EditingTrailer Analysis-The Conjuring(2013)

StructureIn most trailers the structure is similar even trailers of the horror genre. In horror movie trailers a title page is often shown at the beginning. This title page last around 5 seconds and explains to the audience that the following trailer they are about to watch has been previewed and is allowed to be shown. The title page can often be followed by the production company logo that is producing the film. However, it is common in horror film trailer to have an introduction before showing the logo to grab the audiences attention. In the conjuring trailer they do not include the title page but start the trailer with the production company logos as the two production companies are very well known which is likely to encourage the audience to go and see the film.

• Throughout the trailers there are often captions. Captions often give the audience more information about the plot, but in a way that does not give the whole story away. Also, the text is often used to tell the audience about the directors previous work. This can encourage the audience to go and see the film because if the previous work are known for being good then people are more likely to think that this film will be of the same standard and is worth going to watch at the cinema. For example, in the conjuring they have included information about the past which provides more background information about the plot, as well as including information about he directors previous work. As shown below:

• At the end of the most trailers, the film title will appear and more information about the film is shown. For example, the release date and film website so that people can research the film to find out more information if they want too. Also, it makes the audience aware of when the film is available to see in cinemas. The Conjuring trailer have edited in these conventions as part of the trailer:

Continuity Editing• Continuity editing is used editors who create film trailers. Continuity is achieved by

cutting and helps to emphasise the transition of time and space. It has been used in The Conjuring, as the trailer shows goes from showing Ed and Lorraine Warren being paranormal researchers, to showing past images of the Warrens to transitioning into them now giving a lecture to a class of students. The editing used emphasis the fact that rime has passed without actually telling the audience.

Short and Long TakesAt the beginning of the trailer, the shots are often long and slow using slow transitions because it shows the location/setting for the film and is usually when the characters are introduced to the audience. Throughout the trailer the shot lengths can vary depending on the horror moments that are being shown. Short takes often are used towards the end of the trailer, they are used because it only shows snippets of action to the audience which can leave them feeling intrigued to what actually happens in the plot/story. However, the shot usually returns to being fairly long before the final scare at the every end of the trailer because this builds tension. For example, In the conjuring this combination of short and long takes have been used. At the very end of the trailer there is a long take of the little girl talking to Lorraine Warren before the final scare.

Transitions • In horror trailers, the transitions are used effectively depending on the

where the shot is in the trailer. For example, at the beginning the transitions are usually slow and smooth because usually normality is being shown therefore there is no need for fast transitions and cuts. Whereas, when the pace increases and the cuts of each shot become quicker the transitions are faster and more dramatic. In horror trailers it is common for shots to cut to black screens, as it leaves the audience thinking of what happens next and some scenes where violence is implied, the audience are left feeling worried due to them not knowing the fate of the protagonist character.

Pace• Slow motion/pace is be used in horror film trailers to help build tension.

The use of slow pace is likely to have an impact on the audience because it leaves them feeling on edge and anxious about what is going to happen next.

• Whereas towards the end of horror trailers the pace increases, the shots are ended so that they only appear for a 1 or 2 seconds. This makes this section of the trailer very dramatic and tense and includes the implied violence in the film.