports from Indonesia.

    Palm oil trade has been dominated by large multinational companies in Malaysia and

    Indonesia. However, Colombia (+45%) and Thailand (+173%) show high growth rates. Among

    other suppliers, note that The Netherlands is listed as the second largest supplier to the EU of

    palm oil. However, this product is originally imported by The Netherlands from DCs, and then

    re-exported to other EU countries.

    Cocoa butter, oil and fat is a medium-sized imported product group in the EU. It accounted for

    a market share of 17% of total vegetable oils and fats imports in 2007. Between 2003 and

    2007, total EU imports of cocoa butter, oil and fat had an annual average increase of 10% in

    value and 5 % in volume, amounting to 1.5 billion / 437 thousand tonnes in 2007.

    Table 4.5 EU imports and leading suppliers of cocoa butter, oil and fat

    2003 - 2007, share in % of value 2003 2005 2007 Leading suppliers to EU in 2007 Share mln mln mln Share in % (%)

    Total EU, of which from 1,072 1,344 1,549

    Intra-EU 691 885 995 The Netherlands (48%), France (10%),

    Germany (2%). UK (1%)

    64 %

    Extra-EU ex. DC* 6.4 2.9 4.2 - 0.3%

    DC* 375 456 550 Ivory Coast (12%), Malaysia (7%),

    Indonesia (4%), Ghana (4%), Nigeria

    (2%)

    36%

    Source: Eurostat (2008)

    * Developing countries

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    Imports from DCs, of which Ivory Coast, Malaysia and Indonesia were the main suppliers, had

    an increase in value of 10% in the review period. It is important to note that, although The

    Netherlands is the leading supplier of cocoa butter, fat and oil to the EU, the cocoa beans used

    in the production of these products are imported from DCs.

    Imports of sunflower & safflower oil also accounted for 18% of total EU imports of vegetable

    oils and fats in 2007. Between 2003 and 2007, imports of sunflower & safflower oil had an

    annual average increase of 17% in value and 14% in volume, amounting to 1.6 billion/ 2.4

    million tonnes in 2007. The import value from DCs had an annual average increase of 15% in

    the review period, mainly caused by an annual average increase of 41% in imports from

    Ukraine, the EUs main supplier of sunflower & safflower oil in 2007. Also South and East

    European countries show high average annual growth rates. Imports from Argentina, the EUs

    second largest supplier in DCs, decreased by an annual average rate of 27% between 2003

    and 2007.

    Table 4.6 EU imports and leading suppliers of sunflower & safflower oil

    2003 - 2007, share in % of value 2003 2005 2007 Leading suppliers to EU in 2007 Share mln mln mln Share in % (%)

    Total EU, of which from 869 1,146 1,622

    Intra-EU 525 646 947 The Netherlands (19%), France (15%),

    Belgium (7%), Hungary (5%)

    58%

    Extra-EU ex. DC* 18 73 112 Russia (7%) 7%

    DC* 326 427 563 Ukraine (29%), Argentina (3%), Moldova

    (1%)

    35%

    Source: Eurostat (2008)

    * Developing countries

    Coconut oil, palm kernel and babassu oils comprises a medium-sized to small imported product

    group in the EU. It accounted for a share of 7% of total EU imports of vegetable oils and fats in

    2007. Between 2003 and 2007, imports of coconut oil in the EU increased by an annual

    average rate of 8% in value but a decrease of 0.3% in volume, amounting to 616 million /

    1.0 million tonnes in 2007. In the review period, imports from DCs had an annual average

    increase of 8% in value. Imports from Indonesia and Malaysia, the EUs main and fourth

    largest DC suppliers, showed large increases of 12% and 10% respectively between 2003 and

    2007. The Philippines, the second largest suppli