effective communications in today's evolving healthcare environment

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EFFECTIVE COMMUNICATIONS IN TODAY’S EVOLVING HEALTHCARE ENVIRONMENT HEATHER GARTMAN Managing Director, Chandler Chicco Companies DC 1

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CCA DC's Heather Gartman's presentation at the Healthcare Businesswomen's Association in Los Angeles - February, 2014

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Page 1: Effective Communications in Today's Evolving Healthcare Environment

EFFECTIVE COMMUNICATIONS IN TODAY’S EVOLVING HEALTHCARE ENVIRONMENT

HEATHER GARTMAN Managing Director, Chandler Chicco Companies DC

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Page 2: Effective Communications in Today's Evolving Healthcare Environment

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THE MORE THINGS CHANGE…

Page 3: Effective Communications in Today's Evolving Healthcare Environment

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THE MORE THEY STAY THE SAME…

Don’t neglect the fundamentals…

Utilize an integrated communications strategy and execute it flawlessly

While the environment we operate in continues to evolve and where you put your emphasis (value-proposition) may change, the path to effective healthcare communication remains the same:

Page 4: Effective Communications in Today's Evolving Healthcare Environment

RULES OF ENGAGEMENT…

Be open and honest

Know the power of one

Make new friends but keep the old

Think nationally AND locally

Listen more act less

Integration is everything

Page 5: Effective Communications in Today's Evolving Healthcare Environment

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How Dangerous Is That Sketchy Subway Bread Chemical, And Who Else Uses It?

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'Eat Fresh' Rubber

'Where winners eat'? Subway meals can be UNHEALTHIER than those from McDonald's

THE POWER OF ONE:

Page 6: Effective Communications in Today's Evolving Healthcare Environment

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TODAY’S EFFECTIVE COMMUNICATIONS MODEL

Earned

Shared

Owned

Paid + Your Message

Gov’t Relations

PR

Advocacy

Legal/Regulatory

Managed Markets

Marketing