effectively use linkedin & facebook for non-profit organizations
DESCRIPTION
Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko BeachTRANSCRIPT
THE NON-PROFIT TOOLBOX
Linkedin & Facebook
For Non-Profit Organizations
March 22, 2011
Reiko BeachTRB Design, Inc
What will we cover?
Social Media Basics Why you and your NPO should be on
LinkedIn A Few Basics about LinkedIn Facebook Basics Facebook Pages for NPO’s What next?
March 22, 2011
Social Media Basics Using the internet to share
information, collaborate and have conversations
Web tools to reach out and connect to people and with people as you turn your connections to conversations
March 22, 2011
Social Media Basics Your SM
message comes before your audience
It builds slowly as you provide
content
March 22, 2011
Largest Professional Network Over 90 million users
Average house hold income: $108,000Over 50% represent senior managementHighly educated, Hold influential positions and are Affluent
March 22, 2011
More on Why NPO’s should be on LinkedIn
Can find experts to help solve problems Can find others that might be interested
in your causepossible board membersconnect, recruit and assess skills of
volunteersDonorsPromote events
March 22, 2011
Basics
Have a professional photo Give yourself a descriptive Headline Complete your profile
March 22, 2011
Basics
Status updates – at least once a week
Your websites – rename them!
Twitter account Public Profile –
customize!
March 22, 2011
Basics
Make some recommendations
Ask for recommendations
Join Groups
March 22, 2011
Basics
Add applicationsAdd your blog, slides,
polls, events Get answers to
questions
March 22, 2011
BasicsClaim you nonprofit’s Company Page:
March 22, 2011
BasicsClaim you nonprofit’s Company Page:
March 22, 2011
Basics
Complete your profile Recommendations Join Groups Claim you nonprofit’s
Company Page
March 22, 2011
Review:
Founded Feb 2004 More than 500 million active users People spend over 700 billion minutes per
month on FB Average user has:
130 friendsConnected to 80 community pages or groups
March 22, 2011
March 22, 2011http://www.onlineschools.org/blog/facebook-obsession/
March 22, 2011http://www.onlineschools.org/blog/facebook-obsession/
March 22, 2011
It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting
More on Why NPO’s should be on Facebook
March 22, 2011
Pages and groupsPost multimediaYour blog on FB pageRecruit volunteersPut FB page on websiteAdd FB comments to your
blog
More on Why NPO’s should be on Facebook
March 22, 2011
Facebook Causes (app-founded 2007)140 M Causes users$30 M raised for 25,000 nonprofits500,000 user-created causes
Individuals can leverage their network of friends to initiate grassroots change
Use for special events or campaigns
More on Why NPO’s should be on Facebook
March 22, 2011
Basics
Personal Profile
Groups
Pages
Places
Causes
March 22, 2011
Basics Personal Profile
Photo: 532 px by 180 px
March 22, 2011
Basics Edit profile (or not)
Can add information on upcoming event you are working on
March 22, 2011
Basics News Feed
March 22, 2011
BasicsManage your friends
March 22, 2011
BasicsManage your friends
March 22, 2011
Basics Privacy settings
March 22, 2011
Basics Privacy settings
March 22, 2011
Basics Account Settings:
March 22, 2011
Basics Account Settings:
March 22, 2011
Places Claim you “Places”
People can share where they areFind people nearbySpecial deals
March 22, 2011
Places Claim you “Places”
March 22, 2011
Pages New:
Use Facebook as a page
March 22, 2011
Pages New:
Use Facebook as a page
Alerts and Notifications for your Page
March 22, 2011
Pages New:
Use Facebook as a page
Alerts and Notifications for your Page
Your page can “like” other pages
March 22, 2011
Pages New:
Use Facebook as a page
Alerts and Notifications for your Page
Your page can “like” other pages
Custom tabs -Change from fbml to iframe
March 22, 2011
Pages Creative use of profile photo for page
March 22, 2011
Recap - personal: Personal Profile put as much or as
little as you want Edit option on news feed Manage your friends – group them to
add privacy & access Check your privacy settings
March 22, 2011
Recap - pages: Claim you “Places” Add admin(s) Sign up for alerts & notifications “Like” pages of similar NPO’s Create custom tabs Enhance your profile photo
March 22, 2011
Check your profiles and pages
Assess where you are now with your social media plan or make a social media plan
What Now?
March 22, 2011
Listen before talking Trust yourself and your staff
with Social Media Trust your fans and your
“enemies” Learn by doing
When implementing Social Media Remember:
March 22, 2011
JohnHaydon.comtechsoup.org/community/growmyco.typepad.com/Non-profit.about.comNonprofit Tech2.0Hallme.comDigitalbuzzblog.comHubspot.com
References
March 22, 2011
Reiko BeachTRB Design, Inc
www.trbdesigns.com
781 987 1655
Twitter & FB: Reikob
LI: reikobeach
The Non-Profit Toolboxwww.thenon-profittoolbox
Twitter & FB: nptoolbox
Questions?