effective digital signage
TRANSCRIPT
Effective Digital Signage | 1
Effective Digital Signage
Jenny James Lee
Drexel University
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Outline
1. Introduction
2. Effective Ads – What do they have in common?
3. Best Practices
4. Why is this Important?
5. Tips & Tricks
6. Examples at Drexel University
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Best Practices
Content
• Make your content engaging• Think of the four emotional
appeals• Be Brief and Concise• Provide follow up details [URL]• Be creative• Simple can be powerful
…at Drexel• Include a URL• Include the Libraries logo• Use templates for content types
Design
• Think layout first• White space can be powerful• Be Consistent – Develop a brand• Viewers like balance• Be careful of fonts and font sizes
… at Drexel• Futura as a consistent font• Minimum font size of 20 pt
Experiment and Review
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So why is this important?
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1. Bic2. Jif
3. Burger King4. Google
5. Samuel Adams Brewing6. NASA
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1. Kinko’s2. UPS
3. Dairy Queen4. Walgreens
5. Sony6. Citi
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1. Blockbuster2. Volvo
3. Mountain Dew4. Twix5. Lay’s
6. Zenith
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Keep your Brand Strong
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Tips & Tricks
• PowerPoint can be a great design tool
• Build a cache of Stock Photography
• Develop “templates” for slide types
• Turn a single idea into a mini campaign
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Tips & Tricks
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Creating a Transparent Block
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Creating a Transparent Block
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Best Practices
Content
• Make your content engaging• Think of the four emotional
appeals• Be Brief and Concise• Provide follow up details [URL]• Be creative• Simple can be powerful
…at Drexel• Include a URL• Include the Libraries logo• Use templates for content types
Design
• Think layout first• White space can be powerful• Be Consistent – Develop a brand• Viewers like balance• Be careful of fonts and font sizes
… at Drexel• Futura as the consistent font• Minimum font size of 20 pt
Experiment and Review
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