effective social media marketing for gyms 2012
TRANSCRIPT
Effective Social Media Promotion & Marketing To
Drive Gym Traffic
Bryan K. O’RourkeJuly 2012
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Effective Social Media Promotion & Marketing To Drive Gym Traffic
• Context• Tools & Platforms• Improve Outcomes - Engagement• Tips• Q&A• Available via bryankorourke.com
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Context : What It Is And What It Ain’t
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definition: “parts of a piece of writing or speech, that precede and follow a word or passage and contribute to its full meaning.”
Change Or Die
Bryan K. O’Rourke - CEO Integerus©2012 | www.bryankorourke.com
9 Things Fitness Industry Leaders & Brands Must Do To
Avoid Extinction & Flourish4
January 2012
2012
BUSINESS HAS CHANGED
9 Things Fitness Industry Leaders & Brands Must Do To
Avoid Extinction & FlourishChange Or Die
Its about the MEMBERstupid
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Overview : What It Is And What It Ain’t
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When they gave Mr. Dyer trouble about his water damage claim he
tweeted his disapproval....
Overview : What It Is And What It Ain’t
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Overview : What It Is And What It Ain’t
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silver bullet metaphorically: “any straightforward solution perceived
to have extreme effectiveness”
social media is NOT !
A Silver Bullet
Overview : What It Is And What It Ain’t
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@garyveeGary Vaynerchuck
@bryankorourke today
REPUTATION ACQUISITION & RETENTION
Effective Social Media Promotion & Marketing To Drive Gym Traffic
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Effective Social Media Promotion & Marketing To Drive Gym Traffic
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Effective Social Media Promotion & Marketing To Drive Gym Traffic
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Want to drive gym traffic ?Create great member experiences on and offline
that members and their friends want to talk about and engage in social media about...
Effective Social Media Promotion & Marketing To Drive Gym Traffic
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What’s Stopping You ?
Don’t Know What To DoNo Time Or Resources
Try To Do Too MuchUnreasonable Expectations
Platforms : Which Ones To Choose & WhyTIPS TO SAVE TIME !
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Needed Tools:
One Of These:
HootsuiteSprout SocialSocialoomph
A review of 7 tools here: http://workawesome.com/software/social-media-management/
Platforms : Which Ones To Choose & WhyTIP TO SAVE TIME !
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Platforms : Which Ones To Choose & WhyTIPS TO SAVE TIME !
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Needed Tools:Link Shortener
AnalyticsVanity URL
@fitmarc
Platforms : Which Ones To Choose & WhyTIPS TO SAVE TIME !
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Important Analytics
Platforms : Which Ones To Choose & WhyTIPS TO SAVE TIME !
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Important Analytics
Platforms : Which Ones To Choose & WhyFocus - Crawl, Walk, Jog, Run
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Focus On These:
FacebookTwitter
PinterestTumblr
LinkedinYelp
YouTubeForesquareInstagram
Google Plus
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Make Certain You
Pay Attention To DesignVanity URL NameVine
EdgeRankCheckerFacebook Insights
QR CodeFB Ads Yes !!
http://mashable.com/2012/02/20/facebook-marketing-small-business/Great Tips Here:
Platforms : Which Ones To Choose & WhyHas Your Facebook Site Gotten Stale ?
@bryankorourke
Platforms : Which Ones To Choose & WhyConsider Platforms For Apps
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Make Certain You
Cultivate A VoiceFollow The Right People
Share Great ContentHave A Sense Of Humor
Search Search Search
Great Tips Here: http://www.pcmag.com/article2/0,2817,2383408,00.asp
Platforms : Which Ones To Choose & WhyTwitter
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Search Tips Here: http://www.labnol.org/internet/find-twitter-users-near-your-location/13747/
Platforms : Which Ones To Choose & WhyTwitter - Search Nearby
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Platforms : Which Ones To Choose & WhyPinterest - Interest Graph Trend
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Platforms : Which Ones To Choose & WhyPinterest - Visual Interest Graph
http://blog.hubspot.com/blog/tabid/6307/bid/33272/A-Simple-Cheat-Sheet-for-Using-Pinterest-for-Marketing-Infographic.aspxTips Here:
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Make Certain You
Pin & RepinShare And Be Nice
Pin From Your Web SiteVisual
http://www.copyblogger.com/pinterest-marketing/56 Ways To Market Using Pinterest:
Platforms : Which Ones To Choose & WhyPinterest - Interest Graph
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Blogger, Wordpress, SquareSpace
Create Original Content - Tag, Tag, Tag
Platforms : Which Ones To Choose & WhyBlog - Great Blog Platform Tumblr
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Linkedin Is A GREAT Sales Tool
Platforms : Which Ones To Choose & WhyProfessional Profile - Company Profile
Search For InfluencersUpgrade To Professional
Professional ProfileBusiness Profile
UpdatesTestimonials
Check Out Using Linkedin For Businesshttp://www.copyblogger.com/linkedin/
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Platforms : Which Ones To Choose & WhyYelp
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Shockingly many clubs don’t even respond !
Platforms : Which Ones To Choose & WhyYelp - Members Are Talking
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Google Places & Reviews - Keep An Eye Out
Platforms : Which Ones To Choose & WhyYelp - Members Are Talking
Claim Your BusinessUpdate Profile
Respond to ALL CommentsTestimonials
Check Out Using YELP For Businesshttps://biz.yelp.com/
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http://www.bryankorourke.com/journal/2011/7/21/why-arent-you-creating-cool-video-content-video.htmlCheck Out Creating Cool Video Content:
Platforms : Which Ones To Choose & WhyYouTube - Video Rules
Cheap Hi Def VideoOutsource For Editing
iMovieShort & Sweet
Video Rules !
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Platforms : Which Ones To Choose & WhyYouTube - LuLuLemon
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Platforms : Which Ones To Choose & WhyFoursquare
http://mashable.com/2011/07/13/foursquare-marketing-campaigns/Great Tips Here:
MayorSpecials
Interface With Networkshttps://foursquare.com/
business/
Simple Powerful FREE
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Platforms : Which Ones To Choose & WhyInstagram
http://mashable.com/2012/07/03/instagram-for-business/Great Tips Here:
PicturesInterfaces With Networks
Mobile Phoneshttp://www.businessinsider.com/
these-brands-are-doing-amazing-things-with-instagram-2012-6?op=1
InstagramVisual Content
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Platforms : Which Ones To Choose & WhyGoogle +
http://smallbiztrends.com/2012/04/a-quick-practical-business-guide-to-google-plus.htmlGreat Tips Here:
ShareCircles
Video, Photos
Search Engine
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Platforms : Which Ones To Choose & WhyGoogle +
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Effective Social Media Promotion & Marketing To Drive Gym Traffic
cross pollinate
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Effective Social Media Promotion & Marketing To Drive Gym Traffic
about serving customers
Improving Outcomes - EngagementContent Is King - It Better Be GREAT
Effective Social Media Promotion & Marketing To Drive Gym Traffic
5 Tips For Content Marketing
Five Things To Focus On
VISUAL = ENGAGEMENT
@bryankorourke
1. Don’t Skimp On Design
Change Visuals On Your Page To Reflect The Season
@bryankorourke
1. Don’t Skimp On Design Visual facebook
The Interest Graph - Visual
@bryankorourke
1. Don’t Skimp On Design Instagram | Pinterest
Need Design Work ?[ELANCE]
Engaging & Well Rounded
@bryankorourke
2. Make It Multiple Media Vary Content Type
Blog | Visual
@bryankorourke
2. Make It Multiple Media Vary Content Type - Original
Original Content Is Best &TAG TAG TAG
Pets Are Great Content@bryankorourke
2. Make It Multiple Media Vary Content Type
Its Not What You Say Its HOW & WHEN You Say It
@bryankorourke
2. Make It Multiple Media Vary Content Type
•Fan engagement is 8% above average on Wednesday;
•Questions Posts generate double comments of “non-question” Posts;
•Fill in the blank Posts receive 9 times more Comments than other Posts.;
•Offer fans “$ off” and coupons. Posts containing these offer-related
keywords receive the highest engagement.
Bit.lyEdgerank Checker
Use “Pull” Tactics
@bryankorourke
3. No Hard Selling Don’t SPAM Or PUSH
3. No Hard Selling Don’t SPAM Or PUSH
Events “Pull”
3. No Hard Selling Don’t SPAM Or PUSH
Video Content Is GREAT Pull
Visual, Story Oriented, Personality Oriented
@bryankorourke
4. Make It About Members
Visual, Story Oriented, Personality Oriented
@bryankorourke
4. Make It About Members
Shareable & Interconnected
@bryankorourke
5. Connect Share Via Web Site & Offline
@bryankorourke
5. Connect Share Via Web Site & Offline
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http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-media-policy-for-your-organization.htmlSocial Media Policy Here:
Make A DecisionHave a Plan
Slow & SteadySet A Policy
TIPS FORSocial Marketing
Effective Social Media Promotion & Marketing To Drive Gym Traffic | TIPS
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Effective Social Media Promotion & Marketing To Drive Gym Traffic | QUESTIONS