Influencers are the new currency

The Power of Employee Advocacy:Department Series

Influencers are the new currency

The reach of your communications

These days, the reach of a company’s internal and external communications spans much further than it used to, all thanks to the use of social media.

Employees often share content abouttheir company, whether it be promotionof a campaign or just talking about their days at work.

Influencers are the new currency

Measuring and using this reachHow do you find out who is sharing content and what are they sharing? Attempting to find this kind of information out in a vast sea of online connections is difficult, but NOT impossible. It is worth pursuing: influencing social sharing could really benefit the brand.

Influencers are the new currency

Using an employee advocacy platform

An employee advocacy platform centralises all social sharing efforts and allows communications teams to track journey of their content from a bank of approved content.

Here’s some ways that an employee advocacy platform can help steer communications in the right direction…

Influencers are the new currency

• Keep employees easily informed on company news

This will help engage employees in the company and make it easy for them to share what is happening at their company.

1) The informed advocate

Influencers are the new currency

2) Competitive edge

Socially engaged companies are 40% more likely to be perceived as more competitive*. Show your prospects what kind of company you really are

• Many companies are yet to try employee advocacy, so this is the perfect time to give it a try and get the edge.

* Carole Zibi: “What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn” https://soamp.li/bVm

Influencers are the new currency

3) Preventing and correcting miscommunication

38% of employees are more likely to share relevant company content with co-workers and customers when the company shares content in social media*• Keep messages on-

brand and accurate by approving content for colleagues to share, save the risk of miscommunication.

* Carole Zibi: “What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn” https://soamp.li/bVm

Influencers are the new currency

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Influencers are the new currency

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