editorial collaboration
DESCRIPTION
A presentation used to lead a station staff retreat toward organizational changeTRANSCRIPT
Editorial CollaborationMeeting
June 8, 2006Michael Marcotte
KPBS News Director
Meeting Overview
Frame the Discussion (45-min)
Analyze our Situation (120-min)
Yield Actionable Results (60-min)
Meeting Overview
Framing the Discussion10:30-11:15 approx.
Context (Historical/Editorial/Strategic)
Reconcile Perspectives
Meeting Overview
Analyzing our Situation
Small Group Discussion, 11:15 – 12:15
Lunch @ 12:30
Small Group Presentations, 12:45 – 1:30
Meeting Overview
Yielding Actionable Results
Organize by “SWOT Matrix”Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)
Frame the Discussion
Historically Speaking….
We’ve come a long way:60s – student training
70s – experimentation
80s – community focus
90s – news & information
00s – new media
Historically Speaking…
In the last 15 years…
-- we went professional
-- we went news/public affairs
-- we went local
-- we grew staff/specialization
-- we grew audience/expectations
-- we grew revenues/expenses
Historically Speaking…
In the last five years…
KPBS News has been influential and integral to the rise of Full Focus and These Days.
In turn…
News, Full Focus and These Days have been integral to the rise of the Web.
Editorially Speaking…
KPBS Radio’s success has depended on NPR’s success.
KPBS News saw its primary purpose to provide local coverage as extension of NPR’s coverage.
Editorially Speaking…
KPBS News and NPR News have aspired to become primary news sources.
Editorially Speaking…
KPBS anticipated the media convergence and began preparing for it.
-- Investing in local programming
-- Investing in news & information
-- Bringing down walls between radio and TV
-- Staking out territory in the new media
Editorially Speaking…
KPBS has grown overall local programming capacity and output.*
-- Full Focus Staff of 10-- News Staff of 9-- These Days Staff of 7-- Web Staff of 6
*Does Not Include Radio/TV Operations
Strategically Speaking…
The KPBS Mission Largely Remains Constant . . .
KPBS Purpose It is the purpose of KPBS to educate, inform, entertain and empower our audience by acquiring, producing and delivering high quality programming which is of value and worthy of support.
KPBS Guiding PrinciplesKPBS values community building, lifelong learning and providing a service that is accessible to all. KPBS believes in being a responsive and professional organization. KPBS staff are committed to creating engaging and appealing programs and services, and through their endeavors, reflect the values of civility, respect, integrity and individual responsibility.
KPBS Mission KPBS enriches the lives of people in the San Diego region through unique media services. These high quality radio, TV, Web and community activities educate, inspire, entertain, and advance civic involvement, celebration of culture and the power of diverse perspectives.
Strategically Speaking…
Local Programming Initiatives Remain #1 Goal in the KPBS Strategic Plan
Strategically Speaking…
In 2006-2007:
KPBS will launch a new web department and web-redesign.
KPBS will spend over $2 million on local radio/television programming.
KPBS will invest $1.5 million in radio/television infrastructure.
Strategically Speaking…
KPBS’s technical plant is digitally advanced and well-poised for future digital services…
KPBS is financially sound and well-situated for growth or to weather an economic downturn…
Strategically Speaking…
KPBS is a revered and highly trusted source of news, public affairs, arts, science and children’s programming!
Challenges
Historically: Changing Technology
Editorially: Quality, Quantity as Primary News Provider
Strategically: Training, Sustaining and Growing
Technological Challenges:
-- technology drives our business and technology is shifting fast
-- digital services and media options swamp the public
-- change within and without KPBS is applying pressure at every level
Editorial Challenge:-- we’re in the knowledge business which requires training, specialization, experience
-- we’ve created four editorial departments with overlapping missions and related needs
-- we have significant gaps in our primary coverage
Strategic Challenge:
-- audience growth is flattening
-- cost of business is rising
-- net revenue margins are tight
-- productivity is near maximum
Reconciling Perspectives?
Editorial Collaboration Meeting Agenda
10:30-11:15 Framing
11:15-12:15 Small Group Brainstorm
12:30 Lunch
12:45-1:30 Group Presentation
1:30-2:30 SWOT Matrix
Editorial Collaboration Meeting
June 8, 2006Michael Marcotte
KPBS News Director