effective retargeting on your own display inventory

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EFFECTIVE RETARGETING ON YOUR OWN DISPLAY INVENTORY Quarticon.com © Copyright 2015

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Page 1: Effective retargeting on your own display inventory

EffEctivE rEtargEting on your own display inventory

Quarticon.com© Copyright 2015

Page 2: Effective retargeting on your own display inventory

DiD you hit this problEm?

inventoryon effective retargeting on your own display inventory

✓ You don’t know how to squeeze maximum benefits out of your own promo inventory✓ You buy ads on external publisher’s inventory or/and on RTB …✓ but traditional adserver’s solutions are focused on advertisement emission✓ … not on CTR optimization✓ your audiences are hammered with repetitive ads

How to turn you retargeting advertising into REAL conversion?

Page 3: Effective retargeting on your own display inventory

usE ExamplE

inventoryon effective retargeting on your own display inventory

✓ You are a big online retailer, right?✓ You pay a tremendous sum of money on web campaigns (premium, affiliation, RTB)✓ There is a big chance that your customer will be exposed to your retargeting act

so…Why don’t you let us tell you more about him and set for your customers highly relevant, targeted and personalized advertising?

Page 4: Effective retargeting on your own display inventory

inventoryon effective retargeting on your own display inventory

InventoryON: ✓ automatically personalizes and optimizes any advertising campaign based on retargeting

✓ gives you opportunity to create dynamic ads based on our recommendation engine in our drag&drop studio (without any help of your graphic designer team)

✓ event&trigger campaigns e.g abandoned cart

✓ recognizes users needs based on their behavior and then creates a set of marketing related automations

✓ increases your campaign effect with integrated RTB technology

invEntoryon: what Can it do for you

Page 5: Effective retargeting on your own display inventory

hoW WE can Do it

inventoryon effective retargeting on your own display inventory

Page 6: Effective retargeting on your own display inventory

our automagic tools&features

inventoryon effective retargeting on your own display inventory

AutomAtic event logging

cAmpAign optimizAtion RtB ADSeRveR integRAtion eASy RepoRting DASHBoARD

AutomAteD tARget gRoup ARtificiAl inteligence DynAmic BAnneRS cReAtoR

InventoryON automatically log users behavior on a website, by collecting(among many) certain types ofinformation:• product page visits• adding a product to the shopping cart• purchase• shopping cart abandonment• product category page visits• source webpage leading to the visit

All the campaigns served by Invento-ryON can be automatically optimized. Based on the data collected the system is able to add a higher priority to the most effective ads and websites.

You could link your own inventory withRTB You create your own advertising network.

InventoryON easily integrates withpopular adservers by just replacingadserver creatives with the QuarticONcode snippets.

All the reports generated in the real time.

E.g. a group created based on:• page views and purchases• products category/content• manufacturers and brand name• time spend on a webpage• engagement and intensity of web browsing

We use artificial intelligence and data mining algorithms to estimate what is the highest possibility of user reaction for ongoing campaign. This way InvntoryON decides to whom is it worth to show the ad and exclude those users who most likely will not react on your advertising.

Dynamic ads can be built with easy to use tool working as a WysiWyg/Drag&-Drop editor. You can choose among predefined sets of templatesavailable through the QuarticON templates library, all are optimized for higher conversion and significantly speed up the banner creation process. You won’t need any support of your graphic designers team.

Page 7: Effective retargeting on your own display inventory

rEliablE rEsults you Can Count on

inventoryon effective retargeting on your own display inventory

✓ we increase CTR by 1125%✓ we increase your income by 50% by delivering more effective ads on the inventory you will buy anyway :)

What else?

BiggeR Roi WitHintHe SAme

cAmpAign coSt

BetteR ecpmAnD ecpc

conveRSion RAte incReASeD By SeveRAl

timeS

peRSonAlizeDcommunicAtion

geneRAteD By ouRRecommenDAtion

engine

Page 8: Effective retargeting on your own display inventory

FEEl FREE TO CONTACT us!

Quarticon.com© Copyright 2015

Katarzyna haberkiewiczinternational Business development manager

m +48 664 446 033e [email protected]

Quarticon.comszarotki 10/16, 02-609 Warsaw, poland

Quarticon offices are based in poland, the usa, and China.we are active all around the world.

ThANk yOu!