edii-tn news
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EDII-TN NEWS Monthly Bulletin of Entrepreneurship Development and Innovation Institute,
Government of Tamil Nadu
News Letter, Issue 44
The industrial fraternity in Tamil Nadu has been facing the heat of COVID 19 outbreak since the first
quarter of 2020. The disruption of supply chain has contributed to a major setback in export and import
while proving a golden opportunity to explore self sufficiency to produce and sell goods inside the country
thereby contributing directly to the country’s economy. This is the silver lining to the overall gloom that the
COVID outbreak has set forth. This also means India’s abundant natural resources, industrial network and
availability of relatively cheap workforce will attract a flock of manufacturers to land here. This will help in
shifting India into a major manufacturing base in various industrial sectors which were in the forte of China
before the COVID outbreak. The rethinking of USA, European countries, Australia, Asian countries like
South Korea, etc, to shift their base to the economically advantageous countries like India and also having
developed the tendency of not putting all eggs in a single basket (China) will lead to make the country as
the manufacturing hub rather than considering the land as a mere potential market for their products. The
Government of Tamil Nadu has been taking constructive efforts to attract investments to the State from
countries that want to shift their business to India. Though there are positive speculations, it is high time for
the Government missionaries and policy makers to evolve a proactive and scientific strategy to harness the
opportunities and strengthen the economy of the country. EDII-TN contributes to the MSME fraternity even
during the lockdown period by way of effectively utilizing the virtual platform. This organization had
organized pitch fest, enterprise clinic, and series of webinars in accordance with the needs of entrepreneurs,
startups and student community.
No doubt, the country and the MSMEs will come out of the pressing challenges the virus has put out
with the help of promising initiatives and coordinated effort of the Government and the stake holders.
MAY 2020
DIRECTOR'S MESSAGE
S. NAGARAJAN IAS., DIRECTOR
NATIONAL ENTREPRENEURSHIP AWARD WINNER - 2019
Final Pitch: EDII-TN organised the Final Pitch session of the Tamil Nadu Students Innovators (TNSI) 2019
on 30-5-2020. TNSI is the flagship programme of EDII for the student community organised under its
Innovation and Entrepreneurship Development Programme. The programme was earlier scheduled in March
2020, which was postponed due to the lockdown. The event was organised region-wise in five regions vis-à-
vis namely Chennai, Coimbatore, Madurai, Trichy and Tirunelveli.
40 teams (eight teams from each region) participated in the final pitch. These teams were selected in the
Bootcamps conducted earlier. They presented their innovative ideas and prototypes to jury. The Jury panel
consisted of Thiru. Sandeep Kumar, Investor, Dealer of Gemstones, Thiru. Ashok Chand, from Venture
Intelligence, Tmt. Keerthana from the Tamil Nadu Guidance Bureau, Tmt. Rakhee Jain, CA, Experienced in
Corporate Incorporation, Direct & Indirect Tax, Due Diligence & Term Sheet and Thiru. Soloman, Co-
Founder, Cross Road Consult. Top five teams from the five regions (25 teams) were selected for the cash prize of Rs.1,00,000/ each and
the remaining teams were given the consolation prize of Rs 10,000/-
News Lead | EDIITN NewsPage 02
TAMIL NADU STUDENTS INNOVATORS (TNSI) 2019
Innovation Voucher Programme is a Flagship programme of EDII-TN. An innovative scheme to support
the innovation of early stage Start-Ups and MSMEs. Under this scheme financial support has been provided
upto Rs.5.0 lakhs for voucher B, and for Voucher A is Rs.2.0 lakhs to MSME and Start-up for proto types
with the innovative ideas.
During the year 2019-20, an amount of Rs.5.0 crore had been released for Innovation Voucher Programme
Scheme. So far, Rs.88 lakhs has been sanctioned under this scheme. As many as 52 nos of proposals have
been received from the Start-ups and now is under scrutiny stage during May 2020. The following webinar
programme were organised under this scheme.
1. Covidya 19 by MadeI T-Innovation Foundation, IITMDM, Kancheepuram
2. Awareness on women entreprenurship by Periakulam Incubation Centre.
News Lead | EDIITN NewsPage 03
INNOVATION VOUCHER PROGRAMME
EDII-TN has been constantly providing immense support to the MSMEs through training and mentoring.
These trainings have been highly instrumental in building a strong MSME fraternity in Tamil Nadu. During
the COVID 19 lockdown, EDII-TN conducted training programs through Zoom video conferencing app. The
trainngs covered vasts topics concentrating on Effective Marketing, new strategies for post COVID times,
GEM Portal registration, etc., In this regard, on 20.05.2020, ICT division organized a webinar on ‘Effective
Product Marketing through Social Media’. Social Media marketing expert Ms. Srilakshmi Indrasenan
detailed on the strategies to be used in social media to effectively market a product/ business in social media.
19 participants participated in this webinar.
News Lead | EDIITN NewsPage 04
WEBINAR ON‘EFFECTIVE PRODUCT MARKETING THROUGH SOCIAL MEDIA’
EDII-TN organized a webinar programme on “Scope for Product Marketing in Government
eMarketplace” on 21.05.2020. This webinar was handled by Mr. Ramesh Mahadevan, Business Facilitator,
GeM, Government of India. The programme highlighted on Introduction, Registration, Procurement Modes,
Order Management, Payment Processing, Q&A etc. During the programme, the process of registration and
necessary document to be uploaded for GeM portal registration etc., were highlighted.
After the programme, follow-up on facilitating registration in GeM portal for the MSMEs is being
carried out. Also it is decide that participants from in and around Chennai will be assisted in person to get
their units registered in the GeM portal. Those who are unable to drop into EDII-TN and outstation
candidates will be guided over phone and also through email to register their units in the GeM portal. A
WhatsApp group has been formed for networking and also to attend their queries so that they can eliminate
the obstacles during the registration process. 34 participants took part in the programme and raised revenue
an amount of Rs.13,600.
News Lead | EDIITN NewsPage 05
WEBINAR ON“SCOPE FOR PRODUCT MARKETING IN GOVERNMENT
EMARKETPLACE”
The COVID-19 lockdown has curtailed the visit of Field Coordinators to spoke institutions, meets and
various campus programmes but not their spirit. It has opened the new channels to meet students motivate
them. EDII started organising programmes through webinars. Various hubs have organised the webinar
series to their spoke college students.
The following programs were conducted through webinar:
News Lead | EDIITN NewsPage 06
WEBINAR SERIES BY IEDP
News Lead | EDIITN NewsPage 07
WEBINAR SERIES - PHOTOS
To facilitate both new and existing MSME entrepreneurs, enterprise clinics are organised periodically in
different locations across the state. They are guided, supported and extended handholding services for
Business Ideation, Idea Validation and start up procedures to establish and run business efficiently. Under
BFSP (Business Facilitation Service Programme), experienced industrialists and BFSP Co ordinators
provide Mentoring support to entrepreneurs during May 2020. 121 entrepreneurs got benefited through the
entrerprise clinic conducted at Chennai, Madurai, Thoothukudi, Erode, Tiruchirappalli, Virudhunagar
besides Tirunelveli and Tiruppur.
News Lead | EDIITN NewsPage 08
ENTERPRISE CLINIC
Trichy Erode Virudhunagar
Nine Institutions have been identified by the Expert panel for the Establishment of Manufacturing
Business Incubators. A Review meeting was conducted on 21.5.2020 and 22.5.2020 for the functioning of
Incubation Centres by the Additional Director, EDII-TN through ‘SKYPE’. DD(I&I) and Incubation Centre
officials participated in the review meeting. The Review was made on important aspects of setting up of
Centre, Staffing, Procurement and instalment of machinery and equipments, trainings conducted and
encouraging proposals for Innovation Vouchers Programmes.
INCUBATION CENTRE
To promote entreprenurial culture among the educated unemployed youth, EDII-TN organises
Entrepreneurship Awareness Camps regularly in different locations across Tamil Nadu. During the month of
May 2020, Five Awareness programmes were conducted in four locations viz: Chennai(1), Tiruppur(2),
Madurai(1) and Erode(1) with 292 participants through WEBINAR. Additional Director, EDII-TN.,
inaugurated the first EAC Programme through WEBINAR at Chennai.
Topics such as First hand information about entrepreneur, Steps to start a business, project selection,
Business opportunity (Manufacturing, Service and trade), details about various banking schemes (Central
and State), online application, CIBIL, CGT MSE etc., Tamil Nadu State Industrial policy and schemes,
DIC’s and its services etc were covered. Also, successful entrepreneurs have shared their success stories,
problem faced, funding options etc., among the participants.
News Lead | EDIITN NewsPage 09
ENTREPRENEURSHIP AWARENESS CAMP
News Lead | EDIITN NewsPage 10
Under Phase IV of the EDII-TN life cycle training, the following programmes pertaining to MSME
sector were organised:
PHASE – IV PROGRAMME
Sales and Marketing: EDII-TN conducted two webminars on Sales and Marketing at Chennai on
15.5.2020 and 29.5.2020 with 136 participants. The training covered methods and strategies to improve
sales and managing business enterprises during COVID19’.
Waste Management: NIFT-TEA, Tiruppur conducted a training on Waste Management through webinar
on 28.05.2020 with 20 participants. In the programme detailed inputs were given on recycling various types
of wastes as well as ‘Zero Waste Living’ as a means to build business capital and individual savings during
COVID19 which could eventually help to rebuild the nation.
News Lead | EDIITN NewsPage 11
FOURTH COMING PROGRAMMES
News Lead | EDIITN NewsPage 12
CONNECT WITH US
Entrepreneurship Development and Innovation Institute
(An autonomous body of the Government of Tamil Nadu)
Parthasarathy Koil Street,
SIDCO Industrial Estate, Guindy,
Chennai-600032 Tamil Nadu, INDIA
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Tel : +91-44-2225-2081/82/83/84
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