effective communication and technology

1Allama Iqbal Open University

Effective Communication and Effective Communication and TechnologyTechnology

Presented ByM.Adeel (0323-4481864)

Course : Business Communication

2

Plan of the talkPlan of the talk


• What is Communication ?• Advantaged and Disadvantages of effective communication• Communication technology and its Impact• CASE STUDY PRESENTATION i.e. Warid (Introduction, SWOT Analysis, Conclusion, Recommendation)• References


By changing the word order in a sentence, you can change its meaning and make it meaninglesse.g. I eat rice only

I only eat rice

Allama Iqbal Open University 5


The 7 C’s of Effective Communication

• Clarity

• Correctness

• Conciseness

• Concreteness

• Completeness

• Courtesy

• Consideration

Advantages and Disadvantages of Effective Communication

Advantages• Successful Completion of

work• Cost minimization• Help to Plan• Share ideas, suggestion

and complaints• Democratic management• Implement decisions in

time

Disadvantages• Poor Planning• Poorly worded massages• Semantic Problem• Status difference

between sender and receiver

• Perceptual difference between sender receiver

• Environmental Factor


Technical Communication


Technical communication is the exchange of information that helps people interact with technology and solve complex problemTo interact with technology in so many ways, we need information that is not only technically accurate but also easy to understand and use.


General & Technical Communication

• General:

• Contains a general message

• Informal in style and approach

• No set pattern• Mostly oral• Not always for a specific

audience• No use of technical terms

or graphics

• Technical:

• Contains a technical message

• Mostly formal in style and approach

• Follows a set pattern• Both oral and written• Always for a specific

audience• Frequently involves

jargons, graphics etc.


Technical Communication• Oral Forms• Face-to-face communication• Telephone Talk• Meetings• Seminars• Conferences• Dictation• Instructions• Presentations• Group discussions• Interviews (employment/press)• Video conferences• Voice conferences

• Written Forms• Memos• Letters• E-mails• Faxes• Notices• Circulars• Newsletters• Reports• Proposals• Research papers• Bulletins• Brochures• Manuals• In-house journals


Organization Use Communication Technology

• Use of technology has become indispensible for organization for work in competitive environment.

• Following are few of mainly used technologies for organization.• Electronic Mail • Voicemail Communication• Cell Phone Communication• Teleconference• Videoconference• Instance Messaging• World Wide Web• Microsoft Office

Impact of Technology on Communication


• Without Technology (about 15 days)

• With Technology (about 15 seconds)


CASE STUDY

Warid Introduction

• Warid Telecom is one of the cellular service providers in Pakistan• 100% owned company of the Abu Dhabi group• Started its operations in May-2005• Acquired license for $291 million US dollars• Offer stat-of-the-art telecommunication services at over 7000 destinations in Pakistan


Abu Dhabi GroupAbu Dhabi Group


• Warid Telecom is backed by the Abu Dhabi Group, a large business conglomerate in the Middle East and a major investor in Pakistan.• It has diversified business interests, offering strong financial resources and extensive management expertise.• The Abu Dhabi Group invests in a number of emerging markets including East- & South Africa, the Middle East, South Asia and the Caucasus/Black Sea region in a range of sectors including:

• ICT • Financial Services • Energy • Hospitality & Real Estate • Healthcare • Agriculture

• The Abu Dhabi Group is led by His Highness Sheikh Nahayan Mabarak Al Nahayan a senior member of the Abu Dhabi Ruling Family.

Vision Statement


“To become the primary service provider of all communication needs of subscribers

in Pakistan, supported by exemplary customer care”


Mission Statement

“We will continue to challenge themselves and set new performance standards in cellular communications globally by investing in the future of our people, combining latest technology, valuing our employees and seeking knowledge and innovation in order to exceed customer expectations and serve our community”

Practical and Theoretical Review


On Nov,2015 vimpalcom and Dhabi group agreed to merge Mobilink and Warid into a single company Pakistan first telecommunication sector merger Mobilink acquired 100 % share of warid and warid acquired 15% share of mobilink


Strategic Motive

• Business with best in class mobile network• Competitively priced service• Wider access to enablement facilities such as mobile financial services.

Financial Motive

• The transaction is expected to create synergy with a NPV of approx. USD 500 million• The combined revenue of both companies for the 12 month to Sep-15 was USD 1.4 billion• With mobilink will create value for all stakeholders

Managerial Motive

• Leading high speed mobile network in Pakistan• Enlarged and improved mobile network with over 80% population coverage (2G)• Largest network, with almost 5000 3G and 4G/LTE sites


SWOT ANALYSISStrengths

• Low production cost• Availability of infrastructure

Weakness

• Unqualified Staff• Weak branding• Losing Customer confidence

Opportunities Threads

• Market size• Privatization and liberalization of

IT growth• Innovation

• Ad hoc decisions form• Authorities• Political instability


Recommendation

• Arrange a training program

• A proper platform where employee can achieve its objectives

• Hire CRO where volume of work high

• Arrange promotional activities and ensure staff participation


Conclusion

• Marketing staff are less disciplined• Branch staff is less motivated towards organizational goals and achievements• Employees are foci-bore and fed up with their same daily routine work• Decision making is centralized• No mission and vision is defined by branch• Employees are uneducated. Not know technical problems of network and computers also• Relationship between employees is not up to the mark which effect organization environment• Miss utilization of office utilities like telephone etc


ReferencesReferences

• Kotler .P. (2002); Marketing Management • Al Warid Telecom Franchise Gujranwala

Cantt • Warid telecom website• Warid telecom document• History and background of Warid telecom

(unpublished)

effective communication and technology

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