effective marketing for smes

© 2011 | www.jademagnet.com

EFFECTIVE MARKETING KIT FOR SME'S

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Prioritize marketing vehicles

Outbound Marketing

Direct MailersEmail BlastPrint Media MarketingTelemarketingTV/Radio advertisementsTrade showsConferences/Events

Inbound Marketing

BloggingWebinars & PodcastsSocial MediaSearch Engine OptimizationRSS

Low cost, scalable, more efficient

Budget centric, more effort, less efficient


Prioritize your customers

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Most SMEs know 80% of their profits come from 20% of their customers!

FOCUS on THEMLOWER SALES COST

Most forget that 80% of their losses come from 20% customers

FORGET THEMHIGH on INVESTMENT


Strategy orientation

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Target more markets to reach out to more people with low cost marketing

Ensure you don’t lose customer centricity in your product

Positive corporate communication(give more “good news” to portray confidence)

Tighten bonds with your team, vendors and partners – you are all in the same boat!


Driven through data and analytics

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Delve into your customer data, Segment & Analyze, Cross refer & sell across solutions

Cut activities for the customers who give marginal profits


Our growth depends on yours!

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Twitter - @jademagnet

effective marketing for smes

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