eensw technology roadmapping slidecast feb 2011 lbs eo gt
TRANSCRIPT
© Enterprise Europe Network South West 2010
Technology RoadmappingLocation Based Services
Geo-TaggingEarth Observation
Jim Payton Innovation Advisor
© Enterprise Europe Network South West 2010
Objectives of this slidecast• To promote the findings of a Technology Roadmapping
initiative in LBS, etc• To promote across the EEN the established Community of
Interest in the UK South West• To facilitate connections between organisations across the
EU (and internationally) with similar technological/business interests
• To grow the initiative utilising the EEN and develop REAL opportunities for collaboration
© Enterprise Europe Network South West 2010
Call to action• We invite you to watch this slidecast and then join the discussion on our
Enterprise Europe Network South West linkedin subgroup;• Enterprise Europe Network South West Technology Roadmapping...• http://www.linkedin.com/groups?mostPopular=&gid=3764278
• This discussion group will be open from the 1st Feb until the 14th Feb. We welcome all types of opinion and comment, no matter how lateral or ‘blue sky’.
• We would like you to be a critical eye/friend and tell us who are you and what you have to offer
© Enterprise Europe Network South West 2010
Introduction to EENSWThe Enterprise Europe Network is the world’s largest network connecting your
business to Europe and provides:
• Information and practical advice on trading in Europe• Help to you to find suitable technology and business partners• Give you guidance on accessing European R&D Funding• Work with you to develop your research and innovation capabilities• Advise you on the management of your Intellectual Property• Provide you with a ‘Voice in Europe’ - we will feed back your business issues to the
policy-makers.
For more details please view our website http://www.enterpriseeuropesw.org.uk/swr/
© Enterprise Europe Network South West 2010
It is a business-driven process which identifies current and future market
opportunities; leading on to enhanced competitiveness and stimulating
business growth
Drives OPEN innovation and helps articulate technology strategies
Encourages collaboration across organisations
Roadmapping is an on-going process
Technology Roadmapping Principles
© Enterprise Europe Network South West 2010
• ‘State of the art’ – Where are we now?
• Where do we want to be?
• How are we going to get there?
• Who/what is going to help us get there?
Roadmapping Stages
© Enterprise Europe Network South West 2010
Where are we now?
© Enterprise Europe Network South West 2010
Review of the market
• Growth potential• Market trends• Strategic directions• Supply and value chains
© Enterprise Europe Network South West 2010
ENVIRONMENT
SECURITY
AEROSPACE AUTOMOTIVE
MARINE
RAIL
AGRICULTURECOMMUNICATION
LOCATION BASED SERVICESGEO TAGGING
EARTH OBSERVATION
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
GLOBAL CORE GNSS MARKET BY SEGMENT (cumulated revenues 2010-2020)
Total: €1,260 billion
© Enterprise Europe Network South West 2010
EU SHIPMENTS AND PENETRATION OF GNSS DEVICES250
200
150
100
50
02010 2012 2014 2016 2018 2020
Ship
men
ts (m
illio
n un
its)
LBS
Road
© Enterprise Europe Network South West 2010
Football (22cm)
Flea (1mm)
Hair (80μm)
Red blood cell (7μm)
Virus(150nm)
Buckyball(0.8nm)
60nm 40nm 1nm20nm80nm100nm
1m 10-1m 10-2m 10-3m 10-4m 10-5m 10-6m 10-7m 10-8m 10-9m 10-10m
1mm1m 1μm 1nm100nm
DNAstrand(2nm)
Sunscreen TiO2
(35nm)
NANOTECHNOLOGY
© Enterprise Europe Network South West 2010
Increased demand for safe drive-by-wire systems that out-perform humans
Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof
© Enterprise Europe Network South West 2010
AEROSPACE
© Enterprise Europe Network South West 2010
EuropeNorth AmericaRest of World
2010 2012 2014 2016 2018 2020
94103 112
123135
147
Ship
men
ts (t
hous
ands
of u
nits
) +5% per annum
PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR
© Enterprise Europe Network South West 2010
Devicemanufacturers
Commercial aviation• Honeywell (US)• Rockwell Collins
(US)• Thales Avionics
(FR)
General aviation• Garmin (US)• Honeywell (US)
Aircraftmanufacturers
Commercial aviation• Airbus (EU)• Boeing (US))
General aviation• Cessna (US)• Dassault (FR)• Embraer (BR)• Piper (US)
Airlines /Aircraftowners
Main airline alliances• Oneworld• SkyTeam• Star Alliance
General aviation• Aircraft Owners
and Pilots Association (AOPA)
Air NavigationService
Providers (ANSP)
Main organisations• Civil Air
Navigation Services Organisation (CANSO)
• International Civil Aviation Organisation (ICAO)Ex
ampl
e co
mpa
nies
AVIATION VALUE CHAIN: increasing reliance on on-board solutions
Airports
Main categories• International
airports• Regional airports• Private airports
© Enterprise Europe Network South West 2010
UK SPACE TURNOVER BY APPLICATION 2008/2009
British space industryis worth
£7 billionto the economy
with > 10% growth over the last 2 years
© Enterprise Europe Network South West 2010
HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).
© Enterprise Europe Network South West 2010
• Nano-sensors
• Novel energy production and storage
• General electronics
© Enterprise Europe Network South West 2010
AUTOMOTIVE
© Enterprise Europe Network South West 2010
EU PND SHIPMENTS (millions of units)
+ 55% per annum
2005 2007 2009
3
15
19
• C a r n a v i g a t i o n• F l e e t m a n a g e m e n t a n d l o g i s t i c s• R o a d u s e r c h a r g i n g
© Enterprise Europe Network South West 2010
Chipsetmanufacturers
SIRF-CSR (US)
Broadcom (US)
Device vendors
Garmin (US)
TomTom (NL)
MiTAC (TW)
Map dataproviders
Navteq (US)
Tel Atlas (NL)
Other contentproviders
ViaMichelin (F)
TomTom’s (NL)
Exam
ple
com
pani
es
PND VALUE CHAIN: increasing importance of content
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
European Road Transport Research Advisory Council
European Automotive Research Partners Association
© Enterprise Europe Network South West 2010
Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving
Source: Furore (Future Road Vehicle Research) R&D Technology Roadmap (EARPA)
© Enterprise Europe Network South West 2010
MARINE
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
RAIL
© Enterprise Europe Network South West 2010
Improved security:
• Nanotechnology• Innovative technologies• Advanced communications use• Passengers’ mobile phones• Satellite based location • Contact-less cards
Improve traffic operation and timetabling:
• Increases in capacity• Co-ordination of services • Reduction in costs
© Enterprise Europe Network South West 2010
AGRICULTURE
© Enterprise Europe Network South West 2010
2005 2006 2007 2008 2009
Ship
men
ts o
f GN
SS-e
nabl
ed d
evic
es
(thou
sand
s of
uni
ts)
Europe
Rest of World
+26% per annum
SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR
GNSS penetration in tractors installed base (EU only)3% 3% 4% 5% 6%
42
59
75
93
105
© Enterprise Europe Network South West 2010
COMMUNICATIONS
© Enterprise Europe Network South West 2010
875
1,000
750
625
500
375
250
125
02010 2012 2014 2016 2018 2020
Ship
men
ts (m
illio
n un
its)
80%
70%
60%
50%
40%
30%
20%
10%
0%
Penetration (%)
SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE
© Enterprise Europe Network South West 2010
Chipsetmanufacturers
Top 5 companies
• Broadcom (US)• SIRF/CSR (US-UK)• Texas Instruments
(US)• Qualcomm (US)• ST
Microelectronics (CH)
Smartphonevendors
Top 5 companies• Nokia (Fl)• RIM/Blackberry
(CA)• Apple (US)• HTC (TW)• Samsung (KR)
Map dataproviders
Global map providers• Navteq/Nokia (US-
Fl)• TeleAtlas/TomTom
(NL)• Google (US)
Application stores
Major stores• Apple: App store
(200,000 aps)• Google: Android
market (30,000 aps)
• Nokia: Ovi Store
Exam
ple
com
pani
es
LBS VALUE CHAIN: vertical integration by leading smartphone vendors
Application and content
developers
Main categories• Navigation• Games• Information
services• Social networking
© Enterprise Europe Network South West 2010
Location Based Services (Marketing and Advertising)• Location-Based Engagements: connecting or interacting with a
specific geographic place via your mobile device opens opportunities for marketers to participate in that moment. Facebook Deals lets business deliver e-coupons on location and Location Engagement Analytics Monitor location-based engagements across multiple LBS applications
• Example Providers: Foursquare (2 Million+ users), Brightkite, Loopt (4Million+ users),
Momentfeed.com, Facebook and Gowalla• LBS global market value estimates vary but all show high growth:
$6,292.5 million by 2012 from $1,050.0 million in 2008, a CAGR of 56.4% (Source: TechNavio)
$21.14 billion by 2015, with 1.24 billion subscribers. (Source: Global Industry Analysts)
© Enterprise Europe Network South West 2010
ENVIRONMENT
© Enterprise Europe Network South West 2010
Meteorology
Pollution• Water quality• Atmospheric pollution• Ground pollution
© Enterprise Europe Network South West 2010
Tracking
© Enterprise Europe Network South West 2010
SECURITY
© Enterprise Europe Network South West 2010
Since 1999, around 27,000 people have been released from prison early to serve out the remainder of their sentence ‘on the tag’
Those eligible for electronic monitoring can be released from prison 'on the tag' between two and 12 weeks early
Home Detection Curfew
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
© Enterprise Europe Network South West 2010
Assisted Living• Using GPS and mobile technology we can
provide greater independence and freedom to vulnerable members of the community. GPS technology accurately calculates an individuals location and uses the mobile phone network to send that location to the carer.
• An example being the buddi (www.buddi.co.uk)
© Enterprise Europe Network South West 2010
What does the South West UK have to offer?The South West is well positioned to contribute
to the GNSS downstream and upstream value chains through the following sectors: Microelectronics Aerospace Creative Biomedical
© Enterprise Europe Network South West 2010
Microelectronics• The South West UK has the largest concentration of silicon design
engineers in Europe, second only to Silicon Valley in the US• The region employs 25% of the UK’s microelectronics manpower
5,000 people in around 400 companies Multi-nationals such as STMicroelectronics, Broadcom, Infineon,
Toshiba, HP, Intel, Gooch & Housego and others • The region has a world-class microelectronics R&D cluster, with;
200+ prime design and development companies 100+ systems integrators.
• Significant subsectors are; Silicon Design (including RF ICs, ASICs, Analogue Mixed Signal and Power
ICs) Optoelectronics.
© Enterprise Europe Network South West 2010
Aerospace• One of the largest and most significant aerospace clusters in the world,
with; 18,000+ employees Ten of the top global aerospace companies (BAE Systems, Airbus, Rolls-
Royce Defence Aerospace, MBDA and AugustaWestland) 700+ supply chain companies
• A prominent player in civil projects led by Airbus and Boeing as well as defence projects such as Typhoon Joint Strike Fighter and the A400M.
• A world leader in; airframes, engines, equipment, rotorcraft and UAVs. • World class research facilities such as Atkins, QinetiQ, Halcrow, Fraser
Nash and the Defence Science and Technology Laboratory (DSTL)• Defence Equipment and Service (DE&S) in Bristol employs around
7000 people and controls a $25 billion budget covering acquisition of ships, aircraft, vehicles and weapons, as well as information systems and satellite communications.
© Enterprise Europe Network South West 2010
Creative• Bristol has the strongest digital media supply chain outside London. • Nokia and HP, two of the largest names in content development for web
and mobile, have facilities in Bristol. • BBC Bristol is a centre of excellence in High-Definition production • Animation in the South West is internationally recognised; for example
the Oscar winning Aardman Animations. • The University of Bournemouth is home to The National Centre for
Computer Animation, the UK's leading centre for computer animation.• The South West generates £153m of television production each year
with 700 hours of daytime TV made each year in the South West.• 11 production companies from the South West feature in Broadcast
Magazine's 2007 'top 50 by turnover' survey.
© Enterprise Europe Network South West 2010
• The South West UK has 450+ Biomedical organisations, 140 of which are Medical Technology establishments
• Employs 20,000+ people• With more than136,000 employed by the Health Service• Plus Higher Education Biomedical research employing
another 5000• Overall this industry worth is approximately £9Bn
Biomedical
© Enterprise Europe Network South West 2010
Where do we want to be?
© Enterprise Europe Network South West 2010
Review of the TRM day• Use of novel feedback platform – this allowed the capture
of broad and multi-layered information from a high number of delegates.
• Initiative has a business need bias and focus – 62% business, 24% Public Sector bodies, 14% Higher Education Institutes.
• Thematic areas of interest:A. Transport solutionsB. Next generation phone apps through technology transferC. Antenna, tracking device and remote sensor designD. Transfer of augmented reality technology to other sectors
© Enterprise Europe Network South West 2010
A - Transport solutionsUtilisation of safety critical software
across the transport sectors
Bicycle tracking through enhanced use of visualisation and tracking data
Developments in remote sensing and GIS for UAVs and ROVs
© Enterprise Europe Network South West 2010
B - Next generation phone apps through technology transfer
Use of established Human-Machine Interface platforms
Integration and testing of GPS signal data into apps
© Enterprise Europe Network South West 2010
C - Antenna, tracking device and remote sensor design
Integration of tracking technologies to monitor farmed and wild animals
Application of mathematical rigour in antenna/tracking device design
© Enterprise Europe Network South West 2010
D -Transfer of augmented reality technology to other sectors
Training of surgeons and clinicians using established augmented reality platforms
Visualisation and monitoring of nuclear reactors through augmented reality
Automotive mobile communications enhancement through use of augmented reality
Design of buildings and visualisation of environmental impact.
© Enterprise Europe Network South West 2010
Your chance to comment and participate• Do the identified thematic priorities have research,
commercial or technological resonance in your region?
• If so, please tell us who you are, who you represent, and how you would like to participate collaboratively and commercially in our initiative.
o e.g. I am A N Other and I work for Newco, we have a new tablet platform and we're looking for LBS content to populate our platform, so you create it and we'll test it and provide the marketplace.
© Enterprise Europe Network South West 2010
Are we missing other opportunities?
• What have we missed? Are there other growth fields that would offer better commercial results?
© Enterprise Europe Network South West 2010
EENSW will now support this initiative by:
• Facilitating the development of the 4 thematic themes• Leverage the Enterprise Europe Network to identify
international companies which can make a positive contribution
• Help broker engagement of the supply chain in future collaborations
• Help accelerate the commercialisation of the outcomes
EENSW Support
© Enterprise Europe Network South West 2010
Case Study: B - Next generation phone apps through technology transfer
Distanc---er™This product allows you to measure the distance to the vehicle in front by processing visual information and will assess if you are at a safe breaking distance for your speed.
This South West UK SME would like to collaborate to develop this patent protected technology as an augmented reality mobile app and invites expressions of interest.
© Enterprise Europe Network South West 2010
Join the discussion now on linkedin
• Register an account on linkedin if you are not already a member http://www.linkedin.com/
• Select ‘Groups’ from the menu at the top of the screen and then enter ‘Enterprise Europe Network South West’ into the search bar
• From the results select ‘Enterprise Europe Network South West Technology Roadmapping…’
We look forward to meeting you there!
© Enterprise Europe Network South West 2010
For further information contact:
Jim PaytonInnovation [email protected]