1. Effective Strategiesfor IncreasingStudent Participationin Study AbroadKaren EisenhutPoint Loma Nazarene UniversityLisa LobergCalifornia Lutheran UniversityNAFSA Region XII ConferenceSan Jose, CAOctober 24, 2012

2. Welcome Introductions Karen Eisenhut, Point Loma Nazarene University Lisa Loberg, California Lutheran University

3. Quiz / Questionnaire1. Over the past year, semester study abroad numbers have: a. Increased dramatically b. Increased somewhat c. Stayed the same d. Decreased somewhat e. Decreased dramatically2. Over the past year, the office budget has: a. Increased dramatically b. Increased somewhat c. Stayed the same d. Decreased somewhat e. Decreased dramatically

4. Quiz / Questionnaire3. Does your office want to increase the number of students who study abroad on semester programs? a. yes b. no4. Is your office goal in support of or in conflict with institutional priorities? Please explain briefly.

5. Quiz / Questionnaire5. What barriers/misperceptions/myths do you think preventmore of your students from studying abroad? Please rank 1-8. ______Cant get the classes they need for their major ______Concerns about graduating on time. ______Dont believe they can afford it ______Dont know how the process works ______Dont see the value or connection to their career ______Family pressure to stay close to home ______General fear about the experience ______Unaware of the opportunity

6. Quiz / Questionnaire6. When your office is engaged in marketing and outreach, who is the primary target audience? a. students b. university staff/administration c. faculty d. parents/families e. other: please specify7. Who is the secondary target audience? a. students b. university staff/administration c. faculty d. parents/families e. other: please specify

7. Quiz / Questionnaire8. What phrase best describes your current office operations:a. Things are slow in the office, and we wish we had more projects and work to do.b. We are adequately handling the workload we have and dont need more staff/resources or projects.c. Things are busy in the office, and we wish we had more staff/resources.d. The office is running beyond full capacity, and we desperately need more staff/resources.

8. Quiz / Questionnaire9. What do you think is the key to getting more students tostudy abroad?

9. Research study findingsExploring factors that lead to student participationin study abroad

10. How can support fromfaculty help eliminatebarriers to participation?

11. Quiz / Questionnaire5. What barriers/misperceptions/myths do you think preventmore of your students from studying abroad? Please rank 1-8. ______Cant get the classes they need for their major ______Concerns about graduating on time. ______Dont believe they can afford it ______Dont know how the process works ______Dont see the value or connection to their career ______Family pressure to stay close to home ______General fear about the experience ______Unaware of the opportunity

12. Implications Re-think strategies for marketing and outreach Where best to spend limited time, energy, and resources Improve the dynamic of the relationship between the study abroad office and academic departments Perhaps the identified barriers go away with increased faculty support and curriculum/academic integration of study abroad

13. How can outreach to facultymake our job easier?

14. GroupDiscussion Questions1. What are you finding to bemost effective in yourmarketing and outreachefforts?2. Do you currently work withareas across campus tocommunicate opportunities tostudy abroad?3. What evidence to you seethat indicates how it is working?

15. GroupDiscussion Questions4. Have you considered amarketing strategy for facultywho may be very influential inencouraging students to studyabroad?5. How would you reach thefaculty and what informationwould you give them?How would the messagingdiffer?

16. Thank you for yourparticipation Karen Eisenhut, Point Loma Nazarene University KarenEisenhut@pointloma.edu Lisa Loberg, California Lutheran University loberg@callutheran.edu