education book '15

EDUCATION BOOK ’15 – UNITED KINGDOM

WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS

BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS.

WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU.

WE THINK STYLIST

LET YOUR CREATIVITY RUN WILD.

LET YOUR CREATIVITY RUN WILD.

Every head of hair is a blank canvas. Every client is a new opportunity to practice your art. From conservative to

creative, every color, cut and style you do showcases your creativity and talent. We know that this is what you love to do:

to let your creativity run wild and create the most beautiful and amazing hairstyles for your clients.

And of course, the more you practice your craft, the better you will be. And the more you learn, the more you will grow.

That’s where Goldwell can help you achieve your vision of success. Discover programs where you can

develop yourself further and refine your skills together with our education team. Our programs are designed to help you learn

what you want and our artists and instructors are stylists like you – ready to help you succeed,

whatever your vision of success is.

Join us, we’re looking forward to seeing you!

PRESIDENT, UK HEAD OF EDUCATION, UK

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EXPLORE YOUR POSSIBILITIES.GOLDWELL SERVICE CYCLE 6

COLOR 8

MASTER COLORIST PROGRAM 10

SEMINAR EDUCATOR

COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERY 15MODULE 1: DEMI-PERMANENT COLOR MASTERY Master Colorist Educator 15MODULE 2: PERMANENT COLOR MASTERY Master Colorist Educator 15MODULE 3: LIGHTENING MASTERY Master Colorist Educator 16MODULE 4: ELUMEN MASTERY Master Colorist Educator 16MODULE 5: FOILING MASTERY Master Colorist Educator 16

COLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY 18MODULE 1: ADVANCED GREY COVERAGE Master Colorist Educator 18MODULE 2: ADVANCED FASHION COLORING Master Colorist Educator 18MODULE 3: ADVANCED GOLDWELL TECHNIQUES Master Colorist Educator 18

COLOR SPECIALIST I COLOR TRANSITION MASTERY 20MODULE 1: COLOR CORRECTION Master Colorist Educator 20MODULE 2: COLOR FORMULATION Master Colorist Educator 20

COLOR ARTIST I TRENDS AND INSPIRATION MASTERY 23MODULE 1: COLOR TREND Master Colorist Educator 23MODULE 2: COLOR LAB Master Colorist Educator 23

MASTERCOLORIST CERTIFICATION DAYS Master Colorist Educator 24GOLDWELL COLOR EXPERT GOLDWELL Educator 25LECTURER’S AWARENESS GOLDWELL Educator 25

TEXTURE 26

SEMINAR EDUCATORKERASILK TREATMENT SERVICE GOLDWELL Educator 28

COLOR ZOOM ’15 “TRADITIONAL REBELS” 30

SEMINAR PHOTOGRAPHERCOLOR ZOOM PHOTOSHOOT Jenni Hare 35

INSPIRATION TEAM 36

SEMINAR EDUCATORCOUTURE COLORING AND CUTTING Mark Leeson 40TREND INSPIRATIONS COLOR AND CUT Beverly C 41EXPRESS COLOR AND CUT Terri Kay at Mark Leeson 42

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CONTENT--

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EXPLORE YOUR POSSIBILITIES.

ICONIC CLASSIC COLORING & CUTTING Shane Bennett 43LONDON STYLE COLORING AND CUTTING Lisa Whiteman 44ON THE EDGE COLORING AND CUTTING Neil Barton 45SHAPE SHIFTING Jane Stacey 46CREATIVE EXCELLENCE Paul Scully 47MEN’S CLASSIC CUTTING Erik Lander 48AN EVENING WITH Beverly C/Mark Leeson Art Team 49

IN-SALON 52

SEMINAR EDUCATOR

FOUNDATION MASTERYFOUNDATION COLORANCE GOLDWELL Educator 56FOUNDATION ELUMEN GOLDWELL Educator 56FOUNDATION TOPCHIC/NECTAYA GOLDWELL Educator 56FOUNDATION LIGHTENING GOLDWELL Educator 56

FORMULATION MASTERYULTIMATE GREY GOLDWELL Educator 58ULTIMATE BRUNETTES GOLDWELL Educator 58ULTIMATE BLONDES GOLDWELL Educator 58ULTIMATE COLOR FIX GOLDWELL Educator 58ULTIMATE REDS GOLDWELL Educator 59

SALON SUCCESS (INCL. BMAM) 60

SEMINAR EDUCATORTHE GOLDWELL SUPER GURU Mikaela Martin 62BUSINESS MAPPING Abby & Karly Whittaker 62THE SALON BUSINESS ACADEMY Greg Christie 63

KMS CALIFORNIA 66

#01 PRODUCT AND SERVICE // 70

– PRODUCT INSIGHT 72– PERSONALIZED STYLE RECOMMENDATION 74– SHIATSU THE STYLE STARTER 75

#02 CUTTING // 76

– THE IQ CUTTING METHOD 78– 2015 CAMPAIGN SESSIONS 79– NEXT LEVEL CUTTING & IQ STYLING METHOD 80

#03 FINISHING // 82

– KMS OBSESSED WITH… 84– BRIDAL & EVENT HAIR UP 85 #04 BUSINESS AND GROWTH // 86

– ULTIMATE SERVICE 88– CUSTOMIZE THE CLIENT EXPERIENCE 89– PROFIT OR PERISH 90

LEARNING DESTINATIONS 96

BOOKING AND MUST-KNOW INFORMATION 98

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CONTENT--

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IT’S A UNIQUE AND HOLISTIC SERVICE CONCEPT THAT SIMPLIFIES STYLISTS’ DAILY WORK ROUTINE:

THE GOLDWELL SERVICE CYCLE. IT STRUCTURES EVERY SERVICE – FROM COLOR TO TRANSFORMATION

TO CARE AND STYLING – INTO FIVE SIMPLE AND CLEAR STEPS.

FIVE STEPS TO PERFECTION.

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GOLDWELLSERVICE CYCLE

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SERVICE CYCLE

CONSULTATION

PREPARATION

APPLICATION

MAINTENANCE

POST-CARE& STYLING

IN-SALON

AT H

OME

FIVE STEPS TO PERFECTION.

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GOLDWELLSERVICE CYCLE

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WHEN COLOR IS YOUR TRUE PASSION, YOU CAN’T GET ENOUGH. THESE PROGRAMS ARE BOUND TO BE YOUR FAVOURITE SEMINARS. ALL YOU

HAVE TO KNOW, ALL YOU WANT TO KNOW ABOUT TECHNIQUES, EFFECTS AND LOOKS: THINK IN COLOR!

“I WANT NEW TECHNIQUES, COLORS, LOOKS – JUST EVERYTHING!”

Patrick HawkerGARNER, NORTH CAROLINA, USA

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WHY JUST BE GOOD AT HAIR COLOR WHEN YOU CAN BE GREAT AT IT?

BUT DON’T JUST BE GREAT, MASTER IT!

MASTER COLORIST PROGRAM

Here’s your chance – join the world’s most elite group of hair colorists,

the GOLDWELL MASTER COLORISTS.

Goldwell has designed a program, based on the best practices of Master Colorists from around the world, so that you can hone your skills and perfect your craft to the point

where you achieve true mastery.

Master the art and service of hair color.

This exciting and interactive series of seminars takes you on a journey through the art of hair color. It’s not just about color, it’s about building on your creativity and

developing your skills in every area – communication, service, technique and artistry. It’s everything you need to build and grow a successful hair color business.

The Goldwell Master Colorist Program supports your passion. Each of the Master Colorist segments is designed to focus on a different area of hair color mastery and to enable you

to attain a new level of knowledge and competency.

COLOR TECHNICIAN I SERVICE CYCLE AND STANDARDS MASTERYCOLOR DESIGNER I TECHNIQUES AND SERVICE MASTERY

COLOR SPECIALIST I COLOR TRANSITION MASTERYCOLOR ARTIST I TRENDS AND INSPIRATION MASTERY

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2 SEGMENTS: 3 SEGMENTS: 4 SEGMENTS:

ACHIEVE ELITE STATUS.

Every segment you complete elevates your status as a Goldwell Master Colorist. After you complete your first segment in the program, you automatically achieve

Master Colorist Certification. Continue with additional segments and you will increase your status:

1 I Demi-Permanent Color Mastery 2 I Permanent Color Mastery 3 I Lightening Mastery4 I Elumen Mastery 5 I Foiling Mastery (optional)

COLOR TECHNICIANSERVICE CYCLE AND STANDARDS MASTERY

1 I Advanced Grey Coverage2 I Advanced Fashion Coloring3 I Advanced Goldwell

Techniques

COLOR DESIGNERTECHNIQUES AND SERVICE MASTERY

1 I Color Correction2 I Color Formulation

COLOR SPECIALISTCOLOR TRANSITION MASTERY

START

1 I Color Trend2 I Color Lab

COLOR ARTISTTRENDS AND INSPIRATION MASTERY

CERTIFICATION

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Get inspired, get energized and get started. Join us!

» Grow your business and increase client loyalty

» Develop and refine your technical skills» Supercharge your creativity

Want to know more about the Master Colorist Program? Visit www.goldwell.com

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A hair color service is more than just a technique. It’s the tools, techniques and products that are used to create a superior service

experience. In this foundation level of Master Colorist training, you will learn how to integrate the Goldwell Color System into a satisfying service for your client.

At the end of this program you will be a true COLOR TECHNICIAN.

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MODULE 1: DEMI-PERMANENT COLOR MASTERY

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Learn all about demi-permanent coloring with COLORANCE. The seminar offers versatile hair color solutions that meet real-world needs and expectations. Discover services from shine enhancement to the most exciting fashion colors and grey blending that your client will love.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 20 JAN TUE 14 APR TUE 7 JUL TUE 22 SEPTUE 17 FEB TUE 12 MAY TUE 4 AUG TUE 20 OCTTUE 17 MAR TUE 9 JUN TUE 25 AUG TUE 17 NOV

WESTROW ACADEMY, LEEDS:MON 2 FEB

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MODULE 2: PERMANENT COLOR MASTERY

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Wow your blondes, brunettes, redheads and grey clients with limitless color possibilities, 100 % grey coverage and the ultimate durability and evenness of the TOPCHIC and NECTAYA ranges. Learn to enhance your clients’ natural beauty through the most beautiful hair color.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:WED 21 JAN WED 15 APR WED 8 JUL WED 23 SEPWED 18 FEB WED 13 MAY WED 5 AUG WED 21 OCTWED 18 MAR WED 10 JUN WED 26 AUG WED 18 NOV

WESTROW ACADEMY, LEEDS:TUE 3 FEB

WHAT’S IN IT FOR YOU?» Learn how to give a world-class consultation to your client» Best hair color solutions through an in-depth knowledge of the Goldwell

brands and their performance» Create a “total look” for your client that is more than just hair color » Talk confidently and promote color services» Knowledge in dimensional coloring according to client needs » Discover formulations for reliable grey coverage, durability and evenness» Inspirational hands-on sessions to gain true color mastery and have fun!

COLOR TECHNICIANSERVICE CYCLE AND STANDARDS MASTERY

BOOK DEMI-PERMANENT MASTERY AND PERMANENT MASTERY TOGETHER FOR £280

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MODULE 3: LIGHTENING MASTERY

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Get to know all about blonde: its versatility, its challenges and its beauty. Make your salon the place to be for blondes. Gain the knowledge and skills you need to create perfect blonde every single time.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 3 FEB TUE 8 SEPTUE 31 MAR TUE 27 OCTTUE 19 MAYMON 13 JUL

WESTROW ACADEMY, LEEDS:MON 2 MAR

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MODULE 4: ELUMEN MASTERY

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Discover endless possibilities to amaze your clients with the dazzling shine, incredible durability and evenness of a permanent color without ammonia. Learn how to increase your salon menu with premium ELUMEN services, perfect for your most demanding salon clients.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 24 FEBTUE 28 APRTUE 30 JUNTUE 15 SEP

WESTROW ACADEMY, LEEDS:MON 13 APR

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MODULE 5: FOILING MASTERY

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Learn the classic technique of foil highlighting. Discover how you can adapt placements to achieve different color effects and add dimension to your color.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:MON 19 JAN MON 7 SEPMON 16 MAR MON 19 OCTMON 11 MAYMON 6 JULY

WESTROW ACADEMY, LEEDS:MON 11 MAY

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MODULE 2: ADVANCED FASHION COLORING

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Explore the unlimited possibilities of fashion coloring and create true color statements for your clients. Learn how to beautify your most precious raw material with your most ingenious tools – advanced knowledge and your creativity.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:WED 28 JAN WED 3 JUN WED 30 SEPWED 11 MAR WED 15 JUL WED 11 NOVWED 22 APR WED 19 AUG WED 25 NOV

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MODULE 1: ADVANCED GREY COVERAGE

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Become the grey expert and build your clientele. Discover state-of-the-art grey services to impress your most demanding grey clients. Make the grey service the flagship of your salon by gaining excellence in grey coverage.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 27 JAN TUE 2 JUN TUE 29 SEPTUE 10 MAR TUE 14 JUL TUE 10 NOVTUE 21 APR TUE 18 AUG TUE 24 NOV

Become a COLOR DESIGNER. This level focuses on giving inspiration to those who seek striking color designs for their salon

clients. It is ideal for growing your color skills and competence and offers a broad range of customized color services and techniques for every client type, age and complexion.

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MODULE 3: ADVANCED GOLDWELL TECHNIQUES

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Be the first to discover the most timeless and phenomenal coloring techniques and services from Goldwell. Wow your clients with beautiful color results and the versatility of your service menu.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:MON 9 MAR MON 17 AUGMON 1 JUN MON 23 NOV

WHAT’S IN IT FOR YOU?» Become an expert in blonde, grey and fashion coloring» Breakdown advanced techniques into salon color statements» Gain know-how on developing a stunning hair color design» Discover how to turn your fashion statement into the total look» Tips and hints on follow up services» Learn how to tell instead of sell (best communication for fashion coloring)» Inspirational hands-on sessions to gain excellence and have fun!

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COLOR DESIGNERTECHNIQUES AND SERVICE MASTERY

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Become a COLOR SPECIALIST. This level is designed to give you a high level of color knowledge,

skill and expertise that will empower you to solve any color challenge you might face in the salon. You will be able to turn average into beautiful with the confidence of a true color expert.

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MODULE 1: COLOR CORRECTION

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Impress your clients with your mastery of color transition. We promise you advanced knowledge and tools that will make you outstanding in handling any color challenges.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 10 FEB TUE 28 JULTUE 24 MAR TUE 1 SEPTUE 5 MAY TUE 6 OCTTUE 16 JUN

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MODULE 2: COLOR FORMULATION

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Think in color. Live the color formulations. Transform your vision into breathtaking hair. Be the one to create a true statement for your clients.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:WED 11 FEB WED 29 JULWED 25 MAR WED 2 SEPWED 6 MAY WED 7 OCTWED 17 JUN

WHAT’S IN IT FOR YOU?» From decolorizing and color remover to pre-pigmenting and everything in between» In-depth understanding of color families» Insights into advanced color formulations» Discover a vast variety of the most utilized and useful correction techniques» Building a color trouble shooting strategy for the most demanding color challenge» Transform visual references into amazing color results» Inspirational hands-on sessions to gain excellence and have fun!

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COLOR SPECIALISTCOLOR TRANSITION MASTERY

BOOK COLOR CORRECTION AND COLOR FORMULATION TOGETHER FOR £28020

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MODULE 1: COLOR TREND

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Get inspired by the latest fascinating fashion and beauty trends. Learn how to bring haute couture into your salon and translate it into exciting services for your clients.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:TUE 3 MARTUE 26 MAYTUE 11 AUGTUE 3 NOV

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MODULE 2: COLOR LAB

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Creativity is about capturing moments that make life worth living. Learn to express your vision in personalized color and formulae concepts. Be the master of your color statement.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1609.30AM 10.00AM 5.00PM LONDON:WED 4 MARWED 27 MAYWED 12 AUGWED 4 NOV

Become a COLOR ARTIST. This level is perfect for color and trend oriented stylists

looking for new inspiration. Exclusive seminar content will allow you to dive into the world of trends and fashion and

learn from the Goldwell Global Artistic Masters.

WHAT’S IN IT FOR YOU?» Discover commercial salon service perfection» Gain knowledge in how to put your vision through the total look» Explanation and demonstration in an up close and personal way» Color sense, awareness, confidence in color design and visualization» Step by step instruction on sectioning, placements and color schemes» Interactive workshop full of inspiration and fun!

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COLOR ARTISTTRENDS AND INSPIRATION MASTERY

BOOK COLOR TREND AND COLOR LAB TOGETHER FOR £280

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MASTERCOLORISTCERTIFICATION DAYS

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FORMAT:Each level of the Mastercolorist accreditation is a key to success and acknowledgement of your ongoing growth and development.

You will be able to show concrete evidence of your achievements and commitment and to be celebrated as a true color expert at each level. Gaining your certification will further help to build your confidence, reputation and credibility with salon clients.

Select a date from the options below for your target level after the due completion date of your seminar training plan.

The one day certification will be performed on 2 models. On Mastercolorist Technician there is an online assessment test.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £509.30AM 10.00AM 5.00PM LEVEL 1: LEVEL 3:MASTERCOLORIST TECHNICIAN MASTERCOLORIST SPECIALISTWED 4 FEB WED 1 APRWED 29 JUL WED 24 JUNWED 14 OCT WED 9 SEP

LEVEL 2: LEVEL 4:MASTERCOLORIST DESIGNER MASTERCOLORIST ARTISTWED 18 MAR WED 25 MARWED 1 JUL WED 8 JULWED 28 OCT WED 23 SEP

WESTROW ACADEMY, LEEDS:MASTERCOLORIST TECHNICIANMON 1 JUN

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GOLDWELL COLOR EXPERT

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FORMAT:12 days (6 weeks, 2 days per week)

EXPERIENCE LEVEL:Experienced colorists and salon owners

WHAT’S IN IT FOR YOU? » There are few courses in Europe that can give you this level of expertise and personal tuition. There’s a limit of just seven people per course » This intensive 12 day course offers a combination of inspired learning and personal development, which will not only help you later hone others talents but will bring out your own creativity » The emphasis for this exclusive course is on how you can create the salon you want. You’ll receive training on compiling menus, choosing complimentary services, pricing structures and building the skills you’ll need within your team. You’ll learn color planning, how to train others in color selection, application and style creation. There will also be sessions on business building and putting your business plans into action » A holistic mix of product information and hands-on sessions with models putting the concepts taught into action. From hair science working through the comprehensive GOLDWELL color portfolio

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £2,0009.30AM 10.00AM 5.00PM

LONDON:COLOR EXPERT 1 COLOR EXPERT 3MON 19 AND TUE 20 JAN MON 12 AND TUE 13 OCTMON 26 AND TUE 27 JAN MON 19 AND TUE 20 OCTMON 2 AND TUE 3 FEB MON 26 AND TUE 27 OCTMON 9 AND TUE 10 FEB MON 2 AND TUE 3 NOVMON 16 AND TUE 17 FEB MON 9 AND TUE 10 NOVTUE 24 AND WED 25 FEB TUE 17 AND WED 18 NOV

COLOR EXPERT 2MON 18 AND TUE 19 MAYTUE 26 AND WED 27 MAYMON 1 AND TUE 2ND JUNMON 8 AND TUE 9 JUNMON 15 AND TUE 16 JUNMON 22 AND TUE 23 JUN

ON COMPLETION OF THE COLOR EXPERT COURSE WE AWARD PRIOR RECOGNITION OF MASTERCOLORIST TECHNICIAN, DESIGNER AND SPECIALIST

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FORMAT:One day seminar including demonstrations

EXPERIENCE LEVEL:Full time college lecturers

WHAT’S IN IT FOR YOU? » For full time college lecturers to keep up to date and informed about GOLDWELL color products and information » Setting your own agenda on color topics covered as well as covering any new GOLDWELL color products introduced recently » In the afternoon these products and their uses are demonstrated on 1-2 models following the GOLDWELL Color Cycle » An important focus is how to teach these methods and information to others

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £259.30AM 10.00AM 5.00PM

LONDON:WED 11 FEBWED 8 APRTUE 7 JULWED 15 JULWED 28 OCT

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MORE COLOR SEMINARS--

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GET TO KNOW THE LATEST TECHNIQUES FOR TEXTURE SERVICES AND DISCOVER UNEXPECTED CREATIVE POSSIBILITIES –

DEFY GRAVITY FOR FRESH AND STYLISH LOOKS YOU AND YOUR CLIENTS WILL LOVE!

“I WANT LOOKS THAT ARE REALLY STYLISH!”

Dustin TrautFRANKFURT, GERMANY

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THE ART OF SMOOTHING – THE KERASILK

KERATIN TREATMENT SYSTEM--

Take unmanageable, frizzy hair from frustrating to fabulous with the new Kerasilk Keratin Treatment. Keratin smoothing treatments are a great new opportunity to change the texture of hair without chemical damage and offer a new addition to the salon service menu – from reducing and reshaping curl to smoothing and softening unruly hair.

WHAT’S IN IT FOR YOU?» Learn the complete Kerasilk Keratin Treatment

System and how to successfully implement the service in your salon

» Design techniques that are customized toindividual client needs

» Modifying formula, sectioning and placement to adapt to different styles, length, texture and client needs to create individual texture results

» Enriching your creativity with new and original ideas that have the potential to expand your menu of color services

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1009.30AM 10.00AM 5.00PM LONDON:TUE 17 MARTUE 13 OCT

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“FEED MY CREATIVITY!”

ALWAYS ON THE HUNT FOR SOMETHING NEW? LET GOLDWELL COLOR ZOOM SHOW YOU THE CUTTING

EDGE OF FASHION TRENDS. LEARN AND MASTER INNOVATIVE CUT, COLOR AND STYLING TECHNIQUES THAT WILL TAKE YOUR

CREATIVITY TO NEW HEIGHTS!

Kuku SohTAPEI, TAIWAN

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COLOR ZOOM ’15--

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Start with an inspiration, then deconstruct it. Preserve the essence, mix in some cultural references

and then reconstruct it to create something new.

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.

Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand

new collection that takes this trend into hairstyling.

The outcome is amazing: While preserving the essence of a style, the team designed looks that display a new, most beautiful

“unexpected elegance”. The concept of harmony/disharmony as well as stunning color combinations and tribal inspiration push the limits

of hairstyling to new heights. Looks manifest in three distinct style directions: Elegant Edge, Style Clash and Reinvented Tribal. Like no other this collection shows craftsmanship on the edge

to subliminal artistry.

Hair color follows fashion with a new and elegant palette. Beautiful monochromatic colors are disrupted by bands of deeply saturated and heavily pigmented shades, ranging

from warm to cool neutrals.

Get ready for looks that will alter your idea of elegance.

THE TREND 2015:TRADITIONAL REBELS

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ARE YOU THE NEXT WINNER?UNLIMITED CREATIVITY.

For stylists from all over the world it is THE event of the year: The Color Zoom Global Event - with the international finale of the Color Zoom ’15 Live-Competition, the inspirational launch of the new Color Zoom ’16 Collection and the huge award-party! For three days it is all about creativity and inspiration: What is the current trend and what lies in the future? Who are the top creative artists and what will they show us? Which looks are going to convince the judges?

Create your own interpretation of the Traditional Rebels Collection and be part of the next Color Zoom Challenge! As a national winner you will participate in the grand finale in Las Vegas, as a global winner you will create the next Color Zoom Collection together with Goldwell.

Be part of a worldwide trend. Be part of the Color Zoom Challenge ’15!

Application documents to be found on www.colorzoom.com/briefingkit

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COLOR ZOOM PHOTOSHOOT--

FORMAT:One hour of photoshoot time with International photographer Jenni Hare, make-up by Lauren Mathis and clothes styling by Bernard Connolly.

WHAT’S IN IT FOR YOU? » A professionally taken Color Zoom entry picture » All retouching included to achieve the perfect finished image » Mentoring on how to get the best results

FORMAT: INVESTMENT:TIMING ADVISED ON BOOKING £750

LONDON:TUE 14 APRWED 15 APR

“THE MOST CHALLENGING COMPETITION AND AN IMPORTANT CAREER BOOSTER IN LIFE.”

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LISA WHITEMAN, WEBSTER WHITEMAN, LONDON --

BECOME A PART OF WHAT INSPIRES THE WORLD.

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SHARE YOUR PASSION FOR HAIR WITH THE ARTISTIC ICONS

OF THE INTERNATIONAL STYLIST COMMUNITY. IT’S GOING TO BE INSPIRING, EXCITING, ELECTRIFIYING –

AND CERTAINLY ONE OF THE MOST GROUNDBREAKING SEMINARS OF YOUR LIFE.

“INSPIRE ME TO OUTDO MYSELF!”

Ilze LooijenAPELDOORN, THE NETHERLANDS

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INSPIRATION TEAM--

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“INSPIRE ME TO OUTDO MYSELF!”

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INSPIRATION TEAM--

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World-class education starts with world-class artists.

Inspiration. Artistry. Creativity.

These are only a few of the words that describe the Goldwell MASTER TEAM of Artists. As masters of color and design,

the creative masters represent the highest standards of Goldwell Education and Inspiration. Whether it is working with hairdressers one to

one in our Global Academies or as headliners on stages around the world, the members of this elite group of artists will provide you

with an education experience that you won’t forget!

Don’t miss your chance to see them whenever you can!

Global Masters help salons around the world be creatively inspired through their exciting and creative programs.

You can learn personally from them by attending scheduled activities around the world.

GLOBAL MASTERS

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GLOBAL MASTERS

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Peter WuTAIWAN--

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Shane HenningAUSTRALIA

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Agnes WestermanTHE NETHERLANDS

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Lisa WhitemanUK--

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Mario KranklAUSTRIA--

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Rodica HristuCANADA--

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Timothy SwitzerCANADA--

GET INSPIRED!FIRST-HAND.

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Dimitrios TsioumasUSA--

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John SimpsonUSA--

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NATIONAL MASTERS

MARK LEESON has been hairdressing for almost 30 years and in 2004 he won his first British Hairdressing Award.

Since then he has a long list of awards and has been nominated four times for British Hairdresser of the Year.

Other recent accolades include winner of the Artistic Team of the Year 2013 and once again Mark’s salon holds the title of Eastern Hairdresser of the Year 2013.

Renowned for his exceptional color work and superior shows, Mark is a first-class educator and remains one of Goldwell’s most popular ambassadors. His collections never fail to make front covers and his ability to transform the ordinary into the extraordinary is simply mesmerising.

FORMAT:One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model

WHAT’S IN IT FOR YOU? » In this seminar Mark will reveal his award winning techniques for coloring and cutting giving a couture edge, helping you to create color and cuts for the individual. Mark will work with color techniques such as threading, shadowing and splash


LONDON:MON 2 MARMON 21 SEP

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MARK LEESONCOUTURE COLORING AND CUTTING

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Mark Leeson--

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NATIONAL MASTERS NATIONAL MASTERS

BEVERLY was awarded an MBE by HRH the Queen in 2008 and has been British Hairdresser of the year twice! The first female to win the award. She has travelled since the early eighties continuously teaching and presenting across the globe to groups of 20 to 2,000.

Beverly’s extra-special expertise is in ‘making real women look and feel beautiful’, whatever their age or stage in life. She is especially passionate about creating the total look with a great cut, gorgeous color and a sublime finish that suits a woman’s personality and style.


WHAT’S IN IT FOR YOU? » This seminar with Beverly C will focus on a day of inspiring education featuring the most current looks. Using her extensive knowledge and talent to translate the best looks for the client working on suitability, age group, face shapes and what’s hot


LONDON:MON 16 MARMON 27 APRMON 5 OCT

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BEVERLY CTREND INSPIRATIONS COLOR AND CUT

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NATIONAL MASTERS--

TERRI KAY AT MARK LEESONEXPRESS COLOR AND CUT

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Terri Kay--

TERRI KAY is the manager for Mark Leeson Hair Body and Mind and has been hairdressing for almost 30 years. With a long list of awards to her name, including three times winner of Eastern Hairdresser of the Year. Terri is an educator who truly understands how to create a winning collection and is now in the British Hairdressing Hall of Fame.

Her technical knowledge is exceptional and her work is regularly featured in hair magazines all over the globe.

Terri is part of the award-winning 2013 Artistic Team of the Year and is an excellent educator who is renowned for her superb teaching skills and enthusiasm for hairdressing.


WHAT’S IN IT FOR YOU? » Terri brings her salon experience to teach young stylists quick and easy, but very effective color and cut techniques helping to grow the stylist’s column


LONDON:MON 26 JANMON 14 SEP

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NATIONAL MASTERS NATIONAL MASTERS--

SHANE BENNETTICONIC CLASSIC COLORING & CUTTING

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Shane Bennett--

SHANE BENNETT – Three times winner of Northern Ireland Hairdresser of the Year, Shane Bennett is a member of the British Hairdressing Hall of Fame. His prestigious boutique salon is housed in a Georgian building in the historic Royal village of Hillsborough. Shane is a regular face on Irish Television and his photographic work is featured in both trade and consumer magazines nationally and internationally. Shane Bennett Salon has been nominated for Artistic Team of the Year at the British Hairdressing Awards 2014. Dorothy Sturgeon – Color Zoom Partner Colorist UK Winner 2014 assists Shane with technical aspects of this course.

FORMAT:One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model

WHAT’S IN IT FOR YOU? » A consumer led course taking the foundation classic techniques and developing them further to make them more commercial for salon use. Shane brings his salon expertise to this course


LONDON:MON 30 MARMON 17 AUG

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NATIONAL MASTERS

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Lisa Whiteman--

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LISA WHITEMANLONDON STYLE COLORING AND CUTTING

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LISA WHITEMAN – As well as being co-owner and Director of stylish salon Webster Whiteman in Mayfair, she has been a trainer and mentor to talented hairdressers both nationally and internationally during her 25 year career.

Her high standards and reliability have led to a reputation for the utmost level of professionalism, which has been rewarded with nominations for numerous top industry awards as well as being Global Partner Category Winner of Color Zoom 2011. Lisa is currently a member of GOLDWELL’s Global Master Team, delivering education and inspiration to hairdressers worldwide.

Salon friendly tips and hints and always keeping an eye on the commercial side of hairdressing is a priority for her.


WHAT’S IN IT FOR YOU? » Being London based Lisa will share her experience with coloring and cutting bringing ideas from her busy Mayfair salon


LONDON:MON 23 MARMON 7 SEP

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NEIL BARTONON THE EDGE COLORING AND CUTTING

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NEIL BARTON of Neil Barton Hairdressing in Edinburgh has been in the industry for over 15 years. With an award winning salon in the centre of Edinburgh, his team are trained to the highest standard. He has a passion for quality service as well as cutting edge creativity.

Five times finalist for Scottish Hairdresser of the Year, and Global Color Zoom Creative Color Category Winner in 2010 Neil leads his artistic and education team, constantly evolving and keeping ahead of the game – they are the next generation in hairdressing.


WHAT’S IN IT FOR YOU? » Coloring and cutting for contemporary styles for all your clients » Neil will encourage you to explore the dimensions of hair using new techniques – the Neil Barton way


LONDON:MON 11 MAYMON 12 OCT

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JANE STACEYSHAPE SHIFTING

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Jane Stacey--

JANE STACEY – TONI&GUY International Technical Director

Highly experienced in her field, with a passion for classically beautiful color with a creative edge, Jane enjoys sharing her knowledge with students, teaching across all technical courses with a thirst for knowledge herself, Jane consistently develops new innovative coloring techniques pushing herself creatively, an enthusiasm that she injects into her teaching manner.

Proving an eye for serene, stand-out and wearable color work, Jane is extensively involved in all TONI&GUY image creation and producing looks for the inspirational TONI&GUY Educational Collections.


WHAT’S IN IT FOR YOU? » The course is designed to work with customised coloring techniques for different shaped haircuts » Bringing out the best in the hair density, texture and lengths » Working with different sections and shapes, the colour applications are changeable and shapes are moved internally throughout the haircut to create multi-faceted effects


LONDON:MON 2 FEBMON 18 MAYMON 24 AUG

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PAUL SCULLYCREATIVE EXCELLENCE

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Paul Scully--

PAUL SCULLY’S Surrey based Scully Scully salon has enjoyed growing success built from his reputation as one of the top colorists nationwide. The Scully Scully philosophy is to translate show work into workable and wearable looks for clients of all ages and walks of life.

Passing on his knowledge of color and clever placement techniques gives Paul an edge in the Creative Excellence seminar.

Paul was UK Finalist in the Partner Category of Color Zoom 2013.


WHAT’S IN IT FOR YOU? » Classic signature looks that will build and define your business with easy and practical ideas. This course will cover coloring and cutting techniques.


LONDON:MON 8 JUNTUE 8 SEP

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NATIONAL MASTERS--

ERIK LANDER MEN’S CLASSIC CUTTING

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Erik Lander--

ERIK LANDER is one of the UK’s most highly regarded Barbering Educators, with over 28 years’ experience delivering seminars around the globe. Erik’s knowledge and inspiration is second to none, with a passion for in-depth education to the highest level.

Erik’s philosophy is “it’s all in the detail”, breaking each and every aspect down to an easy to understand level. He became the first educator in the UK to gain the New Level 4 Male Grooming and Ladies Level 4 qualifications, leading to a Master Craftsman Award for both Hairdressing and Barbering from the Hairdressing Council.

FORMAT:One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model, finishing with a demonstration model

WHAT’S IN IT FOR YOU? » This seminar is focused on training the very best practice in professional, classic men’s barbering skills » Demonstration, full consultation, hair growth pattern, scissor over comb, clipper work and shapes to suit men. This seminar will give you the confidence to work with male clients when doing scissor over comb and clipper techniques


LONDON:WED 4 FEBTUE 7 APRTUE 14 JULTUE 29 SEP

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AN EVENING WITH--

FORMAT:An evening of stimulating and inspiring hairdressing

WHAT’S IN IT FOR YOU? » An evening up close and personal with industry leaders » View their latest hair collections, their ideas and aspirations » Informal, relaxed atmosphere » Focusing on cutting, coloring and long hair dressing

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £706.30PM 7.00PM 9.15PM

LONDON:MON 16 FEB BEVERLY CMON 2 NOV MARK LEESON ART TEAM

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EDUCATION. IT’S ALL ABOUT PEOPLE. BE TRAINED BY EDUCATORS THAT BELONG TO THE

BEST IN THE WORLD. THAT UNDERSTAND, INSPIRE AND MOTIVATE. THAT ARE OPEN AND EXCELLENT STYLISTS.

EDUCATION TEAM

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JUST YOU AND YOUR TEAM. IN YOUR OWN SALON. EASY-GOING AND EFFECTIVE – THE GOLDWELL IN-SALON

SEMINARS TRAIN THE WHOLE TEAM AT ONCE AND STRAIGHT TO THE POINT. WHEREVER AND WHENEVER YOU WANT,

WE’LL BE THERE FOR YOU!

“BRING THE ACADEMY INTO OUR SALON!”

Katja VagtsBUXTEHUDE, GERMANY

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We bring the Goldwell Education experience to your salon – exclusively for your team.

We tailor the programs to fit your salon’s needs and teach you

services, tools, techniques and products that will help you to grow your

business everyday.

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Contact your Goldwell team to find out how to qualify for exclusive in-salon

private trainings for your team and Goldwell loyalty programs.

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FOUNDATION COLORANCE--

Learn how to perfect demi-permanent coloring with COLORANCE color. Gain confidence to use it effectively. Find out how to promote different service options to your clients.

WHAT’S IN IT FOR YOU?» Essentials in hair analysis for easy consultation» Simple salon services for excellent color results» Hints and tips on how to get best results for

clients hair structure» Formulation for reliable grey blending, durability

and evenness

MODELS: 2 models suitable for demi-permanent coloring (no corrective color)FORMAT: 3 hours (incl. 2.5 hours practical hands-on session)INVESTMENT: £500

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FOUNDATION TOPCHIC/NECTAYA--

Discover the endless possibilities of permanent coloring with TOPCHIC and NECTAYA. Learn exciting services that will allow you to amaze your clients with dazzling shine, incredible durability, evenness and 100 % grey coverage.

WHAT’S IN IT FOR YOU?» All you wanted to know about permanent

coloring » Formulation for reliable grey coverage, durability

and evenness» Desirable salon services for every color family» How to talk to the client about NECTAYA,

ammonia free hair color

MODELS: 2 models suitable for permanent coloring (no corrective or highlifting color)FORMAT: 3 hours (incl. 2.5 hours practical hands-on session)INVESTMENT: £500

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FOUNDATION ELUMEN--

Learn how to achieve brilliant color results with exceptional shine and durability with ELUMEN color and customized communication and application tools as well as promoting new services to your client.

WHAT’S IN IT FOR YOU?» Learn why ELUMEN is so special» Identifying the right clients for ELUMEN color» Application and commercial techniques

with ELUMEN » Confidence in usage of ELUMEN

MODELS: 2 models suitable for fashion coloring (no corrective color, no grey)FORMAT: 3 hours (incl. 2.5 hours practical hands-on session)INVESTMENT: £500

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FOUNDATION LIGHTENING--

The blonde client is an extremely important part of any salon‘s business. Discover insights into the needs of these clients and the core salon services related to highlifting, decolorizing and toning services.

WHAT’S IN IT FOR YOU?» Insights into the specific needs of blonde

clients and how to best communicate Goldwell blonde services

» Knowledge and skills related to highlifting (TOPCHIC and NECTAYA HiBlondes Control ranges), decolorizing (SILKLIFT and OXYCUR PLATIN) and blonde refinement (COLORANCE and ELUMEN)

MODELS: 2 models suitable for highlifting or single application bleaching (no corrective color)FORMAT: 3 hours (incl. 2.5 hours practical hands-on session)INVESTMENT: £500

Behind each amazing color you can find solid professional knowledge, great technical expertise and reliable high performance professional products.

Foundation mastery builds a perfect base on your way to becoming an expert in subject color, care and styling. It will allow you to confidently work with the entire Goldwell Portfolio.

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FOUNDATION MASTERY--

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No more grey coverage disasters! Learn how with the right formulations you can always achieve reliable grey coverage for your clients.

WHAT’S IN IT FOR YOU?» Answers to why it is hard to cover grey» Formulations for reliable grey coverage » Hints and tips on how to best cover grey

MODELS: 2 models suitable for grey coverage for fashion or problem solvingINVESTMENT: £500

We will help you to understand color like you‘ve never done before. Dive into the world of formulations. Discover more about the universal color law and color schemes.

Learn to understand the relationship between colors and think in color formulations.

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Creating the perfect color palette is essential to the success of any professional color service. Too dark, too light, too red or faded hair, this seminar will give you the knowledge, skills and confidence required to perform color correction with excellence.

WHAT’S IN IT FOR YOU?» Professional salon solutions for turning color

challenges into thrilling results» Coloring darker, filling, tinting back and

overcoming color fading» Removing artificial color

MODELS: 2 models suitable for color correction serviceINVESTMENT: £500

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ULTIMATE BRUNETTES--

More and more clients are choosing brunette over blonde. No wonder, brown hair is flattering and sexy. Learn more about how to bring out the best in brown for your clients through creative formulations.

WHAT’S IN IT FOR YOU?» How to choose the right brown color for

your client» Exciting formulations for rich brown without

brassiness» Dos and Don‘ts for Brunettes

MODELS: 2 models suitable for brunette fashion/dimensional color workINVESTMENT: £500

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ULTIMATE BLONDES--

Blonde is full of different facets and dimensions – from natural to bright, warm to cool. Discover formulations behind each of themand learn to understand blonde like you’ve never done before.

WHAT’S IN IT FOR YOU?» How to achieve a beautiful blonde» Insights into blonde formulations» Hints and tips for amazing blonde results

MODELS: 2 models suitable for creative blonde serviceINVESTMENT: £500

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ULTIMATE REDS--

Red is gorgeous, red is hot. Ranging from soft auburn to spicy tangerine it offers a wide spectrum of hues for every client need. Dive into the exciting world of the red color family and discover insights into stunning red hair.

WHAT’S IN IT FOR YOU?» How to keep red vibrant» Insights into creative red formulations» Dos and Don‘ts for redheads

MODELS: 2 models suitable for red fashion/dimensional color workINVESTMENT: £500

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THIS IS NOT THE TIME TO BE MODEST. YOU ARE A GREAT HAIRDRESSER. AND YOU CAN ACHIEVE MORE. JOIN US AND LEARN ABOUT THE OTHER SIDE OF THE BUSINESS –

RETAIN YOUR CLIENTS AND GAIN NEW CLIENT REFERRALS, LEAD A TEAM OR RUN YOUR OWN BUSINESS. SOUNDS EXCITING TO YOU?

IT IS. GO AHEAD!

“HOW CAN I TURN ALL MY SKILLS INTO SOMETHING BIGGER?”

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Nicola SmythLEAMINGTON SPA, UK

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Mikaela Martin

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Abby & Karly Whittaker

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MIKAELA MARTINTHE GOLDWELL BUSINESS GURU

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SPIRIT HAIR COMPANY – Mikaela is co-owner of Spirit Hair Company with Lauren Turner. Twice winners of the British Hairdressing Business Awards as Salon of the Year 2012/13 and Finalist for Manager of the year 2014, these salon owners know business! By trade Mikaela is a hairdresser but also spent sixteen years working in the corporate world of sales, business development and marketing. Mikaela is also President for the National Hairdressing Federation in London and the Home Counties.

Mikaela is known for her enthusiasm and tenacity and believes excellence is an attitude. Her business philosophy is ‘back to basics is always the best place to start – the rest is about delivering consistency’.

EXPERIENCE LEVEL:This course is for stylist‘s (any age) who want to be the top of their game. Here‘s a few questions to ask yourself.

» Do you want to be brave and say how it is? » Do you say things first without thinking? » Do you sometimes find team members irritating? » Do you like to know what‘s going on?

WHAT’S IN IT FOR YOU? » If you are a salon owner/manager and answered YES to any of the above, then this is the course for your stylists to build yours and their business. » If you are a stylist and answered YES to any of the above then this course will change your life. Learn everything there is to be the best in your salon/industry. » Communication – Discover the secret to understanding people » Consultation – Be amazing when fact finding » Retailing – How to overcome your fear of selling » Successful – Be a legend in your own right.

FORMAT: INVESTMENT:REGISTER START FINISH APPROX. £1009.30AM 10.00AM 4.00PM LONDON:TUE 12 MAY

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ABBY & KARLY WHITTAKERBUSINESS MAPPING

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SARAH HODGE – Abby & Karly Whittaker are directors of the UK‘s largest independent award winning hairdressing group, Sarah Hodge Hairdressers.

Now showcasing their work which has continued to be highly rewarded & recognised in the most prestigious hairdressing awards including Most Wanted, British Hairdressing Business Awards and British Hairdressing awards.

EXPERIENCE LEVELIf you are a salon owner that is looking for new ideas, initiatives, solutions or just direction on how to further develop and grow your business whilst still being able to service your clients, work the salon floor and monitor your progress then this course could well be for you.

WHATS IN IT FOR YOU? » This course will teach you everything you need to know about mapping all aspects of your business. The process encompasses profitable growth, client retention, client acquisition, staff recruitment, staff retention and motivation and how to partner perfectly with your chosen manufacturer, and of course there is only one choice, Goldwell. » Our knowledge isn‘t based on theory, only facts. Our business mapping can be implemented immediately into your business and could well be the tool that you have been looking for to simplify your day to day responsibilities as owner and employer. We look forward to sharing.


LONDON:MON 21 SEP

BOOK ALL 3 SEMINARS FOR £28062

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Greg Christie

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GREG CHRISTIETHE SALON BUSINESS ACADEMY

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LIFESTYLES – Greg Christie is a highly successful salon owner, founder of the Salon Business Academy and creator of “Simplicity to Success” - a programme which is designed specifically for you, the salon owner and manager.

Greg has spent the last 30 years finding out what works within our industry and has identified a “formula” for growing salons using state-of-the-art, proven but most importantly, industry-specific techniques that are guaranteed to work - allowing you to grow your business and create wealth, security and freedom.

EXPERIENCE LEVELIf you’ve ever said the words, “there just aren’t enough hours in the day” or wondered “what are the top five things I need to be doing right now to guarantee growth” then this course is for you.

Simplicity to Success, offers a simple step-by-step formula that anyone can use from scratch.

WHATS IN IT FOR YOU? » Gearing for Growth - find out the 3 key areas that all highly successful salons use as a platform for growth. » Marketing in a Minute - learn how to create, Killer Headlines That Cause Clients to Call™ turning clients into cash. » The Fully Booked Formula - Discover the top 7 ways to fill your salon with clients year after year. » Myth Busting – “business is hard, isn’t it?” No, it needn’t be a struggle. Discover a simple strategy where you can create freedom and wealth.


LONDON:MON 23 MAR

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BE MORE. ACHIEVE MORE. THE CUSTOMIZED IN-SALON

TRAINING PROGRAM.

Goldwell seminar modules have beendesigned with in-salon training in mind.

In-salon delivery of the training modules allows you to accommodate the schedules

of your hairstylists so that you can train together as a team.

BE MORE. ACHIEVE MORE. modules are meaningful and effective; the team can

learn and apply their new skills immediately and gain results instantly.

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WE BELIEVE IN FREEDOM OF STYLE.

We also believe you can never stop learning. The KMS Education System is built on these simple principles and the belief that a strong foundation of skills and knowledge is key to liberating your true creativity and individual expression. Whether you’re behind the chair or the front desk, our goal is to give you the confidence that leads to client relationships that are long-lasting, collaborative and rewarding at every level. Let’s face it, even if you’re born with style, continuing to learn and push yourself will keep you inspired and respected in the industry we love.

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#01 PRODUCT ANDSERVICES

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PRODUCTINSIGHTBECOME THE STYLE EXPERT.

Build a strong base of knowledge for the KMS California line and gain confidence in consultation, recommendation, usage and retailing. Choose between:

INDUCTION – a look & learn session on the stories, theory & science behind the products,

or

IMMERSION – a practical, hands-on session focused on the usage and creative benefits of working with KMS products.

#01 PRODUCT ANDSERVICES // IN-SALON

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#01 PRODUCT ANDSERVICES // IN-SALON

PERSONALIZED STYLE RECOMMENDATION GREAT STYLE STARTS WITH A GREAT PLAN.

Build the skills and receive the road map to become a KMS Consultation Expert. This program is based on the consultation element of our Start to Finish Style system. This interactive session provides consultation techniques along with product-focused tips that will help you create personalized looks best suited for your clients’ needs.

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#01 PRODUCT AND SERVICES

// ACADEMY

SHIATSUTHE STYLESTARTERSTART YOUR STYLE RIGHT.

This unique program covers demonstration on pressure points, movement and pressure type, KMS products for massage, what the points do and also the Shiatsu shampoo technique. Pairing up and practicing on one another, following demonstration, finishing with the technique of Shiatsu shampoo and massage. This program is taught by Guest Artist Shinobu Sekiya.

REGISTER: 9.30AM MON 13 APR

START: 10.00AM MON 6 JUL

FINISH: 5.00PM MON 26 OCT

INVESTMENT: £100

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#02 CUTTING

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THE IQ CUTTING METHOD THE CUTTING METHOD THAT GIVES YOU THE FREEDOM TO THINK FOR YOURSELF.

The IQ Cutting Method provides a more intelligent approach to a comprehensive cutting method. Whether you are a veteran stylist or just starting out, this comprehensive set of cutting techniques offers a strong foundation of technical know-how that enables an endless number of haircuts. The IQ Cutting Method is the perfect mix of left-brain knowledge and right-brain creativity. This class inspires confidence, creativity and the freedom to create style instead of recreating it.

REGISTER: 9.30AM MON 2, TUE 3 & WED 4 MAR

START: 10.00AM MON 27, TUE 28 & WED 29 APR

FINISH: 5.00PM MON 29, TUE 30 JUN & WED 1 JUL

LENGTH: 3 DAYS MON 14, TUE 15 & WED 16 SEP

INVESTMENT: £325 MON 23, TUE 24 & WED 25 NOV

WESTROW ACADEMY, LEEDS: MON 28, TUE 29 & WED 30 SEP

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2015 CAMPAIGN SESSIONSPOWERED BY SAM BURNETT

BEHIND THE SCENES, AHEAD OF THE TREND.

The KMS California campaign photo shoot comes to life in this advanced creative cutting and editorial styling program. This class explores the inspiration behind the photo shoot and the techniques used to create the looks, while giving a “behind-the- scenes peek” into our brand, our team, our models and this year’s concept. Designed to encourage individual style expression, this class gives stylists the freedom to personalize these techniques to suit their wants and their client’s needs. This program is taught by Guest Artist Sam Burnett (Hare & Bone).

REGISTER: 9.30AM MON 9 MAR

START: 10.00AM MON 22 JUN

FINISH: 5.00PM MON 5 OCT

INVESTMENT: £175


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NEXT LEVEL CUTTING & IQ STYLING METHODPOWERED BY SHAUN HALL

TAKE IT UP A NOTCH.

Get inspired by zeroing in on what inspires you. To get to the Next Level, you will work on identifying your inspirations in order to craft your vision. Then using storyboarding techniques along with razor & customizing techniques, you will create your vision. With an ever-changing focus, this academy class is always fresh and keeps a pulse on the latest fashions & trends that have been curated from around the globe. We recommend taking the IQ Cutting Method program first to fully benefit from this class.

The IQ Styling Method brings you all the techniques on how to finish whether you are blow-drying or using hot tools. This program is taught by Guest Artist Shaun Hall at Mark Leeson on the first day and by a KMS Educator on the second day.

REGISTER: 9.30AM TUE 10 & WED 11 MAR

START: 10.00AM TUE 6 & WED 7 OCT

FINISH: 5.00PM

INVESTMENT: £225


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KMS OBSESSED WITH…REAL STYLE IN REAL TIME.

These interactive classes provide a behind-the-scenes look at our latest styling obsessions. With 6 current style obsessions to choose from, these informative sessions focus on quick and simple techniques to create the look and the best products for the job. With an ever-changing focus these classes are always fresh and keeps a pulse on the latest techniques.

Style Obsessions:// Obsessed with Natural Curls// Obsessed with Waves// Obsessed with Volume// Obsessed with Texture// Obsessed with Creating Curl// Obsessed with Smooth & Sleek

#03 FINISHING // IN-SALON

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#03 FINISHING // ACADEMY

BRIDAL & EVENTHAIR UP POWERED BY KMS IQ STYLING METHOD

THE UPSTYLING METHOD THAT GIVES YOU THE FREEDOM TO THINK FOR YOURSELF.

Demonstration of Bridal & Event Hair Up. Followed by an interactive session with techniques and tips to add to a stylist portfolio that will build a foundation to amazing hair up and build individual confidence. Tips and hints on the right KMS products to get perfect results. This program is taught by Guest Artists Abby & Karly Whittaker (Sarah Hodge).

REGISTER: 9.30AM MON 9 FEB

START: 10.00AM MON 15 JUN

FINISH: 5.00PM MON 28 SEP

INVESTMENT: £175 MON 9 NOV

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#04BUSINESS AND GROWTH

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ULTIMATE SERVICEYOUR PRESCRIPTION FOR SUCCESS.

It’s a fact – salon clients are more satisfied if they feel like their needs are being met and if they can recreate the “fresh from the salon” look at home. However, many salons have not made the connection between client satisfaction, professional product recommendation and client retention. This fun and interactive program is designed to create an easy and consistent process of communication throughout the salon experience that ends in a definitive recommendation of products. With this program, your future success can start today!

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CUSTOMIZE THE CLIENT EXPERIENCEWHEN DID YOU LAST WALK INTO A SALON – THAT WASN’T YOUR OWN?

This fast moving session breaks down the client experience into identifiable steps, allowing the stylist the opportunity to walk in their client’s shoes, by presenting “real salon moments”, that have been captured on video in salons. This results-driven session gives you the fuel to create positive change in your salon by creating more positive and rewarding client experiences and increased client retention.

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PROFIT OR PERISHEVER WONDER WHAT YOUR CLIENTS ARE REALLY THINKING?

This multi-media program presents live street interviews captured on video. We asked a variety of clients questions about what they expect from their salon service… their response will both surprise and delight you! We present a thought-provoking mix of consumer feedback, focusing on client retention, retail recommendation and superior client service. You will leave with a solid plan and the tools to profit in the salon service and retail environment, moving your business to new heights!

#04 BUSINESS AND GROWTH // IN-SALON

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ARTISTS

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SAM BURNETTLondon

WHO I AMSam is an award winning Hair Stylist and an Artistic Director whose creativity and innovative designs have inspired international campaigns and brands globally.

At just 23 years old, Sam has won the prestigious Newcomer of the Year award at the British Hairdressing Awards, and was a member of the 2004 Fellowship F.A.M.E team. Sam subsequently went on to win numerous industry awards including AIPP Grand Trophy in 2011.

Since 2010, he has worked as a freelance stylist with his editorial work featuring in publications that include Elle, Vision China, Vogue Ukraine, Emirates Woman, Sid, Fault and ID-Online. He also has styled a growing list of celebrities. Sam has just opened his debut West End salon Hare & Bone.

SHAUN HALLMansfield

WHO I AMShaun Hall is the Art Director for Mark Leeson Hair Body and Mind and is widely recognised in the hairdressing circuit for his creativity and artistic flair.

He has been part of the team with Mark Leeson since 2003 after completing his training at the salon, and now has a waiting list of clients seeking his expertise. Shaun won Newcomer of the Year at the British Hairdressing Awards in 2009 and regularly joins Mark on his photo-graphic shoots and hairdressing tours around the globe.

In 2012 Shaun flew to Australia to shoot his stunning Eastern Hairdresser of the Year collection, which he later won, placing him as one of the greatest hairdressers in the region. He was also crowned Hair Magazine’s Best Salon Stylist, recognising his talents as an outstanding creative talent, as well as a leading salon hairdresser.

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SARAH HODGETaunton

WHO I AMAbby & Karly Whittaker are directors of the UK’s largest independent award winning hairdressing group, Sarah Hodge Hairdressers.

Now showcasing their work which has continued to be highly rewarded & recognised in the most prestigious hairdressing awards including Most Wanted, British Hairdressing Business Awards and British Hairdressing awards.

Sharing their Hair Up expertise and leading industry experience from London Fashion Week, session work, stage and television work with you.

ARTISTS

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SHINOBU SEKIYALondon

WHO I AMShinobu Sekiya shares the Japanese art of Shiatsu on this intensive but relaxing class.

As a salon manager and stylist, he specialises in delivering impeccable service, but also exquisite experiences including Shiatsu shampoo and massage to every client on a daily basis. The excellent combination of KMS California products and Shiatsu adds a special service for your clients and guarantees a revisit to your salon.

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HAIRDRESSING IS A PASSION WE SHARE WITH STYLISTS

ALL OVER THE WORLD.

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DARMSTADTGERMANY

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LEARNING DESTINATIONS--

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Australia, Austria, Belgium, Canada, China, Cyprus,

Czech Republic, Finland, Germany, Greece, Hong Kong,

Indonesia, Italy, Japan, Korea, Malaysia, Malta, Mexico,

The Netherlands, New Zealand, Norway, Poland, Roma-

nia, Russia, Serbia and Montenegro, Singapore, Sweden,

Switzerland, United Kingdom, USA

Passionate hairstylists worldwide find our learning destinations unique meeting points for creative exchange, artistic inspiration and profound education. Together we’re strivingfor new heights of creative excellence.

Be part of it. Join the experience.

We’re looking forward to meeting you!

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BOOKINGS

4 easy steps to booking your education and inspiration for 2014 » 1. Select the courses you wish to attend. It’s a good idea to double check that none of your choices overlap. » 2. Call our booking hotline on 020 3540 1200 (we’re here Monday to Friday, 9am–5.30pm) and give us details of which courses you wish to attend and the dates you’ve chosen. » 3. We’ll reserve you a place on your chosen courses and send you details by post. » 4. When you receive your course details we’ll ask for payment. Your reserved place on the course is secured the minute we receive your payment.

HOW TO PAY

You can pay for your courses by sending us a cheque made out to ‘GOLDWELL Professional Haircare Ltd.’ to the address opposite; or by Switch, Visa or Mastercard over the phone, simply call the booking hotline number, 020 3540 1200, to pay. Remember to have your details ready.

However you chose to pay, we’ll send you a confirmation of your firm booking and a receipt in the post. (All prices quoted are inclusive of VAT)

CANCELLATION POLICY

If you are unable to attend a course, cancellations must be made in writing and received a minimum of 15 working days prior to the course commencement date. Due to advanced model and guest artist booking fees we’re sorry, but we can’t offer you a refund after this date.

The Academy reserves the right to change course dates, content and prices without written notification.

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BOOKING AND MUST-KNOWINFORMATION

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PHONE020 3540 1200

[email protected]

POST130 Shaftesbury Avenue

London W1D 5EU

WEBgoldwell.com | kmscalifornia.com

FACEBOOK/goldwelluk

/kmscaliforniauk

TWITTER@goldwelluk

@kmscaliforniauk

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For further information and booking details please contact your Goldwell/KMS California consultant.goldwell.com | kmscalifornia.com

Goldwell and KMS California are part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

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