effective mass media relations
Post on 21-Oct-2014
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DESCRIPTION
The media offers science the platform to reach various stakeholders.It is therefore imperative that scientists and researchers in general need to engage with the members of the fourth estate.How do you go about it?Which buttons do you need to press,who do you need to talk to?and how do you do it best? Jonathan Odhong' of ISAAA AfriCenter explains this in the following presentation.TRANSCRIPT
Effective Media Relations (EMRs)
Introduction
Some Questions…
Goals of EMRs
The Value of EMRs
Steps to EMR
1. Assess the needs of the media
2. Build a journalists contacts database
3. Develop a media strategy
4. Train the relevant team
5. Prepare message
6. Identify media outlets
7. Deliver messages
8. Monitor and Evaluate
Policy Influence
Public Acceptance
Public Awareness
About the media
About the media
Deadlines Limited
Resources
Many stories to cover
Other Issues:
• Limited knowledge about the
subject
• Accessibility of scientists
• Inability to process scientific
jargon
News Values
About the media
Most important
Somewhat
important
Least
important
Media Contacts database
Tools of EMRs
Tools of EMRs
Tools of EMRs
Tools of EMRs
Tools of EMRs
Tools of EMRs
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