educating farmers - role of public extension departments and...
TRANSCRIPT
Educating Farmers - Role of Public Extension Departments and Corporates
Dr. P. Chandra Shekara Director (Agricultural Extension)
National Institute of Agricultural Extension Management [MANAGE] Hyderabad, India.
Discussion Points
National Mission on Agricultural Extension and Technology (NMAET)
Extension Reforms
Agricultural Technology Management Agency (ATMA)
Strategic Research Extension Plan (SREP)
PPP in Agricultural Extension
Agri-Clinics and Agri-Business Centres (AC&ABC) Scheme
Diploma in Agricultural Extension Services for Input Dealers (DAESI)
Post Graduate Diploma in Agricultural Extension Management (PGDAEM)
National Mission on Agricultural Extension & Technology (NMAET)
Sub-Mission on Agricultural Extension (SMAE).
Sub-Mission on Seed and Planting Material (SMSP).
Sub-Mission on Agricultural Mechanization (SMAM).
Sub-Mission on Plant Protection and Plant Quarantine (SMPP).
All the above are organically linked to each other in the ground.
Blending of technology and extension in all the four submissions.
Aim is to restructure and strengthen Agricultural Extension.
Training and other field extension related components in other
programmes of DAC i.e., National Horticulture Mission, RKVY, National Food
Security Mission and programs of State Governments will also be
implemented through ATMA.
Funds earmarked for such activities under different submissions of NMAET,
missions, schemes, programmes will be utilized through ATMA.
ATMA funds will also be suitably used to cover field extension activities of
other submissions.
Manpower under ATMA will be effectively utilized for extension related
activities under various submissions.
State Extension Work Plan (SEWP) will contain proposals on farmer centric
activities cutting across all submissions.
Convergence arrived at SREP and SEWP will avoid duplication and
ensure wider coverage.
TV, Newspapers, Booklets, KCC, Internet, SMS will be used for
disseminating information of all the submissions.
Farmer centric extension activities of all submissions will be
implemented through ATMA whereas technical, legal, administrative
and regulatory functions will continue to be discharged independently
under the respective submission.
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Extension Reforms – Key Guiding Principles
Institutional arrangements – Decentralized decision making Convergence of line departments – gap filling mode Multi agency extension strategies – encourage private sector
(minimum 10% allocation) Broad-based extension delivery (FSA) Group approach to extension – FOs & FIGs Gender concerns-Minimum 30% allocation ICT in Agricultural Extension Sustainability of extension services – Minimum 10% beneficiary
contribution Bottom-up planning
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State
Nodal cell
CIGs, FIGs, FARMERS/ FARM WOMEN
State Level Sanctioning Committee (SLSC)
SAMETI & SAU/ICAR Institutes
Inter Departmental Working Group (IDWG)
DAC, MoA, GoI
MANAGE/EEIs
WORK
PLAN
District Training
Centre, KVK & ZRS
Block Technology Team
Agri-Entrepreneurs Farm Schools
Block Farmers Advisory
Committee
District Farmers
Advisory Committee
State Farmers
Advisory Committee
ATMA (GB & MC)
Block
ATMA cell
Farmer
Friend
F
U
N
D
F
L
O
W
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Agricultural Technology Management Agency (ATMA)
ATMA is responsible for coordinating all the technology dissemination activities at the district level
Governing Board (GB)
ATMA Management Committee (AMC)
Block Technology Team (BTT)
Farmer Advisory Committee (FAC)
Commodity oriented Farmer Interest Groups (FIGs)
To make technology generation / dissemination systems farmer-driven and farmer-accountable
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ATMA to facilitate the preparation of Strategic Research & Extension Plan (SREP)
Participatory Methodologies are used
Involving all the stakeholders & farmers
Analysis of -
Existing farming systems
Research – extension gaps
Prioritizes the research – extension strategies
Basis for development of work plans at Block / District level
Strategic Research & Extension Plan (SREP)
Agripreneurs: More than 19,000 Agripreneurs under AC&ABC
Agricultural Consultants / Consultancy Firms: Active in irrigated areas,
plantation areas, commercial Agriculture and where land holdings are big.
Para Technicians: Gopal Mitra, Prani Bandhu, Farm Machinery Mechanics etc.
- Build capacity - Link to Loan and subsidy - Organize - Partner
Progressive Farmer : Farmer Friend and Farm School under ATMA
Commodity Interest Groups / Co-operatives: Mahagrapes, AMUL, Mulaknoor
Society
Public Private Partnership - Who is Partner
Non-governmental Organizations (NGO’s): Large number of NGOs are active in Agriculture. Strength in social mobilization and risk prone Agriculture
Agri-business Companies: Golden Rays in Rajasthan with Monsanto, Hoshangabad model in Madhya Pradesh with Dhanuka, Maize Model-Monsanto, Pioneer, UPL, Venkys, Yara & Dept. of Agriculture, Maharashtra.
Input Dealers: DAESI aims at transforming 2.84 Lakh Input Dealers into Para Extension Workers.
Private Television Channels: Private channels are telecasting attractive Agricultural Programmes. Great scope for enhancing the Agriculture coverage Qualitatively and quantitatively.
ICT Service Providers: Time and cost effective mechanism. Ex: Rauters providing SMS alert to farmers in Maharashtra.
WHO IS PARTNER
Public Infrastructure for Potential PPP
1. Soil, Fertilizers, pesticides, water & seed testing facilities 2. Advisory Centres, Training Centres
3. Demonstration farms
4. Nurseries
5. Seed production farms
6. Bio-control laboratories
7. Agro-processing units
8. Godowns
9. Cold storages
10. Veterinary hospitals
11. Artificial Insemination Centres
12. Custom hiring units
13. Feed mixing units
14. Seed processing units
15. Bio-fertilizer / Bio-pesticides production units
16. Agriculture Information Kiosks (FIAC etc.,) 17. Printing press
18. Any other infrastructure available with public sector.
Model for upscaling PPP in Agricultural Extension Management
PPP
Private Extension Cell in the Department
Private Extension Policy Facilitation by Expert Agency
Orientation of Stakeholders
MoU through Mutual Agreement
Role Clarity of Partners in MoU
Selection of Activities under MoU based on strength of
Private Sector
Modification of existing administrative and financial
guidelines
Sharing of Cost, responsibility and benefits
Regulatory Mechanism
Performance based incentives
Participatory Monitoring and Evaluation
Recognition of Private Sector Contribution
The National Commission of Farmers has recommended that Farm Schools
may be established in the fields of outstanding farmers. Such Farm Schools
will be based on the principles of “learning by doing” as well as ‘seeing and
harvesting is believing’ with focus on farmer-to-farmer extension. The
Farm School would help in developing a cost effective extension system.
Farm School
Farm Schools would be operationalized at Block/Gram Panchayat level.
These would be set up in the field of outstanding farmers and also be set up
in a Government / Non Government Institution.
“Teachers” in the Farm Schools could be progressive farmers, extension
functionaries or expert belonging to Government or Non Government Sector.
One of the main activities of Farm Schools would be to operationalize Front
Line Demonstrations in one or more crops on Integrated Crop Management
including field preparations, seed treatment, IPM, INM, etc.
Key features of Farm School
Farm Schools would provide season long technical backstopping / training to target farmers.
The “Students” of Farm Schools would be leaders of Commodity Interest Groups (CIGs) formed in different villages and other farmers.
“Students” would visit Farm Schools as per specified schedule or as may be necessary. “Teachers” may also visit students as may be necessary.
Knowledge and skills of “teachers” would be upgraded on a continuous basis through training at district/state / national level institutions and exposure visits, etc.
In addition to technical support through Farm Schools, knowledge and skill of “students” may also be upgraded through training at district / state level and exposure visits, etc.
“Trainee farmers” would have the responsibility of providing extension support to other farmers in the respective village or neighboring villages.
13 years of implementation
National presence: Agripreneurs have established Agri-ventures in 29 States covering 595 districts.
Institutional network for development of Agripreneurship: 72 Nodal Training Institutions [NTIs] including public and private institutions.
Qualified Agricultural professionals trained in Agripreneurship: 44,882
Agri-ventures established:19,105 in 32 categories covering Agriculture, Horticulture, Sericulture, Fisheries, Animal Husbandry, Marketing…
Refresher programs conducted: 104 covering 2,280 Agripreneurs.
Agri-Clinics and Agri-Business Centres Scheme: Status
www.agriclinics.net – Virtual platform for all Stakeholders.
“Agripreneur” Monthly e-Bulletin reaches 16,000 Stakeholders.
Agripreneur Toll-free Helpline :1800-425-1556
Successful Agripreneurs participation in Exhibitions.
Number of Loans sanctioned: 1,820 (4.05% of trained)
Number of Subsidies released: 1,304 ( 2.90% of trained)
Number of projects awaiting response from Banks: 11,472
Sl.No. State Trained Established
1. Maharashtra 10,154 4,723
2. Uttar Pradesh 9,171 4,574
3. Tamil Nadu 5,100 2,690
4. Bihar 3,282 1,208
5. Karnataka 3,037 1,244
6. Rajasthan 2,623 971
7. Jammu and Kashmir 1,276 175
8. Gujarat 1,274 503
9. Madhya Pradesh 1,294 521
10. Telangana 982 361
11. Andhra Pradesh 825 306
12. West Bengal 725 216
13. Jharkhand 618 155
14. Assam 597 200
15. Haryana 552 202
16. Punjab 531 197
State-wise Progress (30-10-2015)
Sl. No.
State Trained Established
17. Chhattisgarh 527 250
18. Orissa 506 106
19. Himachal Pradesh 418 108
20. Manipur 413 126
21. Uttarakhand 392 114
22. Kerala 182 51
23. Nagaland 174 21
24. Pondicherry 111 68
25. Mizoram 34 0
26. Arunachal Pradesh 32 3
27. Delhi 17 3
28. Meghalaya 11 3
29. Sikkim 9 0
30. Goa 9 4
31. Chandigarh 3 1
32. Tripura 2 1
Total 44,882 19,105
Sl.
No.
Agri-venture No. of Agri-ventures Established
1. Agri-Clinics and Agribusiness Centres 9,344
2. Dairy/Poultry/Piggery/Goat 4,577
3. Veterinary Clinics 849
4. Farm Machinery Unit 632
5. Vermi Composting / Organic Manure 493
6. Nursery 471
7. Fisheries 337
8. Seed Processing and & Agri-business 327
9. Post Harvest Business + Value addition 260
10. Vegetable production & Marketing 200
11. Crop production 189
12. Direct Marketing 168
13. Horticulture Clinic 135
14. Cultivation of Medicinal Plants 111
Agro-ventures Established (30-10-2015)
Sl.
No.
Agri-venture No. of Agri-ventures Established
15. Landscape + Nursery 111
16. Soil Testing Laboratory 102
17. Floriculture 101
18. Bio-fertilizer production and Marketing 101
19. Apiary 92
20. Organic Farming 87
21. Mushroom Cultivation 82
22. Contract Farming 57
23. Rural Godowns 48
24. Animal Feed Unit 46
25. Sericulture 43
26. Pesticides Production and Marketing 38
27. Tissue culture unit 28
28. Production & Marketing of Bio-control Agents 18
29. Agriculture Journalism 16
30. Fisheries Clinic 14
31. Agro-Eco Tourism 10
Total 19,105
Impact
Provide 32 categories of services
72% of the farmers indicated increase in productivity
Impact on yield – 17.4%
Impact on income – 28.8%
Employment created – 1.14 Lakh persons @ 6 per Agripreneur
Service area – 30 villages per Agripreneur
Coverage – 570 farmers per Agripreneur
Approximate Private investment in Agriculture – Rs.764 Crores @ Rs.4
lakhs per Agripreneur.
Mr. Vijay Bharat, Post Graduate in Agriculture Founder of “Mobile Agricultural School (MAS)”
Ranchi, Jharkhand, Ph: 09431588284 email: [email protected]
MAS started in 2006 is an Agri-services and training centre on wheels moving from village to village equipped with audio-visual aids such as projector, screen, laptop, electronic board and CDs on best farm practices
Offers Agri-inputs and consultancy services at the door steps of the farmer.
Extension services – Imparts training in the bus itself at the village on ATMA activities and other Government programmes.
Provides on farm services to farmers such as soil testing. Plans to replicate the model in neighbouring states and villages Farmer covered – 46,850 in 26 Districts of Jharkhand and Bihar States. Direct Employment to 11 persons Annual turnover Rs.1.30 Crores
Mr. Samir Ranjan Bordoloi, B.Sc. (Agri) S. S. Botanicals, The Agri-Clinic cum Agri-Business Centre,
Tarajan, Jorhat, Assam. Ph: 098540-49583
Started in 2003 Operating in Jorhat, Golaghat, Sibsagar, Dibrugarh, Tinsukia, Karbi-Anlong and
Nagoan districts Services available Advisory – Tea, Organic Farming, other crops Soil Testing Market Information Farmers’ Training, Farmer - Scientist Interaction Agri-Business Centre - Wholesale and retail sale of Organic Inputs,
Vermicompost, Bio-pesticides, Bio-fertilizers, Seeds, Farm Equipment's, Shade Net, Inorganic Inputs etc.
Involved in ATMA and Horticulture Technology Mission activities
Krishok Bandhu Help Card (Farmers Registration Card)- Already more than
3000 registered farmers
Strategic partnership with FERTILE GROUND, CANADA for organic farming
and Agri-Tourism.
Publication of “PRAKRITI” – Bi-monthly News Letter for cultivators @
Rs.5/- per copy. NABARD, Guwahati subscribed 500 copies for Farmers’
Club members
Annual Turnover more than Rs.3 Crores
Employment – 30 persons direct, 150 persons indirect
Farmpreneur: School initiative
Mr. Sameer Ranjan Bordolai, Jorhat, Assam
Krishak Mitra
Developing pool of youths as Krishak Mitra; They are being trained not just on organic farming but also in identification and basic treatments of plants and animals diseases. They would go on to become agri and vet consultants in their respective villages.
Yatra
10 days yatra covering 12 villages across Jorhat and Golaghat district
The objective : -To share chemical free farming techniques , Amrit Paani, 5 leaf extracts etc. -To learn about the problems faced by the farmers and hear their own solutions.
Youth groups taking up organic agriculture at Rohmoria, Dibrugarh under the motivation and technical guidance from Farm 2 Food Foundation.
Organic Farming
Women group from Dholajan, Jorhat vermicomposting in Fish boxes. Turning the village into a Model Vermi Village this year
Food processing training organized for Women Self Help Groups
AT MODEL FARMER SURESH CHETIA’S GARDEN
AND AGRI FARM,
ORGANIC HAND MADE
TEA AND AGRO
TOURISM
GROUP OF FARMERS WAS SENT for EXPOSURE VISIT TO KARNATAKA (3 MONTHS AND 20 DAYS)
PROVIDING GOOD PLANTING MATERIAL TO FARMERS
Market linkages
Krishik Bandhu Help Card for 3000 Farmers
Prakruthi – Bi-monthly newsletter
Extension Services to 10,000 farmers in 200 villages
Employment to 40 persons
Annual Turnover 3 Crores
Dr. Gajendrakumar Bamania, Ahmedabad, Gujarat Breeding service and Animal Feed production
Employment to 10 Manager and 300 AIT
Annual Turnover Rs.2 Crores
Fumigation Van
Mr. Avinash Nivrutti Salunke, Ahmednagar, Maharashtra
Agriculture School Kit
Pest Control
SHG Training
Need Based Product
Best from waste and Hydroponics
Best from waste and Hydroponics
Best from waste and Hydroponics
Best from waste and Hydroponics
Plant Protection Lab
Extension Services to 1000 Farmers in Five Districts of Maharashtra. Jobs to 50 persons, Annual Income Rs.24.67 Lakhs
Diploma in Agricultural Extension Services for Input Dealers (DAESI)
Objective is to transform Input Dealers into Para-Extension Workers.
Study material in local language.
48 Contact Classes and field visits on Market holidays at District level spread over an year.
Self financed program - Course fee of Rs.20,000/- per candidate.
Some states meeting a part of course fee.
So far more than 3500 Input Dealers were trained across the country.
Conducted 3rd Party evaluation- Outcome very encouraging.
Refresher Programs started.
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PG Diploma in Agricultural Extension Management (PGDAEM)
One-year distance learning course for serving Extension Functionaries
To provide continuous education in Agri. Extension Management
Course fee Rs.15,000/- for private extension functionaries
Self-learning study material (English and Hindi)
Pre-recorded video sessions by experts on course content in DVDs in English and Hindi
Revised Curriculum & Study Material
More than 8,558 officers trained.
Strengthening Extension
Quantity to Quality
Accountability
Result and Profit Orientation
Public Private Partnership
Market Linkage
Agripreneurship Development
ICT in Agricultural Extension
