effective social media strategies for nonprofits 101
DESCRIPTION
Basic strategies and tactics for nonprofits getting started with social mediaTRANSCRIPT
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Effective Social Media Strategiesfor Nonprofits
Presented by John Kenyon
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Social Media = conversation
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Social Media
Context
Foundation
Principles
Strategy
Starting
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Email + Website Still #1• Effective, engaging website • Websites don’t raise money – campaigns do
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WEBSITE
Content | Conversation
Transactions (Donate, Register, etc.)
EMAILUpdates | Calls to Action
Campaigns | Driving Traffic
Foundational Elements
Content | Conversation | Sharing | Driving Traffic
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AddThis / ShareThis
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Online Engagement Coordinated Approach
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Good Data Management
Fresh Website Content
Regular Email Contact
Tracking What Content is Popular
Online PresenceStrengths
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Listening
Responding
Thanking
Having a conversation
Sharing links, resources, content
Social MediaStrengths
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How do we coordinate our website, email & social media?
How might we do it differently moving forward?
Reflection
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Best-of Web Content, Announcements
Single Subject - Alert, Campaign
Conversational, Friendly, Opinions
ENewsletter
Right Content - Right Channel
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Tidbits, Facts, Links are King
Professional Related Content
Overview, Subject/Program, Testimonials
Right Content - Right Channel
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Build Relationships with Influencers
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Connects With, Helps, Encourages Story Sharing
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Leveraging a Networked Effect
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How do we support influencers?
How social is our organizational culture?
Reflection
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Cycle
Image:
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Find people who are passionate about your cause
Strategic Goals
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Grow awareness, Grow Email list
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Provide tools
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Go where people are & tap into user participation
Drive website traffic
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Mobile
Mobile Website Version
Emails Mobile Optimized
Start Collecting
Mobile Numbers
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Reflection
How could we adjust our strategies?
What ideas does this generate for me?
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Getting Started
Pick a social media project that won’t take much time
Write down successes, challenges
Source: www.slideshare.net/kanter
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Ask/listen: What worked? What didn’t?
Watch other nonprofits, copy & remix
Rinse, repeat
Source: www.slideshare.net/kanter
Getting Started
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Common Concerns
Loss of control over messages
Dealing with negative comments
Addressing personality vs. organizational voice (trust)
Source: www.slideshare.net/kanter
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Reflection
How can we get started/restart?
How can I address concerns?
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Review
Email + Website + Social Media Integration
Conversation
Small Experiments
Next Time:
Tracking Activity
Responding to Data
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Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metricswww.davidarmano.com
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All Images: Flickr - Creative Commons License