EDITORIAL DESIGN.

3

THE STANDARDS/RULES.

SINGLE PAGE SPREAD 2-PAGE SPREAD

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THE STANDARDS/RULES.

WIDTH

WID

TH

8 3/8 x 10 7/8 INCH

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THE STANDARDS/RULES.

LEFT-HAND PAGE = VERSO RIGHT-HAND PAGE = RECTO

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THE STANDARDS/RULES. 1

ODDS ON RIGHTEVENS ON LEFT

2 3

4 5

6

7

PAGE MAKE-UP

TRIM SIZE

MARGINS

FOLIOS = PAGE NUMBERS + RUNNING HEADS/RUNNING FEETALWAYS POSITION OUTSIDE OF THE LIVE AREA.

TH

E G

UT

TE

R

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DESIGN ELEMENTS.HEADLINES

SUBHEADS

DROP CAPS

BREAKOUTS/PULL QUOTES

CAPTIONS

BYLINES/BIOS

FOLIOS & FOOTLINES

9

HEADLINES

10

HEADLINES

11

HEADLINES

12

SUBHEADS

13

DROP CAPS

14

BREAKOUTS/PULL QUOTES

15

BREAKOUTS/PULL QUOTES

16

CAPTIONS

17

BYLINES/BIOS

18

FOLIO/PAGE NUMBER

19

ATTITUDE

20

ATTITUDE

21

ATTITUDE

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DESIGNBASICS:USE CONSISTENT DESIGN ELEMENTS

KEEP THE READER MOTIVATED

MORE PAGES ALLOW YOU TO SPREAD OUT YOUR WORK

GIVE THE READER A BREAK

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EDITORIAL DESIGN

DESIGN PROJECT #1