effective media credentials

Company profile

Islam Safarli 3 | +99412 437 93 43 | [email protected] | www.effectivemedia.az

Introduction

Effective Media is a media expert specializing in marketing solutions.

Unlike traditional media agencies, we’re not stuck with conventional

planning based on reasonable spending of the budget.

Our approach is not limited by “ad spaces”. For us, everything and

everybody we can use to communicate our target audience is

a Media.

Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az

Our services


Our services

TV & RADIO

DIGITAL

OUTDOOR

INDOOR

TAXI ADS


Our services

TV & Radio


Our services / TV & RADIO

Effective Media has extensive knowledge of strategic media planning, media placement and post-buy

analysis.

Regardless of the method of communication, strategic planning and the implementation of that planning is

critical to the success of any marketing effort.

We believe in innovative, cost efficient media buying.

We are committed to negotiating the best possible buys for our clients everyday, constantly updating our

media buying systems and making sure that we are on the cutting edge of media buying techniques.


Our services

Digital


Digital Services

Internet has dramatically changed the marketing communications,

switching the focus from the advertiser’s monolog to the dialog

with a Customer.

With our unique knowledge of Aznet and the expertise in media

planning, we help you establish a conversation with your target

audience. Additionally, our strategic relationships with the

leading websites give us ability to optimize your budget.



Digital Services

• Media Buying

• Media Planning

Web developmentPromo microsites

Contests Corporate

ApplicationsFacebook

Mobile

API IntegrationsMMSSMS

Social media campaign

in partnership with

boxca.com

zerkalo.az / ayna.az

box.az

yoxla.az

mp3-az.com

weboxu.com

azcookbook.com/azeri

Effective Media has exclusive media-selling rights for the following websites:


Digital Services / Exclusive partners


Exclusive partners / boxca.com

Monthly stats

Unique visitors 1,175,730

Total impressions 10,751,802

Azerbaijan unique visitors 252,519

Website info: Boxca.com is file sharing system

Website audience: Young people between 18-25 age


Exclusive partners / zerkalo.az / ayna.az

Monthly stats

Unique visitors 42,000

Total impressions 280,000

Azerbaijan unique visitors 13,000

Azerbaijan total impressions 130,000

Website info: Daily national newspaper with weekly analytical issue

Website audience: Educated, literate people, who are interested in current affairs, politics, and the arts


Exclusive partners / box.az

Mail service stats

Registered users 120,000

New registrations per day 500

Active users 55,000

Monthly traffic


Total impression 804,000

Website info: #1 national mail service in Azerbaijan

Website audience: Majority is young people between 18-25 age


Exclusive partners / azcookbook.com/azeri

Monthly stats



Website info: The biggest cookery blog in Azerbaijani language.

Website audience: Women who love to cook


Exclusive partners / yoxla.az

Monthly stats



Website info: Comparison system of data provider’s services

Website audience: Broadband, wireless mobile internet users


Monthly stats

Uniqe visitors 180,000

Total impressions 2,000,000

Website info: Mp3-az.com is music download portal

Website audience: Young people who enjoy the music and entertainment

Exclusive partners / mp3-az.com


Exclusive partners / weboxu.com

Monthly stats

Uniqe visitors 11,000


Website info: Technology oriented group blog

Website audience: Technology geeks, advanced pc users, social media specialists


and etc.

Other partners

Our services

Indoor


Our services / Indoor

Nowadays it’s getting more difficult to reach consumers through the clutter.Effective Media gives you an opportunity to reach your audience in uncluttered environment.

Indoor advertisement is effective, targeted and gives long impression.

Effective Media brings you innovative indoor advertising solutions. Such as:- Advertising on mirrors- Advertising on monitors (elevators, universities, metro)- Lightboxes - Shoe polish machines- And many other advertisements at business centers, restaurants, hotels, wedding halls


Our services

Mirror Ads



Advantages / Mirror ads

AudienceThe best (100%) gender segmentation. Opportunity for income level segmentation, based on venues.

Environment not cluttered, one-to-one contact; highly relevant for many categories (home care, personal care, etc.).

Probability of ad viewingIn WC, for image mirrors - 100% among people washing their hands, and for video mirrors - 100% for people using paper towels.

AccountabilityOpportunity to give approximate audience size.


100% Image Mirror

• Ad mirror is a new step in advertising and a new medium. It’s a combination of mirror and light box.

• It appears as a light box when there is nobody in front of it, when somebody approaches, it turns into regular mirror.

• It works with motion sensor.


30% Image Mirror

• 30% Image ad mirror functions vice versa. At first glance it’s a regular mirror, but when somebody approaches , at the bottom on 30% of its’ surface appears advertising.

• It has a surprising effect and will impress audience.

• It doesn’t limit a person from looking at him/herself on the mirror.


Video Ad Mirror

• Video ad mirror works in the same way as 30% image mirror. At first glance it’s a regular mirror, but when somebody approaches, at the bottom of it appears small video advertising with sound.

• It has a surprising effect and will impress audience.

• It doesn’t limit a person from looking at him/herself on the mirror.

• These mirrors are to be installed in WCs and halls of:

- Restaurants - Fitness and Spas

- Shopping malls - Theaters

- Business centers - Airport

- Concert halls - Public toilets


Places / Ad Mirrors

• Our mirrors will be placed at most popular places of Baku

• At first stage will be available:

30% Image Mirrors – 200 pcs,

100% Image Mirrors – 100 pcs,

Video Ad Mirrors – 100 pcs


Coverage / Ad Mirrors

Our services

TAXI Ads



Advantages / TAXI ads

Audienceupper middle income; 110 000 contacts / month.

Environment not cluttered, one-to-one contact; people are open to receive information.

Average trip duration 20 minutes Highest rate of each ad impression (5 minutes entertainment / 5 minutes ad block).

ContentCommercials are mixed with entertaining videos.

• Your ad will be placed in 300 taxis and will work for your marketing goals 7/24.

• You will reach upper middle income audience at their receptivity moment.


Our Services / TAXI ads

• We are the exclusive seller of ad places on headrest LCD monitors inside the cabs of “189” Call Taxi Service.

300 TAXI

300 MONITOR

24 HOURSERVICE

67%customersare women

33%customersare men

• “189” Call Taxi Service passengers are above average income earners.

• 100% of men customers are employed.

• Significant part of women customers are also employed.

• “189” Call Taxi Service has more than 80 corporate clients.


Passengers / TAXI ads

• “189” Call Taxi Service has more than 400 taxi cabs. At the moment, monitors are installed inside of the most active 300 cabs.

• Each taxi receives 5-7 orders from 189 Taxi Service a day, with average 2 passenger per a drive. Plus passengers picked up outside of “189” Call Taxi Service

• About 110.000 contacts per month.


Coverage / TAXI ads

• 110.000 contacts, 0,04 AZN per contact

• Monthly payment for 300 taxi is 5.000 AZN


Pricing / TAXI ads

Content / TAXI ads

To reduce annoyance from advertising we added entertaining videos mixed with commercials.

We believe that it’s easier to sell to happy people.


• Your advertisement will start automatically when passenger sits in front of display.

• Passengers won’t be able to switch it off, they’ll be able only to mute sound and adjust volume.

• Remote Control is only for taxi drivers’ use.


Technical info / TAXI ads

SD Card

7” display

Motion sensor

Remote sensor

Volume Buttons

Thanks for attention

AddressBaku, Islam Safarli 3

Phone+99412 437 93 43

[email protected]

effective media credentials

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