educatering media pack 2019 - h2o · telemarketing generating appointments ... in our 9th...
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EDUCATERINGMEDIA PACK20190345 500 6008www.h2opublishing.co.uk
FEATURES LIST
PRINT - THE MAGAZINE
HIGH IMPACT CREATIVES
DIGITAL
DIRECT MARKETING
EVENTS
TESTIMONIALS
RATE CARD
TECHNICAL SPECIFICATIONS
CONTACTS
CIRCULATION & AUDIENCE
INTRODUCTION
CONTENTS
This year EDUcatering magazine is celebrating its 9-year anniversary and we have decided to commemorate the occasion with a refresh of our editorial features, magazine design and a larger and enhanced circulation.
New for 2019 For the very first time, EDUcatering magazine will include features on nursery & pre-school, adding 731 nurseries and pre-schools to our circulation list. 253 of these establishments are groups HQs and manage five or more schools. The balance is of self-operated pre-schools with 100 pupils or more. The Early Years sector has become increasingly more significant to the education catering sector and to child health, as nurseries have enhanced their catering facilities to reflect 30-hours funding and recognising early intervention to stop rising childhood obesity. Meal times have become a big part of nursery and pre-school life, with many serving three meals a day.
CIRCULATION & AUDIENCE
PRINTCIRCULATIONTOTAL: 4,868
WEBSITEAVERAGE MONTHLY VISITORS: 3,488 MONTHLY PAGE VIEWS: 6,273
DIGITAL CIRCULATIONTOTAL: 40,631
AUDIENCEEDUcatering reaches a total of 45,499 key purchasing managers and group buyers from self-operated schools, nurseries, MATs and local authorities.
Launching in the February edition, EDUcatering magazine will be the ONLY education catering magazine in the UK to have a targeted readership of buyers, not influencers.
REACHING A TOTAL
OF 45,499 DECISION
MAKERS EVERY ISSUE
Sector Pupil Numbers Copies
Education contract caterers 173Local Authorities 294Multi Academy Trusts (MATs) 231Nursery School Groups 308LACA & Assist Members 511Self-Operated SchoolsSecondary Schools 500+ 1,538Primary Schools 200+ 766Special Schools 100+ 43Free Schools 100+ 164Private Schools 200+ 417Nursery and Pre-schools 100+ 423
Total Print 4,868Total Digital 40,631Total Circulation 45,499
PRINTTHE MAGAZINE
11ISSUES PER YEAR
CIRCULATION
4,86845,499
OPPORTUNITIES TO SEE
EDUCATERING IS THE ESSENTIAL READ FOR KEY FIGURES PROVIDING SCHOOL
MEALS THROUGHOUT THE 30,000 STATE AND PRIVATE SCHOOLS IN THE UK.
PRINTSTAND OUT DESIGN
PRINTENGAGING CONTENT
HIGH IMPACT CREATIVES
SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE
FALSE FRONT COVER
HIGH IMPACTCREATIVES
DIE CUT FRONT COVER
CARRIERCARD
First thing a reader will
see when the magazine is
delivered. Holds an
A5 advert
MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster
BOOKENDS
TIPON
TEXTUREFOIL
FINISHES
ROLLFOLD
BRANDED POLYWRAP
BELLYBAND
HIGH IMPACTCREATIVES
CONTACT US FOR MORE
OPTIONS
ADVERTORIALS
FOUR PAGECOVERWRAP
GATEFOLD
BARNDOOR
TEASERSTRIP
BOUND IN PRE-PRINTS
DIGITAL
AVERAGE PAGE VIEWS PER MONTH
6,273
AVERAGE VISITORS PER MONTH
3,488
DIGITAL CIRCULATION
45,499
CURRENTFOLLOWERS
4,000+
www.educateringmagazine.co.uk @EDUcateringmag
DIRECTMARKETING
DIRECT MAIL• Anything from a flat mailer
to a premium 3D mailer• Unique enhancements to
ensure your mailer is seen and read
PRODUCT SAMPLER
MARKET REPORT BUILDER• Bespoke research to
answer your questions• Broadcast your research
across print and digital with an editorial write up in one of our titles
• Email broadcast the report to 5,000 recipients
• You’ll receive a PDF report & a printed 8 page report
TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers
Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate
Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results
EMAIL MARKETING• Reach our database of over 33,000 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance
OCTOBER 2019400+ ATTENDEES
EVENTS
EDUCATERING EXCELLENCE AWARDSThese annual awards are a major industry event that brings together key industry figures including LACA members and contract caterers, from across the school meals sectors. Now in its 10th year, the awards celebrate and recognise the hard work and efforts made throughout the last academic year.
Suppliers have the chance to become one of our Award Sponsors, positioning themselves as a brand to be recognised within school catering and network with some of the biggest purchasing decision makers for food, drink, equipment and services in the sector.
EDUCATERING FORUM
The EDUcatering Forum brings together experts from both inside and outside the school catering industry to discuss pertinent topics, share best practice and offer advice that can be implemented throughout schools and nurseries across the UK.
Sponsoring the EDUcatering Forum gives you valuable facetime with delegates, where you can sample and explain your offering to buyers.
OCTOBER 2019150+ ATTENDEES
EDUCATERING PARTNERS PACKAGEIn our 9th anniversary year we have undertaken a huge research campaign to completely overhaul and update the EDUcatering circulation list. The final part of this research will be undertaken in early 2019 and will collect data from Private schools. As part of the 2019 EDUcatering Partners package we are offering a limited number of Partners the opportunity to ask their own research question. All EDUcatering Partners will then be supplied with a data set of all self-managed private school data records including; school name, postal address, telephone number, number of pupils, main delivered wholesaler (where supplied), contact name and job title.
New for 2019 we are bringing together the EDUcatering Awards and EDUcatering Forum on the same date to maximise your value and delegate attendance. Our one-day conference and exhibition, The EDUcatering Forum, will now take place during the daytime with the EDUcatering Excellence Awards that evening – both held at London’s prestigious Royal Garden Hotel in October. Included in the EDUcatering Partnership is a stand at the Forum (with two delegate places) PLUS full category sponsorship of an EDUcatering Excellence Award.
As an EDUcatering Partner you will receive:• Table top stand and two delegate places • Category sponsorship of an EDUcatering Award• 11 whole page adverts• 12-month MPU on the EDUcatering website• 1 x bespoke eshot to your choice of 30,000 schools • 4 x Tweets or re-tweets from the @EDUcateringmag Twitter account.
All this for £15,950Saving you nearly £40,000 from buying seperately
Joint Forum & Award package sponsorship £8,500 or £10,000 with headline sponsorship
EDUCATERING FORUM & EDUCATERING AWARDS PACKAGEEDUcatering Forum
• Table top stand and two delegates at the EDUcatering Forum.
• Ability to sample your products or showcase your services • A whole page advert in EDUcatering Magazine, Forum
issue. • Post forum email to all delegates which includes logo,
company profile, website and contact information.
There is one headline sponsorship available at the EDUcatering Forum – this includes extra delegate places, prominent stand location, additional branding and boost your presence by choosing either; • a speaker slot • a live chef demonstration slot in the main programme
For headline sponsorship add an extra £1,500 to your booking.
EDUcatering Awards
• Company logo on all marketing materials, including website, magazine adverts, nomination and commemorative brochures, menus and on screen during the gala dinner.
• Heavily branded emails calling for nominations • A place on the awards judging panel• A table of 10 at the gala dinner• Product placement opportunity (subject to suitability, in menu
or on tables)• Company logo on EDUcatering website and Awards website• Presentation of the award at the gala dinner • Double page spread in EDUcatering • A 30,000 bespoke eshot within the education sector • Full page advert opposite your category winners’ profile and
photograph in the November 2019 issue • Heavily branded post awards email to your award category
announcing the winner
TESTIMONIALSADVERTISERS AND READERS"In an ever-evolving market with its own specific challenges, EDUcatering magazine is a great way to reach the primary and secondary education market including academies, contract caterers, private schools and local authorities." SUSAN BOLAMCLIENT SERVICES DIRECTORJELLYBEAN CREATIVE
"The EDUcatering Forum was excellent. The sessions were interesting, educational and dare I say it different from the usual topics, which added a degree of freshness and vibe which I have not felt leaving such sessions in a long time."
KATE EVANS CATERING SERVICE MANAGER DERBYSHIRE COUNTY COUNCIL
"Educatering is one of the very few magazines that I actually read these days both on and offline. For those involved in the school meals industry it’s a useful way to keep up to date with news, events, policy, opinion, research and innovation."
LINDSAY GRAHAMCHILD FOOD POVERTY POLICY ADVISOR
EDUcatering Magazine is one of sixteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more.
As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.
H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.
FEATURES LISTEDUCATERING 2019FEBRUARY • Microwaves & Ovens • Street Food • Cleaning, Hygiene & Food Safety
MARCH • Soft Drinks, Juices & Water • Pizza & Pasta • Preventative Maintenance
APRIL • Stocks & Sauces • Allergen-Free Meals • Light Catering Equipment
MAY • Commercial Kitchen Preview • Energy Saving Equipment • Kitchen & Canteen Refurbishment • Grab & Go Meals
JUNE • LACA Show Preview • Breakfast (Food, Drink & Equipment) • Fish & Seafood• Refrigeration
JULY• LACA Show Issue• Vegetarian & Halal Diets
AUGUST• EDUcatering 2019/20 Recipe Guide • LACA Show Review• Assist Conference Preview• Warewashing• Combi Ovens
SEPTEMBER• Educatering Supplier Innovation Awards• Educatering Wallplanner 2019/20• Back To School Special• Assist Conference Review• Festive Menu • Purchasing Consortiums
OCTOBER• Yogurts & Desserts• American & Mexican Cuisine• School Catering Technology NOVEMBER• EDUcatering Awards Results• EDUcatring Forum Show Issue • Sandwiches & Wraps• Soft Drinks, Juices & Water• Recycling & Packaging
DECEMBER/JANUARY • 2020 Menu Trends• British Food & Drinks• Tables & Seating• Oriental Cuisine (Chinese New Year)
Educatering features are subject to change. Please contact Morag Wilson should you wish to reconfirm.Email: [email protected]: 01474 520267
RATE CARDPRINT 2019
HALF PAGE
£1,650
FALSE FRONT COVER
£6,500
THIRD PAGE
£1,250
DOUBLE PAGE SPREAD
£3,950
QUARTER PAGE
£950
FULL PAGE
£2,500
BELLYBAND INTO DPS
£8K4 PAGE WRAP
£10KDIE CUT FALSE FRONT
£9K
RATE CARDDIGITAL 2019WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500
WEBSITE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering website for a whole year with the following information:• Company name• Contact name• Telephone & Email address• 60 words to promote your companyPRICE: £300
PREMIER SUPPLIER INDEXMAGAZINE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering magazine for a whole year with the following information:• Company name and company logo• Contact name• Telephone & Email address• 20 - 30 words to promote your company• Heading of your choicePRICE: £800
All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.
MAGAZINE SET TO A4 210mm X 297mm
TECHNICALSPECIFICATIONS
WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm
1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm
DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm
1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm
1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm
1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm
1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm
1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm
ROB MOLINARI
DIVISIONAL DIRECTOR
07850 [email protected]
CONTACTS
H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ
0345 500 6008 www.h2opublishing.co.uk
educateringmagazine.co.uk @EDUcateringmag H2O Publishing www.h2opublishing.co.uk @h2opublishing
DAN HILLMAN
DIRECTOR
07833 [email protected]
MARC SUMNER
DIRECTOR
07730 [email protected]
TRISTAN O'HANA
EDITORIAL DIRECTOR
01474 [email protected]