effective creative leadership, ux week 2011

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human-centered product, service, & organization design effective creative leadership Sarah B. Nelson, Tapir & Tine

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A search on Amazon shows 62,000+ books on leadership but almost nothing to help creative team leaders build and sustain a creative environment. Creativity and innovation can be delicate and emotionally fraught processes. Leadership theories are helpful, but what do you do when your star designer suddenly starts mailing it in? Or a project team is frozen in infighting? Or one of your designers just can’t find their footing in a new project? When you got your big promotion for being an amazing designer, no one told you that you needed an entirely new skill set.Sink or swim, baby.For this session, Sarah B. Nelson gets practical on the topic of creative leadership. From vision development to team alignment, from bottom-up empowerment to top-down intervention, Sarah will inspire you with practical ideas to motivate your team and rouse them to greatness. She will draw on her extensive experience leading creative teams at Adaptive Path and Hot Studio — and inform the discussion with research and interviews from organizational psychologists, experienced managers, and successful creative leaders.

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Page 1: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

effective creative leadershipSarah B. Nelson, Tapir & Tine

Page 2: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

#creativeleaders

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human-centered product, service, & organization design

on being creative...

Page 7: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— “Art and Copy” documentary

“The frightening and most difficult thing about being what someone calls a ‘creative person’ is that you have absolutely no idea where any of your thoughts come from, and you have no idea where they’re going to come from tomorrow.”

Page 8: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

what’s your job?

Page 9: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— Tina Fey, “Bossypants”

“You would think that as a producer, your job would be to churn up creativity, but mostly your job is to police enthusiasm.”

Page 10: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— John Maeda, Twitter, Feb 24th, 2011

“The boss's unstated job is to go and get the pizza for his/her people.”

Page 11: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

to start, something concrete

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Page 13: Effective Creative Leadership, UX Week 2011

Sean Kristy John

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Sean Kristy John

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creative lead PM UX LEad

Page 18: Effective Creative Leadership, UX Week 2011

Sean

Goals1 Add a new e-commerce piece to my portfolio

2 To increase our experience with research projects

3 Try out a new analysis technique for our research

creative lead

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Sean

Goals1 Add a new e-commerce piece to my portfolio

2 To increase our experience with research projects

3 Try out a new analysis technique for our research

FEARS1 That I won’t be able to spend enough time with the team2 that the client’s expectations are unreasonable3 That the project is underscoped

creative lead

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Sean

Goals1 Add a new e-commerce piece to my portfolio

2 To increase our experience with research projects

3 Try out a new analysis technique for our research

FEARS1 That I won’t be able to spend enough time with the team2 that the client’s expectations are unreasonable3 That the project is underscoped

EXPECTATIONS1 Of Sarah: That she is as accessible as possible

2 of the team: That people communicate honestly with each other

3 of SaRAH: that she has the team’s back

creative lead

Page 21: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

just because you wrote it on the board doesn’t make it true

Page 22: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

emotional literacy

Page 23: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— Charles Steiner

“Emotional Literacy is made up of the ability to understand your emotions, the ability to listen to others and empathise with their emotions, and the ability to express emotions productively.”

Page 24: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— Charles Steiner

“To be emotionally literate is to be able to handle emotions in a way that improves your personal power and improves the quality of life around you. Emotional literacy improves relationships, creates loving possibilities between people, makes co-operative work possible, and facilitates the feeling of community.”

Page 25: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

— Daniel Goleman

Self-awarenessthe ability to read one's emotions and recognize their impact while using gut feelings to guide decisions.

Self-managementinvolves controlling one's emotions and impulses and adapting to changing circumstances.

Social awarenessthe ability to sense, understand, and react to others' emotions while comprehending social networks.

Relationship managementthe ability to inspire, influence, and develop others while managing conflict.

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human-centered product, service, & organization design

know yourself

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Fear

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human-centered product, service, & organization design

Hungry

Angry

Lonely

Tired

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know others

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human-centered product, service, & organization design

— Joseph Jaworski, “Synchronicity: The Inner Path of Leadership”

“Just being able to be there for others and to listen to them is one of the most important capacities a leader can have.”

Page 32: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

Page 33: Effective Creative Leadership, UX Week 2011

human-centered product, service, & organization design

[email protected]

@sarahbeee

www.sarahbnelson.com

www.tapirandtine.com

thank you!