effective ways to generate sales with blogging

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EFFECTIVE WAYS TO GENERATE SALES WITH BLOGGING

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EFFECTIVE WAYS TO GENERATE SALES WITH

BLOGGING

P. 1 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 2 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Craig Stouffer [email protected] Pinpointe On-Demand, Inc.

www.pinpointe.com Phone: (800) 557-6584 Twitter: @pinpointe

Jeff Molander [email protected] Molander & Associates

www.makesocialmediasell.com Phone: (312) 957-6020 Twitter: @jeffreymolander

P. 3 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

!  Free  -­‐  1  month  Service  ($42  ~  $500  value)  

!  h;p://www.pinpointe.com/get-­‐started  

!  Coupon  code:  PPTWEBNR  (avail  2  weeks)  

!  Jeff  –  also  presenPng  a  special  incenPve  

P. 4 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

•  “Business  Class”  Email  MarkePng  •  …  #1  Rated,  Feature-­‐Rich,  Email  Marke7ng  Automa7on  •  …  1,000+  mobile-­‐friendly  email  templates  

•  6,000+  companies  using  Pinpointe  plaWorm  

•  Servicing  “B2B”  and  “B2C”  Power  Users  

•  Customer  Quotes  –  Pinpointe  is…  

         …  “Constant  Contact  on  steroids!”    

           …  “Affordable  alterna7ve  to  ExactTarget”  

P. 5 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584 5

Pinpointe:  Segment  Target  Engage      

!  Create  Awesome  emails    ◦  1,000+  mobile  friendly  templates  

!  Create  drip  markePng  campaigns  ◦  Autoresponder  sequences  a`er  contact  joins  a  list  ◦  Add  advanced  filters,  variable  send-­‐from  

!  ‘Smart  Segments’:  ◦  Combine  behavioral  informaPon,  demographic  and  custom  data  to  segment  

◦  Segments  are  update  real-­‐Pme  

P. 6 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Tip #1: Create Curiosity

P. 7 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

!  Grab attention !  Provoke engagement !  Get responded to

Then…

P. 8 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 9 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Real-World Examples

P. 10 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 11 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 12 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 13 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

!  Started  with  REAL  Customer  QuesPons  !  Created  Blog  with  top  quesPons  and  respecPve  answers  

Result:  !  Search  Indexing  results  in  natural  search  traffic  

!  PosiPoned  as  ‘knowledgeable  resource’  !  Creates  Trust  in  Brand  !  Generated  leads  -­‐>  Sales!  

P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

The “Ethical Bribe” "  Provokes reaction "  Shows how to avoid risk or exploit opportunity "  Incomplete, teases! "  Compels an action "  Raw, 'real', credible "  Concise "  Removes barriers to purchase "  Begins a journey

P. 15 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Structure social to:

P. 16 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 17 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 18 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Are you using social to

!  Teach new skills? !  Compare, contrast options? !  Steer buyers clear of risks? !  Guide toward a goal? !  DO something meaningful for prospects?

P. 20 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

MakeSocialSell.com/free-training

P. 21 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Your Questions [email protected]

P. 22 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

What... !  pressing problem do we solve?

!  pain do I remove?

!  pleasure can I help create?

!  freedom does our service permit?

!  connection does our product allow?

Assessment: Ask Yourself:

P. 23 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 24 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

Please  …          Join  Us…  for  future  webinars        Tips:  blog.pinpointe.com  (ParPcipate!)        Share  /  Tweet  @Pinpointe  

Pinpointe  www.pinpointe.com/get-­‐started  

+1  (408)  834-­‐7577  

Twi;er:  @pinpointe  Blog:      www.pinpointe.com/blog