edited ser ppt

8/7/2019 Edited ser ppt

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Part I (identification of the reason for failure)

Roll no Name Specialization

52 Kavita Sambherao Human Resource

12 Vailankanni Dsouza Human resource

Part II (Proposed revival plan)

Roll no Name Specialization

13 Saicharan Ega Marketing

19 Mayur Jagtap Operations


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Subhiksha Indias largest chain of retail store (in terms of

number of stores).

Subhiksha's USP is its price - cheaper than the

kiranas, and cheaper than the hypermarkets.

Subhiksha's target clientele is the middle class:households with incomes in the 50-90 percentilerange.

Functional outlets no bigger than 1,200

-1,500 sq ft

No-frills stores-no air conditioning, no fancy lighting

No touch and-feel experience (customers have to

ask for products at Subhiksha stores)


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Job of investment bankerin Citi Corp

Joined Enfield as executiveViswapriya

His first company in1991


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THE ESOP TRUST


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Subhiksha was a Possession Processing

service


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At Subhiksha the level of contact was low


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Service falls in the category of Search

attributes as well as experience attribute


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Entry

Payment

Exit

Shopping

Service


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Moment of truth

Difficulty finding something or in the

availabilty of the product Confusions with pricing

At the Cash counters


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Core Service

Retailing of Food & Groceries

Pharmacy

Supplementary Service:

Telecom


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Strategy of debt

led Rapid expansion No Exit Plan

R. Subramaniam himself Aggressive

ICICI venture

No proper check and control Huge frauds by their own management people


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No clear focus on Product Mix

It moved across different sectors such as

Medicine, Food & grocery, Telecom veryfast.


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SERVICE RECOVERY


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Concentrate on one segment Food and grocery segment

The segment with high demand and low price and can be lesscompetitive

Can target all segment of market in a vertical

Slogan will be SUBHIKSHA FOR ALL

Discounted grocery for low income group

Organic food for higher income group and exotic veges.

Home delivery those who want.

Extended hr for double working families.


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Employees with quality training and happy to help

No pilferage , adequate security measure.

Considering both hard and soft skill for performance appraisal

Local manpower and females so majority of buyer ( female)

can contact easily.


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Female employee as secondary income generator can have

low payment

No credit given to customers


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Good inventory management Dead inventory should be eliminated

Work in clusters of store so as to become close customer and haveeconomies of scale

Stock can be rotated from one store to other.

Creating ease in whole purchase procedure to help customer to buy give

advantage on cost vs time trade off. Maintain basic facilites and signboard to guide customer.

On future part have data for individual home and track demand.

Areas from where customer cant approch store should be facilitate throughsubhiksha representative linked to main store,delivering goods twice aweek.

Customer should be promoted to buy in non peak hour.


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