Essential Ways To Make Your Brand More Powerful

You have a product, a market and a business model. The next step would be to

create a brand. A product does not become a brand with just a name and a logo.

It is what the customers identify your company with. It is imperative to create an

image that lasts in the eyes of the customer otherwise the brand soon ceases to

exist. Hence, a brand identity in the eyes of the target audience is important to

the product. Develop a USP (unique selling proposition) that sets you apart from

your competitors. This will enhance the competitive advantage that will prove to

be a selling factor for your brand. Social interaction provides to improve the voice

of the brand. Aim for a constant interaction with your customers that impresses

upon the customer that you care and are not just a part of the product clutter.

The visual elements positioned right go a long way for the brand which increases

awareness among your customers and strengthens customer loyalty.

Content Optimization is a helpful element to strengthen your brand. If you put

the right content out there, the right customers will come. Customers believe in

concrete data which will provide some authenticity to the product they intend to

purchase. In Inbound marketing, trust plays an import mat role. Use guides which

are comprehensive in nature to explain your product, implement tips that can be

acted upon and most importantly, use compelling information that provides

credibility and engages the target audience.

The content should be of such quality that the customer is curious enough to

enquire about the product. Use the 5 second test that optimizes how clear your

design is when it measures audiences first impression. The pages should be able

to load fast and this can be achieved by uploading images which are less than

1Mb. Social sharing buttons can be added to the pages for ease of direction for

the customer to go on other social media of the brand. There should also be

space for customer feedback. This kind of optimization helps the customer realize

that the company has put thought in what it’s doing.

Visual Devices attracts more traction by appealing to the customer’s perception.

The Brand identity which includes the Logo and colors should be juxtaposed with

the other visual elements being used. The core values of the brand should be

infused with those visual elements. People being more visual relate to the Brand

logo (What does a half eaten black colored Apple remind you of ?). Although the

interpretations can mean different things in different cultures. Thus, a brand

should always keep in mind the cultural sentiments of the country it is targeting

and how it will be perceived. The readability should be concise and clear to the

reader and ads that are barring the user experience is a complete no! Always

keep in mind why the customer is on your website and create the elements

accordingly. Use Google Analytics to analyze customer’s behavior and figure out

the top Landing pages that the customer is using.

Affinity Marketing is one of the upcoming strategies to make a brand stronger. In

this kind of marketing, two companies collaborate with the same customer base

to improve traction. By using brand assets the alliances can be used to the fullest

to bring in customers and create a personality of the brand which is friendly and

customer focused. Use social media diligently and Webinars to bring in the target

audience. Customers relate to the brand which truly cares for their needs. This

friendly perception can go a long way for the brand. Educating your audience and

educating them can be another consideration. Using visuals such as Mascots,

pictures, faces and content like experiences and stories can prove to be a friendly

engagement. By being consistent, informative and active brand awareness

increases. Use alliances with brands with similar customer base to run discounts

and provide free versions of various products.

The above tips if executed in the right way will prove to be a fruitful exercise for

the brand in making. Keep in mind the product may be right but if it does not sell,

it is a waste of time and resources. So you have to select a good brand design

agency very carefully.