effective tv advertising and selling techniques
DESCRIPTION
Effective TV advertising and selling techniques. Adverts must reach both sides of the brain !!!. Emotion and long term memory. TOP selling techniques- Brand Engram and Hardwiring. Association and repetition of this association lead to hardwiring. TOP selling techniques- Mirroring . - PowerPoint PPT PresentationTRANSCRIPT
Effective TV advertising and selling techniques
Adverts must reach both sides of the brain !!!
Emotion and long term memory
TOP selling techniques- Brand Engram and Hardwiring
• Association and repetition of this association lead to hardwiring
TOP selling techniques- Mirroring • Mirror neurons are also the root of our ability to empathise with
those around us - they are the reason why we yawn when others yawn, find laughter infectious and cry at sad films.
• Used in many types of ‘sales’• Closely related to emotional impact• Master card arrivals• http://www.youtube.com/watch?v=8TMhP8PRwKs
• Analyse this advert- How do they make people relate to this advert/ how do they create emotion/ how do grab your attention
TOP selling techniques-Music
TOP selling techniques-Emotional response
• John Lewis• Always a woman• http://thinkbox.tv/server/show/ConCaseStudy
.1705• Go to this site and make some notes on their
analysis of this advert
Case studies
• Phillips Shaver range http://www.visit4ads.com/advert/Philips-Shaver-Range-Robot-Philips-Shaver-Range/48655
• Use the handout (apl shared/lpinnell) and make notes with screen grabs about this advert
The Best TV Ad Ever?
• 118 118• http://www.youtube.com/watch?v=0Fdo6Nup
Zsg• Analyse this advert with screen grabs
118 118 study
The Perfect Brand?
Radion
• Discuss and make notes on this advert• Shot by shot analysis• Denotation- what is happeneing/what you see
& Connotation- the implied meaning of this• Think about colours, soundtrack, voice over
and how this relates to the product
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0498&advertiser=Radion
Rimmel cool shine ad
• Complete shot by shot analysis with denotation and connotation
• Think about structure and other selling techniques
• Think about the values Kate Moss brings to the brand and what values she brings to Boots
• http://www.youtube.com/watch?v=NIhRChkifns