edm13 - marketing - ieeealexsb

7/27/2019 Edm13 - Marketing - IEEEAlexSB

1/63

Mfrkntbi` Rjur Benfs


2/63

PcftBs

Mfrkntbi` :


3/63

Kjtlnr Xfys

Mfrkntbi` bs f sjhbfl &mfif`nrbfl prjhnss oywcbhc biebvbeufls & `rjupsjotfbi wcft tcny inne &wfit tcrju`c hrnftbi` &nxhcfi`bi` prjeuhts &vflun wbtc jtcnrs.


4/63

PcftHfi on

Mfrkntne :


5/63


6/63

Uypns jd @jjes

Ufi`boln@jjes

(Wrjeuhts)

Nx.1 hfrs, `rjhnry,mjoblns,fhhnssjrbns,UTsnth.

@jjes

Bitfi`boln@jjes

(Xnrvbhns)

Nx.1 bisurfihn,trfbibi`, cjtnlstfy,cfbrhutnth.


7/63

Hustjmnrs

F hustjmnr hfi on benitbdbne fsUcn biebvbeufl jr jr`fibzftbji tcft fhtuflly usns jr hjisumns tcn prjeuht & fhtuflly

mfkns tcn nxhcfi`n jr purhcfsn. Ucn hjiebtbjis jd nlb`boln hustjmnr frn1- Inne

- Wurhcfsbi` Wjwnr - Futcjrbty tj ouy

Hustjmnrs hfi on nxtnrifl & bitnrifl cjw :


8/63

Hustjmnrs ft f _nstfurfit


9/63

Inne, Pfit, & Enmfie

InnesXtftns jd dnlt enprbvftbji.

PfitsUcn djrm cumfi innes tfkn fs scfpne oyhulturn & biebvbeufl pnrsjiflbty.

EnmfiesCumfi wfits tcft frn ofhkne oy ouybi`pjwnr.


10/63

Hustjmnr Innes

ForfcfmMfsljw


11/63

Ucn 5-Xnld Bmf`n Ucnjry

Ucn _nfl Xnld

Ucn _nfl Xjhbfl Xnld

Ucn Benfl Xjhbfl Xnld

Ucn Benfl Xnld


12/63

Mfrknts

F Mfrknt bs tcn djrum djr fi nxhcfi`nontwnni pfrtbns, tcn ouynr & tcn snllnr.

Oy orbi`bi` f snllnr & f ouynr tj`ntcnr , fmfrknt dfhblbtftns tcn nxhcfi`n prjhnss.

Ucn nxhcfi`n hfi on nbtcnr djr mjiny jrdjr f ofrtnr, wcbhc tcn jlenst nxhcfi`ndjrm.


13/63

Xnllbi` Hjihnpt Ts. Mfrkntbi` Hjihnpt


14/63

Xjhbntfl Mfrkntbi` Hjihnpt

F prbihbpln jd nilb`ctnine mfrkntbi` tcft cjles tcftf hjmpfiy scjule mfkn `jje mfrkntbi` enhbsbjisoy hjisbenrbi` hjisumnrs wfits, tcn hjmpfiysrnqubrnmnits, hjisumnrs lji` -rui bitnrnsts, &sjhbntys lji` -rui bitnrnsts.


15/63

_nlftbjiscbp Mfrkntbi`


16/63

Hustjmnr-Drbniely Jr`fibzftbjis

F hustjmnr-drbniely jr`fibzftbji bs tcn jin tcftputs tcn innes & hjmdjrt jd bts hustjmnrs ft tcndrjit jd bts jpnrftbji, stfrtbi` drjm tcn prjeuhtplfiibi`.

Wrjeuht plfiibi` wbtc tcn bibtbfl benf & `jnstcrju`c ensb`ibi` prjtjtypns, mfrknt tnstbi` &

dbifl mjenl ensb`i.

Ucn sfmn tnstbi` & rndbinmnit prjhneurn innes tjon djlljwne djr ojtc prjeuhts & snrvbhns.


17/63

H-XMF_U Wlfis & Joanhtbvns

H ustjmnr hnitnrne X pnhbdbh

Mnfsurfoln

F `rnne

_ nflbstbh

U bmnly


18/63

^sndul _ulns djr Mfrkntnrs

_uln 61 pnjpln ej ijt ouy f prjeuht jr snrvbhn out tcny ouy f tjjl tj sjlvn tcnbr prjolnms

_uln ?1 Ej ijt olbiely dfll bi ljvn wbtc yjur prjeuht

Mfrkntbi` myjpbf1 Ucn mbstfkn jd pfybi` mjrn fttnitbji tjtcn spnhbdbh prjeuhts f hjmpfiy jddnrs tcfi tj tcn onindbts &nxpnrbnihns prjeuhne oy tcnsn prjeuhts.

_uln 81 sftbsdbne hustjmnr tnlls tcrnn tj sbx jtcnrsfojut cbs `jje nxpnrbnihn, wcbln ebssftbsdbne hustjmnr tnlls tni jtcnrs fojut cbs ofe nxpnrbnihn.


19/63

Xcjrt-tnrm , Lji`-tnrm & Xtrftn`bh Mfrkntbi`

Ucn scjrt-tnrm plfi frn usuflly hjisbenrne tjon lnss tcfi 6 ynfr.

Mnebum-tnrm plfis frn put djr 6-> ynfrs.

Lji`-tnrm (strftn`bh ) plfis frn erfwi djrpnrbjes jvnr > ynfrs.

I.O.

Fll typns jd plfis scjule on joanhtbvn-ofsne .


20/63

XPJU Fiflysbs

F XPJU (Xtrni`tcs, P nfkinssns, J ppjrtuibtbns & Ucrnfts)fiflysbs bs f hjmmji hjmpjinit jd jr`fibsftbjifl plfiibi`& mfrkntbi`.

Ucn fiflysbs bs bi twj pfrts1

Bitnrifl fiflysbs tcft ljjks ft tcn strni`tcs &wnfkinssns jd tcn jr`fibzftbji

Nxtnrifl fiflysbs tcft hjisbenrs tcn tcrnfts &jppjrtuibtbns dfhbi` tcn jr`fibzftbji drjm tcn nxtnrifl

nivbrjimnit, wcbhc frn enrbvne drjm tcn, b.n. XUNNWLNfiflysbs.

Ucn fbm scjule flwfys on tj usn strftn`bns tcft ouble jistrni`tcs, mbibmbsn wnfkinssns, nxpljbt jppjrtuibtbns &endnie f`fbist tcrnfts.


21/63

XPJU Fiflysbs

Xtrni`tcsUcbi`s bt ejns pfrtbhulfrly wnll, nspnhbflly wcni vbnwnef`fbist tcn jpnrftbjis jd bt hjmpntbtjrs

PnfkinssnsFrnfs bi wcbhc bt bs wnfknr tcfi tcn hjmpntbtbji.

JppjrtuibtbnsNxtnrifl dfhtjrs ji wcbhc tcn jr`fibzftbji hfi usn bts

strni`tcs tj juthlfss tcn hjmpntbtbjiUcrnfts

Dfhtjrs drjm tcn nxtnrifl nivbrjimnit drjm wcbhc tcnjr`fibzftbji mfy suddnr onhfusn jd bts wnfkinssns.


22/63

XPJU Fiflysbs


23/63

Fhtjrs bi tcn Mbhrjnivbrjimnit


24/63

Mfhrj-nivbrjimnit Djrhns


25/63

Mfif`bi`

Mfrkntbi`Bidjrmftbji


26/63

Mfrkntbi` Bidjrmftbji Xystnm (MBX)

Ucn Mfrkntbi` Bidjrmftbji Xystnm(MBX) hjisbsts jd pnjpln , nqubpmnit ,& prjhneurns usne tj `ftcnr , sjrt ,fiflyzn , nvfluftn , & ebstrboutn innene, tbmnly & fhhurftn

bidjrmftbji tj mfrkntbi` enhbsbjimfknrs .


27/63

Mfrkntbi` Bidjrmftbji Xystnm (MBX)


28/63

Mfrknt _nsnfrhc

Mfrknt rnsnfrhc bs tcn systnmftbh ensb`i , hjllnhtbji , fiflysbs &

rnpjrtbi` jd eftf & dbiebi`s rnlnvfit tj fiy mfrkntbi`sbtuftbji dfhbi` tcn jr`fibzftbji.


29/63

Wlfiibi` Mfrknt _nsnfrhc

Fiy rnsnfrhc prjanht scjule djlljw tcn dbvn-stnpprjhneurn `bvni onljw1

6. Hjrrnhtly benitbdybi` tcn prjolnm jr tcn frnf jd rnsnfrhc.

?. Envbsbi` tcn mjst subtfoln mntcje jd hfrrybi` jut tcnrnsnfrhc.

8. Hjllnhtbi` tcn eftf.

5. Fiflyzbi` tcn eftf usbi` tcn mjst rnlnvfit tnhcibquntj hjivnrt eftf bitj usndul bidjrmftbji.

>. Wrnsnitbi` tcn rnpjrt wbtc tcn bidjrmftbji bi f

rnlnvfit djrmft.


30/63

HjisumnrOuybi`

Oncfvbjr


31/63

Cbnrfrhcy jd Innes

ForfcfmMfsljw


32/63

Mnntbi` Pfits & Innes

Jr`fibzftbjis snll Wrjeuhts, wcbln Hustjmnrs ouyOnindbts.

Nfhc hustjmnr wbll cfvn cbs/cnr jwi pnrhnptbji jd

tcn onindbts jd f hnrtfbi prjeuht.Pcft tcn hustjmnr innes mfy vfry drjm wcft tcnyfhtuflly wfit Hfi yju `bvn fi nxfmpln:

Jin jd tcn mjst bmpjrtfit onindbts bs tj `bvn tcnhustjmnr f hnrtfbi bmf`n.


33/63

Dfhtjrs Mjtbvftbi` HustjmnrsHustjmnrs frn hjmplnx pnjpln. Ucny hfi snn tcnmsnlvnsfs djur ebddnrnit pnjpln.

Ucn _nfl Xnld

Ucn _nfl

Xjhbfl Xnld

Ucn Benfl

Xjhbfl Xnld

Ucn Benfl Xnld


34/63

Wrjeuhts & Onindbts

Nxfmplns jd Tfrbjus Wrjeuhts & tcnbr fssjhbftne Onindbts


35/63

Uypns jd Ouybi` Enhbsbji Oncfvbjr

Hjmplnx OuybiÒncfvbjr

Ebssjifihn-_neuhbi` Ouybi`

Oncfvbjr

Tfrbnty-XnnkbiÒuybi` Oncfvbjr

Cfobtufl OuybiÒncfvbjr

Cb`c Bivjlvnmnit Ljw Bivjlvnmnit

Xbìbdbhfit Ebddnrnihns

ontwnniorfies

Dnw Ebddnrnihns

ontwnniorfies


36/63

Ucn Ouynr Enhbsbji WrjhnssUcn ouybi` prjhnss stfrts lji` ondjrn tcn fhtufl purhcfsn &hjitbiuns lji` fdtnr bt.

Ucn djlljwbi` ebf`rfm scjws tcft hjisumnrs pfss tcrju`c >stf`ns wbtc nvnry purhcfsn.

Cjwnvnr djr rjutbin purhcfsns, tcn hjisumnr mfy skbp

sjmn jd tcnsn stf`ns.

Nddnhtbvn mfrkntnrs inne tj djhus ji tcn nitbrn prjhnss.


37/63

Xn`mnitftbji,

U fr`ntbi`, &W jsbtbjibi`


38/63

Wrjdblbi`

Bts tcn prjhnss jd trybi` tj pfbit tcnpbhturn jd tcn hjmpfiys typbhfl (benfl)hustjmnr djr nfhc jd bts prjeuhts.

Hfi yju pfbit tcn typbhfl hustjmnr djr yjur hjmpfiy prjeuhts:


39/63

UcnMfrkntbi`

Mbx


40/63

Ucn Mfrkntbi` Mbx tcn 0Ws & 0Hs.

W rjeuhnr Wnrhnptbji H ustjmnr WnrhnptbjiWrjeuht Hustjmnr Tflun

Wrbhn HjstWlfhn (Ebstrboutbji) Hjivnibnihn

Wrjmjtbji HjmmuibhftbjiW cysbhfl Nvbenihn H jidbrmftbji

W njpln H jisbenrftbjiW rjhnss H j-jrebiftbji & H jihnri


41/63

Ucn Mfrkntbi` Mbx Duiinl


42/63

6 st W1Wrjeuht (Hustjmnr Tflun)

Hustjmnrs fhtuflly fhqubrn onindbts tj sftbsdytcnbr vfrbjus innes rftcnr tcfi f prjeuht.

Bi mjenri mfrknts, bt bs UCN H^XUJMN_ wcjscjule ft tcn hnitnr jd fll tcn jr`fibzftbjisjpnrftbjis.

Fhhjrebi`ly, fll hustjmnr-erbvni (jrbnitne)jr`fibzftbjis must mfkn bt tcnbr ousbinss tjuienrstfie tcn vflun tcft tcn hustjmnrplfhns ji f hnrtfbi prjeuht.


43/63

Inw Wrjeuht Envnljpmnit (IWE)


44/63

Ucn Jibji Mjenl

HjrnOnindbt

Ofsbh

Nxpnhtne

Fu`mnitne Wjtnitbfl


45/63

Ucn Wrjeuht Lbdn Hyhln (WLH)


46/63

Orfiebi`

F orfie bs f ifmn , tnrm , sb`i , symojl , ensb`i jrfiy hjmobiftbji jd tcnsn dnfturns wcbhcbitniene tj benitbdy tcn `jjes & snrvbhns &ebddnrnitbftn tcnm drjm tcjsn jd tcnhjmpntbtjrs.

Hustjmnrs hfi onhjmn vnry ljyfl tj f pfrtbhulfrorfie ifmns, tcus tcny scjule on prjtnhtnef`fbist hjpybi`.

Orfiebi` jddnrs f iumonr jd fevfitf`ns tj ojtctcn mfiudfhturnrs & tcn hustjmnrs.


47/63

Orfie Ifmns Fspnhts

Bt must on nfsy tj prjijuihn & tj rnmnmonr.Bt scjule n ebstbihtbvn & ebddnrnit drjm tcjsn jd hjmpntbtjrs.

Bt scjule on hfpfoln jdd onbi` rn`bstnrne djr ln`flprjtnhtbji.

Benflly, bt scjule `bvn sjmn biebhftbji jd tcn

prjeuhts ifturn. Bt scjule on trfislftfoln (wbtc prjpnr mnfibi`) tjjtcnr lfi`uf`ns.


48/63

Ucn Wjwnr jd Orfiebi`


49/63

? ie W1Wrbhn (Hjst)

Ucrnn tnrms frn jdtni hjidusne, & ynt tcny cfvnebddnrnit mnfibi`s frn vflun , prbhn & hjst .

F trun vflun jd fiytcbi` bs wcft sjmnojey bs prnpfrne tj pfy djr bt.

Hjstbi` bs tcn entnrmbiftbji jd tcn prbhn jd tcnrnsjurhns tcft frn usne bi tcn prjhnss jd mfiudfhturbi`& enlbvnrbi` f prjeuht jr f snrvbhn.

Wrbhbi` bs tcn prjhnss jd enhbebi` tcn fmjuit jd mjiny tcn hustjmnr wbll on hcfr`ne tj `nt tcn prjeuht/snrvbhn.


50/63

Tflun Nxpnhtftbjis


51/63

Ucn Wrbhn Vuflbty Mftrbx


52/63

8 re W1Wlfhn (Hjivnibnihn)

Pbtc tcn rnhnit mfrknt hcfi`ns & tcn vfrbnty jd dfhblbtbns usne oy hustjmnrs tj rnfhc tcnbr prjeuhts,tcn plfhn jd tcn supplbnr-tj-hustjmnr bitnrdfhn cfsonhjmn muhc mjrn ebvnrsn.

Ucn hcfi`n jd hjihnpt drjm (Wlfhn) tj(Hjivnibnihn) rndlnhts tcft bts tcn hustjmnr wcj bsfoln tj mfkn tcn enlbvnry enhbsbjis ofsne ji

cbs/cnr hbrhumstfihns rftcnr tcfi onbi` bmpjsne oytcn supplbnr.


53/63

Hcfiinls jd Ebstrboutbji


54/63

Wusc & Wull Xtrftn`bns


55/63

5 tc W1Wrjmjtbji (Hjmmuibhftbji)

Ucn Hjmmuibhftbji Wrjhnss


56/63

îbqun Xnllbi` Wjbits (^XW)

Nvnry prjeuht scjule cfvn fttfhcne tj bt f rnfl jr pnrhnbvneuibqun snllbi` pjbit, ebstbiùbscbi` bt drjm tcft jd tcnhjmpntbtjrs. Ucbs mfy bihluen1

Nfsn jd usn Jilbin purhcfsbi` Wrbhn ebddnrnitbfl Cb`c quflbty fdtnr hfrn Nxtrf duihtbjis Enlbvnry mntcjes Hjmpftboblbty Hrnebt tnrms Cb`c quflbty ft lbttln nxtrf

hjsts

îbqun mntcje jd jpnrftbji


57/63

Ucn FBEF Mjenl


58/63

Xpjisjrscbp

Bts tcn dbifihbfl jr mftnrbfl suppjrt `bvni fibiebvbeufl, `rjup jr jr`fibzftbji tj fijtcnrbiebvbeufl, `rjup jr jr`fibzftbji fsfssbstfihn bi tcn pursubt jd f spnhbdbh fhtbvbty.

Bt rfi`ns drjm Pjrle wben (`ljofl) nvnits,suhc fs tcn DBDF Pjrle Hup , tj ljhfl iftbjiflnvnits, jr nvni smfllnr.

F wben rfi`n jd onindbts hjule on jotfbineoy lbikbi` tcn hjmpfiy bmf`n tj tcn bmf`njd hnrtfbi nvnits hfi yju tcbik jd sjmn:


59/63

>tc W1Wcysbhfl Nvbenihn (Hjidbrmftbji)Ucn bitfi`boln onindbts jotfbine drjm f prjeuht frn wcft bsusuflly prjmjtne.

Fll snrvbhns hfi on rnlftne tj jin jd 8 hftn`jrbns1Xnrvbhn tj pnjpln. (nx. cfbrhuts, enitbstry)Xnrvbhn tj pnjplns prjpnrtbns. (nx. ery hlnfibi`, hfr rnpfbrs)

Xnrvbhn & bidjrmftbji fojut pnjpln jr nvnits . (nx. 657, wnftcnrdjrnhfst)

Hustjmnrs cfvn ij `ufrfitnn fojut tcn quflbty jd f snrvbhnuilnss tcny cfvn f prnvbjus nxpnrbnihn.

Bi mjst snrvbhns jpnrftbjis, tcn hustjmnr cfs tj mjvn, onprnsnit, & spnie sjmn tbmn tj rnhnbvn tcn snrvbhn.

Bts bmpjrtfit tj jddnr rnfsjifoln fmjuit jd tfi`boln (pcysbhfl)nvbenihn t rneuhn tcn dnnlbi` jd rbsk fojut tcn snrvbhn quflbty.


60/63

4 tc W1Wnjpln (Hjisbenrftbji)Bts nssnitbfl tcft jr`fibzftbjis rnhrubt tcn rb`ct typn jd pnrsjis djr f snrvbhn pjsbtbji.

Xtfdd inne tj onXmfrt bi fppnfrfihnBitnrnstne bi pnjpln & `jje hjmmuibhftjrsXympftcntbh & uienrstfiebi` jd hustjmnrs innes Wlnfsfit & hjurtnjusCfppy tj prjvben f snrvbhn tj jtcnr pnjpln & on rnspjisbvn tjtcnbr innes

Hjmpntnit tj pnrdjrm tcn snrvbhnKijwlne`nfoln fojut tcn hjmpfiy, bts snrvbhn stfiefres, &rjutbins.Pnll mjtbvftne & rnwfrene djr prjvbebi` f `jje snrvbhn.


61/63

0 tc W1Wrjhnss (Hj-jrebiftbji/Hjihnri)F prjhnss hfi on endbine fs tcn stnps & fhtbjis tcft inne tjon bmplnmnitne tj nisurn tcft f pfrtbhulfr tfsk bshjmplntne nddbhbnitly & nddnhtbvnly.

Ucn djlljwbi` jpnrftbjifl pfrfmntnrs scjule on hjisbenrne

wcni prjhnssbi` f snrvbhn1Jrenr prjhnssbi`

Xnrvbhn enlbvnry

Xtfiefrebzftbji jd prjhnssns

Vunubi` mjenls & tcnjrbnsHjmplfbit cfielbi`

Dlnxboblbty


62/63

My Wnrsjifl EftfDfhnojjk1

www.dfhnojjk.hjm/fenl.sfmbr (Wrjdbln)

www.dfhnojjk.hjm/ni`.fenl.sfmbr (Wf`n)

Mjobln7677 855 03 >776?? 08? 20 80
http://www.facebook.com/adel.samirhttp://www.facebook.com/eng.adel.samirhttp://www.facebook.com/eng.adel.samirhttp://www.facebook.com/adel.samir


63/63

Ucfik Rju!

edm13 - marketing - ieeealexsb

Documents