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1 © 2006 Cisco Systems, Inc. All rights reserved. Woody Sessoms Education and the Challenges Ahead Woody Sessoms Vice-President “The greatest use of life is to spend it for something that will outlast it” William James, 19 th century

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1© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Education and the Challenges Ahead

Woody SessomsVice-President

“The greatest use of life is to spend it for something that will outlast it”

William James, 19th century

2© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Agenda

Changing world environment:U.S. results (vs other countries, between States)Macroeconomic needsChildren’s expectations

What Cisco is doing about it:Networking AcademiesMississippi/Louisiana Education InitiativesGender equityPartnership for 21st Century Skills

Changing world environment:U.S. results (vs other countries, between States)Macroeconomic needsChildren’s expectations

What Cisco is doing about it:Networking AcademiesMississippi/Louisiana Education InitiativesGender equityPartnership for 21st Century Skills

3© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

U.S. Trailing and Falling Further Behind

Source: PISA, 2000, 2003

30th

25th

20th

15th

10th

5th

1st

2000 2000 2000 20032003 2003 2003

OECDRanking

Ranking of G8 countries:

10th grade math & problem solving

1st

2nd

3rd

4th

5th

6th

7th

8th

MathScience ReadingProblem Solving

24th

18th

24th

14th

18th

15th 15th

4© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Sources: Third International Mathematics and Science Study (TIMSS), 1999, 2003; “The Seeds of Growth,”Eric Hanushek, Hoover Institute, 2003; NCES, “Comparing PISA,” TIMSS and NAEP, November 2004

• Focus on K–8 reading and math not paying off by graduation

• Only students in Lithuania, Cyprus, and South Africa rank worse by 12th

grade• No improvement

overall or have slipped since 1995

Composite TIMSS Scores

4th Grade 9th Grade 12th Grade

600

460

Singapore

KoreaJapan

Belgium FlemishHong Kong

BulgariaNetherlands

SloveniaAustria

HungarySlovak RepublicCzech Republic

Russian FederationSwitzerland

EnglandCanadaThailandGermanySweden

United StatesNew Zealand

FranceNorway

ScotlandBelgium French

SpainIceland

DenmarkLatvia

RomaniaGreece

CyprusLithuaniaPortugal

Korea

JapanSingapore

NetherlandsHong Kong

AustriaCzech Republic

AustraliaUnited States

Israel

SloveniaIrelandCanada

EnglandHungaryScotland

LatviaNew Zealand

NorwayGreece

ThailandIcelandCyprus

Portugal

NetherlandsSwedenIcelandNorway

SwitzerlandDenmarkCanada

AustraliaNew Zealand

AustriaSlovenia

France

Germany

Israel

HungaryCzech Republic

Russian FederationUnited States

Cyprus

Lithuania

350 South AfricaSouth Africa

Relative Achievement Drops Rapidlyfrom 4th to 12th Grade Compared to Peers

5© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Perception vs Reality

6© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

PISA Scores vs. Education Investment

Source: NCES, September 2004

Ave

rage

Per

form

ance

(Rea

ding

, Mat

hem

atic

al, a

nd S

cien

tific

Lite

racy

)

Cumulative Expenditure per Child from Beginning of Primary Education to Age 15 in U.S. Dollars

600

550

500

450

400

350

3000 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

POL

MEX

IDN BRA

CHLARG

GRCHUN

CZEKOR

IRL

ESPDEU

PRT

GBRBEL

FIN JPN CAN

AUSNOR

FRA

SWE

ITADNK

CHE

USA

AUT

PER

•• • •

••

• •• ••• •••

•••

•• •

• •• •• ••

7© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Sources: Cisco, January 2005; Rand Corp., December 2004; NAEP, 2003

.5

.4

.3

.2

.1

0

-.1

-.2

-.3

-.4

VT ND MN MA NH IA SD ME CT MT NE WI NJ KS IN WY IL OR OH ID VA CO UT MO MI WA PA NY NC TX MD OK RI DE KY WVTN SC GA AZ FL AK NV NM AL CA LA MS

New York

Illinois

Texas

Florida

California

• Five most populous states have 40% of all students and largest urban populations

• Gap between top and bottom is the highest of any OECD country

Urban Divide: Relative Performance by State

Average State NAEP Scores, Reading and Mathematics, Grades 4 and 8, 1990-2003

Standard Deviation

Units

8© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

.20

.15

.10

.05

0

-.05

-.10

-.15

-.20

TX NC VA MT CO WYDE WAMA WI IA NJ MD GA OK ME ND IN ID OR NH SC MN ND

MI NV VT WV TN AK NM LA RI AL MS CAFL PA OHMO KY NE AZ KS IL UT NY

Texas

California

New YorkIllinoisFlorida

Urban Divide: Texas Closing the Gap

• Best education equality

• Model focuses on teachers

AutonomyAccountabilityIndividualized attention

• Safe environments

• Statewide standards model

• California trails nation

Standard Deviation

Units

Estimated Average NAEP Scores for Students from Similar Families Across States

Sources: Cisco IBSG, January 2005; Rand Corp., December 2004; NAEP, 2004

9© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Source: Carnegie Challenge, the Urban High School’s Challenge: Ensuring literacy for Every Child, 2002

• 2,000 drop outs every day in largest 32 urban cities

• Less than 10% go to college, 90% need remediation

• Dropouts associated with crime, substance abuse, early unprotected sex

• Gap between best and worst students is largest of any OECD country

• African Americans and Hispanics are most likely to perform poorly

The Urban Divide

IBSG - 9

10© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

The Teacher–Student Divide:A Broken Foundation

Instructional rooms connected 92%

After hours access for students 53%

Teachers with a computer 49%

On-site support 38%

Teacher training25%

Teachers with laptops10%

94%Schools connected by broadband

0% 100%75%50%25%

Source: NCES, FRSS Study, June 2003

11© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Failure to Raise Student Achievement Results In Huge Opportunity Cost

• $2.5T lost economic output 1990–2002

• The U.S. has lost ground to top performers since Accountability Movement

• Lost opportunity would pay cost of K–12 education

• Closing the gap over 12 years would add 1% to annual GDP or $980B

Sources: Cisco IBSG, calculations using Congressional Budget Office data on potential GDP, January 2005; Eric Hanushek, Lost Opportunity, 2003

7.0

7.5

8.5

9.5

10.0

10.5

11.0

8.0

9.0

‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02

GDP with ReformRealized GDP

2002 Reform Dividend $450B

Potential GDP (trillions of dollars)

$2.5T Lost Economic Output 1990–2002

12© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

From Agrarian to Imagination Economies

Agrarian Industrial ImaginationInformation

Concrete Concrete Concrete Concrete

Abstract AbstractInteractive

AbstractInteractiveCreative

“Imagination is more important than Knowledge” – Albert Einstein

13© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

• China goal: 5–10x more engineersCountry plans to drive IT and jobs 4x

• US: 1 lawyer/274 people; China 1 per 12,745

• China: teacher is most respected socially• China… Jiangsu province (Shanghai)

Population 75MCollege students… 25% in math/ science/IT

• Engineer: China $48K… U.S. $252K…• High tech… ½ U.S. GDP growth

“When China awakens, it will shake the world.”Napoleon Bonaparte

China Has Awoken

14© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Creative Skills Comparison

Asia US

15© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Analytical Skills Comparison

US Europe/Asia

16© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

“Successful Intelligence” —per Sternberg

…”in the real world, analytical intelligence is no longer enough. It is not that it no longer matters, but it certainly matters less…”

Robert Sternberg, Yale University

Analytical

Practical

Creative

17© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Evolution of Perceptual Modes During Formative Years

20’s – 40’s

Auditory

50’s – 70’s

AuditoryVisual

80’s – 00’s

Auditory Visual

KinestheticCollaborative

For today’s generation of Learners, the Computer is an Environment, not just a Tool !

18© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Ancient Wisdom

Confucius (551-479BC):

“I hear and I forget, I see and I understand, I do and I remember”

Aristotle (384-322BC):

“The proof that one knows something is that they can teach it”

19© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Ancient Wisdom Confirmed by Psychologists

Technology:• Connects• Personalizes• Deepens

20© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

PerformanceOutcomes

•Increased Registration•Better Retention•Improved Results

• Absorption • Time to competency• Penetration/audience

High

LowLow High

Establishing the Foundation

Creating Learner Accountabilityfor Results

20

LearningOutcomes

Module-CentricChunking of ContentDynamic Processes

Portal-CentricAudience-Specific

ContentCompetencies and Roadmaps Content-Centric

Dispersed ContentCatalogs

Generic Audience

Performance-CentricDynamic Role-Based

Content UpdatingLearning Assessment

Learner-CentricUnlimited

Content SourcingDynamic

Prescription

Vision: Where Is Learning Going?

21© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Connected Learning

Play Video

22© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Education Is the Basis of Cisco’s Genes…

1984: Stanford U. professors Bosack & Lerner start Cisco

First router

First logoJohn MorgridgeCisco CoB

John ChambersCisco CEO

“Education and the Internet are the two great equalizers in life…”

“Changing the way we Work, Play, Live and Learn”

23© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Networking Academies History

• Schools lacked resources to manage networks

• Created as solution for connecting schools

• Launched in October 1997

64 Academies, 7 states

24© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Cisco Networking Academy Program

• A dynamic, philanthropic educational program that teaches students relevant technology skills

• Academy impact since 1997:

INSTRUCTORS WORLDWIDE

30,000 +

LANGUAGES

9

STUDENTS WORLDWIDE

1.6 million +

COUNTRIES WORLDWIDE

150 +

ACADEMIES WORLDWIDE

10,000 +

TOTAL EXAMS TAKEN

40 million +

25© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Florida State Profile

US_Academy_Statistics_as_of11.05.xls

Regional Academies 16Local Academies 104CATCs (Cisco Area Training Centers) 3Number of Students Participating 1,927Number of CCNA 4 Graduates: 5,547

Ranked 6th in the Country

Florida was chosen as a national pilot to Educate and Empoweryoung women in the state of Florida to Explore careers in IT. Cisco has partnered with the Florida Community College System and Department of Education to help create a pipeline for young women.

26© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Many Pathways and Exit PointsCAREERS

UNIVERSITY

COLLEGE

HIGH SCHOOL

Network InstallerBasic IT SupportSystem Admin

Small and Medium

Business Networking

Enterprise Networking

FUNDAMENTALS HP ITE I

HP ITE IIPanduit NIE

JavaUNIX

CCNABasics

RoutingSwitching

WANs

CCNPAdvanced Routing

Remote AccessMultilayerSwitching

Troubleshooting

Security

Wireless

IP Tel

27© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Hurricane Katrina: 21st Century Community

Cisco ActionCisco ActionGuiding PrinciplesGuiding Principles

Provide Community LeadershipProvide Community Provide Community LeadershipLeadership

Contribute $40M + 5-10 “Community Fellows”Contribute $40M + 5Contribute $40M + 5--10 10 ““Community FellowsCommunity Fellows””

Do the Right ThingDo the Right ThingDo the Right Thing Provide Baseline converged technology not eligible for E-Rate“Adopt” impacted schools & communities

Provide Baseline converged Provide Baseline converged technology not eligible for Etechnology not eligible for E--RateRate““AdoptAdopt”” impacted schools & impacted schools & communitiescommunities

Leverage our Process/ExpertiseLeverage our Leverage our Process/ExpertiseProcess/Expertise

Lead a coalition of public, private, and non-profit organizations based on Cisco Networking Academy, Jordan Education Initiative and IBSG experiences

Lead a coalition of public, private, Lead a coalition of public, private, and nonand non--profit organizations based profit organizations based on Cisco Networking Academy, on Cisco Networking Academy, Jordan Education Initiative and IBSG Jordan Education Initiative and IBSG experiencesexperiences

Make It Better than BeforeMake It Better Make It Better than Beforethan Before

Partner to create a holistic approach to establishing a sustainable 21st century community

Partner to create a holistic approach Partner to create a holistic approach to establishing a sustainable 21st to establishing a sustainable 21st century communitycentury community

Build an ExampleBuild an ExampleBuild an Example Create a 21st century school model and showcaseCreate a 21Create a 21stst century school model century school model and showcaseand showcase

28© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

What Is a “21st Century School” ?Academic Excellence:

• Quality curriculum• On-going teacher training• Development and

resources for teachers• Integrated parent

involvement• On-line and secure

assessments and accreditation

Administrative Efficiency:

• Communications and messaging

• Safety and security• Integrated student

management and tracking• Digital Library• All departments

automated: cafeteria, bussing, nursing, etc

• Broadband wireless access everywhere

29© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Gender Initiative in Technology

Educate young women on careers in IT

Explore opportunities to participate in the Cisco Networking Academy Program

Empower girls to succeed and continue their education in engineering and computer science

Create a pipeline of females entering the IT workforce

Measure the impact of this project

30© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Girls and Women in IT8–20 Years Old

WAN Tech Pipeline

PilotFocus Areas FY06

In Place • Gender module • Videos – Cool

Engineers @ Cisco• Penny & Peter PacketWebsite - Academy

Success stories• Career mappingGirls in IT event toolkit • > 20 Girls in IT eventsPartnerships: NCWIT,

ITU, USAID,UNPD, UNIFEM, CWIT, IMOW ,etc.

In Place • Gender module • Videos – Cool

Engineers @ Cisco• Penny & Peter PacketWebsite - Academy

Success stories• Career mappingGirls in IT event toolkit • > 20 Girls in IT eventsPartnerships: NCWIT,

ITU, USAID,UNPD, UNIFEM, CWIT, IMOW ,etc.

What a Difference a Year Makes!

FY05- 10 events- 941 Students- 68 Cisco Volunteers

FY06 - 140 events

- 4,700 students- 300 Cisco

Volunteers

What a Difference a Year Makes!

FY05- 10 events- 941 Students- 68 Cisco Volunteers

FY06 - 140 events

- 4,700 students- 300 Cisco

Volunteers

Making News…!Partnership with NCWITLaunched US CampaignResults:- Website launched Nov.

238,438 hits in January- E-mail letter- 30,000+ - Press coverage 50+ hits- 12 articles in tier 1 & 2

pubs- Attracting IT women - Jobster Partnership –Q3

www.ncwit.org/cisco

31© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

20th Century 21st Century

1 – 2 Jobs 10 – 15 Jobs

FlexibilityAnd

Adaptability

Integration of 21st

Century Skills intoSubject Matter

Mastery

Mastery ofOne Field

SubjectMatter

Mastery

Number ofJobs:

JobRequirement:

TeachingModel:

The 21st Century Skills Movement

SubjectMatter

Mastery

Integration of 21st

Century Skills intoSubject Matter

Mastery

AssessmentModel:

32© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Cisco Is a Founding Member of the Partnership for 21st Century Skills

33© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

The Partnership for 21st Century Skills brings together business, education and government leaders to define a powerful vision for 21st

century education to ensure every child’s success as citizens and workers in the 21st century

First State Partners: North CarolinaWest Virginia

What Is the Partnership?

34© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Learning Skills

Information & Media LiteracyCommunicationCritical ThinkingSystems ThinkingProblem SolvingCreativity & Intellectual CuriosityInterpersonal & CollaborativeSelf-Directed LearningAccountability & AdaptabilitySocial Responsibility

ICT LiteracyLearning Skills + 21st Century Tools

21st Century ContentGlobal AwarenessCivic EngagementBusiness, Financial & Economic Literacy

Core Subjects, +

21st Century Skills—Above and Beyond the Basics

35© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

Market Transitions…Companies / States Opportunity for Competitive Advantage

Jobs go to…Best educated workforce,

strong infrastructure, innovation,

supportive government

36© 2006 Cisco Systems, Inc. All rights reserved.Woody Sessoms

WORK

LIVE

PLAY

LEARN

“The Internet is changing the way we…