edna resort & spa
TRANSCRIPT
Becky Long, Maddie Kuber, and Emma Maltbaek
IntroductionEdna Resort & Spa is a full service boutique hotel that encompasses the growing wine industry in Edna Valley.
Property Specifics 25 total rooms on property
Standard roomsSuites
ADR: $520Full Service SpaLocally Sourced RestaurantLuxury Pool & Hot Tubs
The DestinationSLO Wine Country includes the Edna
Valley and Arroyo Grande ValleyEdna Resort & Spa will be located in the
heart of Edna Valley
The DestinationClose proximity to SLO County
Regional Airport
Target MarketChinese middle class tourists
traveling California coastline SF → LABaby Boomers
Age 65 and older Small meetingsIntimate gatheringsSocial events (weddings, graduations)
Analysis of Relevant Trends Social
Wine tasting events (large & small)EnvironmentalSustainable design & practicesSIP CertificationEconomic$1.8 billion to state and local economy
from SLO wine industries
Tourism Growth ForecastsActivity
SLO County produces $1 billion in recreational activities linked to tourism
resort packages or individual purchaseDestinationHigh demand for full service resort and spaIncrease in job supply
Issues and DrawbacksCalifornia droughtIndependent boutique hotel
intimate & uniqueChain name
PRO: attract guests that are faithful to a brand
CON: royalties and franchise fees
Thank you!
References "12 Baby Boomer Retirement Trends - US News." US News RSS. N.p., 22 July 2014. Web. 29 May 2015. <http://money.usnews.com/money/blogs/on-retirement/2014/07/22/12-baby-boomer-retirement-trends>.
"Climate Prediction Center - Expert Assessments: United States Seasonal Drought Outlook Summary." Climate Prediction Center - Expert Assessments: United States Seasonal Drought Outlook Summary. N.p., n.d. Web. 01 June 2015. <http://www.cpc.ncep.noaa.gov/products/expert_assessment/sdo_summary.html>.
“Edna Valley Visitor Guide” California Highway One Discovery Route. WINE COAST COUNTRY, n.d. Web. 17 May 2015.
"Find Hotels in San Luis Obispo, California." San Luis Obispo Vacations Spots & Hotels. City of San Luis Obispo, Inc, n.d. Web. 15 May 2015.
"Fiscal Year." Congress A to Z (2012) Visit SLO County, n.d. Web. Retrieved 30 May 2015.
"Latest Local News from San Luis Obispo, CA | The Tribune." Latest Local News from San Luis Obispo, CA | The Tribune. N.p., n.d. Web. 30 May 2015. <http://www.sanluisobispo.com/2014/07/28/3171479/new-hotel-development-slo-county.html>.
Lynem, Julie. "Latest Local News from San Luis Obispo, CA | The Tribune." Latest Local News from San Luis Obispo, CA. N.p., n.d. Web. 30 May 2015.<http://www.sanluisobispo.com/2011/10/22/1806931/tourism-holds-strong-in-slo-county.html>
Martin, H. (2013, May 24) Chinese tourists’ spending in the U.S. takes off. Retrieved May 17.