TRAINER’S GUIDE | GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK

EDUCATION OBJECTIVES :

GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK

1. Mask segment represents a significant growth potential for Lancôme

2. Evolution of Mask technology: after the launch of BLANC EXPERT Second Skin bio-cellulose mask, discover the technology and the expertise of Lancôme in GÉNIFIQUE SECOND SKIN MASK

CUSTOMER CONCERNSAll women at every age

Lack of luminosity

Irregular texture

Appearance of fine lines

Uneven and tired skin tone

REMIND THE SUCCESS OF GÉNIFIQUE YOUTH ACTIVATOR ONE YEAR AGO.

After GÉNIFIQUE YOUTH ACTIVATOR, the most awarded skincare in the world, Lancôme creates the first Second Skin Mask that revives the activity of the genes of youth.

Insert your Final Visual

Remind the Génifique SAGA and the different launches in Asia last year:- August 2009: Génifique Youth Activator 30 ml- October 2009: a new size with Génifique Youth Activator 50 ml- December 2009: all the technology of Génifique in an eye care GÉNIFIQUE YOUTH ACTIVATING EYE CONCENTRATE- 2010: Génifique Youth Activator Jumbo Size 75 ml- August 2010: all the technology and expertise of Lancôme in the new GÉNIFIQUE YOUTH ACTIVATING Second Skin bio-cellulose Mask

TRAINER’S GUIDE | GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK

INTRODUCE THE NEW SKINCARE OF GÉNIFIQUE RANGE

Thanks to the unique Lancôme extraction from natural bio-technology, it adheres to your face and contours like a second skin to smoothly infuse its powerful actives.

Deep inside, they revive the activity of genes of youth.

A unique combination of the revolutionary Génifique Technology and the breakthrough bio-cellulose material.

INDULGE. YOUR GENES WORK.THE 1ST SECOND SKIN MASK FOR IMMEDIATE REJUVENATION.

TECHNOLOGY BENEFITS

Remind the technology of Génifique range based on:- Patented “GÉNIFIQUE” complex:

- BIOLYSAT: to strengthen skin barrier and increase specific proteins of young skin (CLSP, Desmoglein…)

- PHYTOSPHINGOSINE – Sic: to strengthen lipids and cells of skin barrier and stimulate cell differentiation and proliferation

For a VISIBLY REJUVENATED SKIN, REFINED, RE-PLUMPED and RADIANT

Combined with…

A “living biological origin”: BIO-CELLULOSE, known for its anti-inflammatory & skin repair effect.

For an IMMEDIATE LUMINOUS AND IMPROVED QUALITY SKIN

TRAINER’S GUIDE | GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK

CUSTOMER CONCERNS AND KEY WORDS

GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK is dedicated to all women at every age, in search for the latest scientific innovations, expert in cosmetics in selective distribution, eager for new products and services. They look for proof, efficacy and indulgence.Quote the KEY CONCERNS and the KEY WORDS Insist on the results of efficiency 93% of women saw a visibly rejuvenated, smoother and more luminous skin since the very first application.

Discover and show the amazing results made for Génifique MaskThe study have been conducted on 42 Asian women with all skin type including 50% of old sensitive skin. Mask have been used twice a week for 3 weeks.The assessment of the product efficacy and cosmeticity by panellists themselves. They filled a satisfaction questionnaire:- Immediately after product application- After 1 week- After 3 weeks

Explain the application method and make the BA discover the

texture.

Usage recommendation and application techniques are the same as

BEX Mask application.

FOCUS ON BIO-CELLULOSE TECHNOLOGY

-Bio-CELLULOSE: a high tech efficiency… -A good absorption/desorption of liquids-A perfect fitting on the skin (elasticity and softness)-A skin repair effect-Anti-inflammatory effect

…Coming from bio-technology - A natural, renewable material, lying totally in green

chemistry and sustainable development- No preservatives included

« The top of Masks »HIGH TECH, HIGHLY EFFECTIVE AND NATURAL

TRAINER’S GUIDE | GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN MASK

ECG

Place the Mask in the ECG of Spring Summer 2010 GÉNIFIQUE Youth Activating Second Skin Mask has been integrated in the Lancôme Expert Consultation Guide as a transversal offer for all women at every age , on top of our strong anti-age pillars such as Absolue and Rénergie Morpholift R.A.R.E.

MASK ANIMATION

Explain how to convince your customer thanks to the Mask samples and demonstrate its technology on client’s hand.

Then, practice the selling method.Ask your customer about her concerns and her usual routine and introduce GÉNIFIQUE routine range for a complete reviving action on genes of youth activity.Quote the example for introducing the mask to a RÉNERGIE MORPHOLIFT R.A.R.E customer.

Detail the local support launch of your country.