A Message from Pat Halpin-Murphy

Who We Are

Our Programs

Our Accomplishments

Financial Statements

Educate. Empower. Inspire.

INSIDE:

The mission of the PBCC is to find a cure for breast cancer now... so our daughters and granddaughters won’t have to.

The PBCC staff is available to answer any questions.

Heather HibshmanExecutive DirectorCarol BurkholderOffice ManagerKim EubanksData ManagerTricia GroveDirector of Finance and AdministrationSarah LightmanCommunity Outreach DirectorDolores MagroDirector of Patient Advocacy and Conference DevelopmentJennifer PensingerProgram DirectorKevin SmithCommunications Director

PA Breast Cancer Coalition344 North Reading RoadEphrata, PA 17522www.PABreastCancer.org1-800-377-8828717-721-2580

Show your PBCC support!

Order PBCC merchandise online at www.PABreastCancer.org

Thank you to all the volunteers

who helped the PBCC in 2010.

We couldn’t do it without you!

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Message from Pat Halpin-MurphyPresident & Founder, PA Breast Cancer Coalition

Breast cancer survivors must be heard. They must have a voice in the medical, legislative, insurance and corporate communities throughout this state. The PA Breast Cancer Coalition is the voice for breast cancer survivors in our Commonwealth.

We know that the only way to end the breast cancer epidemic is to find a cure for breast cancer. Since 1993, when we founded the PBCC we have dedicated our lives to this mission. The PBCC is the only statewide grassroots breast cancer organization, and we represent patients, survivors, families, medical professionals, government, labor, and industry leaders.

Our highly acclaimed statewide outreach efforts include Friends Like Me; our traveling photo exhibit, 67 Women - 67 Counties: Facing Breast Cancer in Pennsylvania; Refunds for Breast Cancer Research; and the PA Breast Cancer Coalition Conference. These vital life-saving programs raise thousands of dollars for research, create awareness, provide free care packages to new survivors, and educate the public.

My battle with breast cancer ignites my resolve to make certain that our generation is the last to ever fear breast cancer. As a grandmother, I thank you for joining the PBCC’s efforts “to find a cure now... so our daughters and granddaughters won’t have to.”

Welcome

The first PBCC Annual Conference was October 17, 1995 at the Harrisburg Hilton and was called the “Keystone Breast Cancer Conference.” 240 people attended. Today nearly 1,000 attendees join us each year at the Hilton.

DID YOU KNOW?

Board of DirectorsPat Halpin-Murphy,President & Founder

Leslie Stiles Honorary Chair

Leslie Anne Miller, Esq.Executive Vice President

Sandra ChristiansonCorporate Secretary

G. June HochTreasurer

Madlyn AbramsonRosemary Boland

Deborah FreerJohn Glick, MD

Gary GurianAndrea Mastro, Ph.D.

Denise RobisonAlice Sanders

Jeanne SchmedlenMary Simmonds, MD, FACP

Pat StewartTed Williams

Norman Wolmark, MD

Programs

REFUNDS FOR BREAST CANCER RESEARCH

FREE Treatment for Breast CancerToday in Pennsylvania, because of the efforts of the PA Breast Cancer Coalition and our grassroots advocates, uninsured women of low or moderate income who are diagnosed with breast cancer can get FREE TREATMENT through the Commonwealth of PA’s Breast and Cervical Cancer Prevention and Treatment Program (BCCPT).

Each year tens of thousands of Pennsylvania tax payers donate their state tax refund to breast and cervical cancer research. The average donation is only $8 and as of December 2010 over $2.75 million has been raised. One hundred percent of the money is distributed as grants to breast and cervical cancer researchers in Pennsylvania.

In 2010 the PBCC awarded 6 grants to:

Sandra Fernandez, Ph.D. Fox Chase Cancer Center

Allan Lipton, M.D. Penn State University College of Medicine Hershey Medical Center

Hannah Rabinowich, Ph.D. University of Pittsburgh

Janet A. Sawicki, Ph.D. Lankenau Institute for Medical Research

Richard Steinman, M.D., Ph.D. University of Pittsburgh

Marius Sudol, Ph.D. Geisinger Clinic, Weis Center for Research

In June of 1994, the PBCC traveling photo exhibit, “67 Women - 67 Counties: Facing Breast Cancer in Pennsylvania”, made its debut at the PA State Capitol Rotunda in Harrisburg.

Today, this educational work of art is still spreading the message of early detection. It has been displayed everywhere from shopping malls to colleges and hospitals to county fairs.

In 2010 the exhibit received a face-lift and began its 16th year of touring the state celebrating the life, courage, hope and dignity of women who have battled breast cancer.

This exhibit is funded by the PA Department of Health.

Each October at the Harrisburg Hilton, the PBCC hosts the premiere breast cancer conference in PA. This highly acclaimed event offers Grand Rounds for Physicians and Healthcare Professionals, educational workshops and a Pink Ribbon Awards Luncheon. This conference is designed for breast cancer survivors, caregivers, medical professionals, community and corporate leaders, legislators and advocates.

Programs

www.PABreastCancer.org

For the latest in breast cancer research, community education activities, advocacy updates, patient resources and mammogram screening opportunities be sure to subscribe to the PBCC’s newsletter FrontLine.

Previous issues of this quarterly publication are always available at: www.pabreastcancer.org/media/newsletter/archives

For the latest breast cancer information or to find out when the PBCC is coming to your neighborhood, visit www.PABreastCancer.org.

You can also request a Friends Like Me Care Package for a newly diagnosed woman, find a support group in your area, read stories of survivorship in our “Survivor Spotlight” and show your support by ordering a pink ribbon pin or t-shirt.

Patient Advocacy - You are not alone.Whether you are facing a breast cancer diagnosis or need a mammogram, the PBCC’s Patient Advocate is here to help.

In 2010 our full-time Patient Advocate directly served 76 women with issues including mammograms, prosthetics, wigs, and insurance. She also helped educate nurse navigators and other healthcare providers about the free treatment available in Pennsylvania through the Breast and Cervical Cancer Prevention and Treatment Program (BCCPT).

Helping breast cancer survivors across the Commonwealth one woman at a time. That is the mission of the PBCC’s Friends Like Me program.

Through this outreach initiative we provide care packages to newly-diagnosed women at no cost to the woman or her family. We also provide resources including a statewide listing of support groups and a suggested reading list for the patient and her family.

PBCC In Action

791 newly diagnosed women received Friends Like Me care packages completely free of charge.

218 Grassroots Partner events were held across PA and thousands of people at these events helped hope grow.

219,211 copies of the PBCC print newsletter Frontlineand

117,735 e-mails of PinkLinkhelped people stay connected to the PBCC.

369 people became a driving force in the fight against breast cancer by ordering a Pink Ribbon License Plate.

283 individuals volunteered at PBCC events.

15,500 people learned about early detection from the traveling photo exhibit

67 Women - 67 Counties: Facing Breast Cancer in Pennsylvania.

76 women received the help they needed from our on-staff Patient Advocate.

3,663 copies of Breast Cancer: Covered or Not? A Guide on Insurance

were distributed.

Social Networking

DID YOU KNOW?

The PA Breast Cancer Coalition, the source of action and information for Pennsylvania women with breast cancer and their families, has a wide array of information and materials available in multiple mediums.

The PA Breast Cancer Coalition was formed in 1993 by a dedicated, active and effective group of breast cancer survivors who had one common mission: to find a cure for breast cancer. Every program, event and campaign is still carried out with that goal in mind. Today, we are the source of action and information for Pennsylvania women with breast cancer, and their families.

facebook.com/PABreastCancer

twitter.com/pbcc

PABreastCancer.wordpress.com

flickr.com/people/pbccyoutube.com/PABreastCancer

PABreastCancer.org/media/newsletter

The PA Breast Cancer Coalition was formed in 1993 by a dedicated, active and effective group of breast cancer survivors who had one common mission: to find a cure for breast cancer. Every program, event and campaign is still carried out with that goal in mind. Today, we are the source of action and information for Pennsylvania women with breast cancer, and their families.

Awards & Recognition2010 Tempo Award

Presented by Adagio Health

PBCC President & Founder, Pat Halpin-Murphy received the Tempo Award for outstanding advocacy and awareness work in the breast cancer field. Adagio Health presents the Tempo Award to individuals and organizations who improve the health and well-being of women and families in the Pittsburgh region.

Since the fall of 2009, Martin’s Potato Chips has donated an astounding $91,587 to the PBCC through the sale of their Kettle-Cook’d chips packaged in an eye-catching pink bag. Butch Potter, President & CEO of Martin’s, based in York County, received the PBCC’s Pink Ribbon Award in 2010 for his efforts and incredible generosity towards finding a cure. This award garnered national coverage when it was featured on a huge electronic billboard in Times Square.

PBCC & Martin’s ChipsFeatured on Times Square billboard

Special Events

The Pennsylvania-based snack food company Martin’s Potato Chips, Inc. produces over 1 million bags of chips every month in its Thomasville facility.

In 2009, Martin’s created a breast cancer fundraising and awareness campaign featuring their most popular product, the 9 ounce bag of “Kettle-Cook’d” chips. At Mother’s Day and throughout October Martin’s turned their logo pink and the PBCC received 25 cents for each special pink ribbon bag sold!

This innovative project raised over $60,000 this year. Not only did it help fund PBCC programs but it also increased breast cancer awareness across PA.

Through their dedication to quality and commitment, Martin’s went above and beyond and reached out to families across PA with breast cancer awareness when they’d least expect it; while shopping at their local stores and snacking at home.

The Martin’s Potato Chips Company’s commitment to community involvement is reflected in this remarkable initiative and the PBCC salutes them for their efforts to bring the PBCC’s message to a larger audience.

L-R Paul McLanahan, Pat Halpin-Murphy, Chatney Almoney and Mike Stringent display the pink chip bag.

Martin’s Potato Chips, Inc.

Take A Swing Against Breast Cancer

Forty-one home runs was the final tally recorded in July during the Take a Swing Against Breast Cancer Home Run Derby.

Eleven stadiums throughout the state hosted the PA Association of Community Bankers and the PBCC, as well as all of the batters, sponsors, fans and volunteers who turned out to take part in the event’s third year.

Grassroots Partners

Making hope grow across the state.

In 2010 the PBCC’s Grassroots Partners raised over $273,000.DID YOU KNOW?

2010 Financials Pie Charts

Government Grants, 34.04%

Grassroots Partners, 16.82%

Refunds for Research (DOH Grant), 12.86%

Refunds for Research (taxpayer contributions), 

10.86%

Conference, 9.01%

Home Run Derby, 5.73%

Donations, 2.91%

Other Grants, 2.77%

In‐Kind Donations, 2.50%

Community Health Charities, 1.34%

Interest, 1.17%

2010 Revenue

Government Grants

Grassroots Partners

Refunds for Research (DOH Grant)

Refunds for Research (taxpayer contributions)

Conference

Home Run Derby

Donations

Other Grants

In‐Kind Donations

Community Health Charities

Interest

83%

15%

2%

2010 Expense as a Percent of Revenue

Program

Fundraising

General & Administrative

Conference, 17.77%

Refunds for Research ‐ Grants, 15.71%

Home Run Derby, 11.30%

Outreach/Grassroots Partners, 11.15%

Exhibit, 6.58%

Newsletter, 5.85%

Fundraising, 5.50%

Patient Advocacy/Treatment Program, 5.35%

Refunds for Research, 4.40%

Insurance Guidebook, 4.25%

Website, 4.16%

Friends Like Me Care Packages, 2.92%

General/Administrative, 2.34%Pink Link, 2.28%

License Plates, 0.44%

2010 Expenses

Conference

Refunds for Research ‐ Grants

Home Run Derby

Outreach/Grassroots Partners

Exhibit

Newsletter

Fundraising

Patient Advocacy/Treatment Program

Refunds for Research

Insurance Guidebook

Website

Friends Like Me Care Packages

General/Administrative

Pink Link

License Plates

2010 Financials Statement of Financial PositionPennsylvania Breast Cancer Coalition

See notes to financial statements 2

Statement of Financial Position December 31, 2010 and 2009

2010 2009

Assets

Current AssetsCash and cash equivalents 1,547,492$ 1,165,181$ Money market accounts 612,075 421,274 Accounts receivable 11,842 2,636 Grants receivable 190,006 465,357 Prepaid expenses 3,612 3,501

Total current assets 2,365,027 2,057,949

Investments 362,268 348,065

Furniture and Equipment, Net 39,007 36,087

Total assets 2,766,302$ 2,442,101$

Liabilities and Net Assets

Current LiabilitiesCurrent portion of obligation under capital lease 5,459$ 5,810$ Accounts payable 33,830 27,391 Payroll taxes withheld and accrued 989 2,130 Accrued payroll and vacation 28,222 24,251

Total current liabilities 68,500 59,582

Obligation under Capital Lease 1,660 7,112

Total liabilities 70,160 66,694

Net AssetsUnrestricted 1,928,269 1,557,194 Temporarily restricted 767,873 818,213

Total net assets 2,696,142 2,375,407

Total liabilities and net assets 2,766,302$ 2,442,101$

2010 Financials Statement of ActivitiesPennsylvania Breast Cancer Coalition

See notes to financial statements 3

Statement of Activities Years Ended December 31, 2010 and 2009

UnrestrictedTemporarily Restricted Totals

Support and RevenueContributions 498,452$ 175,653$ 674,105$ Grants 444,081 139,619 583,700 Fundraising 112,442 - 112,442 In-kind contributions 40,657 - 40,657 Interest and dividend income 13,419 5,637 19,056 Sales 3,464 - 3,464 Miscellaneous 2,148 - 2,148 Gain on sale of investments 292 - 292 Net assets released from restrictions 380,351 (380,351) -

Total support and revenue 1,495,306 (59,442) 1,435,864

ExpensesProgram and related services 881,441 - 881,441

Supporting services:Management and general 30,662 - 30,662 Fundraising 219,281 - 219,281

Total supporting services 249,943 - 249,943

Total expenses 1,131,384 - 1,131,384

Excess (deficiency) of support and revenueover expenses 363,922 (59,442) 304,480

Unrealized Holding Gains on Investments 7,153 9,102 16,255

Changes in net assets 371,075$ (50,340)$ 320,735$

2010

2010 Financials Statement of Functional ExpensesPennsylvania Breast Cancer Coalition

18

Statement of Functional Expenses - by Natural Classification Years Ended December 31, 2010 and 2009 (See Independent Auditors’ Report on Supplementary Information)

Program and Related

ServicesManagement and General Fundraising Totals

Salaries and wages 313,592$ 18,455$ 70,575$ 402,622$ Supplies 91,101 1,007 13,720 105,828Occupancy expense 48,789 1,985 44,855 95,629Printing and publications 79,192 260 11,496 90,948Travel and meals 61,155 893 6,140 68,188Postage 58,211 201 4,489 62,901Advertising 42,000 100 10,146 52,246Contract services 18,083 185 25,545 43,813Payroll taxes 25,260 1,501 5,733 32,494Dues and subscriptions 21,772 1,043 3,208 26,023Insurance 19,124 1,211 5,294 25,629Automobile expense 11,038 593 2,888 14,519Depreciation and amortization 11,218 660 2,525 14,403Professional fees 11,740 599 1,685 14,024Telephone 9,944 521 2,179 12,644Database maintenance and training 10,734 393 807 11,934Retirement expense 8,765 484 1,952 11,201Awards 10,291 - - 10,291Audio video rental 7,781 - 1,738 9,519Registration and meeting expense 5,081 230 952 6,263Bank service charges 4,405 234 1,061 5,700Video and photo expense 5,686 6 - 5,692Banners and signs 2,915 - 514 3,429Miscellaneous expense 2,454 55 327 2,836Licenses, taxes, and permits 715 25 445 1,185Cost of sales - - 915 915 Interest expense 395 21 92 508

881,441$ 30,662$ 219,281$ 1,131,384$

2010Supporting Services

PA Breast Cancer Coalition344 North Reading Road

Ephrata, PA 17522www.PABreastCancer.org

1-800-377-8828717-721-2580

Pat Halpin-MurphyPresident & Founder

Do you want to raise awareness about breast cancer and the PBCC

everywhere you travel?Then order your Pink Ribbon License plate

and spread the message wherever you go. Visit: PABreastCancer.org to order your license plate today!

Stay connected to the PBCC!Connect with us on Twitter (twitter.com/pbcc) and Facebook (facebook.com/pabreastcancer) for news, events, specials and contests. Share your thoughts with us!

How can a baseball help find a cure for breast cancer?

Visit www.PAHomeRunDerby.org or call 800-377-8828 to learn more!