eduardo fernandez - webcongress panama 2014
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Eduardo Fernandez - WebCongress Panama 2014TRANSCRIPT
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WEBCONGRESSPANAMA
edfernandez@efernandez
What´s Next after The Smartphones War ?
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Really?
Not so fast…
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8 Billion still to go?
You just said the
smartphone war was
over
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Diffusion of innovations: Everett Rogers. 1962
World is here
US is there
Smartphone Penetration
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Source: KPCB internet trends 2014 report. Morgan Stanley Internet report 2009.
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ap·par·el/əˈperəl/
Noun US formal
1. Clothing.synonyms: clothes, clothing, garments, dress, attire, wear, garb, getup
wear·a·ble/werəb(ə)l/
Noun US formal
1. An item that can be worn.
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OMsignal: bio-sensing apparelHeart Rate, Breathing, Steps
We, humans, become the
interface
Rise of the Natural
User Interfaces (NUI)
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Things get “smartified”
All of Them
Smart contact lens for diabeticsBlood sugar reading in tears 1/sec
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Mind ReadingFacial expressions:
BlinkLeft wink
Right winkFurrow (frown)
Raise brow (surprise)Smile
Clench teeth (grimace)Glance left
Glance rightLaugh
Smirk (left side)Smirk (right side)
Mental commands:
Neutral
Any of up to 4 pretrained items from a list of 13 labels:
PushPullLiftDropLeftRightRotate clockwiseRotate anticlockwiseRotate forwardsRotate backwardsRotate leftRotate rightDisappear
Emotional States:Instantaneous excitement
Long term excitementFrustration
EngagementMeditation
Interest/ Affinity
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What’s making this possible?
1. Techology Evolution Laws
2. Tech economy driven by Asymmetric Business models
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Computing capacity Moore’s Law Computing power doubles every 18-24 months. Costs cut by a half. Bandwidth capacity Gilder’s & Nielsen’sDoubles every 2 years - wired Doubles every 2.5 years - wireless (Cooper’s Law) Digital storage capacity Kryder’s Law Doubles every 2 years.
Technology EvolutionLaws
2yrs2x /
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AsymmetricBusinessModelsAndroid OS is free to foster Google’s mobile services/ads
Apple invests in iTunes & developer ecosystem to foster HW sales
We sign up for web services/apps for free in exchange for personal data
If you’re not paying for it, you are the product
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‘Truth’ is a tweet, photo or video clicked & sent away
New definitions of ‘success’-
money may not be
Access to luxury vs owning luxury – Rise of sharing economy & EaaS
(Everything as a Service)
Self-realization and self-actualization happens now also online
(Win)^3: You help me, I help you, we help others
Klout score in your resume
from now onwards
Global thinking, global objectives - collective intelligence arising (Singularity)
People
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Entrepreneur generation• Reduced sense of security since terrorist attacks
2001• Destabilized economy Financial crisis since 2008 • High unemployment levels – ‘Evil’ corporations • Increasing perceived fiscal pressure – self sustain or
live out of the system • Pervasive & cheap computing everywhere • Tech-entrepreneur heroes – Dorsey, Zuckenberg,
Larry, Sergey • All tools you need in the web: crowdfunding yourself
(kickstarter, onevest) • No loss aversion fostering self driven
entrepreneurship
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edfernandez@efernandez
www.about.me/ed.world
gratefully
KPCB: MaryMeeker, 2014 InternetreportVisionMobile: MobileMegatrendsreportFjord: AnnualTrendsReport2014JWT: 100ThingsToWatch2014Horace Dediu Asymco
REFERENCES