effectiveness of remarketing
TRANSCRIPT
What is Remarketing?
It is a Feature which helps Advertisers to reach Users who’ve already engaged with
Advertiser’s website .
“Remarkable” feature from Google to stay engaged with your
target “Audience”.
Channels of TrafficIts Your Responsibility to Capture your Site Visitors
Business invest lot of money in generating traffic to the site.
Hire SEO, PPC , SMO, Bloggers etc.Investment will be vain if Visitors
visit site and Leave doing nothing.Every Effort to Bring users to Site
Take Time and Money.
Why Remarketing?
• Higher Conversions • Brand Recall – Your brand is top of mind when they’re ready to buy
can radically improve ROI – Increase Brand Searches.
• Highly Targeted• Convert Lookers into Leads• Achieve a higher ROI• Add Value to Succumbed money
ADD VALUE TO LOST MONEY
Remarketing gives you a second chance to make that first impression
How to implement Remarketing ? Add Small Snippet of Code to all Pages of your site This code will Tag visitors who visit those pages Those people are added to the list Cookies are dropped in the users browsers Cookies will help system track these users and display ads to them
Channels of Remarketing •Display Remarketing•RLSA (Remarketing List for Search Ads)•Remarketing with Google Analytics •Remarketing with YouTube•Dynamic Remarketing
Remarketing With Google Analytics Google Analytics lets you create unique and
precise lists based on
• It is a Powerful way to continue the Conversation you began when users Visited your Website
• More Flexibility and Control • Increase Brand Reputation• Entice them by Creating Tailored Ads with
Offers
Bottom Line