effective business writing
TRANSCRIPT
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EFFECTIVE BUSINESS WRITING
WHAT DO YOU NEED TO KNOW TO IMPROVE YOUR
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The ingredients for succesful writing are…
a strong reader focus a strong organizational pattern a clear, concise writing style attention to grammar and spelling a tone that is appropriate for the reader
and the message a visually appealing presentation
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Write to your readers …
Answer their questions
Be brief and concise
Go straight to the point How?
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Following the six step process…
getting started
headlines/sequencing
writing the draft
designing for visual impact
honing the tone proofreading
Planning
Drafting
Formatting Editing
Proofreading
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Keep it clear!Today’s business communications require a style of
writing that is concise, clear and easy to use.
choose simple words
use connectors
avoid clichés
use Plain English
use strong verbs
prefer active language
write short sentences
write short paragraphs
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Grammar, spellingand punctuation
Put all the pieces together …
Check …
modifierspronounsnouns, adjectives, adverbspluralscomparatives, superlativesverb tensesagreement subject <>verbcapital lettersperiod, commas, dashesapostrophe
and more …
modifierspronounsnouns, adjectives, adverbspluralscomparatives, superlativesverb tensesagreement subject <>verbcapital lettersperiod, commas, dashesapostrophe
and more …
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Choose the right tone
formal neutral
courteous
polite
informal
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Looks are important!The effectiveness of your words depends on the way your message
looks.
white spaces
margins
font type and size
sentence and paragraph lenghts
justification
capital letters, boldface and italics
bullets, numbers and sidelines
tables and charts
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Write on!
Are you ready?