Effective Social Media Effective Social Media Strategies for Today, Strategies for Today,

Tomorrow, and BeyondTomorrow, and Beyond

Presented by:Phyllis Neill, President & CEO

WeMentor Social Media Marketing

OverviewOverviewIntroduction to WeMentor Social

Media MarketingThe importance of ongoing online

listeningCreating a strategy that worksTools my team can’t live withoutWhat’s on the horizon for social

media?

WeMentor Social Media WeMentor Social Media MarketingMarketingHelping advertisers make money with social media marketing

Partner David Sher, CEO of AmSher

First Birmingham company to focus exclusively on social media marketing

Partnerships with marketing and advertising agencies

Optimum Social Media Optimum Social Media Cycle:Cycle:

What most people do:What most people do:

The importance of ongoing The importance of ongoing online listeningonline listeningKey to social media marketing success

is ENGAGEMENTKey to engagement is high-quality,

relevant CONTENTYou won’t know what your prospects

want to hear about until you know what information they currently consume online.

Prospects are fickle, and what they consumed last week might change next week.

Online listening tasks:Online listening tasks:Who’s talking about your

brand/industry on social media? What is your competition doing with

social media that you are not?What keywords are your prospects

using in relation to your product/industry?

On which social media sites are your target customers “hanging out”?

What’s being written about you on blogs and forums?

Plan for ongoing listening

Creating a strategy that Creating a strategy that worksworksThink of yourself as publisher instead

of marketerBalance educational/informative

communication vs. engaging communication

Balance educational/informative/engaging communication vs. “advertising” communication (our rule of thumb: 7 to 1)

Develop plan for ongoing content creation

Potential weekly schedulePotential weekly scheduleMonday Tuesday Wednesday Thursday Friday

Conduct weekly listening plan

Prepare 15 tweets and pre-tweet for next 7 days

Create blog entry 10 minutes of engagement with Twitter

Update Facebook with content

Prepare weekly listening executive summary and distribute

10 minutes of engagement with Twitter

Update Facebook with content

Check Facebook for comments

10 minutes of engagement with Twitter

Update Facebook with content

Check Facebook for comments

10 minutes of engagement with Twitter

Comments on other blogs

Check Facebook for comments

10 minutes of engagement with Twitter

Comments on other blogs

Check Facebook for comments

Check Facebook for comments

Tools my team can’t live Tools my team can’t live withoutwithout

http://bit.ly – valuable analytics on what target audience liked/didn’t like

http://www.twaitter.com – the ability to pre-tweet certain educational messages

https://adwords.google.com/select/KeywordToolExternal - confirm keywords and get suggestions for new ones

http://www.Alltop.com – top blogs in variety of subjects

What’s on the horizon?What’s on the horizon?Location-based social media tools

(gowalla.com, foursquare.com)Social media-type

communication tools for internal employee communities

More B2B social media effortsConnected accounts and portable

login’sSocial search

WeMentor resources:WeMentor resources:

Sign up for newsletter at www.wementorsmm.com

Podcast: http://whooyouknow.com/

Blog: http://birminghamsocialmedia.com

“Free stuff” on website:Creating a listening campaignOptimizing Facebook Fan

pages