基于亚马逊AWS云

的媒体创新

庄富任

产品拓展经理, AWS 中國

亚马逊的不同业务部门

电商 Kindle 云计算

8年的商业化服务

Amazon S3 的推出时间： 2006年3月14日

基础设施即服务（IaaS） 魔力象限

2014年5月

= 其余14家厂商的总和 X5 AWS云服务

计算能力

10 个区域 (Region)

26 个可用区(Availability Zone）

51个内容分发网络站点(CDN)

持续扩张中

第十个区域 中国北京

AWS 传媒行业客户

INGEST STORE MANAGE SECURE PROCESS

CREATE MONETIZE

INTEGRATE DELIVER

AWS 合作伙伴

中国客户广泛采用AWS服务

Web应用/移动服务/媒体

企业业务应用

大数据和HPC 容灾和数据备份

其他创新的使用方式

为什么众多公司这么快 采用云计算和AWS？

这是客户采用云计算和AWS的最主要原因

#1: 敏捷性

企业不能再承受缓慢的速度

旧世界: 基础设施 需时数星期

一个有广度和深度的平台来帮助客户

构建复杂的、可扩展的应用

#2: 平台功能的广度和深度

AWS 全球基础设施 (区域, 可用区, 边缘站点)

计算 EC2

Auto Scaling

Workspaces

存储 S3

EBS

Storage Gateway

Glacier

数据库 RDS

DynamoDB

Elasticache

Redshift

网络 VPC

Elastic LB

Route 53

Direct Connect

基础服务

队列

SQS

通知

SNS

电子邮件

SES

应用流

AppStream

搜索

CloudSearch

内容分发

CloudFront

数据分析 Elastic MapReduce

Kinesis

Data Pipeline

工作流&媒体转码 SWF

Elastic Transcoder

应用服务

身份&访问控制

IAM

CloudHSM

管理 Management

Console

OpsWorks

监控 CloudWatch

CloudTrail

部署&自动化 Elastic Beanstalk

CloudFormation 部署&管理

平台功能的广度和深度

技术支持

专业服务

培训&认证

你的应用

Problem:

FCBarcelona was spending too much

time managing Game Day peaks

Solution:

AWS’s elasticity and pay-per use

model

FCBarcelona’s websites, ecommerce,

and mobile applications run on

Amazon EC2, Amazon CloudFront,

Amazon RDS, Amazon Route 53, and

many other services

Business Benefits:

Easily respond to game day peaks

Improved time-to-market by 50%

FCBarcelona Responds to its Game

Day Demand Peaks with AWS

Problem:

As Indy Car grew they were looking for a

more cost effective solution

Solution:

AWS’s elasticity made it easy for Indy Car

to respond to game day peaks. They

saved money by scaling down after the

race

Run http://www.indycar.com and

http://www.indy500.com on Amazon EC2

and Amazon S3

Business Benefits:

Reduced Costs by over 50%

Easily respond to race day peaks

Improve time-to-market from months to

weeks

Indy 500 Distributes its content on AWS,

Reducing Costs Over 50%

#3: 持续的迭代和创新

AWS持续升级基础设施，所以你就不需要做同样的事情了

24

48 61

82

159

280

快速迭代式创新

2014年1月至今，已经140+项新的服务和更新

每个新特性和新服务一发布就可供用户使用

#4: 成本节省和灵活性

以可变费用来取代固定资本投入

1

多种定价模式支持变化和稳定的工作负载类型

按需

预留

竞价

3

我们通过低价格帮助客户节约成本

4

规模效应让AWS可以比企业自建有更低的成本

2

随用随付费

Problem:

• Needed to reduce IT costs for new application

Solution:

• AWS’s low, pay-as-you-go prices & reliable

services.

• With every user’s request, the Smart Hub

application authenticates devices, delivers apps

and content, and pushes notifications across

multiple devices.

Business Benefits:

• Saved $34M in hardware and maintenance

expenses, 85% less than running on-premises

• Reliability of AWS cloud has enabled Samsung to

be highly available to meet their SLA targets.

Customer: Samsung Samsung runs its Smart Hub

application on AWS, saving $34M

数据中心 电源

制冷 缆线

网络

机架

服务器 存储

人工

#5: 摆脱无差异化工作, 专注核心业务

采购和安装新硬件

安装和配置新软件

构建或升级数据中心

所以你就不必 …

Problem:

• ABC/Disney needed an end to end solutions that

handle the complexity and scale of their video

delivery

Solution:

• AWS’s scalable and resilient services enable upLynk

to provide a service solution providing:

• One multi-bitrate encode for all devices

• Low-bandwidth secure signal acquisition

• Automated CC processing and packaging

• Live on-the-fly program and ad removal

• Dynamic ad serving into live-linear playback

• Software controlled live signal delay

Business Benefits:

• Operational efficiencies, converting capex to opex,

new revenue opportunities

Customer: upLynk

More Workflow Shifting to the Cloud

Processing Storage Distribution

at Scale in the Cloud

Problem:

• Media customers need end to end solutions for

media storage, processing, and delivery

Solution:

• AWS’s scalable services enable Ooyala to manage

and publish content, personalize the viewing

experience, and measure and monetize audiences.

Business Benefits:

• Over 1 billion videos played per month

and 2 billion analytic events per day

• 25% of U.S. online viewers watch video

powered by Ooyala .

Ooyala Online Video Platform

Storage at Scale

More Content Choices for Consumers

• Trend

More content and larger content formats leads to ever increasing

storage requirements

• Implication

Managing storage is expensive and complex; the cloud shifts

CapEx to OpEx, freeing resources

• S3 提供高持久性和高可用性的存储和备份

• Amazon Glacier提供安全而耐用的为数据归档方案

• 通过S3生命周期规则, 你可以自定义数据的保留时限和方式

• 保留数据以符合监管和合规性要求

X天之后归档 X年之后删除

存储, 备份和归档

Glacier 长期对象归档

低至$0.01/GB/每月的存储成本

99.999999999% 持久性

S3 高扩展的云存储

可用于数据分析的存储

99.999999999% 持久性

Processing at Scale

• Trend

Requirements for processing media at scale will continue to

increase

• Implication

Strategic use of the cloud was a competitive advantage; now it is a

core competency

More Devices to Consume Media

Desktop/Laptop Smartphone/Tablet Living Room • Various Output Files

– 120 different output

formats optimized for

all of the devices to

reach

Scalable Media Processing

Amazon S3

EBS

Instance

Store

EC2

Instance

AMI

Amazon Elastic Transcoder Easy-to-use scalable media

transcoding

Use of AWS:

• Runs nearly 100% of its online video

service on AWS

• Global Use of Amazon EC2, Amazon S3,

Amazon SQS, Amazon EMR

Business Benefits:

• Application achieves near zero downtime

• Scaled to handle Netflix’s rapid online

growth, 37x in 2010, over 20B requests per

month by Jan 2011

“AWS is the market leader and has been able to create a continuous and virtuous cycle.”

– Kevin McEntee, VP Content Engineering, Netflix

Customer: Netflix Netflix Runs Nearly 100% of its Online

Video Service on AWS, Achieves Near

Zero Downtime

Problem: Timeline overruns to support

PS3 launch

Solution: AWS’s Scale,1200 virtual

machines on-demand

Benefits:17,000 titles (80TB of data)

transcoded in days, able to support

launch

Netflix sped up processing jobs by adding 1200

instances

Key Points

• Use of the cloud for media workflows continues to grow.

• Strategic use of the cloud used to be a competitive

advantage, but is now a core competency.

• The cloud enables you to spend more time on better

content and less time worrying about the logistics of

growth.

亚马逊AWS致力于中国

与本地合作伙伴携手打造本土化服务

本地化的用户界面

24x7的普通话技术支持

本地的销售和市场营销团队

继续开发中国当地的合作伙伴

AWS中国区域将与其他区域隔离

符合本地法律和法规的要求

谢谢！

马上开启您的云旅程

中文网站：www.amazonaws.cn

新浪微博：@亚马逊AWS

中文博客：blog.csdn.net/awschina

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